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Fiberon announces Martin Weiss and his family as the winners of the first Deck Day Giveaway video contest.

The Weiss family will take home a $20,000 composite decking outdoor living space.

NEW LONDON, NORTH CAROLINA, July 29th, 2014—With tens of thousands of votes and social media shares, the Deck Day Giveaway video contest has officially come to a close. Martin Weiss submitted the winning entry.

With a video that highlights how he and his family enjoy their outdoor living space every day, Martin’s submission is both fun and meaningful. With quirky humor spliced with touching family moments, the winning video shines the spotlight on what Fiberon is all about—having fun and spending time with others.

When the contest officially kicked off, Fiberon asked submitters to answer a question with a video response. That question: “what is your favorite memory of your outdoor living space?”

For Martin Weiss and his family, the answer is “everything.” From gardening and father-and-son playtime to grill outs and dog tricks, the Weiss family truly gets the most out of their deck. As the video shows, all the hours the family spent on their outdoor living space resulted in wear-and-tear.

The Weiss family had a wood deck, and after a few years of making memories, the boards began to splinter, the nails began to pop out, and mold grew on the railings. Now that Martin Weiss will receive a new composite decking outdoor living space, his family can spend all the time they want out there without worrying about depreciation.

According to Edie Kello, Director of Marketing Communications for Fiberon, the Deck Day Giveaway video contest affirmed that the composite decking product gives families opportunities to spend time together in a beautiful space without having to worry about splinters and rotting, or having to stain or paint the deck and rails every year.

“It’s not about home improvement with [Fiberon]. Our composite decking gives families more time to enjoy outdoor living —whether that’s watching the dogs play in the backyard, going for a swim, or relaxing after a hard day at the office. These videos were a joy to watch, and we appreciate the time and creativity the contestants put in to making these videos. ”

Martin Weiss’ submission was declared the winner through user voting. Many homeowners spent time and energy putting together their videos, and the voting often shifted back and forth.

To watch all the videos, including the Martin Weiss submission, visit the official Deck Day page at www.deckday.fiberondecking.com.


About Fiberon

Fiberon is a leading manufacturer of wood-alternative decking, railing, and fencing products available around the globe. Through cutting-edge, American-based manufacturing, Fiberon has created new benchmarks for innovation in outdoor living products. The company is a leader in sustainable practices, with innovative manufacturing processes that capture 98.5% of waste materials, and divert 50,000 tons of wood and plastic from landfills each year. Fiberon, a proud sponsor of NADRA (North American Deck and Railing Association), is privately owned with operations in North Carolina and Idaho. For more information, visit www.fiberondecking.com and follow Fiberon on Facebook, Pinterest, Twitter, and YouTube.


NADRA-Principia Regional Railing Report – Survey Raffle Winners Announced!

The top prize ($200) winner is Robert Shaw of Colorado Deck and Framing. Congratulations Robert!

Other raffle winners include:

  • $100 certificate:
    • Phil West, Cowls Bldg Supply
  • $50 certificate:
    • Larry Cook, Frary Lumber
    • Harold Cross, Archadeck of Central Iowa
  • $25 certificate:
    • Allen Kay,  GBS Building Supply
    • Phil Brown, Archadeck
    • Josh Czerwinski, Paramount Custom Decks Inc.
    • Mark Young, Great Railing

Congratulations to all of you and also a BIG Thank you for your input to the Exterior Railing Survey.  The combined views of 158 people (contractors and channel companies) were extremely helpful in our analysis of the railing business.

The Principia research team is in the process of writing the report and is expected to publish it in August. We promised everyone that completed the survey that we’ll share a summary, and we will, once we publish the report.  After publication, we’ll take the data and put into a readable format and share with the people that completed the survey.


N E W S   R E L E A S E
DATE:  July 23, 2014
CONTACT: David Richwine, 717.495.3774

NEW SURVEY REVEALS THAT SERVICE DRIVES GROWTH AT WOLF, Results Show Correlation between Service and Rising Revenue

(York, PA) — Be fair. Solve customer problems. Deliver on promises.

