Chicago, Ill., Feb. 04, 2019 — AZEK Building Products, a division of The AZEK Company, debuted its newest ad campaign during the pro football championship last night. The company is in the midst of rethinking its brand under new leadership and the spot is step one in a re-branding strategy for the Chicago-based business. The first among a series of new creative ads that are emotionally engaging and inspiring, the commercial showcases the TimberTech® product lines in imaginative and surprising ways. The full portfolio will debut February 19 – 21, 2019, at the NAHB International Builders’ Show in Las Vegas.
“Our research clearly indicated that consumers want to be inspired, but they also seek reassurance and validation that they are making the right decision,” says Jesse Singh, CEO of The AZEK Company. “To deliver on those desires, and to continue disrupting and leading our industry, our marketing will challenge both ourselves and our customers to ‘Go Against the Grain’.”
Traditionally, the company went to market under both the AZEK and TimberTech brand names. TimberTech will now be the umbrella brand for all decking, railing, porch, paver, fastening and lighting products. The trim and moulding business will be positioned under the newly branded AZEK® Exteriors.
TimberTech’s decking portfolio includes: TimberTech AZEK™, TimberTech PRO™ and TimberTech EDGE™. The AZEK line features the same premium, capped polymer deck collections and materials known previously, but now also includes an enhanced 50-year Fade and Stain Warranty.
TimberTech AZEK’s Vintage Collection® is also launching Multi-Width decking, allowing homeowners to select from wide, standard, and narrow width planks. The TimberTech PRO™ line retains the original, 4-sided capped composite collections, while TimberTech EDGE™ showcases an entire new series of 3-sided capped composite deck boards.
“We launched TimberTech EDGE specifically for the cost-conscious consumer,” says Singh. “Previously, homeowners looking to renovate a wood deck may have opted out of composite materials given the price point. Now, we are offering a more affordable option while still maintaining the technological superiority found in all of our TimberTech collections.”
Also new in 2019 is PaintPro® from AZEK Exteriors. The versatile trim line allows homeowners to customize their curb appeal and forgo traditional white trim around the house, windows, and doors. Customers can select virtually any color they wish to truly make their home one of a kind. This includes a full range of today’s most popular dark colors in vinyl-safe paints – even black. Contractors will get the job done faster with reduced installation time due to PaintPro’s quick dry time.
TimberTech is increasing its commitment to stand behind its products by introducing new, limited warranty benefits on certain product systems for contractors enrolled in the TimberTech Loyal Rewards Program.
TimberTech is also getting a digital makeover with a streamlined website.
“Starting today, visitors can log onto TimberTech.com for an entirely new online experience,” says Jeanine Gaffke, CMO of The AZEK Company. “Our impactful advertising and website are just the first hint at how TimberTech is going against the grain. We’ve hit the ground running. Just wait and see what’s in store for 2019. We’re just getting started.”
About AZEK Building Products:
AZEK Building Products, a division of The AZEK Company, manufactures home building materials under two divisions: TimberTech® and AZEK® Exteriors. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns business operations of Minneapolis-based Ultralox railing systems. For more information visit AZEKCo.com or call 1-877-275-2935.
Natalie Boscia Two by Four 773-317-1088 firstname.lastname@example.org
Tyler Rabel Two by Four 312-445-4728 email@example.com
Mid-State Lumber Strengthens and Expands the VISTA™ Distribution Network
February 1, 2019, MAPLE RIDGE, BRITISH COLUMBIA, February 1, 2019 – Vista Railing Systems Inc., the market leader in exterior railing products that are both stylish & simple, is expanding its distribution network with the addition of Mid-State Lumber in the New England and Mid-Atlantic markets. This relationship represents significant growth potential for each company in a significant railing market.
“Mid-State Lumber is a very well-known and respected distributor in the Mid-Atlantic and New England markets”, said Erik Flick, VP of Business Development, Vista Railing Systems Inc. “They have long-standing, strong relationships in the marketplace and have been trusted by their dealers to provide products and service since 1976. We are very excited to be working with them to provide our premium quality aluminum, cable, glass and wood railing products to their large dealer network via all of their branches.”
Since 1976, Mid-State Lumber Corp. has earned a market-wide reputation as a source of building material products for the retail lumber dealer. Mid-State Lumber has four facilities located in Branchburg, NJ, Kingston, PA, Warwick, NY, and Marlborough, MA. Their customer base spans the Mid-Atlantic and New England regions. They have established long term relationships with top manufacturers in the building material industry. Mid-State Lumber partners only with those suppliers who provide the same standard of product quality and reliability that their customers have grown to expect from them.
“We are excited to have been selected by Vista Railing Systems to distribute the Vista Railing line in all of our branches. They have high quality wood and aluminum products that are ideal for the Mid-Atlantic and New England markets. Complete lines of Vista Railing will be available to our Mid-Atlantic and New England Retail Dealers by March 1st, 2019” says Kenneth Bernstein, Principal at Mid-State Lumber.”
About Vista Railing Systems, Inc.
Since 1974, Vista Railing Systems has been a market leader in exterior railing systems. At Vista, we believe our railings create amazing spaces that inspire people to connect. Whether it is a backyard get together with friends, just the two of you sipping a fresh cup of coffee on an early morning, or a birthday party for your children, our railings create the perfect space. Through design-forward thinking that embraces simplicity, our stylish railings can be enjoyed with every home.
VISTA™ designs, engineers, tests and manufactures premium quality railings in aluminum, glass, mixed materials, and wood…all through the lens of style and simplicity.
