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Acclaimed deck builders and industry enthusiasts from around the world traveled to Nashville, TN for the Remodeling show, DeckExpo and JLC Live (RDJ) at the end of last month. NADRA held several events while in Nashville. Below is a recap from each exciting event.
NADRA CPAC Meeting: 10/25/17
The overall intent of this program is to provide the consumer with a simple, straightforward labeling program to assist in their product selection.
A recognized label will accompany easy to understand product performance measurements to educate consumers so they can make more knowledgeable product selections.
“This meeting was a great opportunity to discuss CPAC with a large audience of mfrs. Many misconceptions about the CPAC program were addressed. I hope everyone heard how CPAC makes sense and helps everyone improve sales, reduces friction costs and elevates the entire industry. ” says Committee Chair, Andrew Clements
The committee continues to work diligently; taking input from a range of supportive sources to drive the program to completion. You can review the slides on the presentation below from the annual meeting. For more information about CPAC and how you can get involved, please contact NADRA.
Annual Golf Tournament: 10/25/17
Thank you, Golf Sponsors:
The Winning Team:
- Chris Brown- EscueWood Preserving
- Matt Roughen- Lonza Wood Protection
- Vikki Pingle- Lonza
- Kirk Hammond- Lonza Wood Protection
Chris Brown took the win for both Longest Drive AND Closest to the Pin!
Rooftop on The Rocks – NADRA’s Welcome Party: 10/25/17
NADRA members and friends gathered for a casual get-together on the rooftop at The Westin hotel.
NADRA’s Booth at RIDIJ:
If you came by the NADRA booth, you’ll know about our first-ever scavenger hunt. The first 50 builder members to complete the NADRA scavenger hunt received this fantastic grab bag from our amazing sponsors! This was a great way to introduce our builder members to NADRA’s exhibiting members at the show. We plan to expand on this idea even more next year.
Annual Awards Dinner: 10/26/17
NADRA members and industry friends filled up the second level of Jimmy Buffett’s Margaritaville in Nashville, TN… Everyone climbed the piano staircase to the second level to be greeted with custom lanyards and a cold Corona or frozen Margarita.
The night was made possible by NADRA member sponsors.
NADRA Platinum Sponsor, Bob Heidenreich – The Deck Store, spoke to the crowd for a moment. He chose a quote from Theodore Roosevelt.
Every man owes a part of his time and money to the business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere.” Theodore Roosevelt
Thank you, Bob!
More Highlights from the Night:
NADRA Annual Meeting:
This image below will take you to our powerpoint presentation via SlideShare:
2017 Recognition Awards were presented to:
- Rick Schumacher – for his dedication to the industry & association. thank you for your generous commitment of time and leadership!
- Bob Lett – Teamwork can be summed up in five short words… “We believe in each other.” Thank you for being part of the team!
- Chuck Bajnai – For his work in leading the Code Coalition
- Rick Vaughan – NADRA’s very first member to support our beloved Deck for a Soldier program (Est. 2007)
2017 Terry Award Winner:
- Kirk Hammond – For superior contributions to your industry association. Coming together is a beginning… keeping together is progress… working together is success.
NADRA’s 2017 Board of Directors:
- President: Kirk Hammond, Lonza Wood Protection
- Treasurer: Matt Breyer, Breyer Construction & Landscape
- Secretary: Bob Lett, Wolf Home Products – Outgoing
- Past-President: Bill Ross, Fiberon – Outgoing
- Rick Schumacher, LMB Journal – Outgoing
- Heath Bowman, Southeastern Underdeck Systems, LLC / Haven
- John Burkhart, JECS Demand
- Bruce Verblaauw, C. Verblaauw & Sons, LLC •
- Associate Director: Andrew Clements, Bright Claims WarrantyLink Solutions
NADRA’s 2018 Board of Directors:
- Matt Breyer, Breyer Construction & Landscape
- Bruce Verblaauw, C. Verblaauw & Sons, LLC
- Heath Bowman, Southeastern Underdeck Systems, LLC / Haven
- John Burkhart, JECS Demand
- John Keller, Sequoia Supply
- Gary Converse, Koppers Performance Chemicals
- Vincent Carruba, Admiral Spacemaker
- Immediate Past-President, Kirk Hammond, Lonza Wood Protection
- Associate Director: Andrew Clements, Bright Claims WarrantyLink Solutions
Code & Education: Chairman: Matt Breyer.
