NADRA Announces Deck Safety Campaign

This year, Hanley Wood is a Bronze Level sponsor of the trade association’s efforts to make new and existing decks safer.

In the spring, with warm weather slowly spreading northward, more and more people refocus on outdoor living and resume using their decks. That’s one of the reasons why NADRA has designated May as its official Deck Safety Month. The campaign goal is to educate consumers, industry professionals, and inspectors about proper deck installation, and to promote the importance of annual inspections. To help in those efforts, NADRA has set up a deck safety page on its website, where you can find an easy-to-follow 10-point safety checklist for homeowners, a longer deck evaluation form (including an online version) and training for pros and home inspectors, and links to its deck safety ambassador program, introduced last year. By the way, Hanley Wood (the parent company of PDB) recently announced that it is a Bronze Level sponsor of the program. You can learn more about the program and sponsorship opportunities here.

Read the original article here.

 

 

Deck Safety Marketing Resources now Available to Help Outdoor Living Industry Boost Business this Spring

FOR IMMEDIATE RELEASE

Contact: Michael Beaudry

Phone: 215-679-4884

Email: Info@NADRA.org


In honor of Deck Safety Month®, the North American Decking and Railing Association reminds professionals to take advantage of exclusive deck safety marketing resources along with press release templates, graphics, ads, social media content, flyers, and more.

Quakertown, PA – “With more than 50 million decks in the U.S., it is estimated that 25 million decks are past their useful life and need to be replaced or repaired.” Says Michael Beaudry, executive vice president of NADRA. This means big business opportunities for deck builders, remodelers, inspectors and contractors to promote deck inspections, ensuring homeowner safety while simultaneously building their own brand.

The North American Decking and Railing Association (NADRA) offers industry professionals and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and inspection checklists.

“May is Deck Safety Month®-along with prime outdoor living season-and that presents a perfect chance for savvy pros to market their business,” says Beaudry.

The non-profit trade association offers the following resources for building professionals to leverage during Deck Safety Month® and throughout the year, including:

  • The 2018 official deck safety toolkit. This NADRA-member benefit includes:
    • Deck Safety Month® Logo
    • Check Your Deck® Logo
    • 2018 Deck Safety Ambassador Logo (for official ambassadors only) learn more here about the ambassador program
    • 10-point consumer checklist
    • Link to online deck inspection form
    • Social media content for your use
    • Customizable press release templates
    • Customizable flyer all about deck safety
    • Customizable social media, infographics, and web graphics
    • Tips and guidelines to make the most out of Deck Safety Month®
  • Deck Evaluation Form: A step-by-step guide to evaluating the integrity of the deck structure, stairs, surface, and railings. A downloadable form and online form (BETA) are available to members and non-members.
  • Certified inspector program: NADRA is working diligently with ASHI, The American Society of Home Inspectors, as well as, AIBD, The American Institute of Building Design. The associations are working towards educating and certifying thousands of industry professionals to meet the need for inspecting the millions of decks that are past their useful life. Classes are available for scheduling.
  • Deck Safety Ambassadors: Help spread the word about deck safety by becoming a Deck Safety Ambassador. Sponsors gain access to an exclusive Ambassador logo and marketing benefits to further promote their businesses.
  • Homeowner resources: Builders can download the 10-Point Deck Safety Consumer Checklist to pass along to customers. Though not a replacement for a professional deck inspection, the checklist can assist homeowners and provide reference during other times of the year.

“Communicating safe decking standards remains a top priority for NADRA,” Beaudry says. “We continue to focus our efforts on educating both pros and consumers on proper deck installation practices as well as on consistent deck inspections. At the same time, we know that deck safety offers professionals in the industry a great opportunity to market their business, so we’ve provided all of the tools to help them do just that.”


About NADRA:

The North American Decking and Railing Association is the voice of the decking industry, representing the interests of  deck builders, inspectors, manufacturers, dealers/distributors, lumberyards, wholesalers, retailers, and service providers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources.

Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources for industry professionals. *You must be a current NADRA member to access the “toolkit”. Join NADRA today.

© Copyright 2018 North American Deck and Railing Association. All rights reserved.

