The acquisition will add laboratory and testing capabilities to the Code Council service offerings and will foster innovation by streamlining the time-to-market for product manufacturers
Nappanee, IN – The International Code Council announced today that it has acquired NTA, a leading provider of testing services, product certification, inspection, engineering, off-site construction plan review, and code evaluation. The Indiana-based company will significantly expand the services the Code Council provides by adding major laboratory and testing capabilities.
NTA currently serves residential and commercial builders, code officials, manufacturers and suppliers throughout the building industry. The company has offices and a testing laboratory in Nappanee, Indiana, and will soon break ground on a new testing campus in Bryan, Texas. Additional information about the new facility will be available soon.
“NTA joining the Code Council will bring their exceptional testing capabilities to our suite of services,” said Code Council Chief Executive Officer Dominic Sims, CBO. “This acquisition helps us to better fulfill our building safety mission and serve our members and clients.”
NTA maintains one of the largest manufacturing inspection workforces in the market, and its inspection professionals currently hold hundreds of Code Council certifications. Its network of auditors enables it to provide review and inspection of in-plant quality control procedures, ensuring consistent quality of products for code compliance.
“Since its founding in 1976, NTA has stood for quality and integrity,” said David A. Tompos, President and CEO of NTA. “We are a family-owned company, and entering into this partnership makes us a member of a larger family of companies. We are proud to be a part of the Code Council and are excited about the opportunities this relationship will open up for both companies.”
“ICC Evaluation Service (ICC-ES) is thrilled about this new acquisition,” stated ICC-ES President Shahin Moinian, P.E. “We are a global leader in technical evaluations of building products, and the addition of NTA to the family of solutions will allow us to further streamline the time-to-market for product manufacturers by offering testing services in house.”
Representatives from the Code Council and NTA signed the agreement today at the University of Notre Dame in Notre Dame, Indiana.
About the International Code Council The International Code Council is a nonprofit association that provides a wide range of building safety solutions including product evaluation, accreditation, certification, codification, and training. It develops model codes and standards used worldwide to construct safe, sustainable, affordable and resilient structures.
About NTA, Inc. NTA, Inc. provides code evaluation, product certification, inspection, engineering, off-site construction plan review, and testing services, as well as independent quality and standards compliance verification for many building products.
Pleasanton, Calif. — Simpson Strong-Tie, the leader in engineered structural connectors and building solutions, today announced a comprehensive update to its online deck resource center in conjunction with Deck Safety Month.
Presented each May by the North American Deck and Railing Association (NADRA), Deck Safety Month is dedicated to raising deck safety awareness for contractors and homeowners. According to NADRA, of the 50 million decks in the US alone, it’s estimated that 25 million currently need to be replaced or repaired.
In addition to Deck Safety Month resources available at nadra.org, the Simpson Strong-Tie® Deck Center is an online resource that provides deck builders and consumers with in-depth deck safety information, an idea and inspiration page for building safe decks, as well as a selection of videos, online and in-person training opportunities, literature, and industry tips for safe deck construction.
With most wood decks expected to last only 10 to 15 years, contractors and homeowners can also explore the 5 Warning Signs of an Unsafe Deck. Rotting wood, missing hardware, and other hazards can all contribute to unsafe conditions, and Deck Safety Month presents an ideal opportunity to conduct simple deck inspections that can head off problems before failures occur.
Visitors to the Simpson Strong-Tie Deck Center can also get installation details and feature and benefit information for a wide range of deck connectors, fasteners and construction solutions offered by Simpson Strong-Tie, including the complete line of Outdoor Accents®decorative hardware.
Charlotte, N.C. (May 7, 2019) – Viance, a leading innovator in the wood preservation industry, is pleased to announce the hiring of Reid Price, who has joined the Viance team as Graphic Design Manager. In this role, Reid will utilize his graphic design, photography and videography experience, to design print and digital advertising, point of purchase materials, logos, and technical product brochures.
Reid comes to Viance with over 10 years’ experience in art direction and communications with Future’s Graphics, LLC, the SC Chamber of Commerce and Magnum Publications. Reid earned his BA in Graphic Design and Studio Arts from the University of South Carolina. He has been awarded the Best in Business award by the SCSAE for design for Business Week and the Silver Wing and Mercury Awards by SCPRSA for design work on SC Business Magazine.