250 NEW certified Inspectors through NADRA education!
Deck for a Soldier®: Chairman: Bruce Verblaauw / Committee: Joey Matthews, Vincent Carrubba, Michael Ryan and Rick Wooton
THIS PROGRAM IS A SMALL WAY OUR INDUSTRY CAN GIVE BACK TO THOSE THAT HAVE GIVEN US SO MUCH … OUR FREEDOM!
- Active projects:
- Northeast – Active
- Minnesota – Happening now!!!
- Southeast – Actively looking for recipient
- Call to Action: We are now starting to request sponsors and material / labor pledges for the program. Please consider meeting with Bruce during the show to select your sponsorship level and / or to confirm your pledge.
CPAC: Consumer Product Awareness Charter: Chairman: Andrew Clements / Committee: Special Thanks: Brad Wear – NTA, Robert Rottin
ghaus – UFP, Barry John Davis – DPDS International, Ltd. , Gary Hobbs – AERT ,Paul Beaulieu – Green Bay Decking, Stan Hathorn – Royal / Westech
NADRA was selected by the industry at large to be the ambassador of this non profit consumer label program. NTA is the appointed administer who certifies participants to the NADRA Consumer Awareness Program. Check out the presentation via SlideShare to learn more about CPAC.
Shout-Outs! Speaker: Heather A. Marchand
There were a few folks that deserved a little bit of recognition. Shout-outs went to:
C. Verblaauw and Sons, LLC & Witt’s Woods and Greens: Two builder members who supported the events in Nashville at the sponsorship level. It means the world to NADRA to have support from all levels of the value chain. Thank you for your un-ending support of the association.
Women in the Industry: Where would we be without you? You know, the people that really get all the work done. The remarkable women in the industry deserve some special recognition.
Family Businesses: It’s not easy working in a family business. At NADRA HQ, we know this first hand! We appreciate your struggles, triumphs and passion for your family and this industry.
Georgia and New Jersey Members! Two of our most active regions in NADRA. Our foot soldiers… hosting several events per year from networking meetings to holiday parties and clay pigeon shooting events. Each region participates in at least one Deck for a Soldier® or Deck for a Hero® project each calendar year. NADRA wants you to know that we see your dedication and passion for NADRA and the industry we serve. Thank you!
International Focus for 2018:
“For the market to grow the key element is increasing consumer awareness of quality” The International objective of NADRA is to extend to the world the simple message that… The Objective: By extending the reach of the CPAC program we can extend the market potential for North American businesses. NADRA leads the deck and railing industry with highest quality professionals in all of North America, and the world.” Barry John Davis
2017 National Deck CompetitION
We are proud to announce the winners of the 2017 National Deck Competition! Thank you to all of our members who entered. We invite you to scroll, tag, comment and share these beautiful, national, award-winning projects from some of the best in the industry. Congratulations to all of our members & a special thank you to our sponsors. *Please click on each image to enlarge.
July 25, 2017 — dasso.XTR announces the launch of its new 7″ RainClad Siding System. Similar to the 6″ RainClad Siding System, the 7″ siding carries the same profile with exception that it is wider. The wider profile provides a nicer “expensive look” to the house. It also requires less fasteners per square feet, which reduces fastener cost (which are expensive).
Each of the dasso.XTR planks are end-matched with tongue and groove joints to give the siding a continuous uniform look, and every plank fits tightly into the next plank. Cutting is not necessary until you get to the end of the wall which helps reduce waste and speeds up installation time.
To learn more about dasso’s New 7″ RainClad® Siding System click here
Our Mission: The Deck Store is committed to providing our online and retail customers with top quality products at competitive prices. Armed with decades of experience in the deck industry and an expansive, updated product catalog, we have the expertise to help you find what you need for your deck or outdoor living space.
Our Physical Store: The Deck Store is based in Apple Valley, MN, where we operate a retail store, large warehouse and offices. We have a solid foundation in our local community, and have been featured in local papers, magazines and on TV. We pride ourselves on providing high quality deck building products and supplies – along with knowledgeable advice and instruction – to homeowners and contractors alike. If you are in the area, be sure to drop by our showroom, which is one of the largest in the Midwest, to see our products, and chat with our friendly staff in person.