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Check Your Deck® During Deck Safety Month® in May

FOR IMMEDIATE RELEASE

Contact: Michael Beaudry

Phone: 215-679-4884

Email: Info@NADRA.org


Check Your Deck® During Deck Safety Month® in May

QUAKERTOWN, PA – (April 24th, 2018) –The North American Deck and Railing Association declared May as Deck Safety Month®. Each year, NADRA raises awareness about the importance of checking your deck through a national deck safety campaign.

NADRA’s Deck Safety Campaign creates an opportunity to: Educate. Inspect. Correct; ultimately, helping to prevent injuries and bringing an awareness to the importance of regular deck inspections.

“Your roof has a life expectancy. Your windows have a life expectancy. What about your deck?” Says Michael Beaudry, executive vice president of NADRA. “Consider the snowfall accumulations from just this past year. These heavy loads cause additional stress on outdoor structures and create a need to evaluate. It’s time to Check Your Deck®!”

Just like other products exposed to the environment, over time your deck will need to be replaced. Asphalt shingles have a life expectancy of about 20 years*.  Aluminum and vinyl windows are expected to last 15-20 years*. Beaudry continues… “With more than 50 million decks in the U.S., it is estimated that 25 million decks are past their useful life and need to be replaced or repaired.”  It’s important for homeowners to check their deck on a yearly basis.

Educate: NADRA has created campaigns and educational programs, along with certifications for home inspectors, deck builders, remodelers, builders, code officials, engineers, architects, distributors, lumberyards and manufacturers to improve proper installation practices. NADRA’s Deck Evaluation/Certification Program has educated hundreds of Home Inspectors to help evaluate unsafe structures. Read more about the class here.

Inspect: Homeowners should consider a professional deck inspection. “A professional inspector will thoroughly examine your deck, provide information on your deck’s capacity limits, identify any dangerous problem areas and give you a map of what to keep your eye on in the future,” says Beaudry. Older decks require closer scrutiny and regular inspections. Many decks were built before code requirements were established to protect consumers. Some of these older decks may have deck-to-house attachments using only nails instead of the current recommended construction using deck tension hardware that greatly helps in the prevention of ledger failures. Deck inspection requires special knowledge, expertise and experience.

NADRA is working diligently with ASHI, The American Society of Home Inspectors, as well as, AIBD, The American Institute of Building Design. The associations are working towards educating and certifying thousands of industry professionals to meet the need for inspecting the millions of decks that are past their useful life. Homeowners can search for qualified inspectors at www.NADRA.org.

Correct: Through the evaluation and inspection of your deck, repairs and/ or replacement should be addressed. NADRA deck builders adhere to a strict code of ethics and are required to submit proof of licensing and insurance as required by their state. Homeowners can search for qualified deck builders at www.NADRA.org.


About NADRA:

The North American Decking and Railing Association is the voice of the decking industry, representing the interests of  deck builders, inspectors, manufacturers, dealers/distributors, lumberyards, wholesalers, retailers, and service providers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources.

*Source: National Association of HomeBuilders/Bank of America Home Equity, Study of Life Expectancy of Home Components 2/07.

© Copyright 2018 North American Deck and Railing Association. All rights reserved.

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Leadership by Kevin Jackson: Proper preparation before presentation

Too often in our lives we jump right to the glossy brochure pictures of the finished deck, the degree hanging on the wall or the millionaire business owner who seems to have it all. In this, we miss the very fundamental actions that have transpired to ensure this success.

What about grit, the determination, the resilience and the building of a strong foundation? Here’s my two cents. The preparation is not fun, it’s not easy, it hardly ever goes exactly as planned and quite frankly the journey is not exciting at all. A deck builder who transforms a blank slate into a beautiful outdoor living space must first plan, permit, dig and pour the foundation to support the structure for many years. Sustainable leadership is no different. Let me prove it to you!

Plan – Show me an effective leader who doesn’t operate based on plans. This could be a sales or expense budget, a business plan, succession plan, key performance indicators, etc. A true leader not only develops plans, but also plans to develop other leaders.

Permit – Above all else, give yourself permission to succeed! Regardless of how you define success, controlling your own “automatic negative thoughts” will prove to be vital to your “go-live strategy”. For it is often within our own minds that we limit our own potential.