“Reid’s breadth of experience will strengthen our ability to provide our customers industry-leading services,” states Edie Kello, Director of Marketing. His track record serving B2B companies makes him well-suited for success in this role.”
Viance, a leading provider of wood treatment preservatives, offers an extensive range of advanced wood treatment technologies and services to the global wood preservation industry. With expertise in wood biocides and wood protection chemicals, Viance technologies improve the performance and durability of wood products for sustainable building. Viance is a joint venture of Dupont™ and Venator™ Materials PLC.
First of all, we would like to thank Trex for sponsoring the Northeast NADRA meeting at the Chimney Rock Inn in Flemington, NJ last Tuesday evening. We had a really great turnout and there were many new faces in the room. It was great to connect with all of our fellow members and getting to meet the first time guests. We also spoke a bit about NADRA education and the code initiative. We received one contribution for the code initiative last night at the meeting & one after the event the following day. We are hoping for more to follow! One member who donated is hoping to start a challenge to see who else will match his donation! Further down the page is a list of the NADRA member that have contributed to our code fundraising initiative.
“Trex would like to thank NADRA for the opportunity to sponsor their meeting in New Jersey last week. The overwhelming support from both NADRA and all of its members was greatly appreciated and is a testimony to the partnership we share, We are looking forward to a great decking season in 2019. Thank you!”
Tim Schlosser, Trex District Manager
Special thank you to the following NADRA members for contributing to the 2019 Code Initiative: In bold are NADRA members from New Jersey & Pennsylvania:
WINCHESTER, Va.–(BUSINESS WIRE)–Trex Company, Inc. (NYSE:TREX), the world’s number one brand of decking and railing and leader in high-performance, low-maintenance outdoor living products, and a leading national provider of custom-engineered railing systems, today published its 2018 Sustainability Report.
The Report includes a comprehensive review of the Trex Company’s strategy and performance on environmental, social and governance (ESG) programs and initiatives, and was prepared using the Sustainability Accounting Standards Board (SASB) Building Products & Furnishings standards and supplemented with topics of interest to leading industry ratings agencies. For the full report, click here.
Jim Cline, President and Chief Executive Officer, commented: “Sustainability practices are an integral part of our history, our strategy and our day-to-day operations. As the largest recycler of plastic bags in the United States, and a major user of recycled aluminum and steel, Trex is able to offer consumers the highest quality decking and railings available in the marketplace – together with the assurance that our products are environmentally sound. We encourage our stakeholders to read our 2018 Sustainability Report, which showcases our past achievements and reaffirms our commitment to sustainability, social responsibility and transparency on a broad range of ESG topics.”
About Trex Company
Trex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 25 years of product experience. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. Also, Trex is a leading national provider of custom-engineered railing, staging, acoustical and seating systems for the commercial and multi-family market, including performing arts venues and sports stadiums. For more information, visit trex.com.
Bryan Fairbanks Executive Vice President and CFO 540-542-6300
Here’s a run down of proposals likely to be submitted Jan. 7th with the combined support of nearly all the contributors of the Deck Code Coalition. I am proud of NADRA for being a part of this support.
By Glenn Mathewson
At the annual meeting in October, it was announced that I was prepared to work for NADRA and the decking industry to represent them in the development of the 2021 International Residential Code. I know it’s hard for most to wrap their heads around the idea of changing the 2018 code already, considering it doesn’t even have widespread adoption yet. That’s why you’ve hired me, and I’ve already gotten to work. The best place to begin that work was to contribute to the Deck Code Coalition, an unofficial coalition of the most powerful interests in deck code. Organizations such as the NAHB, SMA and AWC are involved. Code officials from multiple ICC chapters, product manufacturers, engineering firms, and many other professionals from various backgrounds are also there. Where is there? It’s an imaginary campfire with all interests sitting around together, sharing, talking, contributing, arguing at times, but yet no one has been thrown in the fire. This is how code should be developed, with the overall interest being the people…the end user. I believe the efforts thus far, thanks to those members that have financially contributed, have been more successful than I expected.
