An on-going series of inquiries from consumers & industry professionals sent to Info@NADRA.org.
“I am planning a deck on the back of my home. I am wondering if I am missing something.
I want to use 6×6 post and notch them for my beam and rim joist as one, then just carry it up to be my hand rail posts also. Other than maybe cost and the extra work of dealing with the heavier pieces this seems like the way to go but I don’t see anyone doing it. Am I missing something as a non professional as to why this would not work?
Other details: Deck height on one end will reach 36 inches. Total deck size will be about 24 feet along the house and a max of 12 feet out away from the house.”
Answer provided by Glenn Mathewson, NADRA Technical Advisor:
Thank you for reaching out to us for assistance. The NADRA membership supports the organization to offer commentary to those seeking a better understanding of the deck and railing industry. The International Residential Code (IRC) is a model code developed by the International Code Council. Government authorities very often reference this document for the regulation of single family homes, but they often make amendments to change the rules. The guidance herein is only in regard to the unamended model code, as we are unaware of your locally adopted building code. The subject of guards may or may not be amended. have reached out to our advisors to provide you assistance.
What you are proposing is not unusual in anyway and can produce a very sound and beautiful deck and guard. Being a technical subject, it is important we clarify that you are referring to “guards” and not “handrails”. Handrails are only the graspable rail found beside stairs and ramps to assist in ascending and descending. A guard is a feature at the edge of an elevated walking surface meant reduce the likelihood of a fall off the edge. Presuming you are speaking of a guard, we will continue.
According to the 2018 IRC, guards must be designed to resist a 200 lb load placed at the top of the guard, currently in any direction. To achieve this design load through testing, an ultimate strength of no less than 2.5 x the load must be resisted. This is a 500 lb test load. Research has been done on this load for guard post connections and found that a 4×4 post could not be notched at the point of connection. No testing occurred on a 6×6. In the development of the next edition of the IRC, the 2021, much discussion was made by industry professionals on the subject of notched guard posts. A proposal was submitted and approved for this code, based on the research and engineering analysis, that prohibits the notching of 4×4 posts. In the discussion for this proposal, 6×6 posts were brought up. When notched to retain at least 3.5 inches of material in the “flange” it was agreed that notching a 6×6 should not be prohibited by code at this time and without further research. No code provisions were approved with relation to 6×6 posts.
In the absence of prescriptive design methods or provisions provided by the code, a design professional is necessary to validate structural performance. Therefore, we cannot provide you any definitive answer, as there is not yet an established accepted and generic practice to notching 6×6 guard posts. We can tell you that it can be achieved sufficiently, and is a design seen in the industry. Here are some things to consider as you make your decision:
1) Determine if there are local design standards required by your local building department.
2) Discuss the design with your local building department.
3) The design of your guard assembly as a whole can have an impact on the load resistance the post to beam connection must resist. Evaluate this.
4) Notching of material must be done with consideration to any knots, wane, or damage to the member near and at the notch location.
5) Do not overcut your notches with a circular saw, as this equates to a deeper notch.
6) If it is preservative treated lumber, you need to field treat the inside of the notch. If cedar, you do not.
7) At a minimum, do not leave less than 3.5 inches of material remaining in the untouched portion.
We hope this information will be helpful to you in your project.
When a prospect accepts proposals from three different contractors why should they choose you? What makes you different or better? What benefits do you offer that others don’t and what impressions are you making that increase the chances you’ll get the job? What kind of credibility do you reflect and what kind of risk do you represent? Why would a customer choose you to do the job?
If you’re ranked in the top 50% of contractors in your market the customers decision is likely based on price. If you’re in the lower 50% you’re probably already on your way out of business. Being in the top half puts you in the “average” category as just one of many. Average efforts provide average returns and will not provide financial stability, business rhythm, or consistent profitability.
Creating layers of credibility and working to position yourself to be in the top 10- 20% of your market can provide all of these benefits and more. As a member of this category you’re being chosen for reasons other than price. Most can begin to charge 5% to 15% more than they do now once these simple ingredients are added. In this five part series I’ll share the approaches that made the difference for me in how I grew my business with a focus more on margin growth instead of production growth. This is the simple recipe that I utilized while operating in a very competitive Atlanta Georgia market. It’s a recipe for a simplified approach that allows for a smoother operation and can allow you to charge 5%-15% more than many do now.
Being in the top 10%-20% is not about company size or big fancy jobs. It’s about the quality of a companies’ delivery history, reputation, and capabilities. Its about an established short and long term reputation. Its the perception and image created in a market of who stands out as one of the best and who most would choose if they can afford to use them. It’s those who can illustrate and communicate who and what they are about and back it up with how they perform. It’s for those who want to better themselves and not just go through the motions and be average.
Simple Approach To Business
Unfortunately a lot of good deck builders and remodelers aren’t making the kind of money they want. Many are able to pay themselves a salary each week but have nothing left beyond that at the end of the year. A 5% to 10% increase can change that significantly by increasing net profits. If you could add $25,000 to $50,000 profit on a $500K year by incorporating simple operational elements to what you’re doing now would you do it? Although many believe its too big a stretch to sale that $20,000 job for $21,000 to $22,000, I assure you its not. This recipe is an alternative way to grow your business from a monetary standpoint without adding to the headcount and production.
Rising in the rankings doesn’t have to be complicated as there are simple elements that working together move the needle in your favor. It requires a focused approach of fine tuning communications of your image, brand, and reputation in a market. For some it may require an adjustment in their building philosophy in terms of what they offer and how they deliver it. It’s a simple recipe that requires you to work more on your business than within it.
If You Appear to Be the Same You have to Charge the Same
The key is to not appear to be like everyone else, to create separation from others, to creat excitement with design and options, and to stand out in the right ways. It’s about creating a scenario where the credibility and confidence levels are extremely high and any associated risk using you is zero. Less risk equals more dollars.
If you appear to be like everyone else you’re pricing will have to be similar as there’s no justification for it to be higher. If a prospect is trying to decide who to use for a job and there’s no noticeable separation between contractors it becomes a decision primarily based on price. In their minds the chances for a successful outcome of the project and the risk associated with each of the contractors they’re meeting with are the same so it comes down to who they can hire at the least cost. Competing on cost is a race to the bottom.
Ingredient # 1: Building Philosophy and Messaging
Your building philosophy is your contractor identity and what you as a contractor will be known for. It’s your foundation and the bowl all other influential ingredients are mixed into. It’s the motto of operation that you’ll build from that includes your style of details, products, and process. Once it’s determined it has to be communicated through messaging and through other ingredients that will be discussed in following articles. It’s your elevator speech of what your company does and stands for. All contractors are builders but if someone ask what your companies about, and you have 30 seconds to explain, what is your answer? It doesn’t have to be complicated, just honest and make sense. But whatever it is, it’s what’s recorded in a prospects mind. Simple messaging is used on websites, and when you’re having that first phone conversation with a potential customer. Its one of the first of two impressions you make with a potential customer.
