Builders Appreciation Night by Phoenix

Come join the Phoenix Family for an evening of fun, education, certification, refreshments, and food. We have lots of new products and
you can get certified as a Phoenix Star Builder. Enjoy Open Bar, Food and chances to win Fantastic Raffle Prizes!

RSVP by March 23rd! The first 100 RSVP’s will be entered to win the grand prize raffle. Call 732-380-1666 to get on the list or ask your local sales person for the online link. We cannot wait to see you there!

When: Wednesday, March 28th from 5:00pm – 8:30pm

Where: The Headliner: 1401 NJ-35 Neptune City, NJ 07753

Register by clicking HERE.


  1. Do I have to bring a printed ticket to the event?
    No. As long as you RSVP by March 15th online or by phone.
  2. What can I wear?
    Casual attire, such as pants, jeans are acceptable.
  3. Can I bring a guest?
    Yes. However, please register for any guests.
  4. Can I still come if I do not register?
    Yes. However, in order to have enough food, we ask that
    you register. Also, all unregistered guests will be asked to
    make a donation at the door to Mary’s Place by the Sea of

When it comes to backyards, he’s in front

By DONNA REED, March 19, 2018
PHOTO COURTESY OF BREYER CONSTRUCTION AND LANDSCAPE. A custom Trex deck by Breyer Construction and Landscape has a pergola, spiral steps and lower-level living space. The home, in Lincoln University, Chester County, also has an outdoor gas fireplace.
Nearly 17 years ago, a great thing happened to Matt Breyer. He got fired.

The 21-year-old had just celebrated his birthday and thought his employer was calling him into his office on a Friday afternoon in November 2001 to compliment him, maybe even increase his salary. Breyer was on a roll, looking forward to his December wedding.

To his surprise, Breyer was castigated for his “lousy work ethic” and shown the door by his boss, a custom homebuilder.

Breyer’s immediate follow-up actions clearly refuted that “lousy work ethic.”

Despite his youth, Breyer, who was homeschooled and attended Lancaster Bible College, had a lot of skills tucked under his belt. On-the-job training since his teens had taught him construction, excavating, landscaping, carpentry and even sign-making.

He also had a list of satisfied customers, so he picked up the phone and lined up several jobs.

By Monday morning, Breyer had started his own business and was on the road to self-made success.


Today, Reading-based Breyer Construction and Landscape LLC, co-owned by Matt and his brother John, employs 20 people and primarily serves Berks County and the Lehigh Valley, the Harrisburg area and the Philadelphia suburbs.

The company was ranked among the top 60 construction remodelers nationwide in customer satisfaction, according to a survey last year by GuildQuality.

And Breyer this year became president of the North American Deck and Railing Association Inc. NADRA, with more than 500 members, is based in Quakertown.

While the firm tackles a variety of construction projects, from kitchens to baths to other indoor endeavors, the majority of its work centers on outdoor living spaces, primarily decks.

“We do between 100 and 150 projects a year,” said Breyer, who lives in Lower Alsace Township, “and 70 percent of our business involves backyard projects.”


In the early 2000s, Breyer identified a market niche for more expansive residential decks and the very durable composite material that was gaining in popularity and replacing traditional wood decking.

That, combined with the influence of home-improvement television shows, opened a market for his business to survive recessionary challenges of the past decade.

Breyer’s key market area of southeast/southcentral Pennsylvania was less affected than, for example, sections of Florida and Arizona – where big construction booms led to unprecedented economic busts.


So, while homeowners might have forgone moves to larger abodes, they took notice of the trending open-space concepts to reconfigure existing houses.

“The open concept versus the old compartmentalized rooms,” Breyer said, “and open wins with the overflow going into the outdoor spaces.

“The outdoors is no longer a completely separate entity, it’s a continuation of the home.”


Learning more about decks and outdoor improvements, including the need for materials training, certifications and hooking up with manufacturers, led to Breyer’s involvement with NADRA.

He’s served on its board for five years, providing a helping hand with codes and education/training. Prior to being elected president, Breyer was treasurer.

After taking office in January, he jumped right into his role, making several trips to regional chapters in that month alone.