Here’s a run down of proposals likely to be submitted Jan. 7th with the combined support of nearly all the contributors of the Deck Code Coalition. I am proud of NADRA for being a part of this support.
Are you shocked by the new minimum14-inch diameter footing/pier required in the 2018 IRC? If you haven’t heard, even the four footings under that small stair landing must be 14 inch. We expressed our concerns of this to the DCC and the American Wood Council (AWC) agreed and re-engineered new minimum footing diameters for the table. How does a minimum 8-inch diameter sound for those little landing? Well, that’s what is being proposed and supported by the DCC. Had NADRA not expressed our concerns, no one was going to address it. The AWC deserves a big thank you for their engineering work.
The new beam, joist and post sizing tables first included in the 2015 IRC only handled regions with up to a 40 psf snow load. Through significant effort from the AWC, new larger tables have been engineered to handle snow loads of 50, 60 , and 70 psf. This new code, if included in the IRC, won’t help out for all regions, but for the snowier regions that were left with nothing but job-specific engineering, this provides a much more affordable design option.
Poorly written code is hard to understand, makes the industry it addresses look ignorant, and lends itself to inconsistent interpretation. Changes to the exceptions for footing sizes and frost protection were left pretty messy in the 2018 IRC. A proposal that reorganizes those provisions will make the code much easier to read and understand. While this may not seem like a big deal to many, rest assured, it’s worthwhile work.
Guards and handrails are like peanut butter and jelly, they are completely different, but often end up in the same sandwich. Guards along stairs may include a handrail feature at the top, or they may support a handrail at the side, but serve a different function and must resist different loads and load directions. The IRC has always lumped these two features together in the load table that specifies the load and load directions they must resist. With recent testing and validation for guard strength, manufacturers and others have published many details for how to build guards. NADRA has long stood that before work is done to design guards to resist the code-specified minimum loads, those loads should be re-evaluated. In my research of minimum guard loading over the last 5 decades, it’s clear to see that the target loads have been a “best guess”. After attending a meeting with the American Society of Civil Engineers (the authority on design loads) and supporting efforts by the NAHB, we are proud that a proposal to separate guards and handrails in the load table and address the direction of loading for guards more specifically will be submitted by the DCC in January.
On the same subject of guard loading, we have worked diligently to help other interests in deck code understand what we understand about guard design. It’s creative and unique and that’s what “the people” want. Reputable professionals have a strong motivation to see a specific guard post connection detail illustration with proprietary hardware devices in the pages of the IRC. The intent is good natured and understandable. Inspectors have long had nothing but a push on guards as their measure of code compliance (safety), and that can leave anyone with that responsibility a little uneasy. They too see the news of the failing decks across our country. This is respectable and understandable. However, builders are equally uneasy about another “picture” being put in the code that appears to universally require proprietary hardware and a specific method for post attachment. Remember the lateral load anchor? How can you forget? It’s false flag and illusion of a complete lateral load design have forever changed the industry, and still today, 10 years later, it’s only “permitted” not “required”. A picture is worth a thousand words, and for many inspectors there’s no need to read the permissive words if the seemingly required picture is there. We can’t see this happen to guards the same way it happened to ledgers.
The will to address poorly built deck guards in the IRC is strong and has made two attempts at guard structural design code in the last two editions. To do this work respectably, no one should have everything their way. While NADRA has incredible experience with boots on the ground, we don’t know it all. If we appreciate the experience from other professionals when we agree, then we must also respect their experiences when we disagree. With this humble philosophy comes respectable code.Code that was carried to the hearings in many loving arms is far greater than code pushed in with singular, selfish power. Compromise has to be made by all, so NADRA took the first step. To respect the concerns of others and hope they return it with respect for ours, we entertained new code language to prohibit some of the notoriously insufficient guard designs. Minimum 4×4 posts for guards will eliminate some shoddy 2×4 posts that can be found. Notching of 4×4 posts in guard construction has been done for all of time, and though it works in some rare cases, it generally does not. Research has been done on this subject, and the proof is pretty clear. To help show our willingness to address this common mode of guard failure, NADRA has thus far agreed to support a prohibition of notching 4×4 guard posts. Other proposed code language includes clear instruction that the guard posts must be secured to adjacent joists and transfer the loads into the whole deck, not just the rim joist. We were careful this language didn’t specify “blocking” that could interfere with deck drainage systems. We also made sure to exclude any mention of proprietary hardware.