These attributes are the foundation of exceptional service in the building materials industry. And a recent survey of independent dealers by WOLF reveals that those same attributes can also be a key driver of bottom-line success.

WOLF, the largest supplier of kitchen cabinets in the U.S. and a leading provider of building products,  surveyed more than 2000 independent dealers in its 33-state service territory. The in-depth survey asked about employees, policies, products, and more. Among the key findings:

  • 98% agreed when asked whether WOLF employees are “easy to do business with”
  • 96% of dealers agreed that WOLF employees “resolve problems promptly and to my satisfaction”
  • 91% of dealers agreed that WOLF “gives me a significant competitive advantage”

These results show improvement when compared to a similar survey from 2010, and they also correlate with rising revenue and profitability at WOLF since then.

In addition to the qualitative survey, WOLF tracks a wide range of quantitative measures of service. For example, this year’s order accuracy from the customer service team is 99.84% for building products and 98.78% for kitchen and bath products. For 2014, WOLF’s logistics staff has posted picking accuracy above 99%.

“By sustaining a high level of service to 4,000 independent dealers over several years, we’ve built a reservoir of good will and trust,” said Craig Danielson, CEO of WOLF. “That foundation enabled us to launch several highly successful WOLF-branded products in just a few years – products that have generated growth both for dealers and for WOLF.”

In fact, Danielson said WOLF’s revenue and profit have grown by double-digit percentages over each of the past three years, and the company has expanded its territory to 33 states. Danielson noted that management attributes part of that success to WOLF’s culture of service.

WOLF created its dealer survey in part to gauge the effectiveness of Signature Service, a new program that focuses policies and procedures on providing industry-leading service to dealers. Signature Service joins longstanding policies like the WOLF Perfect Service Guarantee, which empowers any WOLF employee to resolve a customer problem immediately and in a way deemed fair by the customer.

 #   #   #

About WOLF    WOLF’s roots stretch back to 1843, when company founder Adam Wolf opened a single store selling dry goods and lumber on the banks of the Susquehanna River. Today, the York, Pa.-based company formerly known as Wolf Distributing Company has evolved into WOLF, a $200 million sourcing company for  kitchen and bath cabinetry and building materials to independent dealers in 33 states. For more information, visit www.wolfleader.com.


Regal Ideas Inc. Partners with Boise Cascade of Delanco, New Jersey

Distribute the Full Line of Regal Aluminum Railing

On March 3, 2014 Regal Ideas announced that it has partnered with Boise Cascade Building Materials Distribution to distribute Regal Aluminum Railings through their Delanco, New Jersey location. Headquartered in Boise Idaho, Boise Cascade is a leading distributor of premium branded exterior building products.

According to Bill Schellhorn, Branch Manager, Boise Cascade Building Materials Distribution Delanco, “We’ve seen rapidly increasing demand for aluminum railing in our market and this line allows us to bring another excellent opportunity to our retail partners.  Regal is a high quality vendor and we’re excited to add them to the strong list of products and opportunities we offer our customers. 

Regal Ideas Inc. is excited to partner with Boise Cascade, one of the nation’s leading distribution companies. “We share Boise Cascade’s strong commitment to customers by providing superior quality products, operational efficiency, training and strategic market leadership”, said David Ondich, North East Regional Manager, Regal Ideas Inc.

The Boise Cascade Building Material Center in Delanco, New Jersey will supply New Jersey, Delaware, Eastern Pennsylvania, Long Island, New York and the five borough’s of New York City.

About Regal Ideas 

Regal Ideas is a leading manufacturer of high quality, low maintenance 1, 2, 3 step component Aluminum Railing systems, Fencing systems and engineered climbing products to the Home Improvement Industry. Regal also manufactures Aluminum stair stringers, Aluminum balusters for wood railing and an innovative line of low voltage LED lighting systems for its Railing and Fencing systems. Regal Ideas is a vertically integrated manufacturer and is the largest provider of Aluminum Railing and Fencing in North America. Regal Ideas also offers an unparalleled distributor and dealer marketing and sales support program. 

