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Press Contact:
Lauren Moorman
No Limit Agency
312-526-3996
lmoorman@nolimitagency.com

CPG International Announces Hiring of Joe Ochoa as President of AZEK Building Products

Former Owens Corning Executive Brings Years of Industry Experience to Leading Building Products Company 

SKOKIE, IL – CPG International, a leader in premium, low maintenance, exterior building products, announced today the hiring of former Owens Corning executive Joe Ochoa as President of its AZEK Building Products unit.

Ochoa spent the last 15 years of his career at Owens Corning, a $6 billion company, in various roles. Most recently, he was vice president of strategic marketing for the Roofing and Asphalt division, and served on the operating committee and as an officer of the company. Prior to that, he was vice president and general manager of the Engineered Insulation Systems (EIS) business; vice president and general manager of the Foam Insulation division; and general manager of the Latin America division.

“Joe Ochoa is a major player in the home and building products industry and we are thrilled to bring him on board to lead the AZEK unit of our business,” said Jesse Singh, CEO of CPG International. “In his role, he will provide overall strategic direction and leadership for AZEK Building Products to aid in bringing the organization to the next phase of growth.”

Ochoa will also have responsibility for financial planning and management activities to lead the organization’s profitability and performance.

Prior to Owens Corning, Ochoa served as vice president of technology for Servicelane, where he established a national network for home maintenance with Lowe’s Home Improvement Center as a key partner.

Ochoa also co-founded Fifth Gear Media, where he laid the foundation for the profitable company to merge to form Luminant Worldwide Corp., which had a successful IPO. Before Fifth Gear Media, Ochoa held a variety of leadership positions with Frito-Lay (part of the Pepsico Company), Procter & Gamble, and AT Kearney.

Ochoa earned a master of business administration degree from the Stanford University Graduate School of Business as well as a bachelor’s of business administration degree from the University of Texas.

“AZEK is a leader in the premium building products industry and its products are second to none, which is why the brand has enjoyed incredible success in the category,” said Ochoa. “I am eager to lend my expertise in the industry to take the AZEK brand to the next level.”

About CPG International

CPG International LLC is an industry leader of premium building products that replace traditional materials and provide value through lower maintenance, refined aesthetics and reduced total cost. Our commitment to innovation, sustainability, and research and design is at the core of who we are. CPG International is headquartered in Skokie, IL, in the greater Chicago area and also operates highly automated manufacturing facilities in Scranton, Pennsylvania, and Wilmington, Ohio. The company’s products are marketed under several brands including AZEK® and TimberTech® for residential building materials, Scranton Products® for commercial building materials, and Vycom® for industrial building materials. For additional information, visit www.cpgint.com.

About AZEK® Building Products

AZEK Building Products is a leader in the development of premium, low maintenance exterior building products. Available to a worldwide audience, its product lines span AZEK Trim, Deck, Rail, Moulding, Porch and Pavers as well as capped wood composite Decking and Railing under the TimberTech brand. Both brands, synonymous with quality, style and innovation, are made in America and lead their market areas by continually reinventing product lines and redefining product categories. For more information about AZEK, visit www.azek.com. For more information on TimberTech, visit www.timbertech.com or call 1-877-ASK AZEK.

 

 

 

 

NADRA’s very first sporting clay event on June 29th in Coplay, PA did not disappoint! Although we are all slammed this time of year, we gathered together to blow off some steam with a little gun powder.  The gathering began with a few words from our main sponsors, Wolf Home Products and Sequoia Supply. This was followed with an inspiring rules and regulations overview from safety management. From pointers like, “don’t take selfies behind the line of fire” to “although it might be tempting, no shooting live game”. Lehigh Valley Sporting Clays did an outstanding job not only ensuring the safety of our group, but entertaining as well.

The course included 16 stations of side flying, sky high, jumping clay pigeons on 64 beautiful acres of an old quarry.  The course was challenging, yet fun and the camaraderie was immeasurable. Here’s what a our members had to say:

“The NADRA event at Lehigh Valley Sporting Clay’s was absolutely PHENOMENAL! What a great event, but even more so- what great attendees! Thank you NADRA for hosting something unforgettable- I cannot wait to go back next time!”