It was our hope that by taking the first step to compromise and draft code language to address guard safety we would encourage others of the same teamwork and they would withdrawal their proposal for a “picture”. Unfortunately…we were unsuccessful.Though the DCC was able to agree on 6 proposals, including the one we compromised in, select members have announced they will still propose the “picture” and we must battle it out at the hearings. To say I’m disappointed is an understatement, and to say I didn’t lose a little respect for those professionals would be a lie. The code must represent all professional experiences and be the best mix of them all. Period. The professionals contributing to the DCC bring enough experience and spent enough time sharing it together, that any proposal that could not be agreed upon by all, is a proposal unfit for the hearing and for the code. Period. No exceptions. In bringing the voice of the decking industry to the code development process, we must do it with as much respect and understanding as possible, and we can only hope to receive it in return. Alas, NADRA will need to take that message to the hearing and be sure the attendance knows that the guard picture proposed next year is lacking the support of many professionals.
Now for the bad news… Helping with these 6 proposals is only a slice of the work to be done. They are simply the proposals we could contribute to before the hearings. On January 7th of next year, thousands of pages of proposals will be submitted and they will likely contain many deck-related proposals we have yet to know anything about. NADRA must be prepared to comb through these proposals when they are published in March. I’ve heard some rumors of two proposals to expect. One to require the same additional load on deck boards that stair treads must resist. Notice how with most plastic composite lumber you can’t span as far on stair treads as you can for deck boards? A max 16-inch span for decking is often reduced to 12 inches on stairs, but not if that proposal wins. Of course every single max span you have come to know could change with this next one. A proposal from a powerful proponent is likely to be submitted, one that would raise the minimum design live load of 40 psf to 60 psf, but just for decks. Not the floor inside the house.
Did you hear those last two? Ready to change all your design norms? Ready to retest all your manufactured decking? Are you ready for singular powers that don’t manufacture, sell, or build decks to tell you how to do it? When was the last time you had a deck built to 40 psf collapse under load? Not due to some construction flaw.
These last few months of 2018 have proven the necessity for NADRA to have funding to represent the industry in code, but the work has hardly begun. Much is still needed of the membership if NADRA is to continue contributing to this work. Your help is needed.
The North American Deck and Railing Association (NADRA) recognizes and promotes excellence in the outdoor living & decking industry. The National+ Deck Competition represents many aspects of the outdoor living industry, with a main focus on decks. Each year we celebrate and honor outstanding successes in the industry at a prestigious Industry Awards presentation & celebration. This year, the 9th annual awards dinner was held on October 10th, 2018 at The National Aquarium hosted in Baltimore, MD. Here is a recap of all NADRA events that occurred while in Baltimore.
NADRA Code Meeting: 10/11/18
Thank you to all the respondents to our recent deck code survey. What we learned was that although the majority of you are building to the newest and strictest deck codes (2015 or newer), most of you felt that these codes are being enforced unequally. The need for a more consistent approach to building and inspecting decks is going to be a renewed focus at NADRA. Through our Decks Done Right program and a better representation within the code arena, we believe that we can make a positive impact. Congratulations to Patrick O’Keefe with O’Keefe Built, Inc – Longmont, CO who won a Milwaukee M18 Impact Driver Kit for participating in our survey.
NADRA Canada Meeting: 10/11/18
NADRA Member, Jon Witt helped the Association organize a “meeting of the minds” while in Baltimore at DeckExpo. “I always look forward to the Deck Expo; meeting up with old friends, making new ones. This year was different though, in a good way. For a number of years now my wife and I have been tasked to see NADRA grow in Canada. This year the first step was made. We had an informal gathering of fellow Canadian members, and those who are interested in joining, meet to discuss the beginnings of that growth. There were some great ideas kicked around despite the previous late night at the NADRA after party. We are excited to get cracking at the tasks ahead this coming winter. Stay tuned for more info on upcoming meetings. If you’d like to follow along and help build NADRA in Canada, please email Info@NADRA.org to be included in future communications.” Jon Witt, WWG Designs and Build.
