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Hats off to everyone involved in our 10-year celebration!

To kick-off our 10th Anniversary Celebration NADRA members and guests joined us at Mountain Branch Golf Course for a day on the greens. Thank you to everyone that made it out! What a gorgeous, warm & sunny day we had!

NADRA hosted their 10-Year Anniversary Celebration at the National Aquarium in Baltimore, MD. The Aquarium theatre was sold out with 250 guests. Attendees included NADRA Members from as far away as Ontario, Canada, Western Washington and even Australia! NADRA’s National Board and local Chapter Directors were in attendance along with National sponsors & of course, NADRA NJ and Atlanta Chapters filled the room with the usual competitive banter that we look forward to each year.

Bill Ross, NADRA’s President opened the awards ceremony for the evening. Michael Beaudry, NADRA’s executive Vice President introduced Shawn Miller, Immediate Past President and were masters of ceremony for the evening. Shawn presented a video testimonial where NADRA members shared their experience with NADRA and why they benefit from being involved. That video can be found HERE. Mike and Shawn presented NADRA’s annual Merit Awards to Bill Ross with Fiberon and Matt Breyer with Breyer Construction & The 2014 Terry Award was presented to David Elenbaum with DECKSTORE SC.

The National Deck Competition 3rd place, 2nd place and finally 1st place winners were all announced and presented with awards! More details and photos of 1st place winners can be found HERE


Our Basket Raffle winners were:

We would also like to take a moment to welcome and congratulate our 2014 / 2015 Board of Directors:

  1. Kirk Hammond – Wolmanized Outdoor Wood
  2. Bob Lett –  Wolf Building Products
  3. Matt Breyer – Breyer Construction and Landscape, LLC – Secretary
  4. Bobby Parks – Peachtree Decks & Porches
  5. Rick Schumacher – LBM Journal
  6. John Burkhart – Westech Building Products, Inc.
  7. Heath Bowman – Southeastern Underdeck Systems
  8. Jim Miller – Screw Products, Inc.
  9. Brent Gwatney – AERT
  10. David Elenbaum – Deckstore SC
  11. Gus de la Cruz – Barrett Outdoors
  12. Carter Welch – Humboldt Redwood Company
  13. Bill Ross – Fiberon, Immediate Past President

More details along with 2nd and 3rd place Deck Competition winners will be announced later this week in news from NADRA.

NADRA National Elections to be held at the 2014 NADRA Annual Meeting during DeckExpo in Baltimore on Friday, October 24th, 2014 at 8:30am.

Here is a list of the 2014 Nominees that are running and re-running for a position on the Board:

  • Kirk Hammond, Arch, a Lonza Company -re-running
  • Bob Lett, Wolf Building Products -re-running
  • Bobby Parks, Peachtree Decks & Porches -re-running
  • Rick Schumacher, LBM Journal -re-running
  • David Raught, Great Southern Wood  -re-running
  • John Burkhart, Westech -New Nominee
  • Chris Kollwitz, Viance  -New Nominee
  • Heath Bowman, Southeastern Underdeck Systems  -New Nominee

“Earning a seat on the NADRA Board is not a right to be earned, but a privilege bestowed upon a NADRA member by their colleagues to allow you to serve them and the mission of NADRA.” This is a position held by an individual, not a company.  This position is not to be taken lightly. If you stay in touch with NADRA Headquarters, then you are familiar with a little saying we have: “NADRA, doing things for the right reason… and having fun doing them!” We can’t do this without you!

Please join us for our 2014 Annual Meeting on Friday, October 24th at 8:30 am where you will vote for your new board.

NADRA Annual Meeting

When: Friday, October 24, 8:30am
Where: Baltimore Convention Center – Room 320 (map)
Description: We’re all in this together. Join us Friday morning, October 24th in room 320 for NADRA’s Annual Meeting. This is a great way to meet and get to know other members that belong to NADRA. Learn more & RSVP HERE

Below are a few bios for some of the nominees. 

Rick Schumacher, LBM Journal

Rick Schumacher brings 24 years of industry experience to his role as editor, publisher and founder of LBM Journal, the leading media company serving the lumber/building material industry. Rick is a long-time supporter of NADRA, and has served as a judge for the Deck Awards several times.