Mine was: “We don’t build that raw wood stained deck and porch that’s accepted in our market. We combine products that we believe will perform and stand the test of time. We design and build projects that look like true extensions of the home and that we know will reflect well on our reputation for years to come.” It’s a simple message but it communicated what I wanted heard in that first 30 seconds when I spoke to them or on the website. Other details about the company can be communicated as the process continues.
What Kind of Projects Does Your Company Deliver?
Quality craftsmanship and customer service have to be a given with any company to even begin to compete. Its like qualifying for a race. You have to achieve this basic milestone before you pursue the checkered flag. Realizing that markets for upside opportunity vary and many contractors are at varying levels of experience or maturity, the goals should be to improve over time with how you operate and what you deliver. Being progressive and not complacent is required.
Questions to ask yourself are: Are your past deliveries helping or hurting your reputation? If you build using lower grade materials does your customer experience buyers remorse after a summer or two? If your customer has a dinner party a year or two later with guest viewing your delivery, what kind of impression will it make? Have the joints opened up and has the decking warped and checked up? Has it weathered out and lost that new look? When they ask who built the job, are these guest going to be impressed enough to give you a call or do you get checked off the list of potential contractors they’d be interested in meeting with? Unless you’ve used material and techniques that stands the test of time and delivered the job to this past customer in a quality manner you’ll never know the conversation occurred.
Where Do You Rank in Your Market?
You as a contractor have to decide where you can best compete and where your best upside potential is. You have to decide if you want to shoot for ranking in the top 20% of your market or just coast in with the 50% group. No longer providing the lower grade options for customers is a big first step. If you want cheap you go somewhere else.
Many never leave their comfort zone but almost all of us need to in order to raise our game and find stability as a business. Otherwise we are just one of many. Higher end details or basic high end standards don’t have to be complicated. The jobs are generally more complex but if you have capability to deliver and price them properly, they can provide not only better profitability but build a much better reputation. The better the reputation, the easier it is to sell. Part of the trick is for you and your crew members to become use to what is considered custom details to the point they become standard details. And jobs don’t really have to be complicated. Offering simple designs along with combining quality products as a standard and not an option will raise you up in the rankings.
Easy Doesn’t Pay
I look at it this way: Whether you’re a contractor or an employee the easier a job is to do, the more people that are qualified to do it, so the less it pays. Your job offerings are the same so the types of projects you deliver immediately separate you or make you the same. What you deliver effects margin, reputation, and brand. Understanding that markets and demand vary, the easier and simpler a project is to deliver, the more contractors have the capability to do it. In most cases these job types offer the least amount of profit compared to a “better and best” approach. You have to decide what you’re building philosophy will be, what you’re comfortable delivering, and what you want your reputation to be in a given market. Again, Its not about the size of a company but more about the quality of a company. This means a combination of an organized process, using quality materials, good communications, and a professional delivery of projects.
Can You Really Charge More?
So would a customer really choose you to do the job when you’re at $31k while another contractor seems to be offering a similar size project at $28k? Would they really pay you 10% more? There are risks associated with any contractor when a customer makes a choice. Often a customer has multiple proposals and it’s the contractor that’s makes the strongest impressions that if price were equal they’d instantly choose. But price isn’t the same so they have to weigh the investment risk element with contractors and cost. If they’re talking with a contractor that’s low in cost but doesn’t show or communicate a strong delivery history of the job types they want, the risk associated with this contractor factors in. Maybe when its all said and done they might have what they wanted but it could be a nightmare. The customer hopes and would like to think they can save money with this lower priced contractor, but hope is a risky decision factor when choosing contractors.
Using a contractor that illustrates multiple layers of credibility with the ingredients that I’ll put forward in the next several pieces removes the risk factor for a customer. Many will not want to gamble and would prefer to make the safe investment with a contractor that they have no doubt will deliver what they want if they’ll spend the $31,000 instead of risking $28,000. What would you do?
Nothing discussed in this series of articles requires a significant amount of your time to implement. Motivation levels vary with contractors so what you do will be determined by your personal makeup.
If you incorporate the simple ingredients of the recipe many customers will be willing to pay you more. They’ll know that if they go with you, there is no risk and their investment is safe versus taking a chance with a riskier contractor. The higher the job investment number the more this applies. So yes many will pay you 10% more to remove the risk of a bad investment. But like any good recipe it takes all the ingredients working together to provide the desired results. Stay Tuned.
March is right around the corner, and that means we’re entering “Home Show Season”. It’s the end of the winter, the early customers are calling and inquiring. Now is our last chance to button-up any policies, procedures, and give our companies one last “spring cleaning” before the rush!
Home Show Tips:
Market the event ahead of time. Ask your family, friends and fans to share a post about the show. It’s human nature to want to help. Your family and friends will want to share your post and tell people about it! If you’re feeling shy about it, offer a free prize to a random fan that shares your post. That way everyone wins!
Two things everyone has a hard time saying “no” to! Hand Sanitizer and Candy. Do yourself a favor and stock up!
Collect Potential Customer Contact information. Grab a fish bowl, use an app, anything! Have your prospects fill out their info and be sure to get permission to contact them. Run a content to entice them to fill it out. Simple ideas might be: $100 gift card to a local pub, Target or big box store gift card, maybe a free lighting package to name a few. Just make sure to give them reason to pass along their contact info.
Ask the crowd to pull out their phones, bring up your social media platforms and follow you. Reward them with some branded promotional merchandise. Who says no to a free Tshirt, stickers, sunglasses or Trucker hat?
Guys. C’mon. Put the phone down! Stand tall, shoulders back, make eye contact and be present. Greet your potential customers. Smile.
Avoid clustering together and having staff discussions. Don’t turn your back to the walk ways. Look approachable.
Wear comfortable shoes!
Don’t dilly dally when it comes to follow up. Follow up right away. Most people can’t remember what they ate for breakfast yesterday! Don’t wait too long before following up. Make it a priority.
Good luck at the show. Be sure to post photos and if you’re feeling up to it, tag your friends at @NADRARocks, or at least use the #NADRARocks hashtag so we can find your home show photos!
Preparing for the busy season ahead. A few questions to ask yourself:
Is there any last-minute education to wrap up?
Are all of our vendor agreements in place?
Are your trucks and trailers lettered and in good shape?
Are you displaying the NADRA logo and pledge on your marketing materials? (stand out from the competition!)
Are your business cards printed with updated industry certifications and social media information? Do you have any awards to add to these?