His office in Reading’s 18th Ward is almost home to Breyer. In fact, it was the family home until last year when his business and family had grown too large to share quarters.


As NADRA president through 2020, Breyer has a clear vision. He stresses education and training for professionals as well as homeowners.

For example, he emphasizes the need for homeowners to understand the condition of a deck substructure before sprucing up and/or expanding a deck.

Often, there will be a need for new sub-decking, including footers, to support a larger, more complex deck and the weight it will need to bear.

While he’s a big proponent of wood, Breyer cautions that the strength of new wood from sustainable foresting is often compromised by chemicals used for rapid growth.


Kirk Hammond of Atlanta, immediate past president of NADRA, noted Breyer’s leadership.

“Those who are fortunate to meet and work with Matt recognize and appreciate his dedication, values and excellence in every aspect of his life,” Hammond said.


Two major NADRA programs of note are:

The Check Your Deck® program during Deck Safety Month® in May.

The Deck for a Soldier® program in which NADRA members, via donations from affiliated manufacturers, build decks for disabled veterans.

“We have more manufacturers willing to give products than we can use,” Breyer said. “Our greatest challenge is finding active or retired service members who we can help.”


A Mohnton native, Breyer is optimistic about his business and his Berks roots.

“Breyer Construction and Landscape is a clear example of how supporting small businesses in our community can lead to successes that reach beyond our region,” said Jeffrey D. Waltman Sr., a wealth management adviser and president of Reading City Council.

“… We are lucky to have them rooted here and have them as a reminder to support small and growing businesses in all ways possible.”

R&R in The Great Outdoors: 3 Ways to Transform Your Outdoor Living Space

R&R in the great outdoors: 3 ways to transform your outdoor living space(BPT) – As Americans increasingly appreciate the therapeutic benefits of nature, they’re putting more thought and effort into creating beautiful, comfortable and functional living areas outside their own homes.

These days, such outdoor havens are considered valuable home extensions rather than underutilized corners of your yard. More than 70 percent of U.S. households now incorporate outdoor living spaces, reports one survey, and nearly 70 percent use those areas at least weekly in season.

A favorite material for such havens is Western Red Cedar, a stunning and fragrant wood species that incorporates beautifully into decks, porches, furniture and other functional elements of your home.

Not surprisingly, Western Red Cedar has many fans in the construction world. Colin McAllister and Justin Ryan of HGTV’s “Colin and Justin’s Home Heist” recently broadcast an online episode featuring the building of a lakeside cabin pergola that features the finely grained wood. “It smells incredible,” notes Ryan. “Honestly, you are transported to the center of a forest … it feels escapist, it feels luxurious and it looks amazing. If you brought lots of plastic or man-made materials into this environment, it would just be wrong.”

The unique characteristics of the sought-after cedar allow it to weather into a gorgeous silver patina even as it resists rot, decay and insects. Further, the durable wood is a dream to work with because it’s lightweight, lays flat, stays straight and is free of pitch and resin. Bonus: The forests harvested for the wood are carefully and sustainably replanted.

Dreaming of a private, well-appointed outdoor space where your family and guests can relax while enjoying nature? Consider how these other suggestions might also help put those wheels in motion.

* Cover your bases: Make your space easier to use through the seasons by adding a gazebo, pergola, pavilion or three-season porch that can protect you, your guests and your furnishings from sun or rain. Consider draping curtains or netting that can be pulled back at will, allowing greater privacy and/or protection from bugs. Ideally, your new oasis will merge the best of both worlds, bringing the comforts of home outside while still offering the benefits of fresh air, fragrant breezes, sunshine, birdsong and positive interactions with flora and fauna.

* Eat, drink and be merry: The old adage about guests gravitating toward the room that has the food? It’s absolutely true, and incorporating cooking into your outdoor haven can lend a fun and informal entertaining element that just can’t be replicated indoors. Options for equipment include grills, smokers, pizza ovens, fireplaces, bars or full kitchen set-ups with ovens, sinks, refrigerators and prep areas. Make sure to choose weather-resistant finishes for everything, install effective lighting and make sure you have plenty of comfortable seating for foodie friends.