For any additional information please contact Rob Mitchell, President & CEO, Vista Railing Systems Inc. Email: firstname.lastname@example.org.
WINCHESTER, Va.–(BUSINESS WIRE)–Trex Company, Inc. (NYSE:TREX), the world’s number one brand of decking and railing and leader in high-performance, low-maintenance outdoor living products, and a leading national provider of custom-engineered railing systems, today published its 2018 Sustainability Report.
The Report includes a comprehensive review of the Trex Company’s strategy and performance on environmental, social and governance (ESG) programs and initiatives, and was prepared using the Sustainability Accounting Standards Board (SASB) Building Products & Furnishings standards and supplemented with topics of interest to leading industry ratings agencies. For the full report, click here.
Jim Cline, President and Chief Executive Officer, commented: “Sustainability practices are an integral part of our history, our strategy and our day-to-day operations. As the largest recycler of plastic bags in the United States, and a major user of recycled aluminum and steel, Trex is able to offer consumers the highest quality decking and railings available in the marketplace – together with the assurance that our products are environmentally sound. We encourage our stakeholders to read our 2018 Sustainability Report, which showcases our past achievements and reaffirms our commitment to sustainability, social responsibility and transparency on a broad range of ESG topics.”
About Trex Company
Trex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 25 years of product experience. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. Also, Trex is a leading national provider of custom-engineered railing, staging, acoustical and seating systems for the commercial and multi-family market, including performing arts venues and sports stadiums. For more information, visit trex.com.
Bryan Fairbanks Executive Vice President and CFO 540-542-6300
Here’s a run down of proposals likely to be submitted Jan. 7th with the combined support of nearly all the contributors of the Deck Code Coalition. I am proud of NADRA for being a part of this support.
By Glenn Mathewson
At the annual meeting in October, it was announced that I was prepared to work for NADRA and the decking industry to represent them in the development of the 2021 International Residential Code. I know it’s hard for most to wrap their heads around the idea of changing the 2018 code already, considering it doesn’t even have widespread adoption yet. That’s why you’ve hired me, and I’ve already gotten to work. The best place to begin that work was to contribute to the Deck Code Coalition, an unofficial coalition of the most powerful interests in deck code. Organizations such as the NAHB, SMA and AWC are involved. Code officials from multiple ICC chapters, product manufacturers, engineering firms, and many other professionals from various backgrounds are also there. Where is there? It’s an imaginary campfire with all interests sitting around together, sharing, talking, contributing, arguing at times, but yet no one has been thrown in the fire. This is how code should be developed, with the overall interest being the people…the end user. I believe the efforts thus far, thanks to those members that have financially contributed, have been more successful than I expected.
Here’s a run down of proposals likely to be submitted Jan. 7th with the combined support of nearly all the contributors of the Deck Code Coalition. I am proud of NADRA for being a part of this support.
Are you shocked by the new minimum14-inch diameter footing/pier required in the 2018 IRC? If you haven’t heard, even the four footings under that small stair landing must be 14 inch. We expressed our concerns of this to the DCC and the American Wood Council (AWC) agreed and re-engineered new minimum footing diameters for the table. How does a minimum 8-inch diameter sound for those little landing? Well, that’s what is being proposed and supported by the DCC. Had NADRA not expressed our concerns, no one was going to address it. The AWC deserves a big thank you for their engineering work.
The new beam, joist and post sizing tables first included in the 2015 IRC only handled regions with up to a 40 psf snow load. Through significant effort from the AWC, new larger tables have been engineered to handle snow loads of 50, 60 , and 70 psf. This new code, if included in the IRC, won’t help out for all regions, but for the snowier regions that were left with nothing but job-specific engineering, this provides a much more affordable design option.
Poorly written code is hard to understand, makes the industry it addresses look ignorant, and lends itself to inconsistent interpretation. Changes to the exceptions for footing sizes and frost protection were left pretty messy in the 2018 IRC. A proposal that reorganizes those provisions will make the code much easier to read and understand. While this may not seem like a big deal to many, rest assured, it’s worthwhile work.
Guards and handrails are like peanut butter and jelly, they are completely different, but often end up in the same sandwich. Guards along stairs may include a handrail feature at the top, or they may support a handrail at the side, but serve a different function and must resist different loads and load directions. The IRC has always lumped these two features together in the load table that specifies the load and load directions they must resist. With recent testing and validation for guard strength, manufacturers and others have published many details for how to build guards. NADRA has long stood that before work is done to design guards to resist the code-specified minimum loads, those loads should be re-evaluated. In my research of minimum guard loading over the last 5 decades, it’s clear to see that the target loads have been a “best guess”. After attending a meeting with the American Society of Civil Engineers (the authority on design loads) and supporting efforts by the NAHB, we are proud that a proposal to separate guards and handrails in the load table and address the direction of loading for guards more specifically will be submitted by the DCC in January.
On the same subject of guard loading, we have worked diligently to help other interests in deck code understand what we understand about guard design. It’s creative and unique and that’s what “the people” want. Reputable professionals have a strong motivation to see a specific guard post connection detail illustration with proprietary hardware devices in the pages of the IRC. The intent is good natured and understandable. Inspectors have long had nothing but a push on guards as their measure of code compliance (safety), and that can leave anyone with that responsibility a little uneasy. They too see the news of the failing decks across our country. This is respectable and understandable. However, builders are equally uneasy about another “picture” being put in the code that appears to universally require proprietary hardware and a specific method for post attachment. Remember the lateral load anchor? How can you forget? It’s false flag and illusion of a complete lateral load design have forever changed the industry, and still today, 10 years later, it’s only “permitted” not “required”. A picture is worth a thousand words, and for many inspectors there’s no need to read the permissive words if the seemingly required picture is there. We can’t see this happen to guards the same way it happened to ledgers.