Chris Kollwitz, Viance

Chris has 40 years of building materials and lumber products experience ranging from retail store operations, sales and marketing management, product development, merchandising, marketing, public relations, design & construction, facilities management and procurement. Wife Melanie and father of 4 boys: Jeremy, Ethan, Ben & Trent

John Burkhart, Westech

John F. Burkhart is the National Sales Manager for Westech Building Products. He has been integral in shaping the sales team, product portfolio, and business strategy for Westech. John has over 18 years of fabrication and sales experience in the vinyl, railing and decking industry. Previous to working for Westech, John was part of the wholesale and production team for National Fence Systems of New Jersey. Over the past 14 years with Westech, John has been the northeast region’s sales representative, growing that market by $12MM and cultivating relationships with some of our top customers. As National Sales Manager, John has been able to expand Westech’s reach beyond the fencing channel and into the Lumber and Building Material market (LBM).

John served as an active duty member of the United States Air Force for nine years. He currently resides in Sparta, NJ with his wife and two children and is active in their schools as well as the community.  

Heath Bowman, Southeastern Underdeck Systems

Heath Bowman is the owner of Southeastern Underdeck and the developer of the patent pending Haven Underdeck System.  With 20 years experience in metal fabrication and over 10 years of experience with new product integration, Heath has developed into one of the top Underdeck company’s in the southeast. Heath spent the beginning of his career working for MASCO and IBP two of the building materials industry leaders.  It was here he grew multiple locations, added new product lines, and developed relationships with venders.  Being on the regional operations team also gave him exposure to the cooperate safety committee and was in charge of the implementation of those changes.

In 2007 Heath was introduced to an underdeck system product and decided to start Southeastern Underdeck because he believed in the concept.  After spending many years trying all the products he could get his hands on, seeing what he liked and disliked, as well as doing repairs on many problem underdecks, Heath was able to develop the Haven Underdeck system. Heath believes that the success of Southeastern Underdeck is the result of hard work and relationships that have been developed through NADRA, NARI, and the NAHB.  This not only brought them closer to customers but also introduced Southeastern Underdeck to the venders needed to integrate into the system.

Bobby Parks, Peachtree Decks & Porches

Bobby Parks is the founder and owner of Peachtree Decks and Porches LLC located in Alpharetta, Ga. Bobby has been in the deck and porch building industry for over 25 years and has been involved in the delivery of over 37 million dollars of residential and commercial deck and porch projects.

Bobby has written for Fine Home Building Magazine and is a contributing editor for Professional Deck Builder Magazine. He has conducted building and business courses at the Remodeling Show, Deck Expo, and Pool Spa & Patio Show and has spoken at the Principia Partners Conference and the National Sunroom Association Conference.

Bobby currently serves on the board of directors for the North America Deck and Rail Association and is the past president of the Greater Atlanta Georgia NADRA Chapter.

Color, Design and Market Trends in Residential Outdoor Products

As a deck and patio builder are you prepared to assist your customers with their style decisions so you can put more money in your pocket? This seminar will give you well documented ideas that will help close more business, sell more trade ups and provide insights into possible new revenue streams.

Consumer’s outdoor style visions are more sophisticated as they shop the maze of materials and furnishings and try to put it in perspective with their current interior lifestyle. By leading with colors, patterns, textures and styles and showing the connections between the built space and furnishings you can help them achieve the most fabulous place they can go to everyday.

This visually dynamic session explores the design links between building products and furnishings and offers solutions that will help you enable the consumer to visualize their new outdoor lifestyle.

When: Thursday October 23, 2014 from 3:00 PM to 4:00 PM EDT

Add to Calendar

Where: Baltimore Convention Center Room #320 1 W Pratt St, Baltimore, MD 21201


Register: Click HERE


Residential Exterior Railing 2014, Decks, Porches & Balconies

According to the Principia data, demand for residential exterior railing in North America is about $2 billion (manufacturer gate pricing) and is forecast to grow about 12% to $2.3 billion in 2016. Wood railing continues to dominate the category, but low maintenance products such as composites, PVC, and powder-coated metal railing will take market share from wood as the economy improves and more consumers opt to upgrade railing to low maintenance materials.

Other trends detailed in the report includes the growth and regional market penetration of wood, metal and plastic railing systems. The reports will also give details on the market share of mixed material railing systems and various infill such as aluminum balusters, iron/steel balusters, cable and glass panels. Homeowner, contractor, dealer and distributor feedback on DIY trends, railing SKU proliferation and special order railing sales, lighting, and much more will also be covered in the reports.