Our Online Store: In 2009, we decided to make our product offerings and knowledge available to homeowners and building pros nationwide. TheDeckStoreOnline.com has served thousands of customers, delivering the same high quality products that local customers have come to count on.
Our Founder: Bob Heidenreich is the founder and owner of The Deck Store. With over 40 years of experience building and selling award-winning decks, Bob has earned a reputation as a skilled deck designer and construction craftsman. As a nationally recognized industry expert, Bob also writes a monthly column in the LBM Journal, the leading magazine serving residential construction supply pros. The column provides thoughtful business insights and construction management tips focused on decking and outdoor projects. During Bob’s career, he has created custom deck displays and educated attendees at the International Builders Show in Tokyo, Japan, the International Builders Show held in Las Vegas and Orlando. Bob has designed and built some of these show’s largest deck displays. In short, Bob knows decks!
To Our Friends at NADRA: We at The Deck Store would like to invite all our friends and NADRA members to experience what TheDeckStoreOnline.com has to offer with this special PROMO CODE: http://www.thedeckstoreonline.com/welcome-nadra-members
We are proud to support NADRA and it’s members!
Our Social Media: Our social media channels are a fun way for The Deck Store Crew to interact with our customers and other businesses. We use our social media channels in a different and light hearted way to help promote our brand. You will see that it is more personal, with updates about our employees and our work days. We would love for you to like us one or all of our sites to see all the great things that we do.
Message From Our Founder: “Everyone at The Deck Store is committed to making sure our online customers – wherever they are – get the same treatment as our local customers. Thank you for trusting us to help you get the right materials for your project!” — Bob Heidenreich, Owner, The Deck Store
Member Name: Tom Jacques
Company Name: Hickory Dickory Decks
Member Category: Builder
Location: Dundas, Ontario, Canada
When did you first get involved with this industry? 1987
What was the first thing you ever built? A tree fort.
We want to get to know you, please tell us a little about your business: Hickory Dickory Decks started in 1987 in Hamilton Ontario. Today we operate in over 65 cities with franchises and corporate operated local deck companies. We have specialized in low maintenance decking since it was first made. We build over 90 percent low maintenance decks and have since 1995. In 2017 our company will build over 1,000 custom decks.
How do you define success? Success is spending quality time with family and friends and doing something you love that makes the world a better place.
What advice would you like to share with fellow members that you have learned in your career? Build your business and your life living by the Golden rule of treating all people the way you would like to be treated. Pretty simple.
What would you do for a career if you weren’t doing this? Write or teach.
A little more about Tom: I am blessed with a loving wife Sue, and 7 great kids. We love spending time together traveling and at the family cottage.
A note from Tom:
Hello fellow deck builders and deck company owners. Hickory Dickory Decks has been a long standing member of NADRA from it’s very beginning. I think the founding of NADRA has helped get deck builders around the world to start looking at their job as a career and a profession. We create outdoor dining and living rooms where our customers can relax after a hard day, and spend some quality time with family and friends. Just think about all the happiness we have helped spread in each and every backyard. We also provide good, honest, well paying jobs to thousands upon thousands of men and women not only building and designing and selling our beautiful backyard environments but also supplying and transporting all the material to jobs around the world.
I think this October in Nashville, all professional deck builders should come to the 2017 Deck Expo. Enjoy a few days away from construction sites and challenging work situations. To relax with our peers, share some great stories and a cold beverage or two, and congratulate each of us for helping all of our customers to Enjoy Life…Outdoors! See you there.
~ Tom Jacques, President, CEO and Founder of Hickory Dickory Decks.
Connect with Hickory Dickory Decks online:
I was ready to do business with you, but…
Regardless of your culture, upbringing, economic status or stage of life, we can all agree on one thing. If we are going to spend our hard-earned money with you or your company, you must first listen to us, meet us where we are, provide value to our lives, care about what we need, use the communication methods that are easy for us, do a really good job and stand by your product and workmanship. If we are super-lucky, you’ll also say thank you and follow up with us in a few months after the sale just to see how we’re doing!
Easy peasy, right? Sounds good, but all too often that’s not the customer experience journey that most of us encounter. Let’s talk about a few pitfalls that happen in today’s world before the customer’s pen even hits the contract.
