Connect with Holloway Company:
Acclaimed deck builders and industry enthusiasts from around the world traveled to Nashville, TN for the Remodeling show, DeckExpo and JLC Live (RDJ) at the end of last month. NADRA held several events while in Nashville. Below is a recap from each exciting event.
NADRA CPAC Meeting: 10/25/17
The overall intent of this program is to provide the consumer with a simple, straightforward labeling program to assist in their product selection.
A recognized label will accompany easy to understand product performance measurements to educate consumers so they can make more knowledgeable product selections.
“This meeting was a great opportunity to discuss CPAC with a large audience of mfrs. Many misconceptions about the CPAC program were addressed. I hope everyone heard how CPAC makes sense and helps everyone improve sales, reduces friction costs and elevates the entire industry. ” says Committee Chair, Andrew Clements
The committee continues to work diligently; taking input from a range of supportive sources to drive the program to completion. You can review the slides on the presentation below from the annual meeting. For more information about CPAC and how you can get involved, please contact NADRA.
Annual Golf Tournament: 10/25/17
Thank you, Golf Sponsors:
The Winning Team:
- Chris Brown- EscueWood Preserving
- Matt Roughen- Lonza Wood Protection
- Vikki Pingle- Lonza
- Kirk Hammond- Lonza Wood Protection
Chris Brown took the win for both Longest Drive AND Closest to the Pin!
Rooftop on The Rocks – NADRA’s Welcome Party: 10/25/17
NADRA members and friends gathered for a casual get-together on the rooftop at The Westin hotel.
NADRA’s Booth at RIDIJ:
If you came by the NADRA booth, you’ll know about our first-ever scavenger hunt. The first 50 builder members to complete the NADRA scavenger hunt received this fantastic grab bag from our amazing sponsors! This was a great way to introduce our builder members to NADRA’s exhibiting members at the show. We plan to expand on this idea even more next year.
Annual Awards Dinner: 10/26/17
NADRA members and industry friends filled up the second level of Jimmy Buffett’s Margaritaville in Nashville, TN… Everyone climbed the piano staircase to the second level to be greeted with custom lanyards and a cold Corona or frozen Margarita.
The night was made possible by NADRA member sponsors.
NADRA Platinum Sponsor, Bob Heidenreich – The Deck Store, spoke to the crowd for a moment. He chose a quote from Theodore Roosevelt.
Every man owes a part of his time and money to the business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere.” Theodore Roosevelt
Thank you, Bob!
More Highlights from the Night:
NADRA Annual Meeting:
This image below will take you to our powerpoint presentation via SlideShare:
2017 Recognition Awards were presented to:
- Rick Schumacher – for his dedication to the industry & association. thank you for your generous commitment of time and leadership!
- Bob Lett – Teamwork can be summed up in five short words… “We believe in each other.” Thank you for being part of the team!
- Chuck Bajnai – For his work in leading the Code Coalition
- Rick Vaughan – NADRA’s very first member to support our beloved Deck for a Soldier program (Est. 2007)
2017 Terry Award Winner:
- Kirk Hammond – For superior contributions to your industry association. Coming together is a beginning… keeping together is progress… working together is success.
NADRA’s 2017 Board of Directors:
- President: Kirk Hammond, Lonza Wood Protection
- Treasurer: Matt Breyer, Breyer Construction & Landscape
- Secretary: Bob Lett, Wolf Home Products – Outgoing
- Past-President: Bill Ross, Fiberon – Outgoing
- Rick Schumacher, LMB Journal – Outgoing
- Heath Bowman, Southeastern Underdeck Systems, LLC / Haven
- John Burkhart, JECS Demand
- Bruce Verblaauw, C. Verblaauw & Sons, LLC •
- Associate Director: Andrew Clements, Bright Claims WarrantyLink Solutions
NADRA’s 2018 Board of Directors:
- Matt Breyer, Breyer Construction & Landscape
- Bruce Verblaauw, C. Verblaauw & Sons, LLC
- Heath Bowman, Southeastern Underdeck Systems, LLC / Haven
- John Burkhart, JECS Demand
- John Keller, Sequoia Supply
- Gary Converse, Koppers Performance Chemicals
- Vincent Carruba, Admiral Spacemaker
- Immediate Past-President, Kirk Hammond, Lonza Wood Protection
- Associate Director: Andrew Clements, Bright Claims WarrantyLink Solutions
Code & Education: Chairman: Matt Breyer.