McCallister notes on his show how rewarding it can feel to transform unused outdoor areas into havens of fun and relaxation, “transforming dead space into valuable life space.” That same feeling can be achieved by do-it-yourselfers who embark on their own outdoor projects.

“Outdoor patio spaces have sure changed in the last few years with the onset of new outdoor materials, furnishings, fixtures … and the homeowner’s desire for more outdoor living and entertaining space,” notes Audra Slinkey in a recent report by the National Association of Realtors. “Today’s yards are multi-functional and serve to entertain, lounge and maximize lot square footage.”

It’s beautiful, it’s practical and it’s easy to use. Western Red Cedar can be an ideal building material for your next home improvement project. For more information about the building material and its guest appearance on “Colin and Justin’s Home Heist,” check out

Deck for a Soldier® build underway in New Jersey:

March 21st, 2018 UPDATE: 
The NJ team got a head start on the Deck For A Soldier® project in Bloomingdale, NJ late last week.  The old, deteriorated porch and roof were removed.  New footings were dug and poured so the crew could start building the new porch and roof on Monday, 3/19.
Volunteers are lined up and on site this week to help get the new porch framed and decked. The railings are expected to be installed by the end of the week and be ready to start building the roof next week.

Volunteers are on site today until the snow kicks them out.

What an amazing group of members & volunteers. We can’t thank you enough for your time, materials and efforts on this build.

Be sure to check out the gallery below of current photos from this week.

Thank you!

Bruce Verblaauw – NADRA National Deck for  Soldier® Committee Chairman​, (201) 327-7864

March 13th, 2018 UPDATE:
NADRA Members in NJ could use your help with supplies for Deck for a Soldier® build. Tear down is happening this week.

If you would like to make a monetary pledge, you can do so HERE.   The local crew can then use this money to purchase the items below as a final effort to fulfill material needs for the soldiers new deck.

The materials needed are as follows:

2 – 14” or 16” x 4’ concrete form tubes
3 – 2” x 10” – 16’ treated ledger boards
3 – 2” x 12” – 12’ treated stair stringers
3 – 2” x 4” – 12’ treated ramp
14 – 2” x 4” – 16’ treated lattice framing
7 – 4” x 4” – 8’ treated roof posts
1 – roll 12” vinyl flashing
1 – set black gate hardware (2 hinges and gate latch) for lattice access gate

5 – 1” x 12”-18’ PVC Trim Boards preferably Versatex
2 – 1” x 8” – 18’ PVC Trim Boards Preferably Versatex so it will match much of the other trim that has already been pledged by the company

Following are the pledges for this D4S Project: Thank you for your support!

Material Pledges: 

Abbe Lumber – concrete, vinyl, aluminum and pre-bent flashing, nails, PVC privacy lattice

Fox Lumber – some pressure treated framing

Excelsior Lumber (MidState, Versatex) – Fir lumber, plywood,  PVC trim

Simpson StrongTie


National Nail

Screw Products

GreenBay Decking

Trex Railing

Allied Supply – porch ceiling

GAF – roofing

Jay-Kay Gutters

Monetary Pledge: $250 from: Sean Smith, Homesmith, Inc.


Lainie – Fiberon

Gary Daley – GreenBay Decking

Pete Miller – MidState Lumber

Gus & Help -Barrett Outdoors

Excelsior Lumber Employees

Greg Hartmann – National Nail

Ed & Help – MyDeck

Joe. O – NJ Custom Decks

Josh & Vincent – FastenMaster

Bob Kiefer – Decks by Kiefer

Deck Remodelers

Legends Built

If you feel moved to get involved with this build, please reach out.