Are you utilizing NADRA’s Deck Safety Month® Marketing Tools?
Do you have marketing pieces ready?
Job site signs in good shape?
Crew T-shirts and hats stocked?
Do you have a good camera for your before and after pictures? Or is this the year to consider adding a drone?
How is the website, email signature, and voicemail greetings?
If you don’t have these things ready, you have time, but that time is now! Go get it done. You’ll feel better prepared, and at the end of the day, you’ll know you did everything you could to be ready for the season.If you’re wondering where to get the best job-site signs, or you’re not sure where to order your T-shirts, don’t forget to reach out to your fellow NADRA members to ask. That’s what we are here for! Ask away. Use NADRA’s social media platforms to ask questions, hop on LinkedIn to start a discussion, Tweet! Instagram seems to be the most active these days. @NADRARocks. Use whatever platform makes it easy for you to ask your question. It’s human nature to want to help. Someone will answer you. Use your NADRA network to better your business. We are here for you. Your NADRA Board of Directors, and Home Office staff are here to help. Feel free to call or email any of us, if we can assist in any way.
We will have more tips coming your way in future issues of your industry brief.
In today’s deck building market, radiuses, borders, inlays, outdoor lighting, and mitered stair tread details have become the trend. I have friends that deliver amazing award-winning creations utilizing some or all these elements and most have figured out not only an efficient way to deliver these options, but also how to price them. I know from price tags I’ve seen on jobs and through conversations as I travel around the country that some could be charging more than they are for their projects and especially upgrade features. These operators are producing impressive work, but at compromised prices. In a best case scenario, this limits their profitability. In a worse case scenario, this weakens their financial health and lessens their chance of riding out the next economic downturn as there’s likely no buildup of reserves!
Reasons for Underpricing
Many deck builders begin businesses with stronger building skills than sales abilities. While most develop the balance with both, some don’t and often provide quotes without proper presentation or follow up which can handicap margin. They can sell jobs as long as the price is “low enough” but for varying reasons, they struggle to sell at needed margins.
Underpricing or selling at minimal margins is often a result of one of the following: Not understanding the real cost of delivery. Not understanding the cost of overhead. Undervaluing ones worth. Underdeveloped people skills and sales ability.
Generally, it occurs with newer contractors that are trying to establish themselves, but lack confidence in their ability to sell or in the value of what they offer. It also occurs with many who worked as subcontractors that have not fully understood retail pricing or struggle to mentally overcome the “cost” aspect when quoting a customer. It even happens with veteran operators who undervalue their worth and lack the development of confidence to mentally overcome price.
Motivation, ambition, and what’s considered as satisfactory profitability varies with contractors. At the end of the day it’s what you are satisfied with that matters. I’ve met with contractors that weren’t charging enough for basic jobs and I’ve met with some who charge appropriately for most jobs but don’t charge enough for added features. Let’s touch on some of these.
Radiuses Are Premium Features with Premium Price Tags
Radius decks provide a great look and delivering them can separate you from competition as you’re offering options that many don’t. But as good as they look on website galleries and social media, it’s only a good option if they’re profitable deliveries. The process for layout, framing, jigs, material, heating and bending borders, and taping takes extra time and requires an investment in equipment. From a sales and production standpoint you’ll spend more time on the site compared to simpler designs, so the project should be priced to produce comparable margins as other jobs from a production aspect. Giving a deal on the first couple of jobs to create projects to leverage off of makes sense, but otherwise these works of art are opportunities for added profit.
Mitered Stair Detail Feature Options
Stairs are a necessity for function and can be a “feature” as well. When I built in Georgia most deck projects averaged being at 10’-12’ elevations with 15 or more treads a common occurrence. Often a landing to redirect the stairs was needed, so by the time railing and lighting were added in, this was a pricey component costing the customer several thousand dollars before the deck dollars even factored in. This left less in the budget to create the usable space, so I kept it simple with stair systems that included riser boards, stair treads, and continuous pvc side skirt trim but not mitered surrounds. It was a clean and functional finish but not a “feature”. If I were operating today, I’d give the customer a choice for more deck space with “nice stairs”, or less deck space with really nice stairs”.
I discuss stairs here as I do for three reasons. One I know from conversations that some have been charging for custom treads similar to what I was charging for my standard ones five years ago. Secondly if the stringers are not stiffened and the treads not installed correctly, potential issues may show up as stairs are tested every time someone walks them. The push off when weight is applied traveling upstairs and the downward impact pressures on tread nosings walking down is different than typical deck surface travel and can rock the miters over time. You must think about what these will look like 5-10 years down the road and not just for your one, three, or five 5-year warranty. And third, if flat blocking is used and not taped there’s potential for rot issues as well as framing swell which can open up the joints. So, if you’re installing them, take appropriate measures to ensure they’ll hold up and price accordingly.
Because code requires stairs to be lit in some fashion, I always had a standard lighting package priced in and offered the customer an option to add more for the deck. I know some contractors that throw in a lighting package as a “special offer” effort to help sell the job. If you have priced the project where you believe you can absorb this without affecting your real desired margins or you’re willing to take a hit on some jobs, then I see the rationale. I realize some basic packages can be done at a low cost, but in my opinion, contractors should see “lighting” as an opportunity to add to profits, and not provide for free. Why give something away that most will pay for and that could potentially create callbacks?
Price it so the Customer Pays Now and You Don’t Pay Later
I’ve learned from over 30 years as a builder that products don’t always perform as advertised. Wood rots, fasteners corrode, and manufactured products can fail. Years fly by and not everything stands the test of time. Incorporating high building standards with pricing that guard against problems is a good approach. Taping pressure treated lumber in certain applications is a good example. But charge for your work and educate the customer why it’s a good idea to do it. If you’re going to experience rot, it’s likely to show up on cut stair stringers, planed down joists, and flat blocking areas used for inlays and borders, so taping is a wise investment. Even if your structural warranty has expired, your reputation can still be harmed with wood or product failures. And if you didn’t follow exact installation guidelines and set the customer up to be “in compliance” and a failure occurs as a result, regardless of your warranty; you may very well be liable.
So, understand my efforts here are not to offend anyone because of how they operate. I know some markets are more challenging than others and there are always low-ball contractors that factor in. The points I’m trying to make are: Value your gifted abilities and worth and charge accordingly. Have confidence in what you do and require customers to pay for the skill you bring to the table and the art you create when it comes to upgrades or don’t do them. Limit the deals you give and only award that “upgrade discount card” for those rare projects where it will be worth the investment. Leverage off those jobs and off the reputation and brand you build and maintain because you possess the skill for such offerings. Create sales models and track cost of delivery so you’ll be able to accurately charge moving forward. Give your customers options with an upgraded price tag so they see the difference and value, so you come out ahead either way. Realizing markets vary most can charge their worth. It’s a builder’s market in most regions and if you’re a quality operator, you are in the driver’s seat. And although profit margins vary slightly from job to job when job-costing is done what’s important is that it averages out at the end of the year.