250 NEW certified Inspectors through NADRA education!
Deck for a Soldier®: Chairman: Bruce Verblaauw / Committee: Joey Matthews, Vincent Carrubba, Michael Ryan and Rick Wooton
THIS PROGRAM IS A SMALL WAY OUR INDUSTRY CAN GIVE BACK TO THOSE THAT HAVE GIVEN US SO MUCH … OUR FREEDOM!
- Active projects:
- Northeast – Active
- Minnesota – Happening now!!!
- Southeast – Actively looking for recipient
- Call to Action: We are now starting to request sponsors and material / labor pledges for the program. Please consider meeting with Bruce during the show to select your sponsorship level and / or to confirm your pledge.
CPAC: Consumer Product Awareness Charter: Chairman: Andrew Clements / Committee: Special Thanks: Brad Wear – NTA, Robert Rottin
ghaus – UFP, Barry John Davis – DPDS International, Ltd. , Gary Hobbs – AERT ,Paul Beaulieu – Green Bay Decking, Stan Hathorn – Royal / Westech
NADRA was selected by the industry at large to be the ambassador of this non profit consumer label program. NTA is the appointed administer who certifies participants to the NADRA Consumer Awareness Program. Check out the presentation via SlideShare to learn more about CPAC.
Shout-Outs! Speaker: Heather A. Marchand
There were a few folks that deserved a little bit of recognition. Shout-outs went to:
C. Verblaauw and Sons, LLC & Witt’s Woods and Greens: Two builder members who supported the events in Nashville at the sponsorship level. It means the world to NADRA to have support from all levels of the value chain. Thank you for your un-ending support of the association.
Women in the Industry: Where would we be without you? You know, the people that really get all the work done. The remarkable women in the industry deserve some special recognition.
Family Businesses: It’s not easy working in a family business. At NADRA HQ, we know this first hand! We appreciate your struggles, triumphs and passion for your family and this industry.
Georgia and New Jersey Members! Two of our most active regions in NADRA. Our foot soldiers… hosting several events per year from networking meetings to holiday parties and clay pigeon shooting events. Each region participates in at least one Deck for a Soldier® or Deck for a Hero® project each calendar year. NADRA wants you to know that we see your dedication and passion for NADRA and the industry we serve. Thank you!
International Focus for 2018:
“For the market to grow the key element is increasing consumer awareness of quality” The International objective of NADRA is to extend to the world the simple message that… The Objective: By extending the reach of the CPAC program we can extend the market potential for North American businesses. NADRA leads the deck and railing industry with highest quality professionals in all of North America, and the world.” Barry John Davis
2017 National Deck CompetitION
We are proud to announce the winners of the 2017 National Deck Competition! Thank you to all of our members who entered. We invite you to scroll, tag, comment and share these beautiful, national, award-winning projects from some of the best in the industry. Congratulations to all of our members & a special thank you to our sponsors. *Please click on each image to enlarge.
November 21st, 2017 UPDATE
Just a quick update as this Thanksgiving week winds down. One of the things that we should all be thankful about are the men and women who keep our great country safe. Please be sure to say a Thanksgiving prayer for all of our armed forces both home and abroad.
The Minnesota region has begun it’s Deck for a Soldier® project on a Veterans home. They have torn down the old deck and are getting ready to begin the build once permits are in order. They may still need a pledge of pressure treated lumber for the framing, so if you can help please click on this link or contact myself or Pat Noonan. We are also looking someone to pledge a plaque that would hang on or near this deck to acknowledge the NADRA Deck for a Soldier® program for donating the deck. Again, please click on the provided link or contact one of us.
The Northeastern region is currently drawing up the plans and will get the permit paperwork submitted in the near future. They are hoping to begin their build in January or February. Once this project gets closer we will be looking for pledges for this project as well.
I hope that you all are able to spend quality time with friends and family over the Thanksgiving holiday. Happy Thanksgiving to all!