About the Program
NADRA’s reports, which provide regional residential exterior railing market data and trend information, are developed from Principia’s highly regarded Residential Exterior Railing 2014 report. Regional reports are only available through NADRA and members receive a significant discount. A portion of the revenues directly benefit NADRA. Get more info HERE

NADRA Education at DeckExpo

NADRA is offering their Master Deck Professional Courses for you to earn and maintain your designations while at the show.

Wednesday, October 22nd:
  • 8:00am – 12:00pm - Ledgers & Lateral Loads 
    • Author: Glenn Mathewson: This course discusses the basics of structural design criteria for decks, such as loading, design methods and lumber properties, providing the foundational knowledge necessary for comprehension of the remainder of the course and the content in the Structural Design II course. The course continues with an in-depth review of ledger attachments, including how to handle various exterior cladding, flashing methods, and structural considerations. Lateral load resistance is also dissected in detail to provide a better understanding of what is required and how to provide it. MORE
  • 8:00am –  10:00am - Porch Building Basics 101
    • Author: Bobby Parks: This course provides an introduction into porch building. It includes numerous basic, but key methods for designing and building open air and screened porch additions. Attendees will be introduced to designing for functional size and stability, as well as a few code considerations and architectural details to look out for.MORE
  • 10:15am – 12:15pm - Porch  Building Advanced 201
    • Author: Bobby Parks: This course covers advanced design, trim, and features for covered porches and structures. How to take porch building to a higher level. Design and build custom porches into outdoor rooms by providing high performing upgrades and trim features that separate them from other contractors. Door, screen types, and flooring upgrades and how they work together are discussed. MORE
  • 1:00pm – 5:00pm - A Trip Down the Load Path
    • Author: Glenn Mathewson: This course compliments the Structural Design I class by completing the discussion of designing a deck structure. It provides code requirements and guidance for designing the load path, from the decking where we stand to the earth below that supports it all. Decking, joists, beams, posts, foundations and even properties of the earth will be discussed so that a complete understanding of the entire structural system can be achieved. It is recommended for attendees to complete the Structural Design I class as a prerequisite. MORE
  • 1:00pm –  3:00pm  - Design and Sales
    • Author: Matt Breyer: How good are you at showing your clients EXACTLY what their finished project will look like? Do you have the tools to make this happen? Gone are the days of scribbling a simple idea on a legal pad and shaking hands over the deal. Homeowners today want to touch, feel, and visualize whatever it is you’re offering-before they commit to paying! Learn how to get “in their head”-understanding their needs, addressing their fears, and showing them a “Backyard Dream” better than they ever imagined, using the latest tools and technology to inspire clients and improve sales and referrals. MORE
  • 3:00pm –  4:00pm - FREE - NADRA CPAC Meeting
    • Please join us for our annual CPAC committee meeting. NADRA CPAC (Consumer Product Knowledge Charter) is the newest addition to NADRA’s list of programs designed to improve the deck and rail industry as a whole. Join us at Deck Expo for a workshop about CPAC to learn, understand and assist in this new program.MORE
Thursday, October 23rd
  • 3:00pm – 4:00pm – FREE - METAPHOR
    •  Manufacturer’s and Designers! This one is for you! Please join us in the NADRA office at the Baltimore Convention Center for an educational segment from METAPHOR. Manufacturers and Designers… pay attention. Ever wonder why a particular deck color was created?  Learn from the folks that can see into the future for upcoming designs, trends and style. Register for this FREE seminar right HERE
Friday, October 24th: 
  • 10:00am –  FREE - AGS Stainless
    • Making The Stainless Steel Up-sell
      Please join us in the NADRA office for an educational segment from AGS Stainless. Stainless Steel is a creative and expensive up-sell that pays off! During this seminar, find out options, pit-falls, & why it makes selling comfortable and seamless. Make money without losing your shirt! Register for this FREE seminar right HERE
  • 11:30am –  FREE - Deck Maintenance: RenewCrew
    • Your Missing Link – Deck Maintenance Program
      Text: Join us in the NADRA office for an educational segment from Renew Crew. How can you make more money with a Deck Maintenance Program? Learn what you are missing during this FREE seminar with NADRA. Register for this seminar right HERE
N E W S   R E L E A S E

For Immediate Release


DATE:   September 22, 2014

CONTACT:  Jim Groff, 717.852.4842



Company Web site: www.wolfleader.com


Building materials supplier to expand volume, delivery speed and available products


 (York, Pa.) — WOLF today announced it will move its New England distribution hub from its current location in Worcester, MA, to a 100,000 square-foot site in Northborough, MA. WOLF is the largest supplier of kitchen and bath cabinets in the U.S. and a leading provider of building products in 33 states.