Selling jobs at the right price will always be challenging and requires several aspects working together.
The key is to separate yourself from others by creating layers of credibility. Gain confidence in who you are and what you offer along with generating the right kind of leads that provide the opportunities needed to hit your numbers. There are ways to position your company to increase success in sales and increased margins and I’ll share my thoughts on that in upcoming pieces.
This year’s International Builder’s Show was again held in Las Vegas, and like always it is almost impossible to absorb it entirely! It’s a very well-run event, but the sheer size and scope of what you are immersed in can be daunting.
Part of what I attempt to do is visit with as many of our NADRA members as possible while walking the show. However, due to the 80-100,000+ people walking the show with me, this means I’m not able to physically talk with our members- as there’s a crowd in their booth ahead of me!
It’s been encouraging to see the growth and development with our members- and with the industry segment at large at this show. At the moment they haven’t sectioned us off into our own “wing”, but there is no doubt that the “outdoor living” category is well represented at IBS. Something else I attempt to do at this show is simply walk through as much of it as possible, looking for design inspiration, subtle market trends, and clues for where consumer preferences are headed. Rest assured, if there’s a kitchen cabinet feature consumers want inside, at some point that’s a detail they will be asking about outside with the grilling station, and I’d like to be informed enough to have that conversation!
Something else I’ve grown to love about shows like this, is the excuse for some “reflection time” away from the “daily grind” back at home/office. Vegas isn’t exactly known for it’s “quiet spaces”, but the dramatically different environment does provide an opportunity to disrupt daily routines, and some personal reflection- and that (at least for me) is extremely rejuvenating!
It looks like we’re headed into another strong year. There’s good pent-up consumer demand, a great overall economy, and we’ve got some of the best materials available to use as we seek to exceed our client’s expectations yet again. Here’s to an AWESOME 2020!
We hope to see you throughout the year at various NADRA events and shows. Please stay in touch! If you’d like to send us photos and a brief recap from your experience at the International Builder’s Show, please send images, links and comments to Info@NADRA.org. We will keep the blog updated with posts from our members!
At your service, Matt Breyer
We invite you to scroll through the photos & comments from NADRA members that participated & exhibited at the International Builder’s Show last week in Las Vegas:
Screw Products, Inc.:
We had a wonderful time at the International Builders Show this year in Las Vegas. The people who came to our booth were from a good mixture of states, a wide variety of visitors from lumberyards to designers, to contractors, and all were very interested in our new and improved line of Gen II fasteners. We had quality time to explain our Horizon Curve Head and its slight curvature of the head that make for for elegant, professional results. The Finish Ring underneath the head that provides a better finish by cutting the top fibers in the wood for an extra step in countersinking, our Turbine Ribs that cut quickly into the wood, leaving a professional, clean finish with maximum wood contact, our Twin Blade Knurls that cuts fast to dramatically reduce friction and heat on the shank, while reducing load on the drill and we talked about our Fast Start Tip sharp threads all the way to the tip and how the fastener has an immediate grip for a fast start. The inset thread cut drastically reduces splitting effect and minimizes the driving torque needed to engage the wood.
We introduced our new lines at the show that included AXIS™ Structural Wood Screws, EPIC™ Trim Head Screws, PICO™ Finish Head Screws, AURA™ for Cabinetry & More, NOVA™ Structural Lag Screws, YUKON™ Hex Structural Lags and ROCO™.
We were also able to show our new Planograms available to the retail lumberyard, home center and hardware store. Learn more at ScrewProducts.com.
The 2020 IBS AZEK TimberTech booth was a labor of love with the joint efforts of Minnesota Platinum Contractors Phi Decks and Deck and Basement partnering on the deck build. The 50×80 deck featured all of the colors in the Legacy and Vintage collections as well as the four colors in the new Reserve Collection. Learn more at: TimberTech.com
NADRA Members, AGS Stainless:
At IBS this year, AGS Stainless released its newest stainless steel railing system, Cascadia Rail.
Cascadia Rail was designed to provide deck builders with a visually-stunning and cost-effective stainless alternative to aluminum railing systems.
Made from 316 marine-grade stainless steel and fabricated to AGS Stainless’ exacting standards, the lineal foot cost of Cascadia is similar to aluminum rail.
Cascadia is easy to install, ships within 48-hours and is is currently the only ICC-ES approved metal railing system with a horizontal infill. This means Cascadia can be installed quickly, anywhere in the US and Canada, by just about anyone – and without the need for the engineering calculations typically required by local permitting authorities for custom stainless rails.
For additional info or to order Cascadia for your next project, go to: AGSStainless.com
NADRA Members, Versatex:
IBS 2020 in Las Vegas was an incredible time. We had a blast showcasing our products at IBS with new color offerings with our Canvas Series. The best part about the show was conversing with industry professionals all week and learning about their work. This is definitely a show that should not be missed! Plenty of innovative products come up each year and we are lucky to have such great support from the industry. Learn more at Versatex.com
NADRA Members, Armadillo:
Avon Plastics was at the International Builders’ Show (IBS) last week, showing builders how to cut deck installation time by up to 60% just by using TurboClip Hidden Deck fasteners. That’s precious time you can spend elsewhere.
Avon Plastics booth featured all of our building material brands from Armadillo Composite Decking, Grid Axcents Decorative Lattice, TurboClip Universal Hidden Deck Clip and Quix Tile.
We think our Builder Rebate Program is the best in the industry! We had a great response by getting people signed up for the builder rebate program right at the show when they visited our booth. When you use our brands, we’ll rebate you 3% of your material cost on all Armadillo, TurboClip, and Grid Axcents products. Plus, our Armadillo and TurboClip builders will receive two 192ct boxes of Narrow Gap TurboClip fasteners (enough to install 200sf) simply for signing up! Sign up today at pro.avonplastics.com. All in all, it was an awesome show!
NADRA Members, MoistureShield:
MoistureShield® made a huge splash with its new booth at the 2020 IBS Show, right on the heels of winning “Marketer of Year” –the highest honor in Hanley-Wood’s Brand Builder Awards. The winning campaign was highlighted in the booth, with captivating images of underwater scenes on their extremely moisture-resistant composite decking. MoistureShield was also submerged in an actual water fountain and pool, something no other decking would dare to promote!
MoistureShield’s Elevate™ capped wood composite decking, initially offered in select locations in 2019, has now launched nationally at the International Builders Show in Las Vegas. Contractor and lumber dealer interest in Elevate is growing rapidly, as they recognize the need for an attractive capped decking product at an entry-level price point. Elevate decking features a strong, protective cap which shields each board from impact, corrosion and harsh weather.