Bruce Verblaauw  ​- NADRA National Deck for a Soldier® Committee Chairman​, (201) 327-7864


March 7th, 2018 UPDATE: 
CALLING ALL NADRA MEMBERS – Builders, Reps, Everyone!!!!!
As most of you know, we plan on starting the New Jersey Deck For A Soldier® project on March 19, 2018.  This is a replacement of a wrap around front porch with a roof over it in Bloomingdale, NJ.  Because of the porch and roof configuration, this will be one of the most labor intensive Deck for a Soldier® projects to date.  We will be starting with demo. on Monday, 3/19/18 and expect that the job will take 1.5 – 2 weeks to complete.  We will need as much help as possible from everyone involved in order to spread out the financial burden of the labor volunteers.  If you can help, please get back to me with information so I can try to set up a schedule and not have too many helpers one day and none the next.  I intend to have my guys there on the first day to get the demolition done and then we will step in as needed along the way.
Again, please help us out on this one as much as possible.  This soldier has been injured in combat and an outstanding member of his community and deserves our help.
If you would like to make a pledge for labor and/or materials, please click here:
If you would rather, you can email me at or call me, this is my cell phone # 201-803-2909.

Bruce Verblaauw  

​- NADRA National Deck for a Soldier® Committee Chairman​

C. Verblaauw & Sons, LLC (201) 327-7864

February 15th, 2018 UPDATE:  

The New Jersey crew is making some headway.  The building permit is in hand & the town graciously waived all related fees.  This is a wrap around porch and roof on a home in Bloomingdale, NJ. The soldier was honorably discharged with a severe back injury after serving two tours in Iraq. This Veteran has been commander of VFW and American Legion posts.  He has attended over 2000 Veteran funerals.  We are currently looking for labor and material pledges from NADRA members. Following are some of the materials we are in need of for this build:

  • 2 – 14″ – 16″ concrete form tubes
  • 24 – bags concrete mix
  • pressure treated 2″ x 8″ lumber
  • 300 – 320 sq. ft. of composite decking48 – 50 lineal feet of railing,
  • 6 – 8′ post wraps
  • Fir framing lumber for the roof and ceiling
  • plywood, felt paper, roof shingles, gutter and leader pipe,
  • PVC trim for fascias and beam wraps, flashing
  • vinyl siding
  • PVC lattice
  • hardware, nails and screws.

These materials are all approximate, we will supply exact amounts in the near future.  To make a pledge for material or labor, please click here:  Thank you for your consideration. We look forward to working on this build with you.

January 18th, 2018: UPDATE:

Call for Action!

The Northeast Region is getting things in order to start a Deck For A Soldier® build in New Jersey.  This is a wrap around porch and roof on a home in Bloomingdale, NJ. The soldier  was honorably discharged with a severe back injury after serving two tours in Iraq. This Veteran has been commander of VFW and American Legion posts.  He has attended over 2000 Veteran funerals. He has a son who is wheelchair bound with Duchenne muscular dystrophy.   We will be submitting the permit application in the next week or so.  We are asking for labor and material pledges for this project.  Following are some of the materials we will need:

Their deck is in bad shape and needs to be replaced.  This veteran has done two tours in Iraq and has been commander of VFW and American Legion posts.  He has attended over 2000 veteran funerals.

  • 2 – 14″ – 16″ concrete form tubes
  • 24 – bags concrete mix
  • pressure treated 2″ x 8″ lumber
  • 300 – 320 sq. ft. of composite decking48 – 50 lineal feet of railing,
  • 6 – 8′ post wraps
  • Fir framing lumber for the roof and ceiling
  • plywood, felt paper, roof shingles, gutter and leader pipe,
  • PVC trim for fascias and beam wraps, flashing
  • vinyl siding
  • PVC lattice
  • hardware, nails and screws.

These materials are all approximate, we will supply exact amounts in the near future.  To make a pledge, please click here:  

Thank you for all of your support!

Competition is tough these days – give yourself an ADVANTAGE!


The Perma-Column Deck Post system allows for time saving and hassle free installation of a simple, solid footing and column system. The system utilizes pre-casted concrete columns with an optional light weight composite footing pad that meets ICC code.

What can the PERMA-COLUMN upgrade do for your CUSTOMER?

  • Provide the least expensive concrete foundation available for post frame decks.
  • Offer the most proven and durable foundation material known to man–CONCRETE
  • Elevate wood columns above grade to eliminate deterioration.
  • Eliminate the need for messy and labor intensive “pour on site” concrete piers.
  • Decrease the potential for construction delays due to waiting on concrete to set.
  • Offer peace of mind since Perma-Columns have no toxic chemicals like treated wood
  • Increase resale value by assuring future buyers that no longevity issues exist.
  • Avoid being denied insurance coverage because of “known” post decay issues.
  • Pride of ownership! There’s nothing like knowing you made a wise investment!