Bruce Verblaauw – NADRA National Deck for a Soldier® Committee Chair
November 17th, 2017 UPDATE:
Day 1: Tear Down:
NADRA Members, Crossroads Remodeling headed to the site for day 1 of the Deck For a Soldier® Transitional Housing project in Minneapolis. Rick and his team has a huge heart for this program.
“Thank you NADRA, Pat Noonan and the other contributors for such an honorable program.” – Rick Wooton – Owner, Crossroads Remodeling
November 15th, 2017 UPDATE:
NADRA Members begin building a deck for Minnesota Alliance Council for Veterans (MACV)
Stay tuned for more updates.
November 2nd, 2017 UPDATE:
Minnesota Deck for a Soldier® Update: Several deck builders are getting ready to get the ball rolling on a Deck for a Soldier® build for the Minnesota Assistance Council for Veterans at one of their Structured Independent Living Facilities. This is a non-profit organization that helps needy and homeless veterans get back on track. We are currently looking for material and labor pledges for this project. If you would like to become involved please click on the banner to make your pledge.
Once you fill out the pledge form we can pass your information on to the lead builder, Pat Noonan. It is important for you to fill out this pledge form so your information goes into the Deck for a Soldier® database. For those of you that pledge, please feel free to market the fact that you support NADRA’s Deck for a Soldier® program. This can help you market your products while you help us market this great program. You can also find sponsorship opportunities on the pledge form at the bottom. Thank you in advance for supporting this great cause that is very near to all of our hearts!
NADRA National Deck for a Soldier Committee Chairman
July 25, 2017 — dasso.XTR announces the launch of its new 7″ RainClad Siding System. Similar to the 6″ RainClad Siding System, the 7″ siding carries the same profile with exception that it is wider. The wider profile provides a nicer “expensive look” to the house. It also requires less fasteners per square feet, which reduces fastener cost (which are expensive).
Each of the dasso.XTR planks are end-matched with tongue and groove joints to give the siding a continuous uniform look, and every plank fits tightly into the next plank. Cutting is not necessary until you get to the end of the wall which helps reduce waste and speeds up installation time.
To learn more about dasso’s New 7″ RainClad® Siding System click here
Member Name: Brian LaFave
Company Name: Western Sky Designs
Member Category: Builder
Location: Brighton, CO
What inspired you to join NADRA? I have been in the BM industry for many years, mainly as a manufacturers representative. When I opened my business, I knew the value of being a member of NADRA and believe wholeheartedly in the message. I am passionate about the decking industry and try to instill that when meeting with potential customers.
When did you first get involved with this industry? 2001 as a sales rep in a lumberyard
What was the first thing you ever built? The first thing inbuilt was a dog house for my dog – Jordan. I was 14. This was a piece of art.
We want to get to know you, please tell us a little about your business: I started Western Sky Designs in 2015, primarily as a design and consultation company to earn extra income. As I went through the process, I realized my experience with many manufacturers would translate nicely into a full time career. Our specialty is custom decks, rail, and shade structures. We are passionate about building decks correctly and safely. This year we will build about 30 decks. In addition to patio covers and custom
pergolas. We will also complete 5-10 basements per year.
How do you define success? Success to me is personal relationships with my family and my friends. I have spent a lot of time on airplanes and traveling to help companies succeed. But at the end of the day, relationships with the people who I care about the most is the most important.
What advice would you like to share with fellow members that you have learned in your career? We aren’t competing against one another – we are building an industry. Let’s work together and help each other.
If you could ask your fellow industry professionals one question, what might it be? What kind of beer do you drink? Can I get you one?
What would you do for a career if you weren’t doing this? I’d probably be selling decking related products!
A little more about Brian: Most importantly, I am a father to my wonderful kids, Colby and Macy. And a best friend to Stacy, Luca and Rocco. I am a die hard Michigan Wolverines Fanatic! GO BLUE! During the winter months, I am a High School and NCAA wrestling official. I travel to several tournaments throughout the country promoting wrestling. I wrestled my entire youth life and this is the way I stay connected. I have a bird dog named Dixie, she is an American Brittany. We love hunting upland game birds in North Dakota, Nebraska, and Colorado. I wish I had more time to do that. Lastly, I try to travel as much as possible. The best trip ever was with my best friend, Stacy, to Africa. We went to Botswana for a couple different safari trips, as well as, South Africa. We plan to do more trips in the future.