In addition, Elevate was Finalist in the NAHB’s Most Innovative Products in the Best of the IBS Awards. MoistureShield also hosted designer and former HGTV host Chip Wade, as he explored the brand’s Solid Core Difference which makes all MoistureShield decking products moisture-resistant enough to be submersible in water. He also did the “Feel the Difference” comparison the CoolDeck technology, in which you can actually feel the surface temperature difference in CoolDeck compared to other decking brands. And, Chip did a Facebook Live on how seamlessly MoistureShield complements Belgard® Pavers, firepit and outdoor kitchen for a complete backyard experience. Learn more about Elevate HERE
NADRA Members, Regal ideas:
Award winning deck builder, Dr Decks, and co-host of the Vanilla Ice Project Wes Kain joined us in the Regal Ideas booth at the International Builder’s Show. It was great meeting so many new contractors. Regal ideas products raise the bar when it comes to safety and durability. Our products are made from high strength 100% pure aluminum alloys and engineered to resist the tests of time and weather and proven to outperform vinyl, composite, wood and steel materials.
We showcased our TELESTEPS, a must have item for every contractor, builder and renovator! Here is a special offer to our fellow NADRA members! Use code TELE10 on telestepsworldwide.com for 10% off the entire store plus FREE shipping!
It was a great show! We look forward to seeing you soon! Check out our DeckStars site to see where we will be on tour next!
NADRA Members, CAMO® Deck Fastening Systems:
The CAMO booth had an excellent turnout with quality conversations with both new and familiar faces. Every 15 minutes, attendees watched product demos, learning more about CAMO® DRIVE™, EdgeClips and EdgeXClips. Builders were able to try out the products themselves and hundreds entered to win a DRIVE while 15 walked away with a new tool!
The CAMO DRIVE™ Stand-Up Tool features three end guides to fasten CAMO Edge Screws, CAMO EdgeClips or traditional face screws—all using your own drill! CAMO DRIVE is a collated stand-up deck fastening tool designed to save contractors time, get them off their knees, and save their backs. Using the CAMO DRIVE tool can result in a deck installation that is 5X faster than other methods. And, CAMO® EdgeClip® and EdgeXClip® revolutionize installation of grooved boards, either using CAMO DRIVE or their Never Miss Guide™ for hand-held fastening. Stay tuned for more innovation as warm weather approaches!
The International Builders’ Show was a fantastic way to reconnect with our reps, dealers, and contractors. This year we debuted our brand new faux wood grain finish top rails for our DesignRail® aluminum railing system. Even our own reps were fooled into thinking it was wood! Our reps were also excited by our new DesignRail® Express program, cutting shipping down on select options to 5-7 days.
Besides the new products, we connected with editors at LBM Journal and Professional Remodeler magazine, and had delightful visits with Chip Wade and Mike Holmes Jr., and attended the #bestofsocialmedia awards which highlighted some fantastic contractors on social. Learn more at FeeneyInc.com
NADRA Members, FastenMaster:
This year was FastenMaster’s biggest showing ever at the IBS in Las Vegas. New to our booth was an interactive framing corner which showed off the FrameFAST tool and all-new NLB Connector. The FrameFAST system has now expanded from its original configuration which made truss-to-top plate connections easier. It can now create a continuous load path from the truss down to the foundation using the same 6” FrameFAST screw by utilizing different tool heads. The new NLB, or Non Load-Bearing Connector, combines a screw with floating sleeve for attaching partition walls – delivering lateral stability while allowing for truss movement above the wall.
Over the three days of this show, our knowledgeable sales, marketing and technical teams engaged with many Pro customers, giving constant demonstrations and answering a variety of product application questions. For our decking Pros, these demos included our FusionLOC demo deck, showing how to install faster by having collated clips and fasteners in one tool.
Another time-saving product enhancement was our new collated Cortex plugs, allowing the decking contractor to more quickly and precisely align the grain and color of our plugs to match the decking. No doubt that the few thousand attendees who walked through our booth left with new knowledge of our time and money saving products, and a better sense of why FastenMaster remains Pro Driven. Learn more at FastenMaster.com.
NADRA Members, Trex:
Enter the Next Deckade of Outdoor Living with Trex
Trex delivered the total outdoor living package at IBS 2020! The world’s largest manufacturer of wood-alternative decking and railing, and leader in high-performance, low-maintenance outdoor living products, reinforced its position as a one-stop resource for decking dealers and contractors with the launch of three new collections and some exciting railing additions:
Serving up something completely fresh for spring, the Trex® Outdoor Kitchens™collection boasts the finest in stainless steel cabinetry from category-leader Danver, including Trex-exclusive door styles and more than 20 luxurious finishes.
Extremely popular across commercial and residential buildings, exterior cladding is all the rage. Using industry-leading Trex Transcend® deck boards, new Trex® Cladding™ offers commercial-grade performance, premium aesthetics and low-maintenance benefits. The easy-to-use, open joint system makes hardwood planks obsolete in modern rainscreen applications.
Heating up the outdoor living category, the Trex® Outdoor Fire & Water™ collection offers stylish and durable outdoor fire features, water elements and decorative planters made of premium grade copper or stainless steel.
Building on the success of the commercially inspired Trex Signature® Rod Rail, Trex expanded the premium end of its aluminum railing line with the addition of Trex Signature Glass and Mesh Railing. Add striking industrial design with the new mesh infill or optimize views with up to 6 feet of invisible glass. Either way, the view from a Trex deck has never looked better!
To help Trex ring in the new deckade, HGTV personality and Trex brand ambassador, Alison Victoria of “Windy City Rehab,” made a special appearance in the Trex booth at IBS to welcome fans, take photos and sign autographs. A long-time user of Trex, Alison regularly specifies Trex products for the outdoor projects she designs. Be sure to check out Season 2 of “Windy City Rehab” later this spring and look for lots of Trex decks.With an ever-expanding and industry-leading portfolio of innovative, eco-friendly products, Trex aims to provide everything a contractor may need for any outdoor space, from foundation to finishing touches. To check out the newest product collections that debuted at the Trex IBS booth, visitwww.trex.com.
NADRA Members, Barrette Professional Solutions:
Barrette Professional Solutions was officially (and successfully!) unveiled at the International Builders Show last week in Las Vegas. Barrette Professional Solutions utilizes the top category brands under the BOL umbrella – ActiveYards Fence, Alumi-Guard Fence, RDI Railing, and DuraLife Decking – to provide innovative and effective solutions for architects, builders, contractors, property managers, multifamily housing and landscape architects. BPS is also supported with a new website that also launched last week – www.barrettepro.com.