NADRA Member Benefit Provider, Enter.net join NADRA in the booth:
“We would like to thank everyone that came to visit our Enter.net team at the NADRA booth at DeckExpo, we had an incredible experience! Thank you to the fantastic NADRA family for welcoming us and including us in the association’s activities. We look forward to building and maintaining many business relationships going forward. The New NADRA website is coming soon! Contact us at: Sales@Enter.net or Enter.net
The American Society of Home Inspectors (ASHI), joins NADRA in the booth at DeckExpo:
Michael Beaudry, Executive VP from NADRA states, “It was a pleasure having our Association Partners from ASHI, Mike Rostescu, Assistant Executive Director & Director of IT, as well as Bruce Barker, long-time ASHI Educator & Author of the new Black and Decker book on Decks and Rails. Working together with the leadership of the Professional home inspectors of ASHI is helping to make a difference in raising awareness in NADRA’s Deck Safety initiative. Thank you Mike and Bruce for working the booth with us at the show.”
Thank you, Sponsors!
2018 National Awards Dinner & Celebration
On the evening of Wednesday, October 10th, 2018, over 200 NADRA members and industry professionals gathered at The National Aquarium in Baltimore, MD. The event honored those whose ambitions have elevated the industry and redefined the definition of success.
During the presentation, eighty three awards were given to NADRA members with the highest scores based on category in the National+ Deck Competition.
“As we have learned from our other brands in the Oldcastle APG family, the health and vitality of an industry stems from those individuals and organizations wholly dedicated to its’ success. With NADRA- an association comprised of tireless advocates for the decking space- we see a partner that shares the same belief. We look forward to a fruitful relationship- focused on growing the category- and ensuring the path to success for our contractors, dealers and distributors.”
Rich Lancaster – President, AERT
“Thank you NADRA staff for all the hard work put in to making it such a great event. On behalf of myself and my DOCK & DECK crew we say thanks and looking forward to next year.”
Jason Varney, DOCK & DECK, TN
The winning photos can be viewed in the official video below. See HERE for a PDF of all 1st, 2nd and 3rd place winners by category.
You can also view the official PowerPoint presentation below:
“This has been the only contest I have ever been in that I have cheered on and promoted my competitors more than my own entries. I am truly humbled to be counted amongst such talented deck artists. Every deck building company, manufacturer rep, supplier, and of course association directors and staff we have met, have quickly become our close family. We are passionate for what we do and love the opportunities to grow with the industry. NADRA Rocks!”
Jon Witt, WWG Designs & Build, Ontario
NADRA 2018 / 2019 Board of Directors:
President: Matt Breyer, Breyer Construction & Landscape
Treasurer/Secretary: Bruce Verblaauw, C. Verblaauw & Sons, LLC
Immediate Past President, Kirk Hammond
Director: John Keller, Sequoia Supply
Director: Vincent Carrubba, Admiral-SpaceMaker
Director: Gary Converse, Koppers Performance Chemicals
2018 Terry Award: Presented to Jim Mailey
The Terry award is the highest award honored to one member of NADRA. Terry Dempsey was the original founder and owner of DeckExpo. Terry was instrumental in guiding NADRA during the formation process. Beginning in 2008, NADRA HQ chose one member to honor for their superior contributions to the Association and industry at large. This year, Jim Mailey was the recipient of the Terry Award.
2018 Terry Award: Jim Mailey
“In honor of your extraordinary dedication & unwavering commitment to creating and driving deck safety awareness across North America and beyond. Thank you, Jim.”
Michael Beaudry, NADRA Executive Vice President
2018 Recognition Award
The 2018 Recognition award was awarded to Rebekah Schuld & Stephanie Kurtz, AZEK Building Products.
Thank you, Rebekah & Stephanie for your dedication to NADRA and the industry we serve. Your efforts do not go unnoticed.”
Michael Beaudry, NADRA Executive Vide President
View NADRA’s 2018 Annual Meeting Presentation below to learn more about Association happenings, such as financials and Deck For a Soldier® update:
NADRA’s Code Fundraising Initiative: Mark Guthrie & Glenn Mathewson
NADRA Members, consider this your call to code action! As your new Code Committee Chair, I am asking for your help on behalf of the entire organization so that we can become a stronger voice in shaping the deck codes we all must build to.
