Barrette Outdoor Living Inc., a leading manufacturer in the outdoor living products industry, announces the acquisition of DuraLife™ decking and railing brands and assets from Integrity Composites LLC. DuraLife is a leading manufacturer of durable composite decking and railing systems. This strategic acquisition provides a natural extension of the category and allows Barrette to further expand their portfolio of product offerings by providing entry into the decking space.
BOL President, Jean desAutels, stated, “We are extremely excited about this acquisition and the opportunities it affords as it will both expand and differentiate our portfolio of products. Our companies are a good fit culturally, which better positions our business to continue its growth as a market leader in the outdoor living products category.”
According to Jim Poulin, National Sales Manager at Integrity Composites LLC, “The Barrette and DuraLife product lines are very complementary. This will allow for both companies to leverage people, equipment and ideas to expand the level and quality of products and services available to our customers.”
The DuraLife brand will remain unchanged and will continue to operate out of the existing Biddeford, Maine facility. Both companies anticipate the integration of the two will be nearly seamless for their customers and distribution partners.
For more information call Barrette Outdoor Living at 1-800-336-2383 or visit http://www.barretteoutdoorliving.com.
About Barrette Outdoor Living:
Barrette Outdoor Living is the North American leader in wood and vinyl fencing and vinyl and aluminum fence and railing manufacturing. Barrette produces and markets exterior home products under a variety of leading brand names through specialty retailers, home centers and lumberyards. The nearly 50-year old company employs 1900 workers in the United States and Canada and is headquartered in Cleveland, Ohio. The company is privately owned and operated by the third generation of the Barrette family. For more information about Barrette, call 1-800-336-2383 or visit http://www.barretteoutdoorliving.com.
About DuraLife Decking and Railing:
DuraLife operates a 100,000 square foot manufacturing and warehouse facility in Biddeford, Maine and its products are sold throughout the U.S. and internationally. For more information on DuraLife, or to find the nearest distributor, visit http://www.duralifedecking.com or call (800) 866-8101.