We hope to see you throughout the year at various NADRA events and shows. Please stay in touch! If you’d like to send us photos and a brief recap from your experience at the International Builders Show, please send images, links and comments to Info@NADRA.org. We will keep this blog post updated with posts from our members that exhibited at the show!
Oldcastle APG Brand Takes Top Prize in 2019 Brand Builder Awards
WASHINGTON, D.C. (January 17, 2020) – Hanley Wood, the housing industry’s data leader backed by Zonda and Metrostudy, and the industry’s top residential real estate development and new home construction advisors is pleased to announce MoistureShield: An Oldcastle APG Brand was selected as the 2019 Brand Builder Awards Marketer of the Year.
“We are thrilled to recognize MoistureShield as Marketer of the Year,” said Paul Tourbaf, Executive Vice President, Hanley Wood. “Their forward thinking suite of tools and training materials allowed them to separate themselves from the competition and gain preference and market share in a crowded space.”
The Marketer of the Year Award is presented annually by Hanley Wood to a company in the residential and commercial construction and design industry that best demonstrates a commitment to innovation, excellence in leveraging marketing programs to drive sales, and adoption of modern marketing tactics.
“This is an incredible win for MoistureShield composite decking and shows how far the brand and business have come since Oldcastle APG acquired the company over a year ago,” said Ken O’Neill, EVP – National Group for APG. “We spent time out in the market to listen and ensure MoistureShield would be delivering more value to our channel partners and their customers. With that goal in mind, our marketing team’s close collaboration with Interrupt has elevated our composite decking brand and positioned our quality MoistureShield product lines for unprecedented growth.”
“We at Interrupt are excited that MoistureShield was named Hanley Wood’s Marketer of the Year,” said Anita Holman, Executive Creative Director and Brand Strategist, Interrupt. “Our goal was to leverage this unique product and create dynamic differentiation from the current sea of sameness in the category. This unique branding approach, coupled with their one-of-a-kind product offering, helps their customers differentiate their business and design decks for homeowners to live their best lives outdoors. We are looking forward to continuing this brand journey with MoistureShield and help gain category prominence.”
About Oldcastle APG Oldcastle APG, North America’s largest manufacturer of Outdoor Living Products, is part of CRH’s Building Products division. CRH is a leading global diversified building materials group with operating locations in 32 countries worldwide. MoistureShield, a division of Oldcastle APG, proudly manufactures composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled MoistureShield to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic. Learn more at www.MoistureShield.com.
About Interrupt Interrupt is a strategic branding and marketing agency that works with Fortune 1000 brands in the building products, home improvement and home enjoyment industries. They consider themselves a brand distillery, leveraging data to uncover unique insights that help distill down client’s brands to find their unique space in their category. Interrupt’s deep branding, business and industry expertise enables them to help their clients outperform the industry and separate from the sea of sameness. Discover more about Interrupt at InterruptDelivers.com.
About the Brand Builder Awards The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Companies submitted entries in seven categories, ranging from advertising campaigns to website design to best use of data driven marketing programs.
About Hanley Wood Hanley Wood, represents the housing industry’s leading provider of rich data, backed by Zonda and Metrostudy, and the industry’s top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders, and financial institutions, we provide innovative solutions to maximize opportunities in today’s real estate development landscape. To learn more, visit https://www.hanleywood.com.
“The customer’s always right”. It’s a common saying that some may believe, but fortunately it’s not true or we would all go broke. We would throw in the towel whenever a customer claimed something was wrong, make fixes that had nothing to do with us for free, or give them at no cost what they mistakenly thought they were supposed to receive. And we would be firing our people once a month because the customer claimed they did something wrong. Imagine the cost drain that would occur. Restaurant and retail store managers may be able to give away meals and smaller items to make a customer happy and go away, but because our servings are more costly, we as contractors can’t afford to do the same. The trick is how you explain to them why they are not right without offending or losing them in the process.
It’s not to say we as contractors don’t make mistakes or create issues for ourselves, we do. But often when issues arise or potential confrontations exist it’s because of a customer’s mistaken perception involving the scope of work, project options, or installation procedures. In rare cases, it’s a customer trying to get something for free. They see an opening and push the boundary to see if you will cave and donate to their project.
To be more specific, these undesirable communications occur when customers believe they are supposed to be getting something different than what they are getting or they believe something that is not included should be included. Often, it can include an existing condition or repair they believe should be part of the job. For example; they contracted for a deck and they believe the rot discovered after the job started at the attachment and around the fireplace bump out should be included. Or it can be technical aspects about an installation. They’ve read something or someone told them something that makes them believe you are going about it incorrectly. In any case, how you respond matters.
Communication and Documentation
Most job confusion issues result from a lack of communication, documentation, and improperly set expectations. We all know there are plenty of legitimate issues that pop up; so why allow avoidable or mistakenly perceived problems to enter the mix? When issues do occur, the objective should be to obtain a quick satisfactory resolution for all parties without relationship damage and keep the project moving forward. And without sacrificing profit!
Minimizing the potential for such adventures to occur should be a standard practice. Setting realistic expectations when contracting is much easier than setting them after the fact or while you are on the job. Writing up a contract agreement with a description of all relevant details as well as general operational clauses as to what a customer should expect and what you are responsible or not responsible for is a simple basic business practice. Typically, I had 21 standard clauses in my contract before specifics were added. These standard clauses covered everything from delays due to weather, existing rot, unforeseen conditions, lawn damage responsibility, that material left over belonged to me, measurements are approximate, and even “rights to take and use pictures”. The list goes on and there’s a reason for every clause.
There’s A Lot Discussed & Less Included
Although lots of options and details are discussed during the consultation and designing phase, specific details and final elements that are included and agreed on must be documented as later it all runs together for most customers. So, in addition to the standard clauses of a contract, numerous specific details such as rail types, decking choices, and any pertinent choices are documented. For me, a design drawing that also included some details was signed off on. Honest mistakes in memory occur with both parties, so having details benefits everyone and this alleviates or resolves a high percentage of issues when referred to. It should be comprehensive enough that a third party should be able to review a job file and know what’s being done. I also made it a point to include and attach photo examples of certain items and details to the package like rail types and trim finishes which I could refer to as well. I did this because customers don’t understand our assigned product titles or lingo, so this provided a visual that was an addendum to the contract and often used as examples when requesting HOA approvals.
From a technical and product standpoint most customers do their due diligence online. This should be expected and is good in that they can become somewhat educated regarding their investment. But it’s not good if they get bad information or interpret something that doesn’t apply to what you are doing. Chances are, the better the contractor is from a written detail and communication standpoint, the less likely these issues will come up and the more likely the customer is mistaken if it does. Now, the lesser prepared contractors will likely experience not only more issues, but the ones that come up will be trickier to resolve.
