New NADRA Video Educates Consumers about Deck Safety Month®
May 15, 2012 - Quakertown, PA | in 2006 NADRA, The North American Deck and Railing Association declared May as Deck Safety Month®. NADRA’s Deck safety program is an effort to save lives and prevent injuries.
After 6 years of promoting May as Deck Safety Month®, the association decided on a new method of reaching the masses this year. The new video was produced using images and text to drive a strong message to consumers about NADRA’s Check Your Deck® evaluation forms and the 10-point checklist. The video can be found on NADRA’s website at www.NADRA.org. The association posted the video to their YouTube channel found under NADRAYT and to their Social Media fan pages.
Michael Beaudry, Executive VP of NADRA states, “Our number one priority to the public is to ensure that the decks they and their families enjoy are safe. NADRA takes this responsibility seriously, and has created campaigns and education programs and certifications for home inspectors, code officials, engineers, architects, builders, distributors, lumberyards and manufacturers to improve proper installation practices along with checklists and safety awareness information for consumers to follow.”
The video can be used in making the consumer aware of the necessity of choosing a professional deck contractor, providing regular maintenance and inspection, and knowing the limits of the deck structure.
The number of deck failures and resulting injuries has been increasing at an alarming rate. 40 million decks in the United States are over 20 years old, so it’s crucial for homeowners to check their decks. The purpose of the new video is to reach more people in a shorter amount of time.
“I think NADRA drives home the message that decks don’t last forever, they need to be maintained, and they need to be inspected. As we turn to our decks for outdoor living, we must be aware of the hazards that can be created…and avoided.” Says Glenn Mathewson, NADRA’s Technical Advisor & Master Code Professional.
NADRA is dedicated to increasing public awarenessof the necessity for regular inspection and maintenance of existing decks and proper installation of new decks. NADRA encourages you to redistribute the new video on your websites and different social media outlets.
Heather Beaudry, NADRA’s National Program Coordinator and Social Media advocate states: “Technology and social media have made sharing news second-nature to so many people. Social Media is word-of-mouth marketing, powered by technology in twenty twelve. Now that we have produced a video like this, NADRA members, and now homeowners can follow, friend, tweet, share, like, post, and even pin this new video! We can go viral, even on a non-profits budget! How cool is THAT?!”
The North American Deck and Railing Association, Inc is a 501(c)6 not-for-profit corporation. NADRA serves as a unified source for the professional development, promotion, growth, and sustenance of the Deck and Railing building industry in North America. NADRA helps the consumer by providing information on deck safety, design, and products through the website, by responding to consumer inquiries, and through public relations campaigns such as its Deck Safety Month® Program and its Merit Award Program. The association offers educational resources for both industry professionals and consumers, and is continually developing new programs and initiatives to further serve these audiences. For more information on Deck Safety Month®, the Check Your Deck® program and finding a reputable deck builder, visit www.NADRA.org or call 888.623.7248, or email: info@NADRA.org