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N E W S   R E L E A S E

For Immediate Release


DATE:   September 22, 2014

CONTACT:  Jim Groff, 717.852.4842



Company Web site: www.wolfleader.com


Building materials supplier to expand volume, delivery speed and available products


 (York, Pa.) — WOLF today announced it will move its New England distribution hub from its current location in Worcester, MA, to a 100,000 square-foot site in Northborough, MA. WOLF is the largest supplier of kitchen and bath cabinets in the U.S. and a leading provider of building products in 33 states.


The larger distribution center will enable WOLF to provide an increased volume of kitchen and bath and building products to dealers in Maine, Massachusetts, New Hampshire, Vermont, Connecticut, Rhode Island, and upstate New York.  WOLF will take full occupancy of the new site on September 22 , and will close its current facility, which the company has outgrown since it opened in January 2011.


The new facility offers 40,000 square feet of additional interior storage space and features:

  • 3.2 acres of outside storage (an increase of 2.2 acres)
  • 23 dock doors (an increase of 13 doors)
  • Improved delivery and logistics due to physical location, access to highways and operational environment
  • A contractor product training center for WOLF PRO certification, and more


WOLF will continue to distribute all the products available from the existing facility. In addition, WOLF will be stocking cultured marble vanity tops for faster delivery, and in early 2015, WOLF will be adding additional decking and railing offerings.


To celebrate the opening of the new facility, WOLF will be hosting an Open House for contractors, business owners and vendors on Wednesday, October 15, from 9 a.m. -6 p.m.


WOLF’s expansion of its New England facility is a result of the success of its strategic shift from a traditional two-step distributor into a sourcing company that develops products designed solely to meet the needs of independent dealers.

The company has launched also WOLF-branded cabinets, decking, railing and trim — all successful, made-in-America product lines introduced in the past three years and available exclusively through its 3,000+ dealers.

For information, visit http://www.wolfleader.com.


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About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 states in the Eastern and Midwestern U.S. Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com.

10 Realistic and Easy Content Marketing Ideas for the Small Business Owner

Your marketing department, whether it be a team of 10 or an army of one, recognizes the importance of content marketing, but what do you blog or write about?

Here are 10 tips to help you get started:

  1. Find a way to connect on a personal level. What season is it? What holiday is coming up?
  2. Go to an industry event. Take videos and pictures. Write about it.
  3. Are you involved with a charity program? If so, talk about. If not, get involved.
  4. Animals, children, and health & wellness are the most shared and talked about causes on social media (Source: Waggener Edstrom)
  5. Say something funny. “If we couldn’t laugh we would all go insane.” Robert Frost
  6. Customer testimonials! Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89%, respectively, of B2B marketers. (2013 B2B Content Marketing Trends Report) 
  7. Assign one employee to SlideShare and figure out how to leverage this tool as part of your content marketing.
  8. Add a few employees (not involved in your marketing department) each week to your content marketing plan
  9. Videos! Posts with videos attract 3x more inbound links than plain text posts. (SEOmoz)
  10. Sit down with your sales team and ask each one of them what your customers biggest complaint is. Write about it.
Say something different. Don’t say what everyone else is saying. Talk about Llamas, sewing, your kids, or your customers kids, vacation (ok, maybe not sewing) but say something people will want to share, and most importantly, have fun with it & be yourself. This is about connecting & giving your readers and fans a chance to feel like they know you. Be passionate, be inspirational, be yourself & have fun! 
Article provided by:
Heather A. Marchand
Shore Thing eMarketing Corp.
Proud Member of NADRA 

Join us in the NADRA office for an educational segment from METAPHOR. Manufacturers and Designers… pay attention! This one is for you! Ever wonder why a particular deck color was created? Learn from the folks that can see into the future for upcoming designs, trends and style.

About the class: Color, Design and Market Trends in Residential Outdoor Products: 

When: Thursday, October 23rd, 2014
Time: 3:00pm – 4:00pm
Where: Baltimore Convention Center: Room 320

As a deck and patio builder are you prepared to assist your customers with their style decisions so you can put more money in your pocket? This seminar will give you well documented ideas that will help close more business, sell more trade ups and provide insights into possible new revenue streams. 

The demand for outdoor living space continues to be a growing segment as consumers discover the variety of products and accessories to fill their outdoor life style dreams. Their style visions are more sophisticated as they shop the maze of materials and furnishings and try to put it in perspective with their current interior lifestyle. 