Customer confidence in who they choose as a contractor alleviates some potential issues as they trust you. If something does come up, my experience has been that they are more likely to believe you and assume they are mistaken. This comes from established credibility as a contractor and the relationship you have built with the customer. This only carries you so far. I have learned that no matter what you do and how much you cover up front, problems can arise. On occasion we or our people do stumble, which compromises us and that is challenging to recover from. Acknowledging the obvious if you are wrong is the best way to begin to recover confidence and get the relationship back on track; but if you’re in the right…then standing your ground in a professional, confident, cordial, and unemotional way is how I’d handle it.
Managing the Conversation
So, for me these conversations always included an acknowledgement that I understand they believe something was included that they are not getting, or our technical approach is not what they expected. Often the first part was resolved by referring to the detailed notes or photos we all signed off on or what was on the drawings.
If a technical issue or question came up, I’d explain why we do what we do, why we can stand behind our building methods and why we might not if we did it another way. I did not let them engineer or dictate how I was going to structure a job or approach it from a technical standpoint as my warranty only applied if it was built to my own and code standards. This assumes you have solid ground to stand on and you have not compromised yourself from a technical standpoint. Know what is required from both a code and the manufacturers aspect. For example: Customers find lots of information online with common searches involving pressure treated wood use, including, treating end cuts and stringers, or what voids a manufacturer’s warranty etc. Surprisingly, many contractors do not have a proper understanding of what is required with this aspect which can come back on them. To be caught on the wrong side of obvious technical mistakes are not only embarrassing, but really does compromise you with a customer from a confidence standpoint. You should know that everything is just a “Google” search away for the customer.
There’s a Cost Either Way
Again, you can’t give away things just to make people happy, but for me if there was a gray area with minimal cost items or a slight repair that they thought was included and I believed they genuinely believed it, I looked at it like this. Sometimes there can be a bigger long-term cost if you do collect versus absorbing the hit. So, there can be a cost to you either way even if you collect money from a customer for a disputed item. The key is to determine which is the costliest. For example, you could stand your ground and charge a customer $300-$400 for something they disagreed was owed but would reluctantly agree to pay for. How will that $300-400 compare to the cost of having an unhappy customer you’re creating in the process? How will the rest of the job go now that they have an attitude? What kind of review will you receive? How many referrals will you receive from this customer? In the long run which choice cost you the most?
But let’s say it was a $1000, or some larger dollar value. I might take the pre-mentioned approach, but instead of absorbing the full amount I might offer to discount the work or split the cost with them. I would stress again that it wasn’t part of the job, but I realize they believe it was. Just to show an effort of good faith I would make the offer. But I would not give away the $1000. My experience has been that it’s the things you give away or give a deal on that are often the problem items on a job, so I don’t take these offers lightly. Also, I know that every percentage point matters, and small amounts multiplied add up over time so what you agree to from a dollar figure depends on the size of a job and what the percentages are. For example, you wouldn’t give up $300 on a $3000 job as that would be 10% of the project. But on a $30,000 project it would only be 1% and might be something you could live with.
Reasonable People and Reasonable Solutions
I’m a believer that reasonable people listen to reason and make decisions and reach conclusions based on reason, logic, and the practicalities involved. But I believe unreasonable people or the ones that are working you for something free are not fair minded and will not reach the same decision or conclusions. That’s where firmness, backbone, and written specific details and inclusion as well as exclusion cards must be played.Standing your ground in a professional and unemotional way at this point is just part of being a business owner and required for long term survival. Some customers are more difficult than others and how to deal with difficult and unreasonable customers is an article all to itself.
But my experience has been that if I listened to the customer first and then discussed a situation professionally with a reasonable and genuine effort and attitude to resolve it, my customer relationship was strengthened. For example If I made the decision to go ahead and do a minimal cost item even though technically I could get out of it and charge, but I knew the customer truly believed they were in the right, I’d do it in a way that had value. It might be “Look I’m sorry there has been a misunderstanding and I can understand you think this was included. It honestly is not but I want you to be happy and for this not to be a problem-we are going to handle it”. And I said it in a positive way. I didn’t say it with an attitude or in a reluctant resentful way. If you did the latter, you might as well have charged them as there is no gain. I believe these customers often look back and remember that you did something that they often come to realize wasn’t part of the scope, but you did it anyway and you were nice about it.
Resolving Issues Properly Can Strengthen the Relationship
Ethical contractors strive to be fair and to satisfy their customers. Most customers are reasonable minded people just wanting us to meet their expectations that hopefully we as contractors have properly set. So, we must be fair to them but also to ourselves and to protect our businesses and livelihood and maintain a balance between the two. When practical and reasonable approaches discussed here are made and agreed upon, result in a cordial resolution; I believe these customers often give you the best reviews compared to the ones that had an uneventful experience. They have a more in-depth belief in you because the fairness and integrity test were passed versus a non-eventful delivery. Therefore, my experience has been that the contractor /customer relationship can become even stronger when an issue arises compared to a project that runs smoothly. I’m not saying you want more eventful jobs, only that if you take all the upfront precautions to cover yourself and it still happens, handle it in a manner that at the end of the day more than overcomes the few dollars you may have given on that job. Consider it an investment on your reputation and brand that creates fans of your company and may produce even stronger referrals compared to your typical jobs. And consider it a lesson learned and in some cases, an added clause to your next contract.
January 14, 2020, Galloway, NJ – Barrette Outdoor Living Inc., a leading manufacturer in the outdoor living products industry, is expanding their Decorative Screen Panels offering for 2020.
Decorative Screen Panels
provide semi-privacy when hung from a deck, patio, or porch. Barrette’s durable
panels are available in a variety of on-trend designs, colors and textures that
are sure to work with all styles ranging from traditional to organic to modern. You can also easily enhance the look of a patio
or deck with the powder-coated aluminum Decorative Screen Panel Frame Kit. The
surface-mountable Frame Kits work with the Decorative Screen Panels and are
easily installed up to three panels high, allowing you to create custom
configurations that reflect your personal style.
New for 2020, and being
introduced at this year’s NAHB International Builders’ Show, are a Line Post
Kit and Corner Post Kit to be used in conjunction with the Decorative Screen
Panel Frame Kits. These new products will make it easier to create continuous and
corner privacy sections on a deck or patio. Attendees can visit the Barrette
Booth (#N539) to see these new offerings.
Barrette Outdoor Living President, Jean desAutels, stated, “With homeowners
looking to spend more and more time living and entertaining in their outdoor
spaces, there is a higher demand for privacy. We are very pleased to be able to
offer attractive privacy solutions for both residential and commercial uses.”