For more information about Regal Ideas, visit www.regalideas.com.

 About Boise Cascade Company

Boise Cascade Company is a leading U.S. wholesale distributor of building materials and is one of the largest producers of engineered wood products, plywood and exterior building materials in North America. For more information about Boise Cascade, visit www.bc.com.


Color, Design and Market Trends for Residential Outdoor Products 2014

The first of its kind report to evaluate the color and design characteristics of building products and décor and how they create the new outdoor room

Outdoor building products and décor are proving to be an extremely successful and growing market. Homeowners are turning their decks, patios and porches into outdoor rooms and their backyards into casual-living retreats. This is driving the demand for thoughtfully designed products and materials.

Today’s consumers are using the same criteria for selecting outdoor products as they are for designing the interiors of their homes. Consequently, the growth in outdoor lifestyles is being driven by a desire to extend seasonal usage, improve function, and provide transitional designs and new products that blur the boundaries between indoors and out.

Marketing, selling, and delivering the needs of style, comfort and performance, require lifestyle retailing. As styles for exterior building products, outdoor furniture, and similar products influence each other retailers are now showcasing product assortments targeted to create new outdoor living spaces. Likewise, traditional lumberyards are starting to offer furniture, appliances, and related amenities in unprecedented hybrid showrooms. This new direction will continue to challenge manufacturers, distributors, dealers, retailers and builders alike in deciding just the right blend of products and amenities to offer the market.

This report combines design and market trend analysis capturing influences and tendencies around new and innovative residential outdoor products. The result is insight and understanding of market opportunities and how suppliers, manufacturers, distributors, retailers as well as architects, landscape designers and builders might best position for business success within this market spaces.

Why Subscribe

The study will serve as an essential reference for all companies currently involved in this business in North America, participate and profit in North America’s growing residential outdoor living space market.

This report will help subscribers to understand how color and design trends will impact the demand for residential outdoor living products in the United States.

It will summarize the most influential trends, product gaps
and action items, and how to best position products for the upcoming season; as well as provide new product development guidance for future seasons


Color, Design and Market Trends for Residential Outdoor Products


NADRA Members


Full Report

(Includes 1 hour of consultation)

Clear understanding of the outdoor market so your business can benefit from it.



16”x20” Style Boards

Set of 4

Ability to identify specific styles to determine the best products which realize your consumer’s preferences

$400.00 each


$500.00 each


8”x10” Color Design Boards

Set of 10

Coordinated color families for product selection

$250.00 each


$500.00 each


Complete Set of Style Boards (4) and Design Boards (10)

Full range of styles and colors to determine best products



Interested in ordering this report? Contact NADRA at 215.679.4884  or email Info@NADRA.org. Ordering forms are available HERE

TimberTown Austin and Fortress Railing Products Host a Learning Luncheon with Builder Bobby Parks

TimberTown Austin is partnering up with Fortress Railing Products on their next learning luncheon. The event will feature speaker Bobby Parks, the owner of Peachtree Decks and Porches of Atlanta, Georgia.

Austin, TX  -June 13, 2014

TimberTown Austin is excited to announce that they’ll be hosting their next learning luncheon with partner Fortress Railing Products on Friday, June 20th. During the event local builders and contractors will get the opportunity to take part in a presentation lead by Bobby Parks, the owner of Peachtree Decks and Porches of Atlanta, Georgia.

The Creating Separation presentation will focus on how builders can differentiate themselves from their competition to become one of the top contractors in their market. Mr. Parks will share his thoughts and experience on how a company philosophy, marketing, messaging and imagery can be combined with an affective sales approach to increase market share.

The learning luncheon will take place at TimberTown Austin’s Pflugerville location from 11 a.m. to 1 p.m. on June 20th. Because they will be serving complimentary food and drinks during the event, TimberTown Austin is requesting that all attendees RSVP in advance. To RSVP for the event, please contact the team by June 18th at sales(at)timbertownusa(dot)com or by calling 512-528-8112.