This visually dynamic session explores the design links between building products and furnishings and offers solutions that will help you enable the consumer to visualize their new outdoor lifestyle. By leading with colors, patterns, textures and style trends and showing the connections between the built space and furnishings you can help them achieve the most fabulous place they can go to everyday.

About the Instructor:

George Gehringer is a Principle and Creative Director at METAPHOR llc a design studio serving the creative needs of the building products and décor industry.

METAPHOR llc’s recent Legacy collection in composite decking successfully demonstrates that industry advances can be made through the creative process. Extensive research of the interior and exterior markets have led to the publication of articles and conference presentations on the influence of interior design trends on the outdoor market. In 2014 METAPHOR llc published the professional report: Color, Design and Market Trends in Residential Outdoor Products. This report is the first of its kind to observe the aesthetic relationships between exterior building products and outdoor décor and the importance of color and style coordination. The report is filled with original design and style boards and is a valuable guide for builders, distributors and manufacturers.

METAPHOR llc has recently launched the Outer Limits collection of large format architectural planters for outdoor applications and is currently working on a line of outdoor furnishings, made from a unique domestically made material they designed.

George is a designer, craftsman and artist and his inspiration to follow a life in the arts started with a chance experience in ceramics, a passion he still pursues. For over 30 years he has explored, designed and created products in various materials for residential and commercial uses. He has worked as the Creative Director at Armstrong World Industries, Flooring Design Manager at Formica Corp. and Design Manager at American Olean/DalTile. He has participated in the development and implementation of several successful business ventures and has served on the board of directors of professional associations. He strives to make design a valued and recognized part of society.

We invite you to take a leisurely virtual stroll through our google calendar found below. You can easily navigate through the deadlines and events happening in September and October leading up to and including DeckExpo. It is very easy to click and register for events through the calendar. Check out the NADRA Education classes, the FREE segments and meetings happening in the NADRA office, #DeckComp14, Awards Dinner, and more. At the very least, take a peak:

A few event highlights that you have not heard about yet are the following NADRA Education Segments:

Manufacturer’s and Designers! This one is for you! 
Please join us in the NADRA office at the Baltimore Convention Center for an educational segment from METAPHOR on October 23rd at 3:00pm – 4:00pm. Manufacturers and Designers… pay attention. This one is for you! Ever wonder why a particular deck color was created?  Learn from the folks that can see into the future for upcoming designs, trends and style. Register for this FREE seminar right HERE
Your Missing Link – Deck Maintenance Program
Text: Join us in the NADRA office for an educational segment from Renew Crew on October 24th at 11:30am – 12:30pm. How can you make more money with a Deck Maintenance Program? Learn what you are missing during this FREE seminar with NADRA. Register for this seminar right HERE
Making The Stainless Steel Up-sell 
Please join us in the NADRA office for an educational segment from AGS Stainless on October 23rd at 10:. Stainless Steel is a creative and expensive up-sell that pays off! During this seminar, find out options, pit-falls, & why it makes selling comfortable and seamless. Make money without losing your shirt! Register for this FREE seminar right HERE

September 10th, 2014

Coming Soon:  NADRA-Principia Regional Railing Reports

NADRA is pleased to announce it is extending the alliance with Principia to provide decking and railing market data. Mike Beaudry, Executive Vice President of NADRA, said, “Last year’s decking data program was a success and we look forward to building on the success with this year’s report on the railing business.”

He continued, “We are really pleased to offer our members industry data at an affordable price. This is a win-win for NADRA members, the NADRA treasury and Principia. For years, we’ve had contractors, dealers, distributors and regional manufacturers asking for market data. We can now meet our member’s needs with the Principia alliance.”

The NADRA Regional Exterior Railing reports will be available after September 15, 2014. The reports will provide detailed regional demand data and trends for residential exterior railing used on decks, porches and balconies in North America. The base year is 2013 with a forecast to 2016.

According to the Principia data, demand for residential exterior railing in North America is about $2 billion (manufacturer gate pricing) and is forecast to grow about 12% to $2.3 billion in 2016. Wood railing continues to dominate the category, but low maintenance products such as composites, PVC, and powder-coated metal railing will take market share from wood as the economy improves and more consumers opt to upgrade railing to low maintenance materials.

Other trends detailed in the report includes the growth and regional market penetration of wood, metal and plastic railing systems. The reports will also give details on the market share of mixed material railing systems and various infill such as aluminum balusters, iron/steel balusters, cable and glass panels. Homeowner, contractor, dealer and distributor feedback on DIY trends, railing SKU proliferation and special order railing sales, lighting, and much more will also be covered in the reports.