The will to address poorly built deck guards in the IRC is strong and has made two attempts at guard structural design code in the last two editions. To do this work respectably, no one should have everything their way. While NADRA has incredible experience with boots on the ground, we don’t know it all. If we appreciate the experience from other professionals when we agree, then we must also respect their experiences when we disagree. With this humble philosophy comes respectable code.Code that was carried to the hearings in many loving arms is far greater than code pushed in with singular, selfish power. Compromise has to be made by all, so NADRA took the first step. To respect the concerns of others and hope they return it with respect for ours, we entertained new code language to prohibit some of the notoriously insufficient guard designs. Minimum 4×4 posts for guards will eliminate some shoddy 2×4 posts that can be found. Notching of 4×4 posts in guard construction has been done for all of time, and though it works in some rare cases, it generally does not. Research has been done on this subject, and the proof is pretty clear. To help show our willingness to address this common mode of guard failure, NADRA has thus far agreed to support a prohibition of notching 4×4 guard posts. Other proposed code language includes clear instruction that the guard posts must be secured to adjacent joists and transfer the loads into the whole deck, not just the rim joist. We were careful this language didn’t specify “blocking” that could interfere with deck drainage systems. We also made sure to exclude any mention of proprietary hardware.
It was our hope that by taking the first step to compromise and draft code language to address guard safety we would encourage others of the same teamwork and they would withdrawal their proposal for a “picture”. Unfortunately…we were unsuccessful.Though the DCC was able to agree on 6 proposals, including the one we compromised in, select members have announced they will still propose the “picture” and we must battle it out at the hearings. To say I’m disappointed is an understatement, and to say I didn’t lose a little respect for those professionals would be a lie. The code must represent all professional experiences and be the best mix of them all. Period. The professionals contributing to the DCC bring enough experience and spent enough time sharing it together, that any proposal that could not be agreed upon by all, is a proposal unfit for the hearing and for the code. Period. No exceptions. In bringing the voice of the decking industry to the code development process, we must do it with as much respect and understanding as possible, and we can only hope to receive it in return. Alas, NADRA will need to take that message to the hearing and be sure the attendance knows that the guard picture proposed next year is lacking the support of many professionals.
Now for the bad news… Helping with these 6 proposals is only a slice of the work to be done. They are simply the proposals we could contribute to before the hearings. On January 7th of next year, thousands of pages of proposals will be submitted and they will likely contain many deck-related proposals we have yet to know anything about. NADRA must be prepared to comb through these proposals when they are published in March. I’ve heard some rumors of two proposals to expect. One to require the same additional load on deck boards that stair treads must resist. Notice how with most plastic composite lumber you can’t span as far on stair treads as you can for deck boards? A max 16-inch span for decking is often reduced to 12 inches on stairs, but not if that proposal wins. Of course every single max span you have come to know could change with this next one. A proposal from a powerful proponent is likely to be submitted, one that would raise the minimum design live load of 40 psf to 60 psf, but just for decks. Not the floor inside the house.
Did you hear those last two? Ready to change all your design norms? Ready to retest all your manufactured decking? Are you ready for singular powers that don’t manufacture, sell, or build decks to tell you how to do it? When was the last time you had a deck built to 40 psf collapse under load? Not due to some construction flaw.
These last few months of 2018 have proven the necessity for NADRA to have funding to represent the industry in code, but the work has hardly begun. Much is still needed of the membership if NADRA is to continue contributing to this work. Your help is needed.
Creates Leading U.S. Residential Construction Information Services Platform
Expanded Data Offering Will Drive Significant Value for Customers
NEW YORK — MidOcean Partners (“MidOcean”), a premier middle market private equity firm focused on the business services and consumer sectors, announced today its acquisitions and merger of HW Holdco, LLC (“Hanley Wood”), the leading B2B media and information services company serving the U.S. residential construction industry, and Meyers Research, LLC (“Meyers Research”), the leading provider of real-time market data and advisory services to the homebuilding industry, which was previously a subsidiary of global real estate investment company Kennedy Wilson (NYSE:KW). The merger creates one of the residential construction industry’s most comprehensive information and advisory services platforms.
Through Metrostudy and Zonda – the respective data products of Hanley Wood and Meyers Research – the combined company will offer data spanning the full homebuilding lifecycle, from land acquisition and property development and build, to new home sales and marketing. In addition to having access to a comprehensive data solution, customers will benefit from shared insights through Meyers Research’s advisory business, as well as Hanley Wood’s leading B2B media portfolio and sophisticated marketing services capabilities.
The combined company will be led by CEO Jeff Meyers, founder and President of Meyers Research, who brings over 30 years of industry experience to the role. Prior to forming Meyers Research in 2006, Mr. Meyers led Hanley Wood Market Intelligence, the predecessor to Metrostudy. “Today marks a historic moment for Hanley Wood and Meyers Research. I am thrilled that our organizations have come together as one and look forward to working with these talented teams to continue to push the boundaries of innovation in our industry. The combination of these complementary offerings will enable us to accelerate new product development and deliver the most robust capabilities and services in the industry to our customers,” commented Meyers.