What can the PERMA-COLUMN upgrade do for your COMPANY?

  • Establish your company as a leader in innovation.
  • Open new markets previously limited by wood and code restrictions.
  • Increase sales volume by adding value to the sale.
  • Allows your company to maintain the speed and economy of post frame deck construction and still offer the lifetime durability of a concrete foundation.
  • Eliminates all treatment and wood warranty concerns.  PERMA-COLUMNS are a GREEN building product.
  • Create more referrals due to visible appeal—neighbors can’t see the difference between treated posts in ground, but concrete posts are hard to miss!
  • Increase profit margins because customers WILL pay more for quality.
  • Visit us online at
  • Insert Facebook link
  • See us at the upcoming NADRA Education event! (Insert upcoming sponsorship date of PA education event)

“PERMA-COLUMN—The Permanent Solution”


Quality is a top priority. Build above the minimum standard.


When choosing materials for deck construction, it is imperative to understand the difference between Above Ground pressure treated wood versus Ground Contact pressure treated wood. The American Wood Protection Association updated their standards in 2016 to state that some physically above the ground locations require Ground Contact treatment.

One of the requirements states: “Materials used above ground but are difficult to maintain, repair or replace and are critical to the performance and safety of the entire system” should be treated to ground contact retentions. Deck joists and beams ARE difficult to repair or replace and are absolutely critical to the safety of the structure. For this reason, joists and beams should always be treated to Ground Contact retention, regardless of warranties offered that state otherwise. In order to be building code compliant, AWPA standards must be followed, regardless of the material warranty offered.

Quality is a top priority to you. Build above the minimum standard. Learn more here

NADRA Member Spotlight Winner: ABG Outdoor Solutions, Walter Jones

Company Name: ABG Outdoor Solutions
Member Name:  Walter Jones
Member Category: Builder, Designer & Retailer
Location: Randolph, NJ

What inspired you to join NADRA?  I filled out the application as a continuing effort to build awareness of our brand and of our mission, NADRA provides great exposure to potential clients, industry members, and manufactures, we appreciate the opportunity to share our dream!

When did you first get involved with this industry? With ABG in NJ 2011, prior to that I started in construction in the mid 90’s doing demo and general labor, I started working for a great contractor in Berkeley CA in 2001 and that launch the inspiration to commit myself to the industry and spark the possibilities of being an artist in the process, By 2004 I had begun doing “side projects,”  decks as well as outdoor features became a staple in my life.

What was the first thing you ever built? I had a small record store in Keyport, NJ in the mid 90’s and  I was very much into music and promoting touring bands, so from time to time I would put on shows, so I built music stages and skateboard ramps from time to time.

We want to get to know you, please tell us a little about your business:  ABG outdoor Solutions has been around since 2011 in New Jersey.

We are passionate about making outdoor living projects come true. We can make just about whatever you can conceive come to life, and we try to make sure our clients are completely informed each and every step of the way. Whether we are working on a deck building project, a shade structure or a new outdoor kitchen or fireplace, we’ll work hand-in-hand with our clients to ensure the final result turns out as planned.

Our Mission: ABG Outdoor Solutions is committed to the creation of the most beautiful, functional, and emotionally evocative outdoor spaces, while providing our clients, an easy process, high end products, seamless installation for years of enjoyment.

I have been with the company from conception of 2010 brought the company back from California which I had been working yet prior under a different name. 2014 We opened our showroom in Randolph NJ, Coming Spring 2018 look for our online store!

We are averaging 15 to 20 projects a year, Higher years reaching 25-35. Our goal is not quantity but quality we’ve shifted from model striving to do a lot and focusing on a model that wants to do less with more.

We specialize in outdoor deck environments that include outdoor kitchens, shade structures, stone features, and automation.