The larger distribution center will enable WOLF to provide an increased volume of kitchen and bath and building products to dealers in Maine, Massachusetts, New Hampshire, Vermont, Connecticut, Rhode Island, and upstate New York.  WOLF will take full occupancy of the new site on September 22 , and will close its current facility, which the company has outgrown since it opened in January 2011.


The new facility offers 40,000 square feet of additional interior storage space and features:

  • 3.2 acres of outside storage (an increase of 2.2 acres)
  • 23 dock doors (an increase of 13 doors)
  • Improved delivery and logistics due to physical location, access to highways and operational environment
  • A contractor product training center for WOLF PRO certification, and more


WOLF will continue to distribute all the products available from the existing facility. In addition, WOLF will be stocking cultured marble vanity tops for faster delivery, and in early 2015, WOLF will be adding additional decking and railing offerings.


To celebrate the opening of the new facility, WOLF will be hosting an Open House for contractors, business owners and vendors on Wednesday, October 15, from 9 a.m. -6 p.m.


WOLF’s expansion of its New England facility is a result of the success of its strategic shift from a traditional two-step distributor into a sourcing company that develops products designed solely to meet the needs of independent dealers.

The company has launched also WOLF-branded cabinets, decking, railing and trim — all successful, made-in-America product lines introduced in the past three years and available exclusively through its 3,000+ dealers.

For information, visit http://www.wolfleader.com.


#   #   #


About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 states in the Eastern and Midwestern U.S. Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com.

10 Realistic and Easy Content Marketing Ideas for the Small Business Owner

Your marketing department, whether it be a team of 10 or an army of one, recognizes the importance of content marketing, but what do you blog or write about?

Here are 10 tips to help you get started:

  1. Find a way to connect on a personal level. What season is it? What holiday is coming up?
  2. Go to an industry event. Take videos and pictures. Write about it.
  3. Are you involved with a charity program? If so, talk about. If not, get involved.
  4. Animals, children, and health & wellness are the most shared and talked about causes on social media (Source: Waggener Edstrom)
  5. Say something funny. “If we couldn’t laugh we would all go insane.” Robert Frost
  6. Customer testimonials! Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89%, respectively, of B2B marketers. (2013 B2B Content Marketing Trends Report) 
  7. Assign one employee to SlideShare and figure out how to leverage this tool as part of your content marketing.
  8. Add a few employees (not involved in your marketing department) each week to your content marketing plan
  9. Videos! Posts with videos attract 3x more inbound links than plain text posts. (SEOmoz)
  10. Sit down with your sales team and ask each one of them what your customers biggest complaint is. Write about it.
Say something different. Don’t say what everyone else is saying. Talk about Llamas, sewing, your kids, or your customers kids, vacation (ok, maybe not sewing) but say something people will want to share, and most importantly, have fun with it & be yourself. This is about connecting & giving your readers and fans a chance to feel like they know you. Be passionate, be inspirational, be yourself & have fun! 
Article provided by:
Heather A. Marchand
Shore Thing eMarketing Corp.
Proud Member of NADRA 

September 17, 2014
From the President:

Last night the flow of the meeting was good. We had a new attendee from Architectural Stair, Railing and Fence. We missed a few attendees due to the conflict of many Back to School nights. However, everyone was pleased with the nice blended culture of attendees.

I opened the meeting by thanking our sponsor NyloBoard, as well as our last meeting sponsor FastenMaster. I reminded everyone that it is our responsibility to support the products that sponsor our meetings and during every meeting I will be holding all builders accountable to report their usage of the prior sponsored product and to remind them of the different programs offered by those sponsors to make sure they are also utilizing those tools in their businesses. By a show of hands I did ask how many builders used FastenMaster since the last meeting. The response was positive with many hands up when I posed the question. I also asked how many builders are working with FastenMaster to take advantage of their Pro Spotlight program and a few raised their hands also. That was pleasing to both me, as well as the prior sponsor. I again reiterated the fact that we need to support them for supporting us. All were in agreement.

We had a discussion about the Spotlight article that was posted on our NADRA NJ Facebook page and we were determining if it was a good valuable tool for us to work with. It remained unresolved as Robert from My Deck was the first Facebook spotlight member and he was unable to attend the
meeting so it was challenging to come up with a resolve until we know the results. This was basically tabled until our next meeting.