Business owners, relax… watch your blood pressure… and please don’t shoot the messenger. I get it! I know you’re busy with what’s in front of you right now. However, you must always ask yourself, “Am I ever too busy to hear from my potential customer, as this could drastically affect my sustainable success?” Here’s a quick five reminders from my own (good and bad) personal experiences:
- Make customers feel good about what you are offering. Yes, they are buying your product or service, but they are also investing in you.
- Communicate properly (before, during and after the sale) regardless of how busy you are. C’mon people!! Follow up! Stay engaged! Customers want to know what’s going on!
- Show them that you care. Your website can say that you care, but if you don’t answer the customer’s questions, show up when you’re supposed to, etc. – You don’t care and the customer knows it (sometimes before you even sell them anything)!!
- Drop the ego. You may be the top salesperson in your organization or your friends may think you walk on water, but customers don’t have time for that!
- Instill trust and inspire the customer to become an advocate for you! That’s where you will win!
Friends, since Al Gore created the internet (ha!), consumers have had endless information available to them. As a result, they are educating themselves on how business should be conducted. Customers are also researching your products, services and ratings. They have become more demanding because of the “screen education degree” that they received from a YouTube video, slideshare or TV segment. Whether you like this or not, this new day requires business owners, organizations and their affiliates to step up their game (big time!). Company leadership must invest time to work “on” the business, instead of just working “in” the business.
They must train their employees that the customer experience is paramount and that without customers there is no need to worry about being busy when the dust settles. You either focus on your customers’ needs or you will eventually need customers!
The bottom line is that people must ultimately trust you before they do business with you. What a different world of commerce it would be if most entities understood and did something about this very basic principle. Will you do anything differently today knowing that customers think before they ink? I’d love to hear your thoughts.
Kevin Jackson, The Positivity Guru
WOLF HOME PRODUCTS INTRODUCES WOLF OUTDOOR LIGHTING
New deck and rail accents add style and simplicity to outdoor spaces
(YORK, Pa.) — Wolf Home Products today announced the launch of Wolf Outdoor Lighting, a series of easy-to-install deck and rail accent products that are available now in all of Wolf’s building products service areas. Wolf is a leading provider of building products and one of largest suppliers of kitchen and bath cabinets in the U.S.
Wolf Outdoor Lighting adds beauty and ambiance to any decking or railing layout with a simple “plug-and-play” assembly. This assembly, plus a single low-voltage power supply, enables homeowners to create a variety of configurations without the need for wire cutting, electricians, or permits. With LEDs rated for 50,000 hours, dusk-to-dawn light sensors, and remote dimmer switches, Wolf Outdoor Lighting is energy efficient as well as attractive.
Wolf Outdoor Lighting products are compatible with all Wolf Rail and Westbury Rail products and include stair and side lights, under-rail lights, strip lights, post cap lights, as well as all wiring harnesses and connections. Other key features of Wolf Outdoor Lighting include:
- Three options for post cap sizes (2”, 2.5”, 4”)
- Available in three colors: white, black, and textured black
- Most products available via Quick Ship delivery
- Five-year warranty
By adding Wolf Outdoor Lighting, Wolf has further expanded the range of selection and accents that independent dealers can offer their customers. The company has launched Wolf-branded decking, railing, cabinets and trim — all successful, made-in-America product lines introduced in the past six years and available exclusively through 3,000+ independent dealers.
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About Wolf Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com.
CPG International Announces Hiring of Joe Ochoa as President of AZEK Building Products
Former Owens Corning Executive Brings Years of Industry Experience to Leading Building Products Company
SKOKIE, IL – CPG International, a leader in premium, low maintenance, exterior building products, announced today the hiring of former Owens Corning executive Joe Ochoa as President of its AZEK Building Products unit.
Ochoa spent the last 15 years of his career at Owens Corning, a $6 billion company, in various roles. Most recently, he was vice president of strategic marketing for the Roofing and Asphalt division, and served on the operating committee and as an officer of the company. Prior to that, he was vice president and general manager of the Engineered Insulation Systems (EIS) business; vice president and general manager of the Foam Insulation division; and general manager of the Latin America division.