Mr. Meyers will be joined by an experienced management team from both Hanley Wood and Meyers Research. Peter Goldstone, current Hanley Wood CEO, will work to help ensure a smooth and successful transition. Goldstone commented, “My 18 years at Hanley Wood have been incredibly rewarding and exciting. It has been an honor to work with all of the outstanding professionals that have made Hanley Wood a company that is respected by all, both within the construction and design markets, and the broader B2B information and media landscape. The past chapter has been one of growth and transformation, positioning Hanley Wood to thrive and expand in the future.”
Barrett Gilmer, Managing Director of MidOcean, commented, “We are excited to bring together two of the premier players in the residential construction data industry. This transformational merger creates a significantly expanded offering for customers and provides for greater benefits and growth opportunities than either company could have achieved alone. Additionally, we are thrilled to partner with a seasoned industry executive in Jeff Meyers, and believe that he is uniquely qualified to drive incremental insights for customers given his leadership roles at both Metrostudy and Zonda.”
MidOcean has maintained a longtime institutional focus on the B2B information services space, including through its current investment in Questex and its prior investment in Penton. MidOcean’s industry knowledge and significant operating resource talent, including David Kieselstein, Chairman of MidOcean’s Executive Board and former CEO of Penton, will be valuable in successfully executing the company’s strategic growth plan.
MidOcean will be the controlling shareholder of the combined company, and Kennedy Wilson will retain a minority ownership position. Other financial terms of the transaction were not disclosed.
Gibson Dunn & Crutcher LLP acted as legal advisor to MidOcean. Evercore served as financial advisor and Skadden, Arps, Slate, Meagher & Flom LLP acted as legal advisor to Hanley Wood. Vaquero Capital served as financial advisor and Latham & Watkins, LLP acted as legal advisor to Meyers Research.
About Hanley Wood
Hanley Wood is a premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven construction industry database – powered by Metrostudy – the company provides business intelligence and data-driven services. The company produces award-winning media, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.
About Meyers Research
Meyers Research is the housing industry’s leading provider of rich data for residential real estate development and new home construction and a leading advisor to the real estate development industry. Headquartered in Costa Mesa, CA, the company developed the innovative Zonda iPad application geared for homebuilders, multifamily developers, lenders and financial institutions to analyze the latest housing market trends and inform the strategic thinking behind its premier consulting practice. To learn more, visit meyersresearchllc.com.
About MidOcean Partners
Established in 2003, MidOcean Partners is a premier New York-based alternative asset manager that specializes in middle market private equity and alternative credit investments. The focus of the private equity funds has been on high-quality middle market companies with attractive strategic, operational and financial growth opportunities in the consumer and business services sectors. Since inception, MidOcean has managed five private equity funds totaling $5 billion. MidOcean Credit Partners was launched in 2009 and manages approximately $8 billion across a series of alternative credit strategies, collateralized loan obligations (CLOs), and customized separately managed accounts as of September 30, 2018. For more information, please visit MidOcean’s website (www.midoceanpartners.com).
WINCHESTER, Va., Dec. 07, 2018 (GLOBE NEWSWIRE) — A resort town where the mountains meet the sky, Whitefish, Montana is an oasis for outdoor enthusiasts, offering year-round activities and breathtaking vistas. This idyllic mountain escape provides the perfect setting for the HGTV® Dream Home 2019. Perched on a mountainside, the home features many highlights, including spectacular views of the Rocky Mountains and Whitefish Lake – all from the luxury and comfort of an impressive outdoor space outfitted with high-performance, low-maintenance Trex decking, railing, deck lighting and accessories.
“We are thrilled to, once again, be part of the HGTV Dream Home,” said Leslie Adkins, vice president of marketing for Trex Company. “This year’s setting, with its amazing mountain views, makes the outdoor space a main focal point of the home, and the evolved aesthetics of our refreshed Trex Transcend Earth Tones decking offers the perfect complement. The warm brown and realistic wood-grain pattern of our Vintage Lantern deck boards blends perfectly with the surrounding scenery while bringing a feeling of luxury and low-maintenance leisure to the mountain retreat.”
Upgraded Decking Brings Elevated Aesthetics and PerformanceThe updated line of Trex Transcend Earth Tones decking introduces a more natural, refined grain pattern, while still delivering the highest level of performance. Unlike wood, it resists fading, staining, scratching and mold – and won’t rot, warp, crack or splinter. Transcend also is the most scratch-resistant, scuff-resistant and durable decking collection from Trex. Upkeep is hassle-free with no sanding, staining or painting required, and food and drink spills wash off with just soap and water – making it easier to clean. While the grain pattern is new, the Earth Tone boards are offered in the same nature-inspired color palette that homeowners know and love: Vintage Lantern, Tree House, Fire Pit, Gravel Path and Rope Swing.
In addition to enhanced aesthetics and durability, Trex Transcend offers unparalleled design flexibility. It can be bent for dramatic curves and also can be used to create cocktail railing, integrated benches, planter boxes and other coordinated accessories. Further, it is manufactured from more than 95 percent recycled content, making it an ideal choice for today’s eco-conscious homeowners.
Railing as Spectacular as the Views Trex® Signature™ Rod Rail was chosen to bring a modern, minimalist look to the deck while also accentuating the stunning surroundings. The clean, horizontal lines deliver a sleek, sophisticated aesthetic with the superior strength of aluminum for stability and safety. The Charcoal Black finish virtually disappears into the background, creating the effect of unobstructed views. Durable powder-coating ensures the railing will retain its color, resist corrosion and be ultra-easy to clean and maintain.