We had a nice and informative presentation from Dave Stewart, representing NyloBoard. He discussed some of the features and benefits of the product and then turned it over to Scott a Marine Builder. He shared with us some details of a big dock project in PA and how he really endorses the usage of the product. Several questions came up from the audience and everyone was satisfied with the information provided.

Following Nylo Products presentation, I again thanked them for their sponsorship and had Rich Largman our featured speaker do a presentation on Working in the Biz vs. On the Biz. My goal all along has been to create value that relates to all channels. Rich did a wonderful presentation that drove home several key points for any segment of the market.

After Rich did his presentation we had a few items to follow up on. We discussed a potential charity event like a dunk tank at a fair and we all agreed that sounded fun. It would give us some good exposure as well. We all need to keep an eye out for any fairs we can partner with in 2015. Judy also gave us a quick update on NJ Deck Awards. We were all in favor of trying the Bridgewater Manor this year. Our plan is to have the awards on Feb. 5th in 2015. We then engaged in our deck for hope project in Monroe NJ. We all agreed that Pete Miller had suggested a great name for the program. Several members were not in favor of using treated lumber which is already on site and felt we need to reach out to manufacturers for support.

All builders agreed the best time for us to do this build will be after the Deck Expo in early November. Our plan was to follow up with the project coordinator and see what we can find out about using other materials. We were all in favor of helping with labor but needed to table the discussion on potential materials being used.

I explained that I tried to get some new attendees by reaching out to a good number of building inspectors to encourage their attendance. Unfortunately we did not have any attend. Tina and Gary, our fun/location committee did an excellent job by coming in with some great data about
some potential fun events we can look at. I appreciate that Tina also took the time to make a survey and then collected them to see what the consensus of the group is for a future fun event. Lastly, Judy updated everyone about the DeckExpo and the awards and reminded everyone of
the cut-off date.

Overall, I think we are making excellent progress as a Chapter, I feel we are doing well at moving forward and I am pleased to see our committees coming in with good information.

Lainie Sleppin
NADRA NJ President

Join us in the NADRA office for an educational segment from METAPHOR. Manufacturers and Designers… pay attention! This one is for you! Ever wonder why a particular deck color was created? Learn from the folks that can see into the future for upcoming designs, trends and style.

About the class: Color, Design and Market Trends in Residential Outdoor Products: 

When: Thursday, October 23rd, 2014
Time: 3:00pm – 4:00pm
Where: Baltimore Convention Center: Room 320

As a deck and patio builder are you prepared to assist your customers with their style decisions so you can put more money in your pocket? This seminar will give you well documented ideas that will help close more business, sell more trade ups and provide insights into possible new revenue streams. 

The demand for outdoor living space continues to be a growing segment as consumers discover the variety of products and accessories to fill their outdoor life style dreams. Their style visions are more sophisticated as they shop the maze of materials and furnishings and try to put it in perspective with their current interior lifestyle. 

This visually dynamic session explores the design links between building products and furnishings and offers solutions that will help you enable the consumer to visualize their new outdoor lifestyle. By leading with colors, patterns, textures and style trends and showing the connections between the built space and furnishings you can help them achieve the most fabulous place they can go to everyday.

About the Instructor:

George Gehringer is a Principle and Creative Director at METAPHOR llc a design studio serving the creative needs of the building products and décor industry.

METAPHOR llc’s recent Legacy collection in composite decking successfully demonstrates that industry advances can be made through the creative process. Extensive research of the interior and exterior markets have led to the publication of articles and conference presentations on the influence of interior design trends on the outdoor market. In 2014 METAPHOR llc published the professional report: Color, Design and Market Trends in Residential Outdoor Products. This report is the first of its kind to observe the aesthetic relationships between exterior building products and outdoor décor and the importance of color and style coordination. The report is filled with original design and style boards and is a valuable guide for builders, distributors and manufacturers.

METAPHOR llc has recently launched the Outer Limits collection of large format architectural planters for outdoor applications and is currently working on a line of outdoor furnishings, made from a unique domestically made material they designed.

George is a designer, craftsman and artist and his inspiration to follow a life in the arts started with a chance experience in ceramics, a passion he still pursues. For over 30 years he has explored, designed and created products in various materials for residential and commercial uses. He has worked as the Creative Director at Armstrong World Industries, Flooring Design Manager at Formica Corp. and Design Manager at American Olean/DalTile. He has participated in the development and implementation of several successful business ventures and has served on the board of directors of professional associations. He strives to make design a valued and recognized part of society.