“Joe Ochoa is a major player in the home and building products industry and we are thrilled to bring him on board to lead the AZEK unit of our business,” said Jesse Singh, CEO of CPG International. “In his role, he will provide overall strategic direction and leadership for AZEK Building Products to aid in bringing the organization to the next phase of growth.”
Ochoa will also have responsibility for financial planning and management activities to lead the organization’s profitability and performance.
Prior to Owens Corning, Ochoa served as vice president of technology for Servicelane, where he established a national network for home maintenance with Lowe’s Home Improvement Center as a key partner.
Ochoa also co-founded Fifth Gear Media, where he laid the foundation for the profitable company to merge to form Luminant Worldwide Corp., which had a successful IPO. Before Fifth Gear Media, Ochoa held a variety of leadership positions with Frito-Lay (part of the Pepsico Company), Procter & Gamble, and AT Kearney.
Ochoa earned a master of business administration degree from the Stanford University Graduate School of Business as well as a bachelor’s of business administration degree from the University of Texas.
“AZEK is a leader in the premium building products industry and its products are second to none, which is why the brand has enjoyed incredible success in the category,” said Ochoa. “I am eager to lend my expertise in the industry to take the AZEK brand to the next level.”
About CPG International
CPG International LLC is an industry leader of premium building products that replace traditional materials and provide value through lower maintenance, refined aesthetics and reduced total cost. Our commitment to innovation, sustainability, and research and design is at the core of who we are. CPG International is headquartered in Skokie, IL, in the greater Chicago area and also operates highly automated manufacturing facilities in Scranton, Pennsylvania, and Wilmington, Ohio. The company’s products are marketed under several brands including AZEK® and TimberTech® for residential building materials, Scranton Products® for commercial building materials, and Vycom® for industrial building materials. For additional information, visit www.cpgint.com.
About AZEK® Building Products
AZEK Building Products is a leader in the development of premium, low maintenance exterior building products. Available to a worldwide audience, its product lines span AZEK Trim, Deck, Rail, Moulding, Porch and Pavers as well as capped wood composite Decking and Railing under the TimberTech brand. Both brands, synonymous with quality, style and innovation, are made in America and lead their market areas by continually reinventing product lines and redefining product categories. For more information about AZEK, visit www.azek.com. For more information on TimberTech, visit www.timbertech.com or call 1-877-ASK AZEK.
NADRA’s very first sporting clay event on June 29th in Coplay, PA did not disappoint! Although we are all slammed this time of year, we gathered together to blow off some steam with a little gun powder. The gathering began with a few words from our main sponsors, Wolf Home Products and Sequoia Supply. This was followed with an inspiring rules and regulations overview from safety management. From pointers like, “don’t take selfies behind the line of fire” to “although it might be tempting, no shooting live game”. Lehigh Valley Sporting Clays did an outstanding job not only ensuring the safety of our group, but entertaining as well.
The course included 16 stations of side flying, sky high, jumping clay pigeons on 64 beautiful acres of an old quarry. The course was challenging, yet fun and the camaraderie was immeasurable. Here’s what a our members had to say:
“The NADRA event at Lehigh Valley Sporting Clay’s was absolutely PHENOMENAL! What a great event, but even more so- what great attendees! Thank you NADRA for hosting something unforgettable- I cannot wait to go back next time!”
– New Member, Tayler Young, The Falcon Group
“It was a blast! What’s better than driving around shooting guns! Wait.. Driving around shooting guns with old friends and making new ones! That’s even better. It was a great team building exercise for me and my guys and we got to share war stories about the day as well as talk about how business was rolling out this season in our NADRA region with some of the top talent in the country. It was a great day all around. I want to thank everyone at NADRA HQ again for putting it together. Count us in for next year!”
– Builder member, Sean McAleer, DeckRemodelers.com, LLC
The day concluded with prizes for the top foursome and best shooter. Matt Breyer and Ryan Lebron, from Breyer Landscape and Construction, LLC, along with Allen Homan and Joe Dandria from Perma Column East, LLC took first place in highest scored foursome. Stan Hathorn from Royal Building Products took first place for overall highest shooter. Well done! The event was a great success and we look forward to doing it again.
Thanks to all who came out, as well as our sponsors: Wolf Home Products, Sequoia Supply, Trex Company, Inc, and Perma Column East, LLC!