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Our favorite time of the year is upon us which means that the Atlanta Chapter of NADRA gets to have our annual Christmas party.  It is always the highlight of the year which brings our biggest group, with many guest and spouses also in attendance.

This years meeting was held at Maggianos at the Cumberland Mall.  With almost 80 registered guests, the evening started with some socializing and catching up on the events since our last meeting.  A motion was made and passed to postpone the reading of the minutes and chapter business until our next meeting.

After a delicious three course family style Italian dinner our guest speaker entertained for the evening.  Scott Mawdelsy with 12Stone church delivered a very moving talk on living your life from the Inside Out.  It was the perfect topic with a new year around the corner.  Each person in attendance was able to think about how they can improve in their leadership and life as they set goals for next year.

To close the meeting we gave out a few awards and recognition.  Three of our four past presidents were in attendance and were thanked for their leadership and service.  Also chapter leadership awards were given to our outgoing board to Greg Mizerak, Ginny Tibbets, Mike Reasons and James Gunning.  Two new awards were given out as well this year.  The first ever Ginny Tibbets Award was given to Ginny for her many years of selfless service to the chapter along with a Founders Award to John Lea for his behind the scenes leadership and service.

Those who dared closed the evening on the dance floor thanks to our DJ who was playing great music all night to set the mood for the event.  The annual Christmas party is always one of the best ways socialize and spend time with vendors, competitors and friends.

Our next meeting will be held on Tuesday – March 8th at the BRExpo show at the Cobb Gallerian Centre, Atlanta, GA where our main focus will be on education.

Respectfully Submitted

Mike Reasons

Atlanta Chapter President


Leading Internet Lumber Company Purchases One of the Largest Lumber Mills in Northern Brazil

Sarasota, FL – November 12, 2015 AdvantageLumber.com has just completed the purchase of one of the largest hardwood lumber factories in Northern Brazil.  Advantage has operated in the South American lumber supply chain for over 20 years, dealing with flooring, lumber and hardwood decking such as Ipe, Cumaru, Tigerwood, Massaranduba, as well as a variety of other hardwood species.

The company’s new Brazilian facility produces a variety of responsibly harvested products such as hardwood Decking, Flooring, Deck Tiles, and cabinet grade Hardwood Lumber.  The facility has over 130,000 sq ft of warehouse and production space, with dry Kilns that have a capacity of more than 500,000 board feet of lumber per kiln load.  The factory is currently being retooled with top notch European machinery and vast improvements are being made for the facilities targeted 140 person workforce.  The factory is to be FSC certified with three production lines capable of an annual production of 3 Million square feet of hardwood flooring, 5 million square feet of decking, 2 million square feet of deck tiles, and 7 million board feet of cabinet grade hardwood lumber.

The new facility should surely prove to be a game changer for the hardwood lumber marketplace as Advantage will directly control the supply chain from the forest to the jobsite.  This will allow Advantage to offer even better selection, quality, and volume pricing.  Purchasing the new facility was seen as the most viable growth option for the company as ensuring the legitimacy of lumber permits, paperwork, and sustainable harvest continues to be a hurdle that some lumber companies fail to properly plan for.  Advantage says that having daily control at the point of lumber origin is essential to complying with the Lacey Act as well as maintaining its strong reputation in the marketplace. The company thrives at providing high quality lumber material that is not only legally sourced but also produced in a manner that strengthens the health of the forest through selective culling and promotes the quality of life for the workers and indigenous population.  The facility is currently being upgraded and renovated to provide workers with a safe and comfortable workplace, equivalent to US and European factory standards.

Advantage has raised employee salaries at its Brazilian facility in an effort to obtain the highest qualified persons for each position in the mill.  Robert Pelc, company founder and President of AdvantageLumber.com proudly stated “ Substantially raising salaries for factory workers helps improve product quality, company moral, and the employees standard of living.  But even more importantly it is the morally correct thing to do.  If the company can afford it, then just do it.  The results are quickly seen in the product quality and on the faces of the employees working in the factory.  It is pretty amazing that even though we are not a huge fortune 500 company, we still have the ability to instantly help change the lives of a struggling community.”

