CAMO® Supports NADRA’s Deck Safety Month® in May and Helps Contractors Build a Better, Safer Deck

National Nail’s CAMO® deck fastening brand partners with the North American Deck & Railing Association’s (NADRA) Deck Safety Month® in May to look out for worker safety as well as encourage creating decks that are safer for homeowners.

During these unprecedented times, safety is top of mind for both homeowners and contractors. National Nail’s CAMO® deck fastening brand partners with the North American Deck & Railing Association’s (NADRA) Deck Safety Month® in May to look out for worker safety as well as encourage creating decks that are safer for homeowners.

According to Michael Beaudry, NADRA’s executive vice president, “There are more than 60 million decks in the U.S., and it’s estimated that 30 million decks are past their useful life and need to be replaced or repaired.” NADRA’s free “10-Point Consumer Safety Checklist” can be found at http://www.NADRA.org.

The stay-at-home orders in many states are also creating a pent-up desire for outdoor spaces. “Homeowners cannot wait to get outdoors to enjoy their existing or new decks,” said W. Scott Baker, CEO, National Nail. “Deck Safety Month is the perfect opportunity for pros and their customers to evaluate deck safety. We also encourage contractors to stay safe with proper PPE and social distancing as they get back to building.”

Built on innovation, the CAMO Experience offers several products that support safety and smaller crews with one- or two-person installation. Plus, when used in combination, they can help contractors build decks up to 5X faster. CAMO Edge Fastening for square edge boards creates strong connections into the joists as the proprietary screws are driven into the edge of the board on both sides for more stability. The unique CAMO EDGE and EDGEX Clip for grooved boards offer easy installation and are the strongest on the market in lateral movement tests. Both products leave a smooth, fastener-free surface that saves feet from popped screw heads that can also get blazing hot in the sun.

These methods are made even faster by the CAMO DRIVE™ Stand-Up tool, a lightning-fast way to drive them in while on your feet. And, the newest member of the CAMO Innovation family, the CAMO LEVER™, can straighten, lock-in, and align any deck board on any joist with one easy turn, enabling smaller crews to handle bigger jobs.

With CAMO products, homeowners get a safer, more stable deck, while contractors benefit from speedier installations that reduce labor, time and ultimately, jobsite fatigue. Learn more at http://www.camofasteners.com.

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About CAMO:    

CAMO exists to provide the best deck fastening installation experience for hardworking folks who take pride in their work and value their wallet. That’s you. Whether you install decks for a living, offer to help build them with a buddy, or maybe build just one in your lifetime, CAMO products are engineered to save you time and ensure your work looks and performs as you expect it should. CAMO®. The Better Way to Build a Deck.

For more information or to locate a dealer, visit camofasteners.com or call 1-800-968-6245. Be sure to “Like” @camofasteners on Facebook and @camodeckfasteners on Instagram. Search CAMO Fasteners on YouTube to find our channel or check us out on Pinterest.

About NADRA:

The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. http://www.NADRA.org

Montgomery County’s Department of Permitting Services to Celebrate May as ‘Building Safety Month’ with Series of Events Including Free Residential Deck Inspections

Montgomery County’s Department of Permitting Services (DPS) will join in the celebration of the 40th Annual “Building Safety Month” with a series of activities including free inspections of residential decks. The theme of this year’s worldwide safety campaign is “Safer Buildings, Safer Communities, Safer World.”

The theme highlights the importance of building codes for providing a strong and resilient-built environment, and regularly updated codes that ensure that communities are protected in the face of disasters.
Although residents are under restrictions for group gatherings, even in private settings, during the COVID-19 health crisis, it is anticipated that future improving conditions will lead to social gatherings—including those on residential decks. Last year, there were two reported collapses in Montgomery County—making the free DPS deck inspection program even more critical.

Residents can call 311 or 240-777-0311 to find out more information about the deck inspection program and to schedule an appointment.  
“As the new director for Permitting Services, I am excited to highlight on how DPS works to keep our communities safe,” said Mitra Pedoeem. “The DPS ‘Check Your Deck’ program has been a staple of the celebration of Building Safety Month. Even though we are working within the protocols necessitated by the health crisis, DPS will be able to offer residents free deck inspections again this May. We hope many residents take advantage of this program to ensure that their families and guests will be safe.”
This year’s Building Safety Month includes four weekly themes and DPS has webinars planned corresponding to each. The schedule:

  • May 1-10: Disaster Preparedness. DPS will host a webinar on how to make sure structures are safe. This will include a “Check Your Deck” webinar.
  • May 11-17: Water Safety. DPS will emphasize programs that help keep the water and environment clean. There will be a Clean Water webinar.
  • May 18-24: Resiliency. Sustainability. Innovation. DPS will focus on innovations and Green Building codes through a webinar.
  • May 25-31: Training the Next Generation. Students from Thomas Edison High School in Wheaton will be featured in a webinar on how to get young residents involved in building a cleaner and safer future.

For actual times of webinars, visit the DPS web page at https://www.montgomerycountymd.gov/dps/

Building Safety Month will allow DPS to highlight its availability to homeowners and businesses, even during the health crisis. The department continues to perform key inspections, reviews, issuance of certificates and processing of licenses and permits. 

During the health crisis, DPS has been adapting and modifying its business processes to provide a broad range of uninterrupted services to help businesses operate if they were not under restrictions.

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Release ID: 20-233
Media Contact: Jessica Fusillo 240-401-6570

National Deck Safety Month®

As seen in the ASHI Reporter

May is Deck Safety Month® and once again, we’d like to spotlight the partnership that ASHI has with the North American Deck and Railing Association (NADRA).

ASHI’s relationship with NADRA over the years has helped raise awareness of just how important home inspectors are when reviewing the decks, railings and stairs that are found on more than 80% of homes. NADRA created the first-ever Professional Deck Inspection Certification for ASHI members and its membership now includes more than 800 ASHI inspector members, 250 of whom are NADRA-certified deck inspectors. This important partnership brings the two associations together. Professional ASHI home inspectors who are NADRA–certified Deck Inspectors, can network with fellow NADRA Industry Professional members, who can provide much-needed expertise in deck installation and repairs.

Membership and certification with NADRA allow ASHI members who have completed their deck certifications to specially market their expertise. To showcase that they provide deck safety inspections, they can tap into NADRA resources, including access to the NADRA logo, Deck Safety Ambassador logo and the Check Your Deck® National Program. As a Certified NADRA Deck Inspector, an ASHI member will also receive a personal online profile that can be used to generate leads under the Find an Inspector section of the website.

Deck inspections can be a great way to drive business as a whole by providing a needed service to communities. Having a NADRA certification validates the inspector’s high level of competence. Michael Beaudry, NADRA Founder and Executive Vice President, commented, “A great way for inspectors to increase business is by marketing deck inspections.” 

Marketing your expertise can build revenue and add to your client base. By performing a deck safety inspection for a client, you’re positioning yourself to be their inspector in the future, as they will remember your skills and will call on you when they plan to move to a new home.

Incidentally, with the social distancing that we are experiencing due to the coronavirus pandemic, inspectors can continue to generate income while providing very important deck inspections. By conducting deck inspections, which are done outdoors, you can keep a safe distance from others while keeping your company’s name and reputation at the forefront. By working in your communities during this time, you can differentiate yourself from the competition.

NADRA is on track to achieve its goal of certifying 1,000 ASHI members in deck safety. With 30 or more ASHI members attending each chapter’s NADRA education and certification session, home inspectors affiliated with ASHI chapters are a fast-growing part of NADRA membership.

Beaudry said, “ASHI leaders are extremely serious about moving the inspection profession forward. They drive home the message that education is a key element to having a successful inspection business. That philosophy trickles down to the members, and it creates a community in which ASHI members take their job seriously and are genuinely passionate about learning.”

As a result, he commented, “ASHI members are fantastic students at the NADRA course. They take great notes and they pay attention. You know the class is going well when people are engaged and asking questions, even toward the end of the session.

To make a simple projection of the benefits to the community at large, if the roughly 60 certified inspectors in St. Louis (where NADRA has provided its deck inspection class for the St. Louis Chapter) each perform three deck safety inspections per week during 45 weeks in a year, that could equate to a total of 8,100 decks being inspected in one year alone. In turn, this number increases the corresponding prevention of potential injuries (or worse) due to the types of accidents and injuries that can happen with the use of old and decaying decks. 

Think of the difference we will make as we work together to spread the word on Deck Safety across North America.

ASHI’s new micro-credential: Deck Specialty Inspector

Think you know how to inspect a deck? Think again! 

Both the ASHI and NADRA deck courses will surprise you. After taking one of these courses, you will understand why inspecting decks is more complicated than most inspectors realize. You will never look at a deck in the same way again. Taking a deck inspection course gives you the knowledge you need to inspect decks and identify defects based on objective standards, not just on your opinion. You will learn how to prioritize defects, and how to report defects to your clients so that they can understand and use the valuable information that you provide.

ASHI’s St. Louis Chapter Embraces Deck Safety

The St. Louis chapter was one of the first chapters to offer NADRA’s deck education and certification program, and the chapter has promoted deck safety during two seminars in 2017 and 2019. The first offering was as a bonus day of training in conjunction with a seminar and members paid to take the NADRA course. 

During the second offering, the class was included in the price of the regular seminar and approximately 120 ASHI inspectors attended. Because the St. Louis chapter includes all training in its annual dues, there was no additional cost for members to get this training. 

Those who wanted to get certified or recertify had the option to take the NADRA Deck Inspector Certification test at a reduced price, as the chapter subsidized a portion of the certification and recertification fees. Currently in the St. Louis chapter, approximately one-third of its 175 members are NADRA Certified Deck Inspectors. 

Mark Goodman, who served as the ASHI St. Louis Chapter President from 2018 to 2019, said, “The education we received was eye-opening. Most of our members stated they would never look at a deck the same way after taking the NADRA class taught by Jim Maley with Simpson Strong-Tie. We brought the NADRA class to the St. Louis chapter seminars twice because after taking the eye-opening class, we wanted to make sure all of the chapter’s members were on the same page when inspecting decks.”

The Value of Deck Inspection Education and Certification

Comments from St. Louis Chapter ASHI Certified Inspectors 

Paying attention to the details is vital when inspecting. The points and checklists presented during the certification class reinforced my knowledge of deck components and design. I routinely discuss the importance of regular deck inspections with my local agents, neighborhood groups and building associations.

Earning the deck certification was time well spent. Working together with other organizations to improve consumer awareness and safety benefits the entire inspection profession.

John Wessling, ASHI Certified Inspector, Instructor for The ASHI School and 2014 President of St. Louis ASHI, ASHI Treasurer
Wessling Home Inspection Services, St. Louis, MO, john@wesslinginspections.com

A lot has changed in the past few years regarding deck construction methods. Decks used to be constructed like you would build any other portion of a house. Now that we understand why decks fail, decks are built differently. There used to be very little in the code explicitly relating to decks—that has changed thanks to NADRA’s efforts. Every new deck should be built according to the current best practices (AWC-DC6), soon to be replaced by NADRA’s best practices.

Statistically, handrail failure is the largest source of deck injuries, followed closely by attachment to the building. The most valuable things I learned by taking a NADRA deck inspection class (the gold standard for deck inspections) or the new ASHI deck inspection specialist course were related to the proper attachment of handrails and deck structure to the house. I also learned many nuances, like post sizes, notching of a post and required hardware.

We already encourage homebuyers to choose ASHI Certified Inspectors to perform their home inspections. After taking NADRA’s class twice, I see there is a tremendous market for stand-alone deck inspections. This can be an area that home inspectors use to expand their services and increase their revenue. Having the NADRA certification gives home inspectors a competitive edge. More importantly, it arms you with the tools and knowledge you will need to perform a superior deck inspection and promote deck safety.

Mark Goodman, ASHI Certified Inspector, ASHI Director and St. Louis ASHI Chapter Past-President
Brewer Inspection Services, Manchester, MO, mark@homeinspectstl.com

As the current president of the ASHI St. Louis Chapter and as a longtime member of the Chapter Education Committee, it was an honor and pleasure to have NADRA at our chapter seminars in 2017 and 2019. Mike Beaudry, representing NADRA, and Jim Maley, the main speaker for the presentation, were true professionals who put on a world-class show for our members. The NADRA class and presentation gave our members a new look at how we inspect and report on decks.

I have 23 years as an ASHI inspector, but I really did not pay that much attention to the color of rust when making a call on the integrity of the deck and the structural connections. Each and every one of our inspectors came out of this class with something they never thought of when inspecting a deck. 

We all know how inspectors are very visual; most inspectors get bored with speakers who just read from a textbook or from the slides of their presentation. So what does NADRA do? It shows actual film of deck failures with people on the decks. Everyone in the class kind of sat up straight with their eyes wide open for that. I was guessing that ASHI inspectors were saying to themselves, “I wonder who was the last inspector to inspect that deck?”

There is no ASHI inspector in this country who wants to answer to any family member that was injured (or worse) on any deck
that he or she inspected. 

“Then there was the issue of a test at the end of the class before  receiving your certification. Did I really see inspectors actually taking notes, in this digital age, to ensure that they passed the test? Yes, all our inspectors were on deck (pun intended) for this presentation. Well done, NADRA, and we look forward to having you visit our chapter again in the future. “

Harry Morrell2020 St. Louis ASHI Chapter President
Allied Building Inspections, harry@allied-inspectors.com

May is Deck Safety Month®

NADRA Encourages you to Check Your Deck® This May

During Deck Safety Month® and throughout the year, homeowners can take advantage of resources and tools from the North American Decking and Railing Association to ensure the security and longevity of their decks.

Quakertown, PA – (April 30th, 2020) – May is Deck Safety Month®, the perfect time for homeowners to ensure their decks are in top condition for the season ahead. As you are spending more time at home with your loved ones, The North American Decking and Railing Association (NADRA) invites consumers to Check Your Deck® using resources such as the 10-Point Consumer Checklist.

With more than 60 million decks in the U.S. (50m residential and 10m commercial), it is estimated that 30 million decks are past their useful life and need to be replaced or repaired. “It’s crucial for homeowners to have their decks inspected to verify the integrity of their deck to ensure user safety as well as help extend the deck’s life-span, improve appearance, and increase livability,” says Michael Beaudry, Executive Vice President of NADRA. “We’re proud to offer an array of tools to help consumers check their decks as well as connect with building professionals with the know-how to identify and remedy potential problems.” says Beaudry.
Consumers can visit NADRA.org to take advantage of resources to Check Your Deck®, including:

10-Point Checklist: Homeowners can download the 10-Point Deck Safety Consumer Checklist , a step-by-step guide to visually inspecting the deck for safety concerns such as corroding fasteners, decaying materials, loose railings, inadequate lighting, and more. Though not a replacement for a professional deck inspection, the checklist is a helpful tool to assist homeowners.

Find an Inspector: NADRA and the American Society of Home Inspectors (ASHI) offer building professionals the NADRA Deck Inspection Certification Course, which certifies the recipient has undergone training specific to conducting proper, thorough deck inspections. Consumers can search for a certified inspector in their area by browsing the NADRA Inspectors Directory.

Find a Builder: NADRA deck builders adhere to a strict code of ethics and are required to submit proof of licensing and insurance as required by their state. Homeowners can search for qualified deck builders at www.NADRA.org.

Visit NADRA.org to access all of NADRA’s Deck Safety Month® resources.

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About NADRA:

The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. www.NADRA.org

© Copyright 2020 North American Deck and Railing Association. All rights reserved.

Media Contact:

Name: Michael Beaudry
Title: Executive Vice President
Phone: 215-679-4884
Email Address:Info@NADRA.org

Regal ideas Inc. Donates Microwaves to Help Support The Atira Women’s Resource Society.

(Delta, BC) – Regal ideas Inc., the world’s leading manufacturer of Aluminum railing systems has sourced and donated 100 microwaves to the Atira Women’s Resource Society in Vancouver, BC. 

Atira Women’s Resource Society is dedicated to supporting women and children affected by violence by offering safe and supportive housing by delivering education and advocacy aimed at ending all forms of gendered violence. 

“I wish everyone could have seen the relief and peace on women’s faces when we delivered new microwaves that will enable them to heat food in their rooms and gives them the choice to stay home and self-isolate, a choice most of us take for granted.” says Janice Abbott, CEO of Atira Women’s Resource Society. “Thank you Regal Ideas for giving us and the women we support 100 bright moments.” 

On hand for the deliveries was 9-year old Feed The Fight ambassador, Mason Sekura. Watch Mason’s video tribute here: https://youtu.be/oft9nJQfJKg 

Regal ideas announce the official launch of Feed The Fight Canada and Feed The Fight USA, an initiative to provide meals, personal protective equipment and other necessities to front-line workers and those impacted by COVID-19. The innovative campaign also supports local restaurants and businesses who are feeling the crunch during this difficult time by sourcing meals and products. 

Donations to the campaign can be made by visiting feedthefightcanada.com or feedthefightUSA.com, which are managed on the GoFundMe® platform. The long-term goal is to sustain this initiative past the pandemic. “It is an honor for us to be able to help communities on both sides of the border. Everyone has the right to be safe and live a healthy life.” says Andrew Pantelides, Vice President of Marketing for Regal ideas Inc. “We can all help, a little goes a long way in bettering the lives of many. Special thank you to Danby Appliances and Conwest for their recent contributions”. 

Regal ideas hopes their efforts will encourage others to follow and help people and businesses in their communities in need. 

Plans are already in motion for campaigns starting next week at Harborview Medical Center in Seattle Washington and Grand River Hospital in Kitchener, Ontario. Inquiries for the Feed The Fight campaigns should be sent to support@feedthefightcanada.com 

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For more information contact: 
Andrew Pantelides
Vice President of Marketing & Business Development
Regal ideas Inc.
Tel: 905-929-7155
Andrew@regalideas.com

The AZEK® Company Shifts Resources to Help Fight COVID-19

Chicago, Ill., Apr. 28, 2020 – Over the past month, we’ve seen businesses, brands, and individuals alike step up and give back to communities affected by COVID-19. These acts of kindness, both big and small, have offered a glimmer of hope in an otherwise frightening and stressful time. 

The AZEK Company, makers of TimberTech decking and other sustainable building products, has shifted resources at its Vycom facility in Scranton, PA to produce antibacterial partition materials to be used in treatment centers providing care during the COVID-19 pandemic. Over the past month, AZEK provided roughly 5,000 hygienic plastic sheets to the State of New York to be used in the partitions at the Jacob K. Javits Convention Center, which has been transformed into a 2,000-bed temporary hospital. 

Using these products, The AZEK Company has also designed temporary buildings, beds and other