Dig – If you don’t think you’ll have to dig, you are sadly mistaken. Let me get this very important point out of the way! Digging feels like you are heading in the wrong direction. When you are supposed to be going up, you find yourself having to go down. Also, if you want to go higher, you must often in this stage go much deeper. The majority of people are okay with planning and even getting the permit, but when it comes time to dig, potential leaders fall out – never to be seen again. If you are in the digging stage, please remember that you are digging for a reason. Stick with it, this phase is difficult but essential.

Pour – After the digging is over, you must fill up the holes with perseverance, drive, passion and purpose. If not, life happens, and the holes that you spent countless hours, months and years digging, will soon be filled again with the same dirt you put to the side. As we all know, time does not stand still. It rains, it pours and if we are not systematic with the steps we take, we will find ourselves needing to repeat previous steps.

Have a plan and work the plan. The foundation of your success as a leader is just as important as the deck builder’s foundation to their cover-photo masterpiece. One glossy life-style picture of success appears nice, but what happens years later when the strong winds come. Be patient, slow down, do it right, get better each day, perfect your craft and respect the journey.

Kevin Jackson

Kevin Jackson

ThePositivityGuru.com

Story Of A Landscape: Country Club Expands Outdoor Living Area

Just as with homeowners, businesses sometimes feel the need to expand into the great outdoors. When the Blue Bell Country Club started considering such a move, officers found they had an extra club in the bag with Brian Stover.

Stover is not only a member, but he’s also a landscape designer and the owner of FS Landscaping Contractors, Inc., and Tru-Scapes Landscape Lighting in nearby Doylestown, Pennsylvania.

“The general manager asked me to design an outdoor living area for the members to sit outside,” Stover explains. “They were thinking about a fire pit, so, I designed a patio and fire pit using Belgard Products, and then I also integrated a Trex Deck cantilevered out over a pond to view the fountain.”

Photo: FS Landscaping Contractors, Inc., Tru-Scapes Landscape Lighting, Belgard Products

And, he incorporated several different types of lighting because, as Stover says, “The idea was to extend the time when people are done dining or golfing; they wanted to extend the time they’d spend there at night.”

Stover went with quality over quantity with his design. What he describes as “a stone patio walkway” is only about 300 square feet, but it supports a 36-inch gas-supplied fire pit and features both Adirondack chairs and a seating wall made from Belgard’s Belair wall product.

It also carries visitors out to the approximately 120-square-foot Trex deck.

“We had Amazing Decks out of Ambler, Pennsylvania, come in,” Stover says. “They specialize in curving deck railings and deck boards, and we did a custom curved deck where the front-end curves out over the pond.”

Not only is the look attractive, he feels, but because the pond’s embankment falls away at that point, it was the best option to extend the usable area.

However, excavating for the project proved to be its biggest challenge.

“We had to make it ADA- [Americans with Disabilities Act] compliant,” Stover notes. “We were working with a little bit of a hillside, and we needed to cut into that to make it level. There was some challenge to the topography, but being a commercial property we had to make sure we followed ADA.”

Thanks to the seating wall and the deck extension, Stover estimates the addition can easily accommodate 15 people.

Stover’s particularly pleased with the fire pit, and not just because he says working with the Blue Bell team and his own crew enabled them to run just the right amount of gas out to the fire pit to create a great flame.

Photo: FS Landscaping Contractors, Inc., Tru-Scapes Landscape Lighting, Belgard Products

“My team custom-cut the Belair Wall product to veneer the fire pit, and that really makes it sparkle,” he says. “It also has encouraged Belgard to potentially make a fire pit kit out of their Belair wall product.”

And, to make sure it meets the club’s need to retain late visitors, the project is amply lit by Tru-Scapes Landscape Lighting products, including hardscape wall lights as part of the seating wall, up-lighting for nearby trees, path-lighting along the walkway, and Tru-Scape post cap lights on the deck posts.

The project also didn’t stint on the softscape. Where the pond embankment had been disturbed, Stover worked in some boulders, and then planted Purple Verbena to cascade over them. While the newly planted area includes both spring and fall color, he says the greatest emphasis was on summer color because that’s when the country club sees the most visitors.