Over the last few code cycles, we have increased our influence in the code development arena by supporting other professionals to speak on our behalf. For the most part, our members have benefited from these outside efforts, winning on many of the positions NADRA has advocated for. However, to fairly execute on our vision of becoming the most respected and relied upon voice for decking and railing code, we believe that the time has come to add a hired professional to our ranks.
After much consideration, we have selected Glenn Mathewson to be this key part of our team. As many of you are aware, Glenn has been with us from the beginning and worn too many hats to name, the highlight being the development of an ICC-approved deck code training program for our members. We believe that he brings what we need: the wisdom and historical perspective to see it from all sides, a passion for the industry and a work ethic that makes it worth the spend.
Glenn has outlined a plan for our success that includes attending the upcoming code hearings, submitting proposals on our behalf and being part of the technical dialogue between competing interests that always surround code development. What we need to do now is generate the income needed to support this plan. Please follow this link to contribute to our $50,000 goal today.
” Mike, Thank you for another great event, awesome to see you and the rest of the NADRA gang again. I took to heart what Glenn said at the meeting and Deck and Basement wants to do our part to support putting him at the code hearings. Please use this $500 as a modest start to making sure our industry does not get even more over-regulated than it has already become. I know only a drop in the bucket but together with all of my Nadra Brothers out there, doing things for the right reason, we can make a difference. Keep up the good work Beaudry’s, your industry thanks you.”
Pat Noonan, Deck and Basement Co., MN
NADRA’s Education Initiative: Jim Mailey
There are than 50 million decks in the U.S. Over 25 million of those decks are already past their useful like – needing to be replaced.
The industry is still lacking comprehensive deck inspection training. NADRA is focused on helping drive that change through the ONLY Certification Program to provide the knowledge and tools to PROPERLY and COMPLETELY inspect an existing deck!
NADRA partnered with the American Society of Home Inspectors (ASHI) since 2015
Annual training at ASHI’s national conference (Inspection World) & regional chapter training events
Trained nearly 500 ASHI inspectors in 3 years
All during this pilot program!
The goal of NADRA’s education initiative is to educate and certify 500 ASHI inspectors in 2019.
“This industry has been my mode of survival since I was a young man. I would like to see others step up and be more supportive of these events. This year several people I spoke with mentioned how busy they were and about the hundreds of decks they are building. When I asked why they attended this event, and if they would ever consider being a sponsor. The response was constantly Oh! we are only here to get stuff not to give. I would like to share the message. “You reap what you sow” “If you are only in this industry only for personal gain you will, be invisible, never grow and not be truly whole”
Bob Heidenreich: The Deck Store, MN
“As always, the Annual NADRA Awards were a blast. We loved catching up with old friends and share with everyone’s excitement for the growth of the industry. We love celebrating the victories of friends who work hard year-round; as we say, the better any of us do, the better we all do. We are looking forward to another great year, and can’t wait to see where things take us and our friends by the time we catch up again in 2019.
Deck Expo was also an overwhelming success on Haven Underdeck’s first year as an exhibitor. Thanks to word of mouth from our NADRA friends, and the hard work of our amazing staff, we found ourselves hardly able to keep up with the traffic at our booth. From launching our material sales division last year, to exhibiting our product at the show this year, it has been a steady rise. We anticipate that we will only stay busier thanks to the turnout at Deck Expo. We are thrilled to have had such an awesome turnout.”
Joel Mooneyhan, Haven & Southeastern Underdeck Systems, GA
“It was certainly great to network with all of the wonderful people that we have become good friends with because of our involvement with NADRA. Thank you to all of those involved with NADRA and especially the Beaudry family who put in all of the hard work and dedication to put on such an awesome event each and every year at the National Deck Awards Competition.”
Bruce Verblaauw, C. Verblaauw & Sons, LLC, NJ
Thank you all for your endless support!
In conclusion, it was an incredible event! New friends were made & victories were celebrated. Please know that we are so grateful for our NADRA community. Thank you from the bottom of our hearts to everyone who made the trek to Baltimore. We think you’re pretty awesome.