About AdvantageLumber.com

As one of the first to sell hardwood lumber and decking online, Advantage Trim & Lumber Company has become the leading supplier of sustainably harvested hardwood decking, flooring, and lumber. For over 20 years, AdvantageLumber.com has serviced the decking industry and shipped direct too job sites throughout the United States and the world. With over 680,000 square feet of manufacturing space, Advantage Trim & Lumber Company produces decking, hardwood flooring, deck tiles, hardwood lumber, and certified FSC wood. AdvantageLumber.com also has company owned manufacturing facilities in Buffalo NY, Grover NC, Santa Fe Springs CA, Sarasota FL, and Belem Brazil. Advantage has had double digit growth every year since inception, and continues to grow as the company expands in the lumber world.

Pictures of the new mill can be found at http://www.advantagelumber.com/tourBRAZIL.htm

Media Contact:

Dan Ivancic



Title: Revisions for 2018 IRC

If you have specific questions, comments or concerns let us know by filling out the form found below:

Below are 2 documents from the Deck Code Coalition, which contains a detailed list of each item they are recommending for revision with the 2018 IRC with comments and highlights in the “ICC Format”, as well as a “clean” copy of the rewritten code sections with the updates included.

Please note that these documents are still “under construction”, and further revisions and improvements to wording should be included. However, the DCC has offered to share this preliminary information with NADRA members in an effort to build broader agreement and unity in how we are working to improve the code we all work under.

Composite Changes

R507 Rewrite

If you have specific questions, comments or concerns let us know by filling out a form found HERE

Thank You,
Matt Breyer
NADRA’s chair for our Code & Education Committee


October 13th, 2015 (For Immediate release)

Simpsonville, South Carolina

Specialty LBM Holdings of South Carolina acquires Palmetto Tile and Stone; re-works DECKSTORE’s overall look and website.

Specialty LBM holdings and our subsidiaries including DECKSTORE of SC, are committed to competitive growth and excellence in the building materials industry and so it is with great pleasure to announce the acquisition of The Palmetto Tile and Stone Company and the initiative to revitalize the look of DECKSTORE. Previously known as “Floored” on Haywood Rd, and a leader in product selection in the local Greenville market, Palmetto Tile offers a full line of ceramic, porcelain, natural stone, mosaic, and other tile products from floor to finish. Product lines include all brands of flat lay products and mosaics. Additionally, Palmetto will begin to offer customers the full system with the addition of bonding materials and underlayment materials to round out its offerings.

In the coming weeks, The Palmetto Tile and Stone Company will undergo a facility move and realignment of product categories and choices, as well as a full overhaul of ordering systems and inventory control. Customers shall enjoy a more streamlined approach to purchasing from Palmetto Tile. The company will be combined within the retail space located with DECKSTORE on East Standing Springs Rd in Simpsonville, and many of the Palmetto Tile products will be featured on the soon to be released Deckstoresc.com eCommerce website. Shoppers will enjoy a clean, well designed online experience and will be able to will-call or have shipped, orders placed on the online system. Current customers with open accounts at DECKSTORE will be able to extend purchases of Palmetto Tile products under the same accounts giving a greater ease in purchasing for our remodeling and tradesman customers. With an all new management and sales team for Palmetto Tile, customers will enjoy changes and a more customer driven performance, while maintaining the vast and eclectic selection previously featured by Palmetto Tile and Stone.

At the same time, DECKSTORE is making changes to its facility including a general clean-up, removal of the obstructive fence around the property, and additions of more products including storage buildings, swing-sets, and outdoor structures. The goal is to make a more enjoyable complete purchasing atmosphere for our homeowner customers, as well as our tradesman customers. The new Deckstoresc.com website is due to launch by year end with a complete product offering including nationwide shipping on most products. We are truly excited about this acquisition and extension of DECKSTORE of SC.