Photo: FS Landscaping Contractors, Inc., Tru-Scapes Landscape Lighting, Belgard Products

“Summer colors include Black-eyed Susans and the Verbena,” he says. “Some of it was creating balance with focal points. For instance, there’s a Japanese Maple to the left of the patio and a Pink Dogwood to the right. Not only does it create a nice balance with the plant material during the day, but when you’re putting lights on it, you have balance, as well.”

Actual construction of the project took less than three weeks utilizing FS Landscaping crews, but Stover says putting together the team to do the project — and figure out its financing — not only took longer, but was a real learning experience.

Stover explains that originally the country club had a smaller budget worked out for the project.

“When they saw the design, they really wanted it, and so I said, ‘I’d rather build this than the smaller version that fits your budget,’” he says. “I worked out several deals with the team, and I worked out a deal with the country club where I now have a membership there for life. I figured I’d rather go big and work out the other stuff.”

The key, he says, turned out to be a good bit of networking.

“Putting the team together, Blue Bell Country Club and Belgard Pavers, Trex Decking, Amazing Decks, FS Landscaping, Tru-Scapes Landscape Lighting and Froehlich’s Farm & Garden (of Furlong, Pennsylvania, who provided the plants), was just awesome,” Stover says. “I learned that putting a team together and having a success project like this goes a long way.”

And, the project is a success no matter how you look at it. Not only did it win awards from Hardscape North America and the North American Deck and Rail Association, but it’s achieved the country club’s goal of keeping people there into the evenings.

“Over the summer they did a wine-and-cheese event, they did a beer-tasting event and they’ve put live music out on the deck,” Stover says. “It’s definitely become a feature, and the ambiance is fantastic.”

Just receiving compliments from his fellow members and seeing how much they’re enjoying the space is one reason Stover is proud of the project. However, he’s also pleased with how well the job turned out.

“I’m proud of how I integrated so much outdoor living in one small space,” he concludes. “We took a lot of really great outdoor living elements, squeezed them into one small space, and it all flows and works. It all works.”

Learn more about Mr. Stover and his building company here: www.FSLandscapingContractors.com

Learn more about Tru-Scapes here: www.Tru-Scapes.com

NADRA Member Spotlight Winner: Woodland Deck Co., Steve Selkic

 

Company Name: Woodland Deck Co.
Member Name:  Steve Selkic
Member Category: Deck Builder
Location: Doylestown, OH

What inspired you to join NADRA?  To network and learn from other builders. As deck builders we run into a lot of the same challenges, and learning from each other helps us think outside the box.

When did you first get involved with this industry?  25 years ago.

What was the first thing you ever built? A fort in the woods. I grew up close to a forest and we spent a lot of time in there. Exploring around and building things was something that held me captive for hours at time. Kids stuff, pretending you are on the run and have to build a shelter… and whatever else we could think up.

We want to get to know you, please tell us a little about your business:  Woodland Deck Co. was established in 2000. So this is now our 18th year in business. It has been a blast but also very challenging. We specialize in low-maintenance decks and don’t venture too far from there. Pergolas, and deck lighting as well.

How do you define success?  I like John Wooden’s definition:

Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to do your best to become the best that you are capable of becoming

What advice would you like to share with fellow members that you have learned in your career? Don’t eat yellow snow! jk. On a more serious note: You can always make more money, you can never make more time.

If you could ask your fellow industry professionals one question, what might it be?  How will the way we do business change in the next 10 years?

What would you do for a career if you weren’t doing this? A non-for-profit business coach. I would like to serve people in deprived countries and help them find a way to build sustainable business for their families.

A little more about Steve: I’m a father of 8 kids, and enjoy doing most things outdoors with them.  This seems to take up most of my free time. We recently did a RV cross-country trip which was a blast.  I’m hoping to do another trip, maybe next year?

Website:  WoodlandDeck.com 

Connect with Woodland Deck Co. on Social Media:

Instagram: @WoodlandDeck

WOLF HOME PRODUCTS INTRODUCES WOLF DISTINCTION RAILING 

N E W S   R E L E A S E,

DATE: April 11, 2018

CONTACT: Jim Groff, 717.852.4842, jcgroff@wolfhomeproducts.com

WOLF HOME PRODUCTS INTRODUCES WOLF DISTINCTION RAILING 

Versatile new product combines the look of natural wood, innovative bracketing technology

 

(YORK, Pa.) — Wolf Home Products today announced the release of Wolf Distinction™ Railing. This new line of deck railing is made in the U.S., and combines the perennial look of real painted wood with durable, low maintenance materials. Wolf Home Products is a leading provider of building products along the East Coast and one of the largest suppliers of kitchen cabinets in the U.S.