For more information, contact Michael Beaudry at NADRA at: 215-679-4884 or Inof@NADRA.org  or Steve Van Kouteren at 610-400-1073 or SteveVK@PrincipiaConsulting.com.

Tell us in your most creative way why you’re a NADRA member.

Upload your video. Most votes WIN (2) FREE tickets into NADRA’s 10 Year Anniversary Fundraiser / Dinner event. Valued at $350.


Video should not be longer than 120 seconds long.

Submission: Share with us a video of yourself or a group giving an example of what membership in NADRA means to you. It can be 10 seconds long, or 2 minutes long. Have fun with it. Video with the most votes WINS. Your video will be posted in a live gallery for the public to vote on. One video per member or group. If the winner is a group video, the prize will be sent to the individual who submitted the video.NADRA will not split the prize among multiple recipients. It is up to the group to distribute the prize or to choose a winner.

Videos must first be uploaded via this portal or emailed to Info@NADRA.org. Videos must be submitted by October 1st, 2014. Voting Begins on October 2nd, 2014 and ends on October 8th, 2014.

You may use any or all of the resources available.

Media Use:
By submitting your video, you accept responsibility for the use of your content. NADRA is not responsible for any media (music, photos, likenesses, etc.) you do not have permission to employ in your production. Be sure to obtain permission for use before submitting your entry

Videos that do not comply with these rules will be disqualified and will not be eligible for judging.
Entries may be disqualified at the sole and absolute discretion of NADRA, for containing obscene, provocative, defamatory, sexually explicit, or otherwise objectionable or inappropriate content. Such videos will be disqualified.

Voting: Voting will take place October 2nd, 2014 – October 8th, 2014. One vote per social media account will be allowed each day. Please feel free to share the videos to increase your chances of winning. Vote once a day, each day until October 8th, 2014. Family, Friends & Fans will all vote! It’s up to YOU and your fans!

Rights for Use:
By submitting a video entry, you give NADRA the rights to use your video in the association’s marketing efforts

Assistance: If you have any questions regarding this contest, please contact NADRA Headquarters at: 215.679.4884 or email info@NADRA.org

RSVP HERE to attend the New Jersey Chapter Meeting on September 16th

NADRA NJ Chapter Meeting on Tuesday, Sept. 16th at 6pm. Cost is $20 / Member, $25/Non-Member. Please bring cash or check to pay at the door.  Our speaker will be Rich Largman from Empire of Hope “How to work on your business not for your business”

When: Tuesday, Sept. 16th, 6:00pm

Where: Chimney Rock Inn, 800 N. Thompson Ave., Bound Brook, NJ

Speaker: Rich Largman from Empire of Hope “How to work on your business not for your business”

Cost: $20/member, $25/non-member (first two meetings are FREE)

RSVP: click HERE to RSVP

There are THREE new vendor categories this year in NADRA’s National Deck Competition. Each year we receive phone calls at NADRA Headquarters from manufacturers asking about which categories they can enter. Our answer each year has been “Sorry, the competition is only for builder members, maybe we can add it in the future.” Well, that time is upon us. We would like to encourage all vendor members to take a look at the three new categories below and enter the competition this year.

New Vendor Categories:

Vendor Wood Deck Project

Vendor Wood Project Category Rules: For Distributor, Retailer or Manufacturer members of Wood Decking: Pressure Treated, Cedar, Redwood, Southern Pine, Ipe, Hardwoods, etc… The vendor member must enter the competition, not the builder. Projects may include residential or commercial projects. No price limit.

Vendor Alternative Deck Project

Vendor Alternative Project Category Rules: For Distributor, Retailer or Manufacturer members of Alternative Decking: Cap-Stock, Composite, PVC, Plastic, Aluminum, Vinyl, etc. The vendor member must enter the competition, not the builder. Projects may include residential or commercial projects. No price limit.

Vendor Accessory Project

Vendor Accessory Project Category Rules: For Distributor, Retailer or Manufacturer members of Outdoor Living Accessories: Railing, Lighting, Screws, Outdoor Furniture products, etc can enter their best photos.  Category Rules: The vendor member must enter the competition, not the builder. Projects may include residential or commercial projects. No price limit.