Until next time…
Your home team at NADRA HQ ~ Mike & Margie Beaudry, Heather Marchand and Jenn Zedaker
Your Board of Directors ~ Matt Breyer, Heath Bowman, Bruce Verblaauw, Kirk Hammond, John Keller, Vincent Carrubba, Gary Converse
Hanley Wood Announced as Official Media Partner of the North American Deck and Railing Association
PROFESSIONAL DECK BUILDER and JLC named the official media brand of NADRA
Washington, DC – May 21, 2018 – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries, announced today that it has partnered with the North American Deck and Railing Association (NADRA) as their official media partner. Hanley Wood’s PROFESSIONAL DECK BUILDER and JLC have been named as the official media brands of NADRA.
“The North American Deck and Railing Association membership is comprised of many of Hanley Wood’s audience segments including dedicated deck builders, remodeling contractors, builders, architects, home inspectors and others,” said Rick Strachan, President Hanley Wood’s Contractor Group. “Hanley Wood and NADRA share in the mission of addressing important issues facing the industry, like labor shortages and training, and we’re excited to be partnering with them on initiatives such as these.”
“Hanley Wood is a leading publisher in our industry, and we are excited to continue working with them as we expand our interaction on their various platforms to share updates on code development, best practices, and industry innovations in backyard living and deck, dock, and porch construction,” said Matt Breyer, President of The North American Deck and Railing Association.
In addition to being named official media brand, PROFESSIONAL DECK BUILDER is supporting NADRA’s Deck Safety Ambassador Program as well as NADRA’s Deck Awards. Hanley Wood will provide coverage of NADRA’s National Deck Awards in a special supplement of PROFESSIONAL DECK BUILDER, which will be circulated in both print and online through Hanley Wood’s network.
About the North American Deck and Railing Association
The mission of the North American Deck and Railing Association (NADRA) is to provide a unified source for the professional development, promotion, growth, and sustenance of the Deck and Railing building industry in North America so that members can exceed the expectations of their customers. To learn more, visit NADRA.org
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com
What inspired you to join NADRA?To network and learn from other builders. As deck builders we run into a lot of the same challenges, and learning from each other helps us think outside the box.
When did you first get involved with this industry? 25 years ago.
What was the first thing you ever built? A fort in the woods. I grew up close to a forest and we spent a lot of time in there. Exploring around and building things was something that held me captive for hours at time. Kids stuff, pretending you are on the run and have to build a shelter… and whatever else we could think up.
We want to get to know you, please tell us a little about your business:Woodland Deck Co. was established in 2000. So this is now our 18th year in business. It has been a blast but also very challenging. We specialize in low-maintenance decks and don’t venture too far from there. Pergolas, and deck lighting as well.
How do you define success? I like John Wooden’s definition:
Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to do your best to become the best that you are capable of becoming
What advice would you like to share with fellow members that you have learned in your career? Don’t eat yellow snow! jk. On a more serious note: You can always make more money, you can never make more time.
If you could ask your fellow industry professionals one question, what might it be? How will the way we do business change in the next 10 years?
What would you do for a career if you weren’t doing this?A non-for-profit business coach. I would like to serve people in deprived countries and help them find a way to build sustainable business for their families.
A little more about Steve: I’m a father of 8 kids, and enjoy doing most things outdoors with them. This seems to take up most of my free time. We recently did a RV cross-country trip which was a blast. I’m hoping to do another trip, maybe next year?
Outdoor living continues to drive growth in decking projects.
Zuri Premium Decking from Royal Building Products comes in five colors—chestnut, walnut, pecan, Brazilia, and Weathered Gray— and two board profiles, and it’s backed by a 25-year color fastness warranty.
Decks are the darling of home improvement. Thanks to a strong housing market, a growing economy, and interest rates that remain low, the decking industry is poised to experience continued growth, and homeowners are poised to take advantage by incorporating more and more deck projects into their building and remodeling plans. According to the 2017 U.S. Houzz Landscape Trends Study, the share of outdoor projects motivated by a recent home purchase increased to 33% in 2017 over last year’s rate of 25%, and 20% of homeowners surveyed indicated that they plan a deck remodel for the coming year.