Wolf Distinction Railing features Wolf’s unique Optibracket™ Technology, which utilizes a single bracket that can be used in four configurations — 22.5°, 45°, flat and stair — making installation simple and seamless. Once installed, the bracket is hidden from view, giving the entire railing system a flawless finish. Wolf Distinction Railing also pairs seamlessly with Wolf Outdoor Lighting.

Other features of Wolf Distinction Railing include:

  • Aluminum-reinforced top and bottom rails
  • Fast and easy, all-in-one installation kits
  • Flat rail top for beverages
  • Available in white
  • Limited Lifetime Warranty

By adding Wolf Distinction Railing, Wolf has further expanded the range of selection and accents that independent dealers can offer their customers. The company also offers Wolf-branded decking, railing, cabinets and trim — all successful product lines available exclusively through 3,000+ independent dealers.

#  #   #

Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 175 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, visit wolfhomeproducts.com

Decked Out: Sequoia Out Back

By  / April 3, 2018

Sequoia Out Back grows through outdoor living

Sequoia Out Back

Photos by Jim Greipp, Pau Hana Productions

It’s not uncommon for a builder to get into the retail side of the LBM industry. It’s a natural fit for a person already geared toward the trades and looking for a career that may be less physically taxing. For John Keller, owner of Sequoia Out Back, the shift from building decks to selling deck supplies came more out of a need for the right product and pricing.

As the preeminent deck builder in his area, Keller reached a point at which he needed to purchase lumber from wholesalers. To do so, he formed a company to resell the product to himself as a builder. Word soon spread to other deck builders and homeowners that Keller knew good lumber when he saw it, and was able to source it for a good price. Within five years, the lumber company begame bigger than the construction company.

Keller has since given up deck design and building for full time building supply sales, and for years now has referred homeowners to his contractor customers, who make up about 70% of the business from his main store in Hatfield, Penn., as well as a smaller satellite showroom in Warrington, Penn., about a half hour from Sequoia’s headquarters. “We want our products out to the users, but we don’t want to compete with our customers,” Keller says. “We advertise on behalf of them essentially by getting our customers to them.”

Early to composites, outdoor living

“Really, we’re melding two industries into one store. It’s the outdoor living industry with the building material industry. The building material end of it is bigger, but the outdoor living brings people in.”
— John Keller

Keller’s early entry into the composites market helped build a solid foundation to his decking sales success. Early on in his retail career he sold primarily cedar and treated decking, but Keller was quick to recognize the versatility and value of composite products. By the time consumer awareness of composites caught up, Keller had already established himself as a product expert.

“We were one of the go-to places for composites early on,” he says. “Not a lot of the lumberyards in our area had it at that point. Everything was still changing.”

Now in his 22nd year of retail sales, Keller has built upon the decking foundation by integrating outdoor living items into his product mix. In 2008, the company went big into the outdoor living market. Today, Sequoia Out Back is not only known for decks, but for deck furniture, grills and accessory items, fire pits, and outdoor kitchens as well.


indoor display

customer service

warehouse

Sequoia Out Back’s main location features four levels of decks throughout a facility on a 10-acre property that includes a 30,000 square-foot warehouse.

Deck displays

Sequoia Out Back’s main location features four levels of decks throughout a facility on a 10-acre property that includes a 30,000 square-foot warehouse. Each floor in the store is done with decking and railing and the entire store is designed to give customers the experience of walking on decking products that are readily available for sale.

In a sense, the whole store is a display. “Everything looks like a deck or a patio,” Keller says.

Atop the decking on the floors sits all of the casual and outdoor living products that are also available for sale. Most everything throughout the store, from decks, rails, columns, and trim to accessories is sold through the showroom, including the tongue-and-groove ceiling.

Another satellite showroom in nearby Warrington features many of the same products, and Keller hopes to build it out to be a smaller version of the main Hatfield store.

Growth on deck

While serving primarily a 70% contractor customer base, Keller says that doesn’t mean his store mostly sees contractors coming through the door. Primarily, homeowners are sent there by their contractors so they can experience the decking and outdoor products hands-on. Other times, homeowners come in the store specifically to get ideas and ask for connections to local deck builders.