Finishing Touches for Ultimate Outdoor Living Adding to the appeal and safety of the Dream Home’s outdoor space, the deck was installed using the Trex Hideaway Hidden Fastening System. Fasteners are installed discretely between the deck boards leaving the surface free from visible nails and screws. The resulting surface is smooth, hardware-free and barefoot friendly.
Other finishing touches include Trex Fascia in Vintage Lantern to match the decking, along with integrated Trex DeckLighting, including post cap and stair riser lights, for enhanced safety and ambience. When not in use, the lighting components are designed to blend in with the decking and railing for a clean, unfettered look. In addition, the energy-efficient, low-voltage lights are extremely durable and weather-proof – illuminating the outdoor space for extended enjoyment long after the sun goes down.
HGTV Dream Home Giveaway 2019One lucky winner will have the opportunity to get the keys to the HGTV Dream Home 2019, along with a luxurious prize package. Starting December 28, 2018 through February 18, 2019, HGTV viewers can enter daily on HGTV.com for their chance to win. Eligible U.S. residents can log on to HGTV.com for full details and the official rules. The winner will be announced in April 2019.
For more information on the Trex outdoor living products featured in the HGTV Dream Home 2019, visit Trex.com.
About Trex CompanyTrex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 25 years of product experience. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company), Instagram (@trexcompany) Pinterest (trexcompany), or Houzz (trex-company-inc), “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).
HGTV Dream Home Giveaway 2019No purchase necessary. Open to legal residents of the U.S., age 21 or older. Void where prohibited. Sweepstakes ends at 5 p.m. ET on 2/18/19. Odds of winning depend on number of entries received. For full official rules, prize disclosures, and to enter, visit www.HGTV.com. Main Sponsor: Scripps Networks, LLC d/b/a Home & Garden Television 9721 Sherrill Boulevard, Knoxville, Tennessee 37932.
Contact: Lindsey Lucenta or Sara TatayL.C. Williams & Associates800/837-7123 or email@example.com or firstname.lastname@example.org
NEW LONDON, NC – Fiberon®, an innovation leader in capped composite decking, railing, cladding, and fencing, announces an exciting partnership with Wolf Home Products. Based in York, Pennsylvania, Wolf Home Products is a national provider of privately sourced and select branded kitchen, bath, and building products. The company maintains multiple distribution centers, has 3500 dealers throughout the United States and Canada, and boasts a 99.5% accuracy rate for service. Wolf Home Products will distribute Fiberon capped composite decking, railing, and cladding throughout the Northeast, mid-Atlantic, and North and South Carolina.
“Wolf Home Products has a remarkable 175-year history in building products and a renowned customer-centric focus on distribution, sales support, and service,” says Christopher Hayn, Fiberon Vice President of Sales. “We foresee tremendous opportunities for both companies within the fastest-growing segment of the wood-alternative decking and railing market.”
“Wolf Home Products is very excited to partner with Fiberon to provide our independent dealers and their contractor and homeowner customers with industry-leading products, programs, and support,” says Craig Danielson, President and CEO of Wolf Home Products.
“Fiberon’s innovative and entrepreneurial spirit combined with Wolf’s commitment to end-to-end execution and support will produce an exciting partnership in 2019 and for years to come,” notes Danielson.
Founded in 1843, Wolf Home Products offers independent dealers a dynamic product mix focused on quality, reliability, and value, all backed by an iron-clad commitment to courteous, consistent service. A standard-bearer for exceptional aesthetics, durability, and eco-friendliness, Fiberon products give homeowners the warmth and beauty of natural wood without all the work. In addition, the North Carolina-based company developed the first multi-chromatic embossed boards, the first stain and fade warranty, and an exclusive five-year labor warranty for contractors.
About Fiberon Founded in 1997, Fiberon is a leading U.S. manufacturer of wood-alternative decking, railing, cladding, and fencing distributed worldwide. Fiberon products are available in a wide range of styles and price points, all providing the warmth and beauty of natural wood without the costly, time-consuming maintenance. Fiberon products are free of toxic chemicals and contain up to 94% recycled content. Recognized as an “Eco-leader” by Green Builder magazine, Fiberon maintains operations in North Carolina and Idaho. For more information, visit fiberondecking.com and follow Fiberon on Facebook, Instagram, Pinterest, Twitter, and YouTube.
Fiberon is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill homeowners’ dreams and make people feel more secure. The Company’s trusted brands include Therma-Tru® Doors, Fiberon®, Master Lock® and Sentry® Safe under the Doors & Security segment; Moen®, Riobel®, ROHL®, Perrin and Rowe®, Shaws® and Victoria + Albert® under the Global Plumbing Group (GPG); and MasterBrand Cabinets®. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.fbhs.com.
About Wolf Home Products Wolf Home Products is a global sourcing company built on more than 175 years of experience. They are one of the largest suppliers of Kitchen and Bath cabinetry in the nation, as well as a leading supplier of Outdoor Living and Building Products. Vast inventories and smart logistical solutions combine to provide unmatched product availability and delivery speed. Wolf Home Products conforms to ISO International Standards, instilling customer confidence and guaranteeing a culture of continuous improvement.
MoistureShield Vision composite decking has won an Architectural Products Magazine Product Innovation Award (PIA). Vision has a modern variegated appearance that provides a one-of-a-kind, indoor flooring look for decks, porches and other outdoor spaces.
MoistureShield® Vision®, was recently announced as a winner in Architectural Products Magazine’s Product Innovation Awards (PIA). Vision has a modern variegated appearance that provides a one-of-a-kind, indoor flooring look for decks, porches and other outdoor spaces. MoistureShield is now a brand of Oldcastle APG, with a rich lineage of growing the building industry’s best brands.