David Elenbaum CEO / Specialty LBM Holdings of SC, LLC



Edie Kello

Director of Marketing Communications

Phone: 704-463-2971

Email: ediek@fiberondecking.com

Fiberon leads high-performance decking industry in WUI-approved boards

 Fiberon ProTect Advantage FR Decking and Paramount PVC Decking meet strict California fire codes, offer exceptional warranties and aesthetics

NEW LONDON, N.C., (September 15, 2015) – Architects, builders, and homeowners: Fiberon® now offers two outstanding wood-alternative decking options for use in Wildland Urban Interface (WUI) areas. Fiberon ProTect Advantage® FR capped wood-plastic composite (WPC) decking and Fiberon Paramount PVC Decking meet strict California fire codes, as well as offer exceptional aesthetics and industry-leading warranties. No other composite decking manufacturer can make this claim.

Fiberon ProTect Advantage FR capped WPC decking meets the requirements of the California SFM 12-7A-4 Part A for use in all WUI zones. ProTect Advantage is:

  • Backed by a residential 25-year limited performance and 25-year stain and fade warranty. (Commercial warranty available for qualifying projects.)
  • Capped on three sides with a patent-pending, PermaTech® surface material.
  • Available in a flat-bottom design in square and grooved profiles.

Paramount PVC Decking meets the requirements of the CA SFM 12-7A-4 Part A and Part B for use in all WUI zones and San Diego County. Paramount is:

  • Backed by a residential lifetime limited residential warranty. (Commercial warranty available for qualifying projects.)
  • Available in a flat-bottom design in square and grooved profiles.
  • Highly resistant to moisture and mold, making it ideal for waterside applications.

Only Fiberon offers decking in both categories that meets these strict fire codes, giving Fiberon the strongest WUI position in composite decking. Tests were conducted in accordance with the requirements defined in the 2010 California Building Code, Chapter 7A (CSFM 12-7A-4), Materials and Construction Methods for Exterior Wildfire Exposure – Decking. The California state requirement is the International Residential Code (IRC), which requires a Flame Spread Index (FSI) of Class C or better.


 About Fiberon

Fiberon is a leading manufacturer of wood-alternative decking, railing, and fencing products available around the globe. Through cutting-edge, American-based manufacturing, Fiberon has created new benchmarks for innovation in outdoor living products. The company is a leader in sustainable practices, with innovative manufacturing processes that capture 98.5% of waste materials, and divert 50,000 tons of wood and plastic from landfills each year. Fiberon, a proud sponsor of NADRA (North American Deck and Railing Association), is privately owned with operations in North Carolina and Idaho. For more information, visit www.fiberondecking.com and follow Fiberon on Facebook, Pinterest, Twitter, and YouTube.

FOR IMMEDIATE RELEASE                  

Contact:  Elizabeth Bacheson



Window of Opportunity: Deceuninck North America Launches Commercial Support Program for Fabricators

Deceuninck North America is thinking outside of the house with a new support program designed to connect fabricators with the commercial design, specification, construction and renovation markets. “Deceuninck Commercial” is an integrated fabricator member program comprised of technical, engineering, marketing and sales support that helps fabricators take advantage of commercial opportunities.

“For decades, Deceuninck North America has developed residential platforms that lead the industry in terms of innovation, design and sustainability,” said Filip Geeraert, president and CEO of Deceuninck North America. “Now, the push for thermal performance and sustainability in commercial fenestration has created a new and growing opportunity for leading-edge PVC window products developed for the commercial marketplace.”

Deceuninck’s line of products includes solutions that can be customized to uniquely enhance any commercial building project—with minimal maintenance. The company’s architectural PVC delivers energy-efficient windows and doors at a low cost while exceeding material standards for strength and color retention established by the American Architectural Manufacturers’ Association (AAMA). Deceuninck’s comprehensive ICON™ Windows & Doors series and the innovative Revolution Tilt & Turn® line offer “good, better and best” options that make it easy to select the right product based on performance ratings.

“Architects, developers and engineers are designing the most energy- and cost-efficient buildings we’ve seen yet,” Geeraert said. “As they look toward innovating and improving the way our structures operate, so does Deceuninck North America.”

Deceuninck Commercial offers three levels of support, providing the right solution for virtually every fabricator:

  • Commercial PRO

The PRO program is open to all registered Deceuninck fabricators, providing access to important information on Deceuninck designs, commercial product options, a dedicated website, and tools and tactics to help plan and manage operational details.