Connect with Western Sky Designs online:
Our Mission: The Deck Store is committed to providing our online and retail customers with top quality products at competitive prices. Armed with decades of experience in the deck industry and an expansive, updated product catalog, we have the expertise to help you find what you need for your deck or outdoor living space.
Our Physical Store: The Deck Store is based in Apple Valley, MN, where we operate a retail store, large warehouse and offices. We have a solid foundation in our local community, and have been featured in local papers, magazines and on TV. We pride ourselves on providing high quality deck building products and supplies – along with knowledgeable advice and instruction – to homeowners and contractors alike. If you are in the area, be sure to drop by our showroom, which is one of the largest in the Midwest, to see our products, and chat with our friendly staff in person.
Our Online Store: In 2009, we decided to make our product offerings and knowledge available to homeowners and building pros nationwide. TheDeckStoreOnline.com has served thousands of customers, delivering the same high quality products that local customers have come to count on.
Our Founder: Bob Heidenreich is the founder and owner of The Deck Store. With over 40 years of experience building and selling award-winning decks, Bob has earned a reputation as a skilled deck designer and construction craftsman. As a nationally recognized industry expert, Bob also writes a monthly column in the LBM Journal, the leading magazine serving residential construction supply pros. The column provides thoughtful business insights and construction management tips focused on decking and outdoor projects. During Bob’s career, he has created custom deck displays and educated attendees at the International Builders Show in Tokyo, Japan, the International Builders Show held in Las Vegas and Orlando. Bob has designed and built some of these show’s largest deck displays. In short, Bob knows decks!
To Our Friends at NADRA: We at The Deck Store would like to invite all our friends and NADRA members to experience what TheDeckStoreOnline.com has to offer with this special PROMO CODE: http://www.thedeckstoreonline.com/welcome-nadra-members
We are proud to support NADRA and it’s members!
Our Social Media: Our social media channels are a fun way for The Deck Store Crew to interact with our customers and other businesses. We use our social media channels in a different and light hearted way to help promote our brand. You will see that it is more personal, with updates about our employees and our work days. We would love for you to like us one or all of our sites to see all the great things that we do.
Message From Our Founder: “Everyone at The Deck Store is committed to making sure our online customers – wherever they are – get the same treatment as our local customers. Thank you for trusting us to help you get the right materials for your project!” — Bob Heidenreich, Owner, The Deck Store
Member Name: Tom Jacques
Company Name: Hickory Dickory Decks
Member Category: Builder
Location: Dundas, Ontario, Canada
When did you first get involved with this industry? 1987
What was the first thing you ever built? A tree fort.
We want to get to know you, please tell us a little about your business: Hickory Dickory Decks started in 1987 in Hamilton Ontario. Today we operate in over 65 cities with franchises and corporate operated local deck companies. We have specialized in low maintenance decking since it was first made. We build over 90 percent low maintenance decks and have since 1995. In 2017 our company will build over 1,000 custom decks.
How do you define success? Success is spending quality time with family and friends and doing something you love that makes the world a better place.
What advice would you like to share with fellow members that you have learned in your career? Build your business and your life living by the Golden rule of treating all people the way you would like to be treated. Pretty simple.
What would you do for a career if you weren’t doing this? Write or teach.
A little more about Tom: I am blessed with a loving wife Sue, and 7 great kids. We love spending time together traveling and at the family cottage.
A note from Tom:
Hello fellow deck builders and deck company owners. Hickory Dickory Decks has been a long standing member of NADRA from it’s very beginning. I think the founding of NADRA has helped get deck builders around the world to start looking at their job as a career and a profession. We create outdoor dining and living rooms where our customers can relax after a hard day, and spend some quality time with family and friends. Just think about all the happiness we have helped spread in each and every backyard. We also provide good, honest, well paying jobs to thousands upon thousands of men and women not only building and designing and selling our beautiful backyard environments but also supplying and transporting all the material to jobs around the world.
I think this October in Nashville, all professional deck builders should come to the 2017 Deck Expo. Enjoy a few days away from construction sites and challenging work situations. To relax with our peers, share some great stories and a cold beverage or two, and congratulate each of us for helping all of our customers to Enjoy Life…Outdoors! See you there.