About Bobby Parks
During his 25-year career in the decking, porch and remodeling industries, Bobby Parks has attained many accolades and recognitions. His work has been featured in national publications, he’s been invited to serve on numerous industry advisory committees and he has traveled all over the world to share his insights on construction and company operations.

In 2007, Mr. Parks founded his award winning company Peachtree Decks and Porches of Atlanta, Georgia. Mr. Parks has gained a sizeable customer base by offering a 5-year structural warranty on all his work, utilizing top-of-the-line products like Fortress Railing Products as their standard option and designing unique outdoor structures that blend architecturally with the rest of the property.

To learn more about the rail systems offered by TimberTown Austin or any of their other products, please visit:http://www.timbertownaustin.com.

About TimberTown Austin
The experts behind TimberTown Austin have over 50 years of experience in supplying outdoor lumber for a wide variety of projects. Serving the Austin and the surrounding areas, TimberTown Austin has built a solid reputation as a reliable resource for softwood and hardwood lumber, composite decking, hardware deck accessories and more.


Original article found HERE

3 On Your Side: Deck Safety Tips As The Summer Season Begins

By Jim Donovan

Watch the video HERE

PHILADELPHIA (CBS) — The last thing that probably comes to mind when you think of a barbecue on your deck is third degree burns and concussions. But 3 On Your Side consumer reporter Jim Donovan finds that each year that’s exactly what happens to dozens of people when the deck floor below suddenly gives way.

One minute friends and family are enjoying a back yard cookout, the next, a deck comes crashing down and everything goes flying.

Each year dozens of people are injured and some killed when an unsafe decks fails.

“It’s just a matter of being aware.  It’s an outside structure, it’s in the elements, are people taking care of it, are they staining it, are they protecting their materials on their decks,”  said Michael Beaudry with North American Deck and Railing Association.

By one estimate, nearly 20 million decks nationwide need to be rebuilt or at least retrofitted to meet current codes.  The average wooden deck has a lifespan of 10 to 15 years.

“If you take care of it and you maintain it and you stain it, it can last a lifetime.  But if you don’t, it’s not going to stand up to the elements,” said Beaudry.

“You can see the deck in general is on its last legs and really needs to be totally redone,” said Mike Ebner with Back to Nature Decks.

Ebner has been building decks for over 25 years and says homeowners should inspect their decks annually.

He says it starts with the footers.  They should be above ground so you can see if it’s rotting or if there is any problem. Look for wood rot elsewhere too.

And be aware of improper connections to the house which can pose problems.

“The bolts should be staggered every 12 to 16 inches up and down,” said Ebner.

Loose connections are a hazard too.  Screws and connectors should be checked for rust and corrosion.

Improper spacing between railings and steps, also pose risks.

“They should be closer together. You can get your head stuck in there, or a kid could you know,” said Ebner.

Deck Evaluation Checklist


Consumer Checklist


N E W S   R E L E A S E

Date:                            May 19, 2014
Media contact:      Jim Groff, Exec. VP / Chief Marketing Officer


Partnership makes WOLF available to independent dealers in three states  

 (Tacoma, Washington) — Capital Lumber Company has entered into an agreement with WOLF Home Products to distribute two lines of WOLF deckboards in Washington, Alaska and Hawaii. Capital will be the first West Coast distributor of U.S.-made WOLF PVC Decking and WOLF Capped Composite Decking.

Starting in May, the WOLF lines will be available to independent dealers in the service area covered by Cascade Capital, Capital Lumber’s Tacoma location. The Tacoma facility features a 100,000+ square foot warehouse, seven asphalt-covered acres, and a three-acre EWP yard.

“We are excited about our partnership with WOLF as it brings us an opportunity to present the market with a brand new business model along with a new product line,” said Michael Darby, VP of Marketing and Business Development. “WOLF will help our dealers differentiate themselves and give homeowners a unique choice in decking.”