“We are honored to have Vision recognized as an innovative product,” said Joey Peters, senior brand manager, Oldcastle APG. “As the next generation of composite decking, Vision makes it possible to have the beauty and design options of indoor flooring but with technology that lets Vision go where other composites cannot –such as directly on the ground or submerged in water.”
Vision’s distinctive, contemporary aesthetic strongly resembles the beauty of interior hardwoods to provide a seamless transition to the outdoor deck. As with all MoistureShield decking, it is made with 95 percent recycled content.
“Building on the success of last year’s program, our eighth edition of the awards proves commercial building manufacturers are committed to, and are working arduously toward, delivering more sustainable products, as well as products that deliver better performance, life and affordability,” said Jim Crockett, editorial director of Architectural Products Magazine.
The product comes in five natural colors: Smokey Gray, Spanish Leather, Sandstone, Cathedral Stone, and Mochaccino. Vision’s Mochaccino and Cathedral Stone colors are also available with the option of MoistureShield’s CoolDeck® technology, which minimizes heat absorption by up to 35% for a more comfortable deck.
The deck boards are available in 12-, 16- and 20-foot lengths with fascia boards in 12-foot lengths. The decking come in non-grooved square shouldered boards and grooved profiles for hidden fasteners. Vision decking is fully protected by a lifetime structural warranty, as well as a limited lifetime fade and stain warranty.
About Composite Decking at Oldcastle APG: Oldcastle APG, a CRH company, proudly manufactures MoistureShield composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled Oldcastle to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic for the building and construction markets.
“Another public comment was also presented, one that could have a major impact on decking.“
How to build guards has never been provided for in the code, and even the loads that guards must resist have been pretty fuzzy throughout code history. Those target loads have come into some pretty serious question now that so much testing is being conducted to assure guard posts will meet a 500 lb or greater load. The current code requires the top of a guard and handrail to resist a 200 lb. load in any direction. Any direction means upward and inward, two directions that have nothing to do with a guard’s purpose, fall protection from an elevated surface. They do relate to a handrail’s purpose, to brace a fall in any direction and to assist in ascending or descending stairs or ramps.
The ASTM testing standards for composite rails and the ICC Evaluation Services acceptance criteria for other manufactured guards don’t exactly match the code, and the loads are questioned in all. This problem is well understood, yet meanwhile, proponents have been only narrowly defeated in the last two code modification cycles in their attempts to have prescriptive ands specific guard post connection details included in the IRC. It is the opinion of many others that the target loading and the direction of loading needs to be reevaluated and set more appropriately, before methods to meet the loads are solidified in code. That was the reason I, taking NADRA’s voice, attended the American Society of Civil Engineer’s (ASCE) Live and Dead Load Subcommittee meeting on November 7th, 2018.
The ASCE 7 standard is the nation’s go-to for establishing the minimum design loads for structures of all sorts. It’s generally the basis for the loads in the I-codes. So rather than attempt this change for guard loading at the ICC level, we went one level further in. The ASCE meeting was to review proposals and ideas for the next 2022 version of the ASCE 7 and proposals they are planning for the 2021 IBC development next year. The National Home Builders’ Association (NAHB), a friend to NADRA, led the charge with public comment proposals to the ASCE committee requesting guards and handrails be separated and their minimum loads and load directions be individually determined. While a handrail does need to resist a load in any direction, a guard does not. I spoke at the meeting in favor of the NAHB public comment and provided history of guard and handrails loads going back to the 1970. Over those years, guard and handrail minimum design loads were quite varied. On the west coast, under the Uniform Building Code, only a 20 lb. horizontal load applied 90 degrees to the guard, but on the east coast, under the Standard Building Code, it was 200 lb. in any direction. From the 70’s to 2000 IRC, guards underwent a lot of changes regarding design load, but still at that time guards weren’t tested by any more than a push from the inspector. Guards and handrail loads were combined, then separated, but then in later years combined again.
The history and the companion testimony at the meeting helped show the ASCE committee that indeed today’s design loads in the code and the ASCE standard are due for reevaluation. Before building the house of new deck codes, let’s make sure we have a good foundation. Alongside NADRA and the NAHB, the Stair Manufacturers’ Association and the Composite Lumber Manufacturers’ Association also provided insight into this much-needed reevaluation. The ASCE Committee agreed and affirmed a motion to work with the NAHB further on this issue. This was a great step in the right direction.
Though we attended the meeting for the guard discussion, there was more to learn. Code and standard proposals and recommendations can come from anyone. Being present and available to learn of those other proposals and to quickly respond is a very important part of representing an industry in code.
Another public comment was also presented, one that could have a major impact on decking. Stair treads are required to resist the familiar 40 psf live load that a deck surface must resist, but they also must resist a concentrated load of 300 lb. over a 4-square-inch area. This has to do with the impact from the balls of your feet while rapidly descending stairs. It has been in the codes for all stair treads since 1979. You may be familiar with composite decking stair tread span limitations. Due to this additional concentrated load, most composite decking has reduced allowable spans when used as stair treads. 16-inch on center joists for the deck, often have to be reduced to 12 inch or less on the stairs. A surprise proposal we were not expecting was to require the same stair tread concentrated load throughout the deck. Changing the minimum loading requirements, means re-proving that decking can meet the new loads, including the lumber decking spans brought into the code in 2015. If these changes were made, they would need to be with good justification and industry-wide evaluation.