“Our facility really helps everyone pick out products,” Keller says. “Homeowners come in and pick out the product and the contractors come in and purchase it.”

With 25 employees during the seasonably high summer months, Keller says he’s continuing to grow his decking business and is looking forward to expanding his satellite location in Warrington. Business passed pre-Great Recession levels in 2013, and Keller says the company has been growing a steady 10% to 15% year-over-year since. Even during the worst parts of the recession, Sequoia Out Back was able to maintain a flat level of sales.

“I think those numbers probably hold true to most lumberyards in our area,” Keller says. “All the roofing and siding places as well, they have a deck board they sell. In most cases, we stock the majority of that line and we have it in stock and it’s fresh. Everything we have is in stock and stored indoors.”

Keller is the sole owner of the business, and says he sees the company’s success continuing long into the future. As long as he can manage labor needs and make good calls on inventory, he’ll continue to focus on what has made Sequoia Out Back a success.

“The amount of money people are spending in their back yards is now more than it’s ever been,” he says. With that trend expected to continue, Keller is focused on featuring various outdoor furniture displays from low-mid, and up to high-cost.

“Really, we’re melding two industries into one store. It’s the outdoor living industry with the building material industry. The building material end of it is bigger, but the outdoor living brings people in.”

Read the original article here at LBM Journal

Outdoor living continues to drive growth in decking projects.

In Depth: Decks, LBM Journal

By  / April 4, 2018

Outdoor living continues to drive growth in decking projects.

Zuri Decking

Zuri Premium Decking from Royal Building Products comes in five colors—chestnut, walnut, pecan, Brazilia, and Weathered Gray— and two board profiles, and it’s backed by a 25-year color fastness warranty.

Decks are the darling of home improvement. Thanks to a strong housing market, a growing economy, and interest rates that remain low, the decking industry is poised to experience continued growth, and homeowners are poised to take advantage by incorporating more and more deck projects into their building and remodeling plans. According to the 2017 U.S. Houzz Landscape Trends Study, the share of outdoor projects motivated by a recent home purchase increased to 33% in 2017 over last year’s rate of 25%, and 20% of homeowners surveyed indicated that they plan a deck remodel for the coming year.

A major driving factor in this growth is the continued homeowner interest in outdoor living. Homeowners and contractors are increasingly working together to create personalized, unique structures that are reflections of the outdoor living needs of their families, creating immersive, form-meets-function environments. “While decks have been a common sight in most backyards for decades, they are now taking on new meaning,” explains Juliana Rumbaugh, Marketing Communications Manager for Lonza Wood Protection. “Homeowners are embracing outdoor living and entertaining by building elaborate decks that include fireplaces, televisions and full kitchens. Building decks and outdoor structures continues to be a top remodeling project that allows for the extension of living space. Decks are built or expanded upon with the intention of extending the living space to outdoors. Families and friends gather on the deck to visit, enjoy meals together and even watch sporting events.”

Residential construction drives growth

MoistureShield

According to MoistureShield, its new Vision™ deck and trim boards create a modern variegated appearance unlike any other decking product, and the manufacturer anticipates that its new patterning technology developed for Vision decking will eventually enable homeowners, builders or designers to customize the surface of their deck boards.

Following patterns seen in the past few years, growth in the decking segment remains strong and is predicted to stay that way. According to IBISWorld’s U.S. Market Research Report on Deck and Patio Construction published this past November, over the last five years the decking industry experienced 5.4% overall growth as a whole, fueled by improving credit conditions, rising income levels and an increase in total demand for residential housing.

In the Freedonia Group’s recent Wood and Competitive Decking report, demand will reach 3.55 billion linear feet by 2020, worth an estimated $7.1 billion, with growth anticipated for both wood and non-wood decking products. The report goes on to predict that the non-wood share will continue to rise by 4.5% annually and will reach 17.9% by 2020, with wood decking forecasted to increase 1.3% annually through that same time period.