 WOLF PVC Decking is strong and lightweight, featuring polyvinyl chloride (PVC) and an acrylonitrile-styrene-acrylate (ASA) capstock for superior durability. WOLF PVC Decking will not split or rot, and is resistant to mold, mildew and insects.

WOLF Capped Composite Decking  is made from a combination of wood fiber and plastic, resulting in a board that will not warp, crack or swell. Low-maintenance capped composite deckboards are highly resistant to the sun’s damaging UV rays.

Both lines of decking are covered by WOLF’s 25-year Stain & Fade warranty.

“WOLF focuses on helping independent dealers separate themselves from the pack,” said Craig Danielson, CEO of WOLF.  “Capital is the ideal partner because they share that focus. With the Capital agreement, WOLF Decking has become a coast-to-coast success story.”

WOLF will provide Capital’s dealers with samples, literature and other marketing support. In addition, WOLF will implement its WOLF PRO program in Capital’s service area, providing training, discounts and a special warranty to contractors who become WOLF PROs.

For more information, visit www.capital-lumber.com and www.WolfHomeProducts.com.

#  #   #

About Capital Lumber Company    Founded in 1948, Capital is a privately held Arizona Corporation, with eight regional distribution facilities geographically focused in the West that offers sales, market development, inventory management and distribution services within the building materials industry.  Our charge is to be responsive to the unique needs of manufacturers and dealers, deliver customized solutions and assist in market demand. For more information, visit www.capital-lumber.com. 

About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 29 states in the Eastern and Midwestern U.S. Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com

BCC is your online provider of NADRA’s Master Deck Professional Code Education Classes

Industry professionals need affordable training available when they are available. Building Code College responds with free, online, self-paced, building code education from industry experts. 

The “Building Codes for Building Decks” series goes deep into the administration and technical aspects of building codes and deck construction. All four courses are based on the International Residential Code provisions that affect deck design and construction. This series is beneficial to all professionals involved with the decking industry, from tradesman, to inspector, to product manufacturer. With the support of the North American Deck and Railing Association, registration for these courses is free to all. NADRA members can now take the Master Deck Professional, Codes and Standards Certification Exams ONLINE! 

How do you get certified?
  1. Maintain an active NADRA Membership
  2. Complete all four Building Codes for Building Decks FREE Courses Online
  3. Pass all four NADRA Master Deck Professional, Codes & Standards Certification Exams (fees apply)
  4. Click HERE to get started

Thanks to all who attended our formation meeting for the Carolina chapter this past Tuesday, April 22nd at the Jocks & Jill’s restaurant in Charlotte.  We had 30 attendees who came from throughout the North and South Carolina markets to help us in forming this chapter.   It was a great turnout for our first meeting and I am hopeful that this trend will continue as we develop this chapter.

We called the meeting to order with a reading of the anti-trust statement and then I was able to take about twenty minutes and go through the benefits of NADRA and point out the many things that deck builders and associates can enjoy by becoming members of NADRA and by engaging in a local chapter. We also had our National President – Bill Ross (who came on his birthday) speak to the group about his experience with the organization and also shared some of the directives that have been put in place during his tenure and also others that the board continues to pursue.  John Lea of Decksouth in Atlanta then came up and shared his involvement in the Atlanta Chapter.  John was one of the original founding members of NADRA and his input was very valuable to the group. Our final speaker was David Elenbaum of the DeckStore in Greenville.  David serves on the National board and he gave his insight in the education and code committees in which he is involved.

We closed the meeting with an invitation for any NADRA members in the Carolina region to join us in pursuing a charter and getting the chapter off the ground.  I would like to ask anyone that attended (and also those that could not be with us) to contact me about your ability to be a part of the leadership of this chapter.  I look forward to hearing back from any of you and if you cannot get a hold of me please contact our National office.  We will be publishing a second meeting time and date in the near future.

Thanks for being a part of this inaugural meeting – Keith Compton / Past President of NADRA Atlanta and coordinator of the NADRA Carolina Chapter   (404-308-7039)

NADRA Headquarters:

Direct: 215.679.4884 / Info@NADRA.org