A major driving factor in this growth is the continued homeowner interest in outdoor living. Homeowners and contractors are increasingly working together to create personalized, unique structures that are reflections of the outdoor living needs of their families, creating immersive, form-meets-function environments. “While decks have been a common sight in most backyards for decades, they are now taking on new meaning,” explains Juliana Rumbaugh, Marketing Communications Manager for Lonza Wood Protection. “Homeowners are embracing outdoor living and entertaining by building elaborate decks that include fireplaces, televisions and full kitchens. Building decks and outdoor structures continues to be a top remodeling project that allows for the extension of living space. Decks are built or expanded upon with the intention of extending the living space to outdoors. Families and friends gather on the deck to visit, enjoy meals together and even watch sporting events.”
Residential construction drives growth
According to MoistureShield, its new Vision™ deck and trim boards create a modern variegated appearance unlike any other decking product, and the manufacturer anticipates that its new patterning technology developed for Vision decking will eventually enable homeowners, builders or designers to customize the surface of their deck boards.
Following patterns seen in the past few years, growth in the decking segment remains strong and is predicted to stay that way. According to IBISWorld’s U.S. Market Research Report on Deck and Patio Construction published this past November, over the last five years the decking industry experienced 5.4% overall growth as a whole, fueled by improving credit conditions, rising income levels and an increase in total demand for residential housing.
In the Freedonia Group’s recent Wood and Competitive Decking report, demand will reach 3.55 billion linear feet by 2020, worth an estimated $7.1 billion, with growth anticipated for both wood and non-wood decking products. The report goes on to predict that the non-wood share will continue to rise by 4.5% annually and will reach 17.9% by 2020, with wood decking forecasted to increase 1.3% annually through that same time period.
Brent Gwatney, Senior Vice President of Sales for MoistureShield Composite Decking, has high hopes for the coming year. “We’re very optimistic for the 2018 decking season,” he says. “We’ve had strong sales ever since coming off the Great Recession, and this year has many positive indicators. Builder confidence is strong, and the NAHB forecasts 4.6% growth in single-family housing starts for the year. Remodeling activity also is strong, and with the growing popularity of outdoor living, many people are looking to expand or replace their existing decks, or build a new deck.”
Manufacturers seem to agree that the single biggest growth segment in the coming year will be in residential single-family homes, both in new construction and in remodeling. “As the economy continues to strengthen, we see remodeling projects picking up,” says Juliana Rumbaugh, marketing communications manager for Lonza. “We expect an increase of about 4.5% in deck projects in residential, singlefamily homes which continues to grow faster than the other categories.”
Perhaps even more than the new residential construction market, the remodeling segment appears poised for strong growth. “In 2018, we anticipate all deck projects to grow,” says Mike Descoteaux, Marketing Manager for DuraLife Decking and Railing, “however, remodeling projects are especially popular as homeowners continue to gravitate from traditional decking products toward low-maintenance alternatives.”
DuraLife now offers color-matched decking board end caps for its Siesta, MVP, and Starter decking profiles. According to DuraLife, these end caps enhance the appearance of the deck perimeter and provide a more costeffective solution for deck builders than the traditional “picture framing” installation method.
Chris Camfferman, Director of Category Marketing for Deckorators, sees strong remodeling growth over the next twelve months. “We expect the decking and railing market to grow approximately 5% this year. Both new construction and remodeling will drive projects. Deck remodeling continues to be strong as homeowners see investment in the outdoor space adding real value to their homes.” Patrick Barnds, Senior Vice President for AZEK Building Products, agrees. “Single-family residential remodeling is where we expect to see most of that growth being concentrated, which is the single biggest segment of the market these days.”
This is not to say that commercial projects are flat; in fact, some manufacturers see the commercial segment as having the potential to deliver significant gains. As Jessica Hewitt, Director of Marketing for Humboldt Redwood, explains, “For businesses in the entertainment, hospitality, leisure, and sports industries, beautiful outdoors spaces with decks, shade structures, seating, and other amenities enhance the customer experience. Businesses invest in these outdoor spaces to bring in new business and keep current customers coming back.”