How do you define success?  I define success as the ability to drive my mental, physical, and spiritual self to experience life without regret. Live, love, learn. While providing the ability to give back fully and receive fluidly…

In short, I work to live a life of my own design, while being able to embrace things that unfold, and helping others along the way.

You must be the change you want to see in the world.” – Mahatma Gandhi

What advice would you like to share with fellow members that you have learned in your career? Make a plan, work your plan, always adjust your plan as needed. Adaptation is tough, but real. Also I am learning that you can only carry others so far, finding the right people is key to healthy growth.

If you could ask your fellow industry professionals one question, what might it be?  What drives you? Where are the most memorable places you have visited?

What would you do for a career if you weren’t doing this? I would do Consulting for product branding and product development. I would also become a CrossFit coach and travel 10 out of 12 months doing both!

A little more about Walter: 

I am currently excited to be working with NADRA to help create an education program for the Outdoor Living industry. The Building industry is in dire need to recapture the interest of our youth as our successors, so much is at stake if we lose site the artisanship and craft of everyday functions. I hope programs like these will become a gate way to much needed change.

I live to travel and explore, I am always working to improve my health physically and mentally.

Currently, Bonnie and I are plotting out all of the places we are going to live in the world so we have to visit them first. It also provides me with inspirational things to bring back to my community.

Website: &

Connect with ABG Outdoor Solutions, LLC on Social Media:

Instagram: @ArcadiaRoofs_NJ

Leadership: Because you can’t use a hammer on a project that requires a screwdriver!

Because you can’t use a hammer on a project that requires a screwdriver!

Kevin Jackson

Kevin Jackson

Friends, we’ve all been there! Remember the piece of furniture or kid’s toy that had these dreaded words printed on the side of the box – Some Assembly Required? How could we forget!!

As we opened the box, we crossed our fingers and our toes and hoped that the majority of the work was already done for us. However, that was never the case! There were always 45 packets of screws and nails, 3 packs of wooden dowels, a bottle of Elmer’s glue, one allen wrench and a set of instructions that were clearly written by someone who never put anything like this together in their lifetime.

At this point, every one of us clearly recognized that our success was based on the tools and the instructions given to us. The same applies when it comes to leadership. It’s all about the tools!isisisis

Here’s 10 things that I think contribute to great leadership. Ready? Let’s do this!

#1 – Empathy – You alone are not the expert on what’s best for your customers, your employees and your teams. Investing in other people’s perspectives and experiences, and taking appropriate action as a result of this understanding, will only help you to become a better leader. Empathy doesn’t require you to actually walk a mile in someone else’s shoes, but it does require you to recognize that their shoes are different than yours. So try them on. Walk around a little bit.

#2 – Authenticity – Just keep it real! Everyone knows if you are being authentic or not. Yes, leadership does require gravitas, professionalism, executive presence or what some people call the “it factor”. However, most leaders were not born with this trait, but they are so authentic that they clearly make decisions based on what they would want for themselves and their own families.

#3 – Care – True leaders care. They care about their people, their communities, their industries, their partners and yes, they do care about their profits. The leaders that show they care are admired by many. Not because of their stature or job title, but because they change the world with their approaches.

#4 – Knowledge – Knowledge is power and is necessary to be effective. But, never stop learning! If you do, you have already fallen behind.

#5 – Optimism – Every day we have a choice and so do our customers, employees, investors and friends. Let’s start our days with positivity. I promise, if you do this on a consistent basis your perspective will change and so will your reality!

#6 – Openness – If you lead with a closed mind and closed palms you might as well close your office door and prepare to close your business. True leaders are open to ideas, suggestions, new approaches, innovation and diversity. Being a leader does not always mean that your answers are the best. Keep an open mind to ensure your business has a chance to remain open for the long term.

#7 – Passion – Let people see it, feel it, experience it and live it with you. There is something about passion that drives people to action!

#8 – Influence – I didn’t say authority, I said influence. There is a big difference my friends and if you don’t know the difference, google it! Work on numbers 1-7 and I can guarantee you that you will become or remain an influential leader.

#9 – Commitment – Commit to carrying out your personal, professional and company core values. If they don’t align, you’re in the wrong place. Your commitment will always shine through to your final product (whatever that may be). Don’t tell me that you are committed, show me!