There are ruled governing the deck competition. Here they are:



  1. You must be a NADRA member to continue.  If you are not a member, you may enter the competition and join NADRA during the online registration process. You will see this option at the onset of entering. You may also call us and we will expedite the membership process for you. Direct: 215.679.4884
  2. Decks must have been completed in 2013 and 2014
  3. All submitted photos become property of NADRA and may be used in future promotions, website, marketing, etc
  4. Image file names and actual photos cannot include your name or business name. NADRA HQ cannot rename for you. Images that are uploaded with your name or name of business will be disqualified.
  5. Image file size cannot exceed 10MB
  6. Image file must be a jpg
  7. Please review Disclaimer / Terms & Conditions page. By continuing on with the submittal process you have agreed to these terms and conditions
  8. There is a $25.00 fee per entry
  9. Each category must receive a minimum of 3 projects from different companies entered in total. If a category does not receive 3 entries, the category will be removed from this year’s competition and you will be refunded your entry fee for that category.
  10. All projects submitted must be residential, with exception to the one commercial deck category and the category for vendors
  11. Projects previously submitted in the National 2013 Deck Competition do not qualify
  12. Projects previously submitted in the local New Jersey Deck Competition are permitted
  13. Deadline to enterThursday, October 5th, 2014 at 11:59pm ESTThere will be no extensions.
  14. The online registration system WILL time out after 60 minutes. Time-outs are easy to avoid. Follow the tips on the registration page to see how to avoid time-outs. *Time-outs, legally, must be used on any system requiring online payments.

We had a great turn out last night at The Ivy in Buckhead Georgia.  As the crowd of 40 plus people shuffled in we had some time for to socialize and gather our food and beverages. The meeting started at 6:15 and it was so nice to see our members as well and a few new faces!

We started by going over the Anti-trust Statement. Ginny Tibbets then went over the minutes and we got down to business with the evening sponsor Weyerhaeuser. Mark Barbour talked briefly about his company and then talked about a new product Resysta that they have had some great success with. Jan Spittleburg from JSphotoFX was our guest speaker; Jan gave our members a great schooling on photography.

We quickly went over chapter business, and then the night took a different turn form our usual meeting. Mike Reasons our Atlanta Vice President and I participated in NADRA’s first Deck for a Soldier Ice Bucket Challenge. I challenged Kirk Hammond, Mike Beaudry, and Bill Ross from the National Board. Mike Reasons Challenged: Kevin Waters, Heath Bowman, and David Elenbaum from our local chapter.  The time is ticking and I look forward to seeing how viral this Challenge gets!


Goal of the Challenge:

Click the image to watch video

Rules / Details:

  • Donate $100 to NADRA, to help raise awareness for our Deck for a Soldier Program
  • Video yourself participating in the D4S Ice Bucket Challenge
  • Send Check to:
    • NADRA Headquarters (please make check payable to “NADRA”)
    • P.O. Box 829 Quakertown, PA 18951
  • Online portal will be open soon to accept credit cards – stay tuned.
  • You have 48 hours to complete
  • Nominate (3) other people to participate in the challenge
  • Use Hashtag #D4SIceBucketChallenge
  • Have fun!

“NADRA, doing things for the right reason,

and having fun doing them!”



Challenge Accepted:

Click image to watch video

What a great night!


James Gunning, Atlanta Chapter President and Your NADRA Atlanta Board of Directors

The New Jersey Chapter of NADRA has created a fun program for their members. At each meeting, members put their names in a hat and one lucky winner is chosen to be marketed via social media. But not just that; the winning member is also highlighted here on NADRA’s blog AND in the industry weekly news brief! NADRA’s National Facebook page also promotes the spotlight winner.

We are excited to spotlight this months winner: Robert Lascelle, professional deck builder and owner of My Deck.com.

We wanted to learn a little more about Robert. Here is what he told us:

  1. How long have you been a member of NADRA? 6 years
  2. When did you first get involved with this industry? I started my business in March of 1986
  3. What was your first job? I worked on the Clinton Township road department while I was going to college in the evenings.
  4. What was the first thing you ever built? I built a really cool Lego house that took me months to build. It was pretty large and one of the best features was the deck that wrapped around it.
  5. Tell us a little about your family. I have a beautiful wife Lisa and two children Cory 15 and Brooklyn 8. My wife is an operating engineer for local 825. Cory will be a sophomore at Central high school and enjoys playing football. Brooklyn will be entering third grade at Franklin Township School. She also enjoys playing football and loves arts and crafts and has recently taken up sewing.
  6. What is your favorite hobby? I enjoy being on the water boating. I grew up in the summers on the water and have always owned a boat.