Brent Gwatney, Senior Vice President of Sales for MoistureShield Composite Decking, has high hopes for the coming year. “We’re very optimistic for the 2018 decking season,” he says. “We’ve had strong sales ever since coming off the Great Recession, and this year has many positive indicators. Builder confidence is strong, and the NAHB forecasts 4.6% growth in single-family housing starts for the year. Remodeling activity also is strong, and with the growing popularity of outdoor living, many people are looking to expand or replace their existing decks, or build a new deck.”

Manufacturers seem to agree that the single biggest growth segment in the coming year will be in residential single-family homes, both in new construction and in remodeling. “As the economy continues to strengthen, we see remodeling projects picking up,” says Juliana Rumbaugh, marketing communications manager for Lonza. “We expect an increase of about 4.5% in deck projects in residential, singlefamily homes which continues to grow faster than the other categories.”

Perhaps even more than the new residential construction market, the remodeling segment appears poised for strong growth. “In 2018, we anticipate all deck projects to grow,” says Mike Descoteaux, Marketing Manager for DuraLife Decking and Railing, “however, remodeling projects are especially popular as homeowners continue to gravitate from traditional decking products toward low-maintenance alternatives.”

DuraLife

DuraLife now offers color-matched decking board end caps for its Siesta, MVP, and Starter decking profiles. According to DuraLife, these end caps enhance the appearance of the deck perimeter and provide a more costeffective solution for deck builders than the traditional “picture framing” installation method.

Chris Camfferman, Director of Category Marketing for Deckorators, sees strong remodeling growth over the next twelve months. “We expect the decking and railing market to grow approximately 5% this year. Both new construction and remodeling will drive projects. Deck remodeling continues to be strong as homeowners see investment in the outdoor space adding real value to their homes.” Patrick Barnds, Senior Vice President for AZEK Building Products, agrees. “Single-family residential remodeling is where we expect to see most of that growth being concentrated, which is the single biggest segment of the market these days.”

This is not to say that commercial projects are flat; in fact, some manufacturers see the commercial segment as having the potential to deliver significant gains. As Jessica Hewitt, Director of Marketing for Humboldt Redwood, explains, “For businesses in the entertainment, hospitality, leisure, and sports industries, beautiful outdoors spaces with decks, shade structures, seating, and other amenities enhance the customer experience. Businesses invest in these outdoor spaces to bring in new business and keep current customers coming back.”

Read the original article here on LBM Journal

Atlantis Rail Shines with Nova Nautilus Cable Railing System

FOR IMMEDIATE RELEASE

Contact: Carey Hicks

Telephone: (508) 732-1025

Email: carey@atlantisrail.com

Website: www.atlantisrail.com

Uncommonly Sophisticated & Uniquely Refined, NOVA Nautilus Puts a Shine on Any Deck

Plymouth, MA, March 29, 2018– Atlantis Rail’s Nautilus Railing System is nothing new.  It has been a customer favorite for years. They have now teamed the Nautilus System up with their new NOVA II aluminum post kits to create the NOVA Nautilus System and it’s stunning.  It is even more affordable and easy to install.

The NOVA Nautilus System utilizes predrilled aluminum posts with a 2” stainless steel top and optional bottom rail.  It features multiple color options of black, white or bonze to compliment any application. The rails are structural strength stainless steel so it can be configured with a top rail only or a bottom rail can be added.  Cable spacing at 2-3/4” allows the posts to be spaced up to 6’ apart when using a cable stabilizer in the middle which further reduces the cost and expedites installation.

A proprietary sidemount fitting with an insulating gasket is used to mount the rails to the post, eliminating concern about potential issues in combining dissimilar metals.  HandiSwage™ components hide the cable connections inside the post and the easy to use swage tool and cover nut sets provide an easy install and a finish look.

Atlantis Rail Systems distributes cable railing and glass railing systems through a network of value added distributors and dealers located throughout the United States and Internationally.  Please contact an Atlantis Sales Representative to find a dealer near you or visit the Dealer Locator on the Atlantis Rail website. To learn more about Atlantis Rail’s line of railing systems and components, please visit www.atlantisrail.com or call (800) 541-6829.

Atlantis Rail Systems is a leading manufacturer of premium stainless-steel cable and glass railing systems.  Their prefabricated, modular railing systems are designed for assembly using a collection of patented railing fittings and components to allow for easy installation at a low cost.  Their systems are ideal for commercial and residential, indoor and outdoor applications.

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