#10 – Accountability – All leaders, regardless of level, are accountable to someone. Stay on top of your game by recognizing that your output is someone else’s input. Be on-purpose, on-point and on-time!!

There is always “Some Assembly Required” when it comes to leadership. These ten tools represent the screwdriver, hammer, allen-wrench and glue to get the job done. When it’s time to lead, never forget your toolbox! #letsgo

Kevin Jackson

The Blind Side: Is Your A/R Program Saving Customers’ Time and Effort?

I loved the book The Blind Side about the discovery of future NFL left tackle, Michael Oher, written by Michael Lewis and later adapted into a blockbuster movie starring Sandra Bullock. The story opens by explaining how the left tackle position, someone who never touches the football, has become one of the most highly paid positions in the NFL. It’s confusing to the casual fan, but Lewis reveals the hidden-in-plain-sight logic: the most important player on the NFL roster is the quarterback, typically a right-handed passer. The second most important position is the left tackle, who prevents the defense from hitting the quarterback’s blind side, where chance of injury is more likely.

B2B businesses have a blind side too: it’s their customer experience with their A/R program. The largest customers typically represent a significant portion of a B2B business’ revenue. Sure, your customers may have been won by product or pricing considerations (i.e. an outstanding play by the QB), but that revenue will be protected or lost based on how you help them save the scarcest resource of all: time.

Simply put – customers don’t want to spend any more time getting what they need than they have to. They’re busy with their own customers and concerns about service. This is especially true when it comes to billing, A/R, and other payment or credit needs. Here lies a hidden front in the competition—and B2B businesses who exploit it have a new strategy to lock in customers and win new ones, too.

Success is no longer just the absence of problems. Sure, customers expect you to have the product they need, have it delivered promptly, have the order be accurately fulfilled, and be billed without error. However, in the world where Amazon has revolutionized the consumer buying experience – and has eyes on doing the same for business – saving customers’ time will earn you sticky, hard-to-leave relationships. Bonus surprise: you’ll also discover significant cost savings in the process.

Here’s how to make it happen.

Make it easy for customers to serve themselves

Everything we need as a consumer is online – purchases with your credit card company, ability to pay your phone bill, etc. In B2B, however, that’s still considered cutting edge. B2B businesses should invest in online customer account management capabilities. Rather than customers having to call your business and you paying staff to service these needs, make it simple for your customers to get what they need, whenever they need it. They should be able to download a statement, view past purchases, make a payment online, request more credit, dispute a charge, and any other common use case. They’ll get addicted to the ease and routine of serving their own needs.

Want proof? BlueTarp regularly conducts satisfaction surveys* and discovered something seemingly counterintuitive at first, but proves the blind side point. Removing the human touch from the service experience doesn’t decrease satisfaction. In fact, BlueTarp’s most satisfied customers are the highest users of our online tools.

Notifications, their way.

No one likes to get a phone call asking them to pay their bill. It’s a confrontation that is absolutely necessary for a few, but avoidable for most. Invest in automated email due date reminders and past due notices that provide a reminder of what’s due and when. Better yet, include a link in the email that connects to the online account so they can pay right away. Even better yet, make these type of notifications configurable so your customer can determine how they want to be communicated with and when . . . email, phone, or even text.

BlueTarp has found that email notifications are just as effective as a phone call in helping drive payment of unpaid bills that are slightly to moderately delinquent. To state the obvious, they are massively less expensive, can be executed en masse, and are preferred by most as the desired communication method.

Image explaining that 3 phone calls require 3 unique conversations, or you could have 3 automated emails that require just 1 follow up conversation. Either effort results in the same amount collected but with drastically different cost and effort.

Make it easy to get a credit account with you.

The more effort needed to do something, the less likely it is going to happen. Establishing a credit account is no different. READ FULL ARTICLE HERE

About the Author

Scott Simpson

Scott Simpson is president and CEO of BlueTarp. He has spent the majority of his twenty year career in financial services helping businesses grow more rapidly through the effective use of credit.