Barrette’s Decorative Screen Panels
resist warping, rotting, twisting or splitting and will not discolor or show
scratches. The low-maintenance, impact-resistant material will ensure outdoor
sheeting remains stable in extreme conditions. In addition, the Decorative
Screen Panels can be painted for complete customization to complement any home
project or outdoor environment.
These architectural panels provide the flexibility and versatility
to use them in many custom and creative ways. They provide decorative beauty
while also serving practical purposes. Barrette’s Decorative Screen Panels and
Frame Kits can be used for a wide range of applications that will enhance both
your outdoor and indoor living spaces with color, texture and creative accents,
while adding a bit of privacy.
About Barrette Outdoor Living:
Barrette Outdoor Living (BOL) is the leading North American supplier of exterior home products to the residential market. Barrette currently produces vinyl, aluminum, steel, and composite products under a variety of leading brand names through specialty retailers, home centers and lumberyards. BL is an independent subsidiary of Barrette and currently employs over 2,000 people. The company is privately owned and operated by the third generation of the Barrette family. For more information, please visit www.barretteoutdoorliving.com.
January 13, 2020, Galloway, NJ – Barrette Outdoor Living Inc., a leading manufacturer in the outdoor living products industry, proudly announces the introduction of Barrette Professional Solutions (BPS), a new commercial arm designed specifically to meet the needs of the commercial and specified markets.
Barrette Professional Solutions utilizes the top category brands under the BOL umbrella – ActiveYards Fence, Alumi-Guard Fence, RDI Railing, and DuraLife Decking – to provide innovative and effective solutions for architects, builders, contractors, property managers, multifamily housing and landscape architects. Barrette and its family of brands are among the most recognized in the outdoor living industry. Partnering with BPS provides the power and support of Barrette, giving you access to the world’s best decking, railing, fencing, privacy and decorative screens and other outdoor products, such as lattice and outdoor shower kits – all made with the latest in style, innovation, design and color from some of the biggest and best names in the business.
Outdoor Living President, Jean desAutels, stated, “I am extremely excited about
the powerful direction our new commercial arm will bring to Barrette. We’ve
spent over a year developing our plan, which will position Barrette
Professional Solutions as the complete outdoor living solutions provider for
residential and commercial channels.”
The wide range of products included in BPS are engineered to install faster and easier, nationally distributed, exceed commercial building code requirements, and have product trade up stories within each category. Barrette Professional Solutions also offers a wide range of channel solutions and assets including model home programs, take off and estimating services, CEU accredited education programs, a full library of technical resource support such as CAD and BIM modeling, and code documentation.
Barrette Professional Solutions is being officially unveiled at the International Builders Show in Las Vegas January 21st – 23rd, 2020. Visit our booth, N539, to learn more about this exciting new initiative from Barrette Outdoor Living. BPS will also be supported with a new website that will launch this week – www.barrettepro.com.
About Barrette Outdoor Living:
Barrette Outdoor Living (BOL) is the leading North American supplier of exterior home products to the residential market. Barrette currently produces vinyl, aluminum, steel, and composite products under a variety of leading brand names through specialty retailers, home centers and lumberyards. BL is an independent subsidiary of Barrette and currently employs over 2,000 people. The company is privately owned and operated by the third generation of the Barrette family. For more information, please visit www.barretteoutdoorliving.com.
Aluminum Railing Leader joins forces with Top Deck Builders at National Deck Competition
For more information contact: Andrew Pantelides Vice President of Marketing & Business Development Regal ideas Inc. Tel: 905-929-7155 firstname.lastname@example.org
(Delta, BC) – Regal ideas Inc., the world’s leading manufacturer of Aluminum railing systems joined forces with top builders Dr Decks and Neighborhood Fence and Decks, to create some of the winning entries at the 10th Annual North American Deck and Railing Association (NADRA) National Deck Competition.
Regal ideas Inc was recognized by a panel of judges with the following awards:
• 1st Place – Limitless Creations in partnership with Dr Decks • 1st Place – Alternative Deck in partnership with Dr Decks • 2nd Place – Manufacturer Product in partnership with Dr Decks • 3rd Place – Illumination in partnership with Dr Decks • 3rd Place – Closed Porch in partnership with Neighborhood Fence and Deck
“This recognition is especially meaningful to us as an organization. Seeing our products being used and showcased by so many builders across the country is a humbling and honorable feeling.” states Andrew Pantelides, Vice President of Marketing and Business Development for Regal ideas Inc., “We will continue to raise the bar with innovation, safety and ease of use.”
Pantelides was also recognized at the awards gala by NADRA for his commitments and involvement to growing the association.
NADRA held its National Deck Competition in Louisville, KY. “This year marked the 10th anniversary of the National Deck Competition.With members in Canada and the United States, we had a 65% increase in submissions over last year. Our industry has had significant growth over the last few years and from what we are seeing will continue to grow strong in 2020. ” states Heather A. Marchand, Director of National Programs and Marketing at NADRA. NADRA is made up of deck builders, inspectors, manufacturers, dealers/distributors, lumberyards and represents the deck, dock and railing industry.
Along with the NADRA awards, Regal ideas launched their newest program called DeckStars at the DeckExpo. Joe Jacklin, Director of Marketing and Contractor Development was brought on board to lead this new program. “We are developing North America’s largest pro deck builder network, offering the right tools, training and networking to deck builders and contractors.” Jacklin also mentions.
“DeckStars now completes our turn-key merchandising, marketing and go-to-market programs that connects consumers to certified installers and Authorized Dealers. The program is designed to drive business to local Dealers and contractors.”
Deckstars.com officially launches November 25, 2019 with program features, training dates and locations. The consumer sections of DeckStars.com will launch early 2020 featuring local certified DeckStars across North America.
About Regal ideas Inc. Innovation runs deep at Regal ideas. Over 30 years ago, the company opened its doors with one product line, Regal Aluminum Railing. Today, Regal Railing is the largest selling brand of Aluminum railing in North America. With a wide range of innovative products designed to make life easier for homeowners and contractors alike, Regal ideas is an industry leader on both sides of the border and across the globe.
Regal ideas spends a considerable amount of time researching and evolving its product mix adding LED-lit railing systems, frameless glass systems and Aluminum stair stringers, just to name a few, to its portfolio of innovative building materials. Regal ideas is not just building materials! Regal ideas is also the inventor and manufacturer of the most innovative and comprehensive line of engineered climbing products – Telesteps (telestepsworldwide.com). The Telesteps brand provides a full range of automatic telescopic ladders for use around the home as well as professional grade equipment for trades and commercial use.
About NADRA: The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, manufacturers, dealers/distributors, lumberyards, wholesalers, retailers, and service providers alike.
NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers.