Fortune Brands Completes Acquisition of Fiberon as Part of Doors & Security Segment

DEERFIELD, Ill.–(BUSINESS WIRE)–Fortune Brands Home & Security, Inc. (NYSE: FBHS), an industry-leading home and security products company, today announced it completed the acquisition of Fiberon, LLC, a leading manufacturer of outdoor performance materials used in decking, railing and fencing products. Fortune Brands announced an agreement to acquire Fiberon on August 23, 2018. Fiberon is now part of Fortune Brands’ Doors & Security segment.

The Company completed the acquisition for a purchase price of approximately $470 million, which was funded with cash on hand and borrowings under its revolving credit and term loan facilities. In 2017, Fiberon had approximately $200 million in annual sales. Fiberon has approximately 475 associates with offices and operations in Meridian, Idaho and New London, North Carolina. Fortune Brands expects to maintain Fiberon’s current operations and locations.

About Fortune Brands

Fortune Brands Home & Security, Inc. (NYSE: FBHS), headquartered in Deerfield, Ill., creates products and services that fulfill the dreams of homeowners and help people feel more secure. The Company’s operating segments are Plumbing, Cabinets and Doors & Security. Its trusted brands include Moen, Perrin & Rowe, Riobel, Rohl, Shaws and Victoria + Albert under the Global Plumbing Group (GPG); more than a dozen core brands under MasterBrand Cabinets; Therma-Tru entry door systems, Fiberon outdoor performance materials, and Master Lock and SentrySafe security products. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.FBHS.com.

Contacts

INVESTOR and MEDIA CONTACT:
Fortune Brands Home & Security, Inc.
Kaveh Bakhtiari
847-484-4573
kaveh.bakhtiari@FBHS.com

Couple injured when deck collapses at Des Moines home

It’s Important to Check Your Deck®

Authorities say a man and woman were injured when their elevated deck collapsed at their home in northeast Des Moines while they were grilling food.

The Des Moines Register reports the incident occurred just after 5 p.m. Monday. Des Moines Police Sgt. Tina Kalar says rotted wood may have allowed the deck to fall away from the house.

The 72-year-old woman was taken to a hospital for treatment of burns from the grill’s contents. Her 69-year-old husband was treated at an urgent care center.

Copyright 2018 The Associated Press. All rights reserved. Read the original article here

NADRA reminds homeowners to Check Your Deck®

“Your roof has a life expectancy. Your windows have a life expectancy. What about your deck?” Says Michael Beaudry, executive vice president of NADRA.  Just like other products exposed to the environment, over time your deck will need to be replaced. Asphalt shingles have a life expectancy of about 20 years*.  Aluminum and vinyl windows are expected to last 15-20 years*. Beaudry continues… “With more than 50 million decks in the U.S., it is estimated that 25 million decks are past their useful life and need to be replaced or repaired.”  It’s important for homeowners to check their deck on a yearly basis.

NADRA is working diligently with ASHI, The American Society of Home Inspectors, as well as, AIBD, The American Institute of Building Design. The associations are working towards educating and certifying thousands of industry professionals to meet the need for inspecting the millions of decks that are past their useful life. Homeowners can search for qualified inspectors at www.NADRA.org.

About NADRA:

The North American Decking and Railing Association is the voice of the decking industry, representing the interests of  deck buildersinspectorsmanufacturers, dealers/distributors, lumberyards, wholesalers, retailers, and service providers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources.

*Source: National Association of HomeBuilders/Bank of America Home Equity, Study of Life Expectancy of Home Components 2/07.

© Copyright 2018 North American Deck and Railing Association. All rights reserved.

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MoistureShield’s CoolDeck Technology Chosen as a Professional Builder Magazine 2018 Top 100 Product

ATLANTA, Aug. 31, 2018 /PRNewswire-PRWeb/ — Professional Builder has selected MoistureShield’s CoolDeck Technology from Oldcastle Composites as one of its 2018 Top 100 Products. Based on reader inquiries, the list is now in its sixth year, helping keep readers up to date on the latest and greatest products from the past year.

Readers of Professional Builder selected MoistureShield’s CoolDeck Technology as one of its 2018 Top 100 Products. CoolDeck can reduce heat absorption by up to 35% over traditional capped composites.

Available in select MoistureShield product lines, CoolDeck has addressed a major issue for capped composite decks, docks, and marinas: heat absorption. The technology can reduce heat absorption by up to 35 percent compared to traditional capped composites.

Pro Builder’s annual Top 100 Products does not require a formal entry and there are no judges to choose the winning products, it is completely based on reader interest over the past 12 months. The products are then grouped into 10 categories for reader convenience.

“With concerns in recent years about heat build-up in composite decking, we are extremely gratified that our CoolDeck technology has been recognized by Pro Builder’s readers,” said Josh Landis, Senior Marketing Manager, Oldcastle APG. “With the integration of our global R&D resources, we will continue to innovate to deliver both aesthetic and performance solutions to our contractors and homeowner customers.”

Check out Professional Builder’s Top 100 Exterior Products at https://www.probuilder.com/2018-top-100-products-exterior-products. For more information on MoistureShield and to find dealers, visit https://www.moistureshield.com

About Composite Decking at Oldcastle APG: 
Oldcastle APG, a CRH company, proudly manufactures composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. ChoiceDek and MoistureShield are brands within the composite decking category. The development of new technologies and patents has enabled Oldcastle to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic for the building and construction markets.

SOURCE MoistureShield

dasso Group officiates its 8th manufacturing facility

Atlanta, August 25, 2018 – dasso officiated its 8th factory today at Zixi County, Jiangxi.  The new factory is a replacement of the existing factory which had to be relocated due to city boundary expansion.  The new factory has a design capacity of 10 million sq.ft per annual (1 million m2/year) of dassoXTR Fused Bamboo, an increase of production capacity by 4 times its original capacity.  The new factory, named after its original name – Jiangxi Zhushang Bamboo Industrial Co., Ltd is built with state of art production equipment and machineries which could produce both Classic and Epic Fused Bamboo (https://dassoxtr.com/Fused-Bamboo-Principles-Technology.aspx).  This new facility occupies an area of 20 acres of land with sufficient space for future expansion.

dasso Group thanked all its customers, suppliers and employees for theirs continued support and dedication in making this relocation a success.  The rebuilding of Jiangxi Zhushang factory was first announced on June 26, 2017.  It only took dasso 13 months and 29 days to reconstruct the facilities and reinstall all the new production equipment, one day shy of 14 months.  The project started from “greenfield” to “first board production” in an astonishingly short period of time.  Four (4) months for earthwork, and ten (10) months for civil work couple with equipment erection within 6 months.

dasso will be launching its Epic dassoXTR Fused Bamboo with production form Jiangxi Zhushang Bamboo Industrial Co., Ltd.For further reference on this project, please follow this link: http://blog.dassousa.com/dasso-continues-expansion-project-185000-sqft-factory/ 

Fortune Brands Signs Agreement to Acquire Fiberon; Marks Entry into Fast Growing Outdoor Living Market within New Doors & Security Segment

DEERFIELD, Ill.–(BUSINESS WIRE)–Fortune Brands Home & Security, Inc. (NYSE: FBHS), an industry-leading home and security products company, today announced it has signed an agreement to acquire Fiberon, LLC, a leading manufacturer of outdoor performance materials used primarily in decking, railing and fencing products. Fiberon will join Fortune Brands’ new Doors & Security segment on closing and has agreed to be acquired for approximately $470 million.

“The acquisition of Fiberon provides exciting category expansion and product extension opportunities for our Doors & Security segment into the outdoor living space— one of the fastest growing areas of the home,” said Chris Klein, chief executive officer, Fortune Brands. “Fiberon brings leadership in performance materials sustainably made in the U.S.A. from recycled materials. Similar to Therma-Tru’s leadership in advanced material doors, Fiberon has built its business in the most attractive segment of the decking category– non-wood, capped composites.”

The $2.5 billion decking market is a critical part of outdoor living spaces with growing conversion to non-wood materials. Capped composite non-wood products where Fiberon has focused its business are growing at nearly 10% annually and now represent approximately one quarter of the decking market. This exceptional growth is driven by demand for innovations in finishes, textures, colors and styles coupled with low maintenance and lasting durability versus traditional wood.

“Our Doors & Security platform has the scale and capabilities to further Fiberon’s penetration of the market across our existing customers and distribution channels in this growing market segment,” said Klein. “Our execution and momentum within our Therma-Tru door brand coupled with Fiberon’s successful business model and product line create an exciting opportunity to accelerate growth and value creation. The acquisition is expected to be accretive to earnings by approximately 5-6 cents in 2019 and approximately 9-10 cents in 2020.”

“Fortune Brands’ strong distribution, commitment to brands, innovation and design, and superior execution are a powerful combination to drive sales and profit growth,” said Doug Mancosh, chief executive officer and president, Fiberon. “We are excited to join Fortune Brands and create new opportunities for Fiberon to thrive.”

In 2017, Fiberon had approximately $200 million in annual sales. Fiberon has approximately 475 associates with offices and operations in Meridian, Idaho and New London, North Carolina. The Company plans for Fiberon to operate as a part of the Doors & Security segment.

The closing of the transaction is subject to regulatory approval and is expected to occur within the next 30 days.

About Fortune Brands

Fortune Brands Home & Security, Inc. (NYSE: FBHS), headquartered in Deerfield, Ill., creates products and services that fulfill the dreams of homeowners and help people feel more secure. The Company’s operating segments are Plumbing, Cabinets and Doors & Security. Its trusted brands include Moen, Perrin & Rowe, Riobel, Rohl, Shaws and Victoria + Albert under the Global Plumbing Group (GPG); more than a dozen core brands under MasterBrand Cabinets; Therma-Tru entry door systems; and Master Lock and SentrySafe security products under The Master Lock Company. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.FBHS.com.

Cautionary Statement Concerning Forward-Looking Statements

This release contains certain “forward-looking statements” regarding future financial performance and the effects of the Fiberon acquisition. Where, in any forward-looking statement, we express an expectation or belief as to future results or events, such expectation or belief is based on the current plans and expectations of our management. Although we believe that these statements are based on reasonable assumptions, they are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those indicated in such statements including the factors discussed in Item 1A of the Fortune Brands Home & Security, Inc. Annual Report on Form 10-K for the year ended December 31, 2017, filed with the Securities and Exchange Commission. In addition, this release contains forward-looking statements that involve risks and uncertainties associated with the acquisition. These include: the satisfaction of closing conditions for the transaction, market conditions and the impact of any failure to complete the transaction. The forward-looking statements included in this release are made as of the date hereof, and except as required by law, we undertake no obligation to update, amend or clarify any forward-looking statements to reflect events, new information or circumstances occurring after the date hereof.

Contacts

Fortune Brands Home & Security, Inc.
INVESTOR and MEDIA CONTACT:
Kaveh Bakhtiari
847-484-4573
kaveh.bakhtiari@FBHS.com

Composite Decking and Railing Industry Research Report

Exclusive Offer From NADRA

During the four months of 2018, Spectrum Consulting conducted research with the objective of providing clients with an extensive research report and overview of the composite decking and railing industry. The  information provided in the report details industry research from a
variety of sources including in-depth interviews with leading distributors, suppliers and dealers.

DOWNLOAD THE ORDER FORM NOW

Marketplace overview:
Size and growth of the market 2017/2016
2018 forecast
Consumer trends
Decking overview
Market Segments in dollars sales
Estimated industry sales by region
Railing overview (product types and trends)
Growth of the composite market in relation to Treated Lumber
Treated Lumber code change overview

Industry Supplier overview
Market share estimates by supplier
Market place profile of the top three suppliers
Overview of second tier suppliers
The marketplace impact of contractor loyalty programs, distributor and dealer rebates
Challenges and opportunities for suppliers not among the top three

Status of the two-step distributor marketplace
Key issue results from major distributor interviews
Distributor views of the decking and railing product category
Dealer brand loyalty
Distributor consolidation

The home center marketplace and its impact on the industry
Home center overview (Home Depot, Lowe’s, Menards)
The impact and implications of Home Center online sales and home site deliveries
The potential for Home Centers to grow sales at the expense of traditional lumberyards

DOWNLOAD THE ORDER FORM NOW

Deckorators® Introduces Fastendry to Pool and Spa Market

Press contact:
Chris Camfferman                                                                     
Director of Category Marketing – Outdoor Living, Home and Décor
616-365-1554
616-304-9400
ccamfferman@ufpi.com

For Immediate Release

Deckorators® Introduces Fastendry to Pool and Spa Market

Innovative new deck water management system features fastening capability

Grand Rapids, Mich., August 1, 2018 Deckorators®, a leading brand of Universal Forest Products, Inc. (Nasdaq: UFPI), has introduced Deckorators® FastendryTM to the pool and spa market. The exclusive system combines water management and deck board fastening capability in one solution. The product enables contractors to create valuable under-deck dry storage while saving up to 50 percent on installation time and 25 percent on installation cost versus competitive water management products.

Fastendry fits in the slotted edges of Deckorators composite decking, forming a tight seal that prevents water from passing through the spaces between boards. This keeps the understructure dry for longer understructure life, while making dry space for storage of pool toys, supplies and more. The polymer insert has a rigid base plate that fastens decking to joists with a nail gun, allowing for efficient deck board fastening during system installation.

Deckorators Fastendry

In pool and spa applications, Fastendry perfectly complements Deckorators VaultTM composite decking, which was named one of the Top 100 Best New Home Products of 2016 by This Old House magazine.

Made with polypropylene and mineral filler in the exclusive EovationsTM process, Vault decking absorbs virtually no moisture because it contains no organic material. Decking with EovationsTM technology significantly outperformed leading competitive wood-plastic composite decking in recent water absorption testing. Eovations technology also gives Vault unmatched stability: Vault has the lowest thermal expansion/contraction of any competitive deck board.

Vault is backed by a 25-year structural, 25-year stain-and-fade and 25-year removal-and-replacement warranty, which states that the boards “may be installed in contact with the ground or submersion in water.” Deckorators is one of the only brands in the industry to stand behind installations in, or in contact with, water or ground.

“The technology combination of Vault and Fastendry is unlike anything available in the pool and spa market today,” said Chris Camfferman, director of category marketing for Deckorators, the leading brand in composite decking, railings, balusters, post caps and other products. “With Vault and Fastendry, contractors can create beautiful, water-resistant decks with extra storage around pools, spas and hot tubs. And they can do so while realizing significant labor and cost savings.”

Fastendry is available in black 12-, 16- and 20-foot lengths. It is covered by a 25-year limited warranty on manufacturing defects.

For more information, visit www.deckorators.com/fastendry or call 800-332-5724. Fastendry installation videos can be found on the Deckorators YouTube page

About Deckorators

Deckorators, the first name in deck railing and accessories and the originator of the round aluminum baluster, is a brand of Universal Consumer Products, Inc., a subsidiary of Universal Forest Products, Inc. Deckorators started the low-maintenance aluminum balusters category with the Classic Series and has since led the industry with many new and innovative deck railing accessory products. Its approach to developing exciting and distinct deck products allows both DIYers and builders the opportunity to express personal creativity on their deck, as they do in their homes.

To learn more about Deckorators railing and railing accessories, visit www.deckorators.com or call 800-332-5724.

Follow Deckorators on Instagram: @Deckorators
Facebook: www.facebook.com/Deckorators
YouTube: www.youtube.com/DeckoratorsProducts
Pinterest: www.pinterest.com/deckorators

UNIVERSAL FOREST PRODUCTS, INC. (NASDAQ: UFPI)

Universal Forest Products, Inc. is a holding company with subsidiaries and operations around the world that supply three markets: retail, construction and industrial. Founded in 1955, the Company is headquartered in Grand Rapids, Mich. For more information about Universal Forest Products, Inc., or its affiliated operations, go to www.ufpi.com.

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What you should know about the 2018 National+ Deck Competition.

BUILDERS. MANUFACTURERS. SALES REPRESENTATIVES. LUMBERYARDS & DEALERS. THIS IS FOR YOU. 

The National+ Deck Competition has evolved over the years. As the association board of directors thought about the 9th annual Deck Competition, they reviewed the competition categories & with consideration to all membership categories, developed a few NEW project categories for members. Here is what you should know: 

DEADLINE TO ENTER: SEPTEMBER 10T, 2018 11:59PM EDT

EARLY BIRD RATE: ENDS AUGUST 27, 2018 11:59PM EDT

MANUFACTURERS: Must be a current member of NADRA

Manufacturer Category: Manufacturer members of wood and alternative decking materials, railing, fasteners, lighting, accessories, etc. The manufacturer member must enter the competition, not the builder. The builder must be a current member of NADRA. Projects may include residential or commercial projects. No price limit.

Associated fees: $150 before 8/28/18   /  $200 after 8/27/18

*Become a Sponsor of the 2018 National+ Deck Competition before September 1st. Learn more here

DEALERS / LUMBERYARDS: Must be a current member of NADRA

The Greatest Showroom: The Greatest Showroom is intended for lumberyards and dealers. This is an opportunity to showcase your over and under 3,000 sqft showroom displaying outdoor living products. Must include materials in the outdoor living industry, including decking or docks.

Associated fees: $100 before 8/28/18 / $150 after 8/27/18

BUILDERS / ARCHITECTS:  Must be a current member of NADRA

  • Wood Deck Under $25k: includes: Pressure Treated, Cedar, Redwood, Southern Pine, Ipe, Hardwoods, etc.
  • Alternative Deck Under $25k: includes: includes: cap-stock, composite, PVC, plastic, aluminum, vinyl, etc
  • Limitless Creation Under $25k: Any outdoor living project. Open to all materials. *If you have a spectacular project that has outstanding qualities that includes multiple categories, consider entering it into this category.
  • Wood Deck $25k – $50k
  • Alternative Deck $25k – $50k
  • Limitless Creation $25k – $50k
  • Wood Deck $50k – $100k
  • Alternative Deck $50k – $100k
  • Limitless Creation $50k – $100k
  • Wood Deck Over $100k
  • Alternative Deck Over $100k
  • Limitless Creation Over $100k
  • Open Porch: An open room attached to the outside of a house / building.
  • Closed Porch: An enclosed room attached to the outside of a house / building.
  • Dock: A structure extending alongshore or out from the shore into a body of water. Unique Feature: includes: fire pit, fireplace, pergola, pavilion, freestanding structure, underdecking, outdoor kitchen / bar, water feature, outdoor shower, etc.
  • Illumination: Projects that show the use of outdoor illumination of private gardens and public landscapes; for the enhancement and purposes of safety, nighttime aesthetics, accessibility, security, recreation and more.
  • Commercial Outdoor Living Project, to include a deck: Must be a commercial address such as a restaurant, boardwalk, Doctor’s Office, etc. * For builders only, not a category for Manufacturers.
  • Refurbished / Refinished Deck: Most of the existing framing, and the basic layout must be retained Staining of existing boards or new decking Before photo must be included as one of the photos uploaded

Associated fees: $75 before 8/28/18 / $125 after 8/27/18

NEW FOR 2018 – PROJECT PARTNERS: 

  • The idea behind this new category is to build camaraderie & support between all levels in the industry. If the “partners” agree to enter the project with you, they will pay their entry fee separately, and if it’s a winning project, during the awards ceremony – the entire team can walk up and each receive an award and recognition alongside you. 
  • A partner is defined as any NADRA member that was instrumental in a project entered into the 2018 National Deck Competition. 
  • A partner may be: 
    • A Manufacturer of: lighting, screws, framing, railing, footings, decking, underdecking, etc. 
    • Sales Representative
    • Dealer, Lumberyard
    • Architect / Builder / Designer
  • Upon entering the competition, a partner will select the “Partner Registration” category. 
  • The Builder must enter the National Deck Competition and provide partners with their “Project Name”. 
  • Upon entering the competition, a partner will include the “Project Name” that they are associated with. The entrant will be responsible for providing partners with their project name. This is a critical component of your entry. This is how NADRA HQ will identify your team. 
  • If the project wins a national award, the partners who entered alongside the entrant may walk up to receive their award and recognition during the awards dinner. 
  • All official partners will be recognized in NADRA news, blog, website, social media and various industry print and digital publications.

Become a Sponsor of the 2018 National+ Deck Competition before September 1st. Learn more here

To learn more about the competition, please download the Official Handbook 

CertainTeed Corporation Acquires Hunter Douglas North American Ceilings Business

MALVERN, Pa., Aug. 1, 2018 /PRNewswire/ — CertainTeed Corporation today announced that it has acquired the Hunter Douglas North American ceilings business. This acquisition marks a significant benchmark of growth for CertainTeed Ceilings – a leader in the North American ceilings market and part of a commercial business offering that includes CertainTeed’s roofing, siding, fence, decking, railing, trim, insulation, drywall and ceiling products.

Specializing in acoustical ceiling and wall solutions, CertainTeed Ceilings has long served the North American construction industry. Its product portfolio includes all purpose and high-performance acoustic ceiling panels, specialty gypsum and wood ceilings, suspension systems and custom engineered acoustic solutions.

Hunter Douglas, a company with a rich heritage in product innovation, is also a notable leader in the ceilings and walls industry. By adding its range of aluminum, felt and fiberglass ceiling systems to CertainTeed Ceilings’ established product portfolio, CertainTeed Ceilings can now offer design solutions for the full spectrum of commercial projects.

“CertainTeed Ceilings makes it easier to specify, purchase and install the right ceiling systems for any commercial space and this acquisition only improves that benefit,” said Mark Rayfield, President and CEO of CertainTeed Corporation. “As part of our robust commercial business offerings, the acquisition allows us to deliver single source convenience and a range of solutions to make our customers’ jobs even easier. That will always be our top priority.”

The addition of Hunter Douglas ceiling and wall products will increase CertainTeed’s presence in the high-growth architectural specialty market. Its expanded product portfolio will now also include Hunter Douglas’:

Comprehensive line of metal ceilings, walls and exterior soffitsTechstyle™ large format acoustical panels with custom design capabilitiesHeartFelt™, a newly introduced line of felt ceiling and wall systems

“As the market has continued to demand more specialty solutions, we have been actively developing a product portfolio that delivers the creative solutions architects and designers are seeking,” said Carmen Bodden, Vice President and General Manager of CertainTeed Ceilings. “Hunter Douglas has innovative and diverse ceilings and wall product lines that fulfill this strategy perfectly by meeting the creative and functional needs of architects and design professionals.”

“CertainTeed places a high value on maintaining the current Hunter Douglas ceilings team and its innovative, entrepreneurial culture,” said Rayfield. “Over the past 60 years, Hunter Douglas has earned the trust of its customers and is both well respected and highly successful in the ceiling industry.”

As part of this transition, Ron Rice will continue in his role as General Manager of Hunter Douglas Ceilings and will become a part of the CertainTeed Ceilings management team.

About Hunter Douglas Hunter Douglas is the world leader in window coverings, and is also a major manufacturer of architectural products. Its North American ceilings business manufactures architectural ceilings, walls and soffit systems with operations in Norcross, Georgia and Denver, Colorado, and has 100 employees.

About CertainTeed Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” quickly inspired the name CertainTeed. Today, CertainTeed® is a leading North American brand of exterior and interior building products including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.7 billion in 2017. www.certainteed.com

View original content with multimedia: http://www.prnewswire.com/news-releases/certainteed-corporation-acquires-hunter-douglas-north-american-ceilings-business-300689965.html

SOURCE CertainTeed

NADRA CPAC Committee Chair presents at ISBBB 2018 Subtitle: The 15th International Symposium on Bioplastics

Biocomposites and Biorefining (ISBBB 2018) – Circular Economy for Bioproducts

I had the distinct honor to accept an invitation from the Wood Fiber Plastic Composite Committee (WPCC) to present to a global audience about NADRA CPAC and BrightClaim warranty claims solutions at the ISBBB 2018. http://isbbb.org/ This large group is made up of 100s of what I like to call “composite scientist/chiefs” who craft the cookbooks on how to make composite products for all types of applications – anything from compostable coffee pods, to lighter automotive parts, or even organic lights. Many have been working with composites since the 80s and early 90’s. These chefs carefully blend/bond/infuse recycled materials and biobased plastics. The result is less waste and competitive performing products. Let’s just call it Green Magic!

Attending my session on U.S. Composite Decking Products and role Warranties and NADRA CPAC were Scientists, manufactures, and academics, from multiples countries, including MFR producers in China.  The presentation reviewed the history of composite decking and the many challenges the U.S. composite decking market experienced with product performance. We then reviewed the resulting impact of slower growth and adoption when compared to other global markets. Multiple sources reporting that between only 15% to 20% of the decking currently sold in the U.S. is a type of composite. However, in other markets penetration rates are much higher, with one Canadian installer claiming that 90% of the decks they sell and install are composites. This same Canadian deck builder said the U.S. composite decking market lost about 10 years of growth due to warranty claims management issues. In fact, the China export market to Europe and North America saw a record breaking number in the year 2017, as mentioned by a lead from China. China composite decking production sales now exceeds North America’s.  Reviewing the prior current market place, the threat of regulation and how consumer’s demand a label to compare multiple products using a common and simple to understand way to compare product performance led the industry at large to appoint NADRA to create a Consumer Product Awareness Charter (CPAC). I presented the label’s testing methods and scale and I asked the general audience if they thought the CPAC label made sense to them as a way to helping grow sales and build more confidence in composite building products. The response was a resounding yes. Someone spoke-up saying  “CPAC’s

easy-to-understand label on key performances is a way to help composites sales in the U.S. and abroad.

Then I recapped about the importance of professional warranty claims management and some best practices and resulting benefits/rewards. Such as never leaving a customer with a claim wondering what comes next; the customer’s expectation can be exceeded and the problem de-escalated to appoint that brand credibility is actually strengthened. How carefully documenting of what product users, installers and sellers are saying and suggesting creates opportunities for innovation. The “Green Magic Chiefs” in the room totally got what I meant!

After the session, I was invited to attend an upcoming WPCC event in September, in China, to talk to multiple composite building product manufacturers about U.S. warranty claims

management and NADRA CPAC. I responded to questions about next steps of joining NADRA, CPAC and how NTA Inc. is currently testing multiple deck board products for the NADRA CPAC label that will be appearing in stores once testing is complete.

 

Andrew Clements

Chair, NADRA CPAC Committee