  • Commercial ALLIANCE

The first requirement of ALLIANCE membership is Deceuninck 5-Star Certification. This performance-based training, design, fabrication and sales certification system assures the industry that ALLIANCE members are uniquely qualified to market, quote, manufacture and manage commercial fenestration projects at an exceptionally high level of competence and customer satisfaction. This exclusive membership level includes access to business-critical tools such as Dodge Data & Analytics lead generation and AIA CEU participation.

  • Commercial PLUS

When extra support, testing and engineering service is at a premium, Deceuninck fabricators can add the PLUS series of services, including engineering, technical and distribution support.

For more information about Deceuninck Commercial, fabricators may email support@deceuninck-info.com or call 877-563-4251.

About Deceuninck

Deceuninck North America, LLC is part of the Deceuninck Group, an integrated global organization specializing in compounding, tool fabrication, design, development, extrusion, finishing of uPVC window systems and composite applications for the building industry. Deceuninck employs 3,400 people in 25 countries. Deceuninck has production facilities in Belgium, Chile, Czech Republic, France, Germany, Poland, Russia, Thailand, Turkey, UK and US. Deceuninck sales in 2014 were € 552.8 million (with a net positive result of € 10.5 million), approximately $608.08 million USD. In 2014, Deceuninck strengthened its top 3 market position through the acquisition of ‘Pimapen,’ the most recognized brand for PVC windows in Turkey adding approximately $75 million of annual sales. Deceuninck North America encompasses fully-integrated design, compounding, tooling, extrusion and quality assurance disciplines for the production of vinyl window and door systems and decking/railing applications for the building industry at its corporate headquarters in Monroe, Ohio.  For more information, please visit www.DeceuninckNA.com.


NADRA Consumer Product Awareness Charter Update

By: David Elenbaum, NADRA National Director




Decking Industry Pros:
As you all know me, I’ll promise to cut right to the chase and tell you what I’m thinking without adding time consuming pleasantries,

Previously and at my request, Michael Beaudry sent you a letter and presentation on our CPAC program concept (If you can’t find it, let us know). In that letter and presentation there were details of how the CPAC program will take shape and why it is important to our industry. This program stems from a basic discussion at a Principia Conference involving standardizing test protocols. During this discussion, I took on the challenge along with NADRA’s help to begin to develop this program into what it is today. It’s not rocket science, it simply takes what you are doing already, steamlines it for you, put’s it into a nifty program with a big fat rubber stamp from your industry, and allows your customers to see that you are responsible.

As an outdoor living contractor and owner of a retail building supply, I have an understanding of the need to have this program. Guys, when it comes down to your products, there is no program that certifies what you tell us about them is true. There is no way of knowing that the product has met the specs, and there is no way of knowing if what we are repeating to our customer is factual information. I am not implying that anyone here is lying about board performance or test data, but let’s say someone was. How would that have an effect on my business? On yours? On our industry? It has happened before, and all of you have reps who say the other guys stuff is crap because of this, this, and that….. It’s time for those days to end.

Over the years, we have seen a multitude of product enter the industry and fail. We have seen a multitude of “garage extruders” make up their own rules and compete. I have seen decking that came apart, disintegrated, faded to white, or just plain looks like garbage after a few years. All those companies promised me that they had a good product and have good test data. And, yes, I am seeing this today in capstocks.

I am asking YOU to help us. To help yourselves. My committee needs money to get this program off the ground. We need it to pay for Jeri and her work, to prepare the materials to boost the program, to set up the process. Guys, WE (you and us) need this program. Please don’t wait to see who’s in before committing, please help pull the rope and get on board now. I have already pledged money and have pumped time into this over the past 3 years.

I am asking this of you not only as a friend, an industry colleague, or expert in the industry. I am asking this of you as a customer, and most of all, a responsible deck builder.

Please do not hesitate to contact me with questions or to discuss your role in the committee and program. If you are not the right person, tell me who is and I’ll beat their door down. We are going to have a meeting at Deck Expo about this as well. Information will be shared with you so you may attend.