~ Tom Jacques, President, CEO and Founder of Hickory Dickory Decks.
Connect with Hickory Dickory Decks online:
I was ready to do business with you, but…
Regardless of your culture, upbringing, economic status or stage of life, we can all agree on one thing. If we are going to spend our hard-earned money with you or your company, you must first listen to us, meet us where we are, provide value to our lives, care about what we need, use the communication methods that are easy for us, do a really good job and stand by your product and workmanship. If we are super-lucky, you’ll also say thank you and follow up with us in a few months after the sale just to see how we’re doing!
Easy peasy, right? Sounds good, but all too often that’s not the customer experience journey that most of us encounter. Let’s talk about a few pitfalls that happen in today’s world before the customer’s pen even hits the contract.
Business owners, relax… watch your blood pressure… and please don’t shoot the messenger. I get it! I know you’re busy with what’s in front of you right now. However, you must always ask yourself, “Am I ever too busy to hear from my potential customer, as this could drastically affect my sustainable success?” Here’s a quick five reminders from my own (good and bad) personal experiences:
- Make customers feel good about what you are offering. Yes, they are buying your product or service, but they are also investing in you.
- Communicate properly (before, during and after the sale) regardless of how busy you are. C’mon people!! Follow up! Stay engaged! Customers want to know what’s going on!
- Show them that you care. Your website can say that you care, but if you don’t answer the customer’s questions, show up when you’re supposed to, etc. – You don’t care and the customer knows it (sometimes before you even sell them anything)!!
- Drop the ego. You may be the top salesperson in your organization or your friends may think you walk on water, but customers don’t have time for that!
- Instill trust and inspire the customer to become an advocate for you! That’s where you will win!
Friends, since Al Gore created the internet (ha!), consumers have had endless information available to them. As a result, they are educating themselves on how business should be conducted. Customers are also researching your products, services and ratings. They have become more demanding because of the “screen education degree” that they received from a YouTube video, slideshare or TV segment. Whether you like this or not, this new day requires business owners, organizations and their affiliates to step up their game (big time!). Company leadership must invest time to work “on” the business, instead of just working “in” the business.
They must train their employees that the customer experience is paramount and that without customers there is no need to worry about being busy when the dust settles. You either focus on your customers’ needs or you will eventually need customers!
The bottom line is that people must ultimately trust you before they do business with you. What a different world of commerce it would be if most entities understood and did something about this very basic principle. Will you do anything differently today knowing that customers think before they ink? I’d love to hear your thoughts.
Kevin Jackson, The Positivity Guru
WOLF HOME PRODUCTS INTRODUCES WOLF OUTDOOR LIGHTING
New deck and rail accents add style and simplicity to outdoor spaces
(YORK, Pa.) — Wolf Home Products today announced the launch of Wolf Outdoor Lighting, a series of easy-to-install deck and rail accent products that are available now in all of Wolf’s building products service areas. Wolf is a leading provider of building products and one of largest suppliers of kitchen and bath cabinets in the U.S.
Wolf Outdoor Lighting adds beauty and ambiance to any decking or railing layout with a simple “plug-and-play” assembly. This assembly, plus a single low-voltage power supply, enables homeowners to create a variety of configurations without the need for wire cutting, electricians, or permits. With LEDs rated for 50,000 hours, dusk-to-dawn light sensors, and remote dimmer switches, Wolf Outdoor Lighting is energy efficient as well as attractive.
Wolf Outdoor Lighting products are compatible with all Wolf Rail and Westbury Rail products and include stair and side lights, under-rail lights, strip lights, post cap lights, as well as all wiring harnesses and connections. Other key features of Wolf Outdoor Lighting include:
- Three options for post cap sizes (2”, 2.5”, 4”)
- Available in three colors: white, black, and textured black
- Most products available via Quick Ship delivery
- Five-year warranty
By adding Wolf Outdoor Lighting, Wolf has further expanded the range of selection and accents that independent dealers can offer their customers. The company has launched Wolf-branded decking, railing, cabinets and trim — all successful, made-in-America product lines introduced in the past six years and available exclusively through 3,000+ independent dealers.
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About Wolf Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com.