– New Member, Tayler Young, The Falcon Group

“It was a blast!  What’s better than driving around shooting guns! Wait.. Driving around shooting guns with old friends and making new ones! That’s even better. It was a great team building exercise for me and my guys and we got to share war stories about the day as well as talk about how business was rolling out this season in our NADRA region with some of the top talent in the country.  It was a great day all around. I want to thank everyone at NADRA HQ again for putting it together. Count us in for next year!”

- Builder member, Sean McAleer, DeckRemodelers.com, LLC

The day concluded with prizes for the top foursome and best shooter. Matt Breyer and Ryan Lebron, from Breyer Landscape and Construction, LLC, along with Allen Homan and Joe Dandria from Perma Column East, LLC took first place in highest scored foursome. Stan Hathorn from Royal Building Products took first place for overall highest shooter. Well done! The event was a great success and we look forward to doing it again.

Thanks to all who came out, as well as our sponsors: Wolf Home Products, Sequoia Supply, Trex Company, Inc, and Perma Column East, LLC!

By: Frank Woeste

Deck collapses caused by failure of a nailed deck-ledger-connection to the structure or house have been followed since 2002, when researchers at Virginia Tech began to investigate and test critical structural elements of a residential/multi-family deck. After several years of tracking deck collapses, it became apparent that the primary cause of deck collapses was the connection of the deck ledger to the house made with nails only. In fact, I believe 90% of all deck collapses result from the failure of the deck ledger-to house connection, and of the 90% most are caused by nailed-only ledgers.

The focus of this article is existing decks with a “nailed-only” ledger connection. As will be demonstrated, a homeowner, home inspector, property manager, or other professional can quickly determine if the deck is dangerous—nails only in a deck ledger constitutes a “dangerous deck.”

Background For decades, the residential codes have specified an occupant deck load of 40 pounds-per-square foot (psf), which translates into about one average-size person locating a space of 2-ft. by 2-ft. In addition, every edition of the International Residential Code (IRC) since 2000 has required that decks be positively anchored to the structure to resist both vertical and lateral loads. Assuming a deck that is 14-ft by 28-ft, the code design load would anticipate the deck could be safely occupied by 98 people. However, until 2007, the IRC did not prescriptively specify how contractors should fasten or connect the deck ledger to the house.

 

 

 

 

 

 

 

 

Frank Woeste, P.E., is Professor
Emeritus, Virginia Tech University
and a wood construction consultant.
He can be contacted by e-mail: fwoeste@vt.edu

Each year, in coordination with the International Builders Show (IBS), The National Association of Home Builders’ (NAHB) sponsors The New American Home (TNAH). TNAH is a collection of ideas for the industry to take away demonstrating construction technology, design concepts, sustainable materials, energy efficiency, healthy home features and “housing performance” that can be replicated — in whole or in part — in housing built any place and in any price range.

AGS Stainless was proud to have been selected to participate in this amazing project.  Located in the very prestigious Lake Nona Golf & Country Club, a short drive to both the Orlando Convention Center and the Orlando International Airport. Lake Nona Golf & Country Club is a Tavistock Development and home to many International golf celebrities currently on the PGA tour.

Styled as “Pod Living”, so unused rooms can be closed off when not in use, this “Net Zero”, 11,000 square foot home is designed for comfortable living, both indoors and out. AGS Stainless was asked to design and then prefabricate the custom-made stainless rails which grace the homes upper and lower outdoor living spaces. To learn how prefabricated, custom rails by AGS Stainless can help to differentiate your next project go here: (https://vimeo.com/218488973)

Learn more about AGS Stainless Here: AGSStainless.com

 

Balance Your Talents.

Connect. Give. Take. Learn. 

We’ve all seen the gymnast with perfect form, poise, preciseness and execution. They make it seem so easy and often this gives us a false sense that we could do exactly what they are doing without much effort.

However, we all quickly realize that in time our athletic ability is not what it used to be. Our discipline to be the best at our craft has slightly slipped. We are not as tenacious as we once were. Why? Because life happens around us. We get busy, we get distracted, our priorities change and this thing called balance comes into play in a huge way!

What do you mean KJ? I’m successful, my business is doing extremely well, so I must be in balance, right? Friends, you may be in balance while you’re on the balance beam, but when it is time for you to successfully stick your landing (when all the eyes are on you) how will you do? To prepare for a successful landing, let’s discuss some concepts that will change the way you think about personal development, leadership and business.

Let’s begin with the power of connection. How many of us are self-taught, self-made and have never relied on anyone else for an idea? Let me answer that for you! NADA!! Hence the power of surrounding ourselves with people who care about what we do. Those who are smarter than us and have the ingenuity and the passion to light something within us that will make us better. Often our busy lives become an excuse for not investing properly in the threads that make up the fabric of our sustainable success. Just because we have one thread, or two threads, we think we are okay. But in reality, we give up the opportunity to become a better person, a better team, a better business. Connections have always mattered and they will always matter going forward.
In addition, I always say, “live life with open palms”. It’s my opinion that those that take time to give will always find themselves on the leading edge of performance. Share your experience with a colleague, an apprentice, a mentee or with your entire industry. What you give will come back to you in spades, believe me.

In addition to giving, don’t be afraid to take a little (but make sure you give first – lol). Be mindful to check your ego at the door. Don’t be too proud, bull-headed, close-minded or busy to miss out on best practices, continuous improvement ideas, innovative techniques and things that will transform your life and your business. We are living with innovation every day. Don’t miss your genie in a bottle!

Lastly, keep your balance by committing to be a life-learner. Don’t just pay your membership fees to be emailed the organization’s amazing newsletters or to have your company listed in their directory. Learn something from the connections, the giving and taking of information and combine that with your desire to be the best and to remain the best in your field. That’s how you consistently stick your landing my friends! Now get out there, strike the balance that works for you and win!

Kevin Jackson

Positivity Guru, Value Adder, Keynote Speaker & SVP

thepositivityguru.com

Member Name: Bill Zinnert

Company Name: Diamond Decks

Position: Owner

Member Category: Builder

Location: Severn, MD

When did you first get involved with this industry? 24 years ago

What inspired you to join NADRA?  Been a member for many years, and always look for marketing opportunities

What was the first thing you ever built? A fence at my first house

We want to get to know you, please tell us a little about your business: Diamond Decks has been operating as a deck builder for 24 years now. In 2008 we decided to make a change in the way the business is structured, and decided to narrow our focus to just Decks, Screened Porches, and some patios.

We are constantly refining our best practices to give our customers the best deck they can have.

In 2016, Diamond Decks was in the top 25 contractors in the nation, for sales of Fiberon Decking. We were actually #14 in the nation. We earned an all inclusive paid vacation to St Thomas along with the other top contractors, from Fiberon and the trip was awesome. It was nice feeling, to be recognized by a leading deck board manufacturer.

We were also one of the first deck builders to earn the “Master Deck Professional” certification through NADRA, and sent our field supervisor Dave Ross, through the class at the deck expo, to become certified.

New for 2017- Diamond decks is now a dealer for Equinox louvered roofs and we will be marketing them soon

How do you define success? Success does not necessarily have anything to do with your volume of sales, and the money you make. I believe it has more to do with being able to put together a solid team of people who work together to help other people out, and also being looked up to as someone they can count on to give them the honest truth.

What advice would you like to share with fellow members that you have learned in your career? You get more out of business, when you stop chasing that dollar, and do something that you are passionate about. The money will come.

What would you do for a career if you weren’t doing this? Probably a building inspector? or do some kind of deck design consulting, if there is a thing like that? or maybe a rock and roll star!

A little more about Bill:  Hobbies…….. If I am not working on something that has to do with business, which I actually like to do, I would be doing something with music. I play in a band, and if I am not playing somewhere, I am going to support my friends in a number of other bands, and sometimes sit in with them for a few songs.

Or visiting with friend somewhere, usually in Fenwick Del / Ocean City Md – Or having a live band and a party at my house
You can see the music theme……. My wife also goes to all my shows, and supports me in everything I do.

We have two kids 29 & 25. Our son, the oldest is an IT guy and is awesome at doing that, and our daughter is now a practicing Doctor of physical therapy. The good news is, they will both being moving out of the house in the next month. SWEET!!!!

We hope there is another NADRA cook out this year, we had a great time last year

Connect with Diamond Decks online:

www.diamonddecksmd.com
Facebook: DiamondDecksMD

NADRA is proud to announce our official hotel for Nashville, DeckExpo. The Westin.

The Westin Nashville hotel provides an aspirational and energetic atmosphere in addition to unmatched genuine service.

NADRA plans to hold a welcome party at the rooftop pool bar at The Westin on Wednesday, October 25th. (Registration details forthcoming)

Please don’t wait to reserve your rooms. Here is the link you’ll want to use. You will save on average over $200 per night booking here with NADRA.

With original outlets such as Nashville’s premier rooftop pool bar and lounge, L27; a resort-style spa, Rhapsody Spa; and 20,000 square feet of highly functional meeting space, guests will have many options to create a personalized and dynamic experience during their stay at The Westin Nashville.

Conveniently located adjacent to the Music City Center and steps from Nashville’s entertainment district, The Westin Nashville hotel provides the ultimate insider access to discovering Nashville.

Three signature restaurants provide unique dining experiences by offering Southern and American cuisine with an innovative twist. Join us for a craft cocktail or live entertainment at our social gathering lounge and eatery, Decker & Dyer. Enjoy a steak and fine wine at Oak Steakhouse Nashville, a Charleston import from the Indigo Road restaurant group. Or, sip a cocktail and mingle at our premier rooftop bar, L27, offering spectacular views of downtown Nashville.

We hope to see you in Nashville!


June 23, 2017 – ATLANTA – dasso USA, Atlanta, GA., announces the groundbreaking of dasso’s new state of the art factory at a ceremony in JiangOu City, Fujian Province, China. Slated to be completed before July 2018, the facility will cover one million sq. ft. across 36 acres.

“The opening of this new factory gives us the ability to expand our operations in the area of exterior use composite bamboo and to fulfill the ever growing demand in North America for dasso.XTR fused bamboo products,” said dasso CEO.

The new plant has a capacity of 20 M sq. ft. of the new .XTR eco-composite bamboo for exterior use, creating more than 400 new factory jobs to fill its growing operational needs. Additional factory production will be used to support increasing demand in North America for dasso.XTR fused bamboo products.

dasso USA, is the exclusive sales and marketing arm for dasso in the U.S. and Canada and has a warehouse facility in Atlanta, GA.

Another plant is in the works for the production of dasso decking, siding, planks and other high-quality bamboo products.


About the dasso Group

Founded in 1993, the dasso Group is the world leader in the development and production of innovative bamboo products. Headquartered in Hangzhou, China, today the dasso Group has 10 manufacturing facilities and over 1,000 employees, in addition to owning more than 2,700 acres of productive, sustainable bamboo forest in China.

We are excited to announce that Fortress Building Products turned 15 on June 8, 2017.

The anniversary was celebrated with an open house at the new Fortress Building Products headquarters showcasing the newly renovated 90,000 square foot corporate office and distribution center.

The headquarters is home to three of the four Fortress business units which include Fortress Railing Products, Fortress Fence Products, and Fortress Deck.  The OZCO Building Products office still resides at the original building in Richardson, Texas.

 

Fortress Building Products welcomed over 350 guests from around the globe including customers, vendors, family and friends as well as Garland city officials.

The Texas summer night made for the perfect setting on a newly created 2,000 square foot Fortress Deck with a generous display of  Fortress Railing and a lawn surrounded by Fortress Fence.

We would like to extend a gracious thank you to our customers, vendors, and employees for helping build the company to where it is today; we look forward to the next 15 years!

For more information about Fortress Building Products, visit our website at www.fortressbp.com

MEDIA CONTACT

Michael Beaudry
Executive Vice President
Phone: 215-679-4884
Email address: Info@NADRA.org  
 

FOR IMMEDIATE RELEASE

NADRA Provides Deck Safety Resources for consumers and pros

At the start of summer, the North American Decking and Railing Association reminds homeowners to Check Your Deck® 

Quakertown, PA  (June 21st, 2017) –  The United States is home to roughly 40 million residential decks, and of those it’s estimated that half are more 25 years old. In the wake of several serious deck collapses, one in Montana and another in Virginia, The North American Decking and Railing Association (NADRA) reminds consumers to Check Your Deck ®  using resources such as the 10-Point Consumer Checklist.  NADRA also offers industry professionals and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and a deck evaluation form. “It’s crucial for homeowners to verify the integrity of their deck to ensure user safety as well as help extend the deck’s life-span, improve appearance, and increase livability,” says Michael Beaudry, executive vice president of NADRA. “We’re proud to offer an array of tools to help consumers check their decks as well as connect with building professionals with the know-how to identify and remedy potential problems.”

Consumers can visit www.NADRA.org to take advantage of free resources to Check Your Deck ®, including:

  • 10-Point Checklist: Homeowners can download the 10-Point Deck Safety Consumer Checklist , a step-by-step guide to visually inspecting the deck for safety concerns such as corroding fasteners, decaying materials, loose railings, inadequate lighting, and more. Though not a replacement for a professional deck inspection, the checklist is a helpful tool to assist homeowners.
  • Find an Inspector: NADRA and the American Society of Home Inspectors (ASHI) offer building professionals the NADRA Deck Inspection Certification Course, which certifies the recipient has undergone training specific to conducting proper, thorough deck inspections. Consumers can search for a certified inspector in their area by browsing the Inspectors Directory at www.NADRA.org.
  • Find a Builder: NADRA deck builders adhere to a strict code of ethics and are required to submit proof of licensing and insurance as required by their state. Homeowners can search for qualified deck builders at www.NADRA.org.

Learn More: Consumers can watch videos and read more about deck safety on NADRA’s consumer Deck Safety page and on the NADRA blog.

“We encourage homeowners to reach out to ASHI-certified home inspectors and NADRA-member deck builders to conduct an inspection of their older deck,” says Beaudry. “NADRA members follow a code of ethics and comply with state licensing and insurance requirements, providing peace of mind.”

Professionals can also visit www.NADRA.org to take advantage of resources to help educate consumers on better safety practices or to perform deck evaluations:

  • Deck Evaluation Form: A step-by-step guide to evaluating the integrity of the deck structure, stairs, surface, and railings. A downloadable form and online form (BETA) are available to members and non-members.
  • Certified inspector program: NADRA has partnered with the American Society of Home Inspectors (ASHI) to create the NADRA Deck Inspection Certification Course, an ASHI-approved continuing education program. Having certification can not only improve a contractor’s skill-set, but make them more marketable to consumers. (Next class is happening in Atlanta, GA – check it out here)
  • Deck Safety Ambassadors: Help spread the word about deck safety by becoming a Deck Safety Ambassador. Sponsors gain access to an exclusive Ambassador logo and marketing benefits to further promote their businesses.
  • Homeowner resources: Builders can download the 10-Point Deck Safety Consumer Checklist to pass along to customers. Though not a replacement for a professional deck inspection, the checklist can assist homeowners and provide reference during other times of the year.

“Communicating safe decking standards remains a top priority for NADRA,” Beaudry says. “We continue to focus our efforts on educating both pros and consumers on proper deck installation practices as well as on consistent deck inspections. At the same time, we know that deck safety offers professionals in the industry a great opportunity to market their business, so we’ve provided all of the tools to help them do just that.”

 

About NADRA
The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. www.NADRA.org

© Copyright 2017 North American Deck and Railing Association. All rights reserved.