The proponent argument for this proposal was in response to impact from stepping off ladders and known cases of deck board failure. What wasn’t shared is how many instances? How old was the decking? What was the condition? These were all questions posed by others in the room, as it is becoming well known that well-intended reactions to anecdotal instances have shaped a lot of recent codes. The very quick question I, we, NADRA, asked was why decks are being singled out and not all floor systems? If this is a human impact load on a floor surface, then what distinguishes the hazard between the floor inside the house and the deck? Why would the decking industry be singled out? Do we not use ladders inside the home? There was no solid answer to these questions and an affirmative motion to shelf the proposal and request more information and reason statements from the proponent.
Our efforts at this meeting have helped already to steer the future, but the winds are strong and the journey long. We need your support to stay involved in this critical work.
The North American Deck and Railing Association (NADRA) recognizes and promotes excellence in the outdoor living & decking industry. The National+ Deck Competition represents many aspects of the outdoor living industry, with a main focus on decks. Each year we celebrate and honor outstanding successes in the industry at a prestigious Industry Awards presentation & celebration. This year, the 9th annual awards dinner was held on October 10th, 2018 at The National Aquarium hosted in Baltimore, MD. Here is a recap of all NADRA events that occurred while in Baltimore.
NADRA Code Meeting: 10/11/18
Thank you to all the respondents to our recent deck code survey. What we learned was that although the majority of you are building to the newest and strictest deck codes (2015 or newer), most of you felt that these codes are being enforced unequally. The need for a more consistent approach to building and inspecting decks is going to be a renewed focus at NADRA. Through our Decks Done Right program and a better representation within the code arena, we believe that we can make a positive impact. Congratulations to Patrick O’Keefe with O’Keefe Built, Inc – Longmont, CO who won a Milwaukee M18 Impact Driver Kit for participating in our survey.
NADRA Canada Meeting: 10/11/18
NADRA Member, Jon Witt helped the Association organize a “meeting of the minds” while in Baltimore at DeckExpo. “I always look forward to the Deck Expo; meeting up with old friends, making new ones. This year was different though, in a good way. For a number of years now my wife and I have been tasked to see NADRA grow in Canada. This year the first step was made. We had an informal gathering of fellow Canadian members, and those who are interested in joining, meet to discuss the beginnings of that growth. There were some great ideas kicked around despite the previous late night at the NADRA after party. We are excited to get cracking at the tasks ahead this coming winter. Stay tuned for more info on upcoming meetings. If you’d like to follow along and help build NADRA in Canada, please email Info@NADRA.org to be included in future communications.” Jon Witt, WWG Designs and Build.
NADRA Member Benefit Provider, Enter.net join NADRA in the booth:
“We would like to thank everyone that came to visit our Enter.net team at the NADRA booth at DeckExpo, we had an incredible experience! Thank you to the fantastic NADRA family for welcoming us and including us in the association’s activities. We look forward to building and maintaining many business relationships going forward. The New NADRA website is coming soon! Contact us at: Sales@Enter.net or Enter.net
The American Society of Home Inspectors (ASHI), joins NADRA in the booth at DeckExpo:
Michael Beaudry, Executive VP from NADRA states, “It was a pleasure having our Association Partners from ASHI, Mike Rostescu, Assistant Executive Director & Director of IT, as well as Bruce Barker, long-time ASHI Educator & Author of the new Black and Decker book on Decks and Rails. Working together with the leadership of the Professional home inspectors of ASHI is helping to make a difference in raising awareness in NADRA’s Deck Safety initiative. Thank you Mike and Bruce for working the booth with us at the show.”
Thank you, Sponsors!
2018 National Awards Dinner & Celebration
On the evening of Wednesday, October 10th, 2018, over 200 NADRA members and industry professionals gathered at The National Aquarium in Baltimore, MD. The event honored those whose ambitions have elevated the industry and redefined the definition of success.
During the presentation, eighty three awards were given to NADRA members with the highest scores based on category in the National+ Deck Competition.
“As we have learned from our other brands in the Oldcastle APG family, the health and vitality of an industry stems from those individuals and organizations wholly dedicated to its’ success. With NADRA- an association comprised of tireless advocates for the decking space- we see a partner that shares the same belief. We look forward to a fruitful relationship- focused on growing the category- and ensuring the path to success for our contractors, dealers and distributors.”
Rich Lancaster – President, AERT
“Thank you NADRA staff for all the hard work put in to making it such a great event. On behalf of myself and my DOCK & DECK crew we say thanks and looking forward to next year.”
Jason Varney, DOCK & DECK, TN
The winning photos can be viewed in the official video below. See HERE for a PDF of all 1st, 2nd and 3rd place winners by category.
You can also view the official PowerPoint presentation below:
“This has been the only contest I have ever been in that I have cheered on and promoted my competitors more than my own entries. I am truly humbled to be counted amongst such talented deck artists. Every deck building company, manufacturer rep, supplier, and of course association directors and staff we have met, have quickly become our close family. We are passionate for what we do and love the opportunities to grow with the industry. NADRA Rocks!”
Jon Witt, WWG Designs & Build, Ontario
NADRA 2018 / 2019 Board of Directors:
President: Matt Breyer, Breyer Construction & Landscape
Treasurer/Secretary: Bruce Verblaauw, C. Verblaauw & Sons, LLC
Immediate Past President, Kirk Hammond
Director: John Keller, Sequoia Supply
Director: Vincent Carrubba, Admiral-SpaceMaker
Director: Gary Converse, Koppers Performance Chemicals
2018 Terry Award: Presented to Jim Mailey
The Terry award is the highest award honored to one member of NADRA. Terry Dempsey was the original founder and owner of DeckExpo. Terry was instrumental in guiding NADRA during the formation process. Beginning in 2008, NADRA HQ chose one member to honor for their superior contributions to the Association and industry at large. This year, Jim Mailey was the recipient of the Terry Award.