Now you can see why I normally ask Michael to speak for me. He softens it a bit.

Thanks Guys,

David Elenbaum



Screw Products, Inc.




 Rick Pully Joins Screw Products as Vice President of Sales 

Gig Harbor, WA,  - Rick Pully has joined Screw Products, Inc. as Vice President of Sales.  He is responsible for strengthening ties and developing new business among the country’s distributors as well as establishing sales strategies and objectives with the company’s national network of independent representatives.

Prior to joining Screw Products, Pully spent the past 14 years in construction specialty fastening with Illinois Tool Works.  Jim Miller, President and CEO of Screw Products, Inc., says, “Rick possesses a deep understanding of the industry as well as the needs of our many and varied customers. He will be a valued and knowledgeable asset to our staff, territorial sales agents and clients as we expand our brand throughout the nation and more extensively into the international marketplace. ”

Screw Products, Inc. offers the ultimate interior and exterior fastening solutions for deck, construction lags, general purpose, drywall, cabinetry and finish work.  Screw Products, Inc. also provides, DeckLok and RailLok, the ultimate patented lateral anchoring systems with newly updated ICC approvals.

# # # #


If you would like more information about this topic, please contact William Chelak at 732-541-8471or wchelak@scstrategeis.net.


NADRA Atlanta Chapter Meeting Re-Cap           

August 2015

Our guest speaker from Constant Contact showcased the third meeting of 2015 taking place at the Ivy in Buckhead, GA.  There were 27 members and guests in attendance.  The meeting was held on August 18, 2015.

During the meeting the previous minutes were read and approved along with the anit-trust statement.  Nominations were made for the new board to include Mike Reasons as President, Joey Matthews for Vice-President, Joel Mooneyhan for Secretary and Kevin Waters for treasurer.  Voting for the new board will take place in the October meeting.

James Gunning spoke about the DeckExpo show and provided class, education and social information.  He also discussed NADRA’s main event and the National Deck Competition.  Several members of the Atlanta Chapter plan to attend.

Joey Matthews gave an update on the Deck for A Soldier project and all material and labor donations were finalized during the meeting.  The build, which is set to happen on Oct 1st, should be another great opportunity for us all to serve.

Main sponsors for the meeting was Southeastern Underdecking and iLighting.  Sean Ryan discussed a very detailed presentation on the new products from iLighting and benefits of their system.  Joey Mooneyhan discussed the benefits of using Southeastern Underdecking to keep a space below the deck dry.  They have many products that can help to finish out the normally unused area under the deck.

Demming Bass from Constant Contact gave us a very informative presentations and discussion on how to use Constant Contact to change the way we do our marketing.  His ideas on how to specifically use the service in the decking industry will prove to be helpful for many of our members.  Demming also discussed the partnership with NADRA and how we can save money.

The next meeting will be held at the Ivy Buckhead on Tuesday Oct 20th.

Respectfully Submitted,

James Gunning, Atlanta Chapter President


2015 Fall Seminar: NADRA Deck Evaluation Certification Course

Saturday, November 7, 2015

Best Western Fairfax Hotel

3535 Chain Bridge Road, Fairfax, VA 22030


7:00 – 7:30 AM Registration
7:30 – 9:00 AM Jim Mailey – NADRA Deck Evaluation Certification Course
9:00 – 9:15 AM Break
9:15 – 12:00 PM Jim Mailey – NADRA Deck Evaluation Certification Course and Test
12:00 – 1:00 PM Lunch provided by NOVA ASHI at Best Western Fairfax
1:00 – 2:30 PM David Rushton – Inspecting Old Houses
2:30 – 2:45 PM Break
2:45 – 5:00 PM David Rushton – Inspecting Old Houses



This seminar has been approved for 8 Hours of ASHI® Continuing Education Credits”. MD State CE Credits have been applied for.

Early registration $250 for NOVA ASHI members ($300 for non-members) before September 23, 2015. $275 ($325 for non-members) after that date. This course is open to everyone, however, NADRA Certification is only available to ASHI Members in good standing.

To register, you must download the form HERE

 *Any questions, please contact Fred Heppner, 703-503-9519