Weyerhaeuser Distribution Adds Fiberon® Decking to its Houston and Phoenix Facilities

Fiberon Decking

The eco-friendly composite decking and railing manufacturer offers good, better, and best product lines

SEATTLEMarch 5, 2018 /PRNewswire/ — Weyerhaeuser Distribution now stocks Fiberon decking and railing products at its distribution centers in Houston, Texas and Phoenix, Arizona. Fiberon is a leading U.S. manufacturer of high-performing, low-maintenance composite decking, railing, cladding, and fencing. Weyerhaeuser’s Houston location will carry the full-line of Fiberon decking and Symmetry railing products and the Phoenix location will carry ProTect Advantage and the Good Life decking product line.

  • Good Life Decking – Features a protective surface on three sides and a price point closer to wood.
  • ProTect Advantage® Decking – Offers a premium hardwood look, patented PermaTech® surface on three sides, and three multi-tonal colors.
  • Horizon® Decking – Features dramatic streaking (much like exotic hardwoods), four-sided PermaTech cap layer, and four colors.
  • Symmetry® Decking – Has an elegant matte finish, subtle multi-tonal streaking, four-sided PermaTech cap layer, and four rich, natural colors.
  • Paramount® PVC Decking – Is ideal for waterside use, lightweight and easy to handle, and highly slip-resistant, wet or dry. It is offered in three multi-tonal colors and one solid shade.

Also available in HoustonFiberon Symmetry Railing has a classic, sculpted profile, durable composite constructions, reinforced top rail for added sturdiness, and two versatile color choices.

In Phoenix, Weyerhaeuser will stock Fiberon Good Life Decking and ProTect Advantage Decking. Recognized as a smart wood alternative for customers seeking a durable, entry-level capped composite deck board, Good Life Decking is available in two colors: Cabin (a classic brown) and Cottage (a soft gray). The all-around performer, ProTect Advantage, displays the multi-tonal streaking of premium hardwoods, without the maintenance of wood.

All Fiberon Decking is available in square edge and grooved profiles and is designed to resist staining, fading, insects, rot, and decay.

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“We’re excited to welcome Fiberon to the Houston and Phoenix markets broadening our composite deck board and railings offering,” said David Helmers, vice president of Weyerhaeuser Distribution. “It complements our existing specialty building product portfolio and brings added value to our customers.”

Fiberon decking is available in colors ranging from tans to grays to all shades of brown. 25-year limited stain and fade and performance warranties are available on all lines except Paramount PVC, which comes with a limited lifetime warranty.

“We are pleased to be working with Weyerhaeuser to grow the composite decking and railing business in these two markets,” says Doug Mancosh, CEO, Fiberon. “We are committed to providing products that meet customers’ needs while demonstrating our commitment to promoting sustainable, eco-friendly and affordable products.”

For more details on Fiberon composite decking and railing, visit  For more information on Weyerhaeuser Distribution, visit

About Weyerhaeuser
Weyerhaeuser, one of the world’s largest forest products companies, began operations in 1900. The company’s wood products business offers leading structural frame materials and OSB products, software, and technical support for residential, multi-family, and light commercial construction under the Weyerhaeuser and Trus Joist® brand names. Weyerhaeuser is also one of the largest building products distributors in the U.S., offering products through more than 300 suppliers. Weyerhaeuser manages its timberlands on a sustainable basis in compliance with internationally recognized forestry standards, and all of the company’s structural wood products are certified to the SFI® standard. In 2017, Weyerhaeuser generated approximately $7.2 billion in net sales and employed approximately 10,400 people who serve customers worldwide.

About Fiberon
Founded in 1997, Fiberon is a leading U.S. manufacturer of wood-alternative decking, railing, and fencing distributed worldwide. Fiberon products are available in a wide range of styles and price points, all providing the warmth and beauty of natural wood without all the expensive, time-consuming maintenance. Fiberon products are free of toxic chemicals and contain up to 94% recycled content. Recognized as a “2015 Eco-leader” by Green Builder magazine, Fiberon is privately owned and maintains operations in North Carolina and Idaho. For more information, visit and follow Fiberon on FacebookPinterestTwitter, and YouTube.