2018 Terry Award: Jim Mailey
“In honor of your extraordinary dedication & unwavering commitment to creating and driving deck safety awareness across North America and beyond. Thank you, Jim.”
Michael Beaudry, NADRA Executive Vice President
2018 Recognition Award
The 2018 Recognition award was awarded to Rebekah Schuld & Stephanie Kurtz, AZEK Building Products.
Thank you, Rebekah & Stephanie for your dedication to NADRA and the industry we serve. Your efforts do not go unnoticed.”
Michael Beaudry, NADRA Executive Vide President
View NADRA’s 2018 Annual Meeting Presentation below to learn more about Association happenings, such as financials and Deck For a Soldier® update:
NADRA’s Code Fundraising Initiative: Mark Guthrie & Glenn Mathewson
NADRA Members, consider this your call to code action! As your new Code Committee Chair, I am asking for your help on behalf of the entire organization so that we can become a stronger voice in shaping the deck codes we all must build to.
Over the last few code cycles, we have increased our influence in the code development arena by supporting other professionals to speak on our behalf. For the most part, our members have benefited from these outside efforts, winning on many of the positions NADRA has advocated for. However, to fairly execute on our vision of becoming the most respected and relied upon voice for decking and railing code, we believe that the time has come to add a hired professional to our ranks.
After much consideration, we have selected Glenn Mathewson to be this key part of our team. As many of you are aware, Glenn has been with us from the beginning and worn too many hats to name, the highlight being the development of an ICC-approved deck code training program for our members. We believe that he brings what we need: the wisdom and historical perspective to see it from all sides, a passion for the industry and a work ethic that makes it worth the spend.
Glenn has outlined a plan for our success that includes attending the upcoming code hearings, submitting proposals on our behalf and being part of the technical dialogue between competing interests that always surround code development. What we need to do now is generate the income needed to support this plan. Please follow this link to contribute to our $50,000 goal today.
” Mike, Thank you for another great event, awesome to see you and the rest of the NADRA gang again. I took to heart what Glenn said at the meeting and Deck and Basement wants to do our part to support putting him at the code hearings. Please use this $500 as a modest start to making sure our industry does not get even more over-regulated than it has already become. I know only a drop in the bucket but together with all of my Nadra Brothers out there, doing things for the right reason, we can make a difference. Keep up the good work Beaudry’s, your industry thanks you.”
Pat Noonan, Deck and Basement Co., MN
NADRA’s Education Initiative: Jim Mailey
There are than 50 million decks in the U.S. Over 25 million of those decks are already past their useful like – needing to be replaced.
The industry is still lacking comprehensive deck inspection training. NADRA is focused on helping drive that change through the ONLY Certification Program to provide the knowledge and tools to PROPERLY and COMPLETELY inspect an existing deck!
NADRA partnered with the American Society of Home Inspectors (ASHI) since 2015
Annual training at ASHI’s national conference (Inspection World) & regional chapter training events
Trained nearly 500 ASHI inspectors in 3 years
All during this pilot program!
The goal of NADRA’s education initiative is to educate and certify 500 ASHI inspectors in 2019.
“This industry has been my mode of survival since I was a young man. I would like to see others step up and be more supportive of these events. This year several people I spoke with mentioned how busy they were and about the hundreds of decks they are building. When I asked why they attended this event, and if they would ever consider being a sponsor. The response was constantly Oh! we are only here to get stuff not to give. I would like to share the message. “You reap what you sow” “If you are only in this industry only for personal gain you will, be invisible, never grow and not be truly whole”
Bob Heidenreich: The Deck Store, MN
“As always, the Annual NADRA Awards were a blast. We loved catching up with old friends and share with everyone’s excitement for the growth of the industry. We love celebrating the victories of friends who work hard year-round; as we say, the better any of us do, the better we all do. We are looking forward to another great year, and can’t wait to see where things take us and our friends by the time we catch up again in 2019.
Deck Expo was also an overwhelming success on Haven Underdeck’s first year as an exhibitor. Thanks to word of mouth from our NADRA friends, and the hard work of our amazing staff, we found ourselves hardly able to keep up with the traffic at our booth. From launching our material sales division last year, to exhibiting our product at the show this year, it has been a steady rise. We anticipate that we will only stay busier thanks to the turnout at Deck Expo. We are thrilled to have had such an awesome turnout.”
Joel Mooneyhan, Haven & Southeastern Underdeck Systems, GA
“It was certainly great to network with all of the wonderful people that we have become good friends with because of our involvement with NADRA. Thank you to all of those involved with NADRA and especially the Beaudry family who put in all of the hard work and dedication to put on such an awesome event each and every year at the National Deck Awards Competition.”
Bruce Verblaauw, C. Verblaauw & Sons, LLC, NJ
Thank you all for your endless support!
In conclusion, it was an incredible event! New friends were made & victories were celebrated. Please know that we are so grateful for our NADRA community. Thank you from the bottom of our hearts to everyone who made the trek to Baltimore. We think you’re pretty awesome.
Until next time…
Your home team at NADRA HQ ~ Mike & Margie Beaudry, Heather Marchand and Jenn Zedaker
Your Board of Directors ~ Matt Breyer, Heath Bowman, Bruce Verblaauw, Kirk Hammond, John Keller, Vincent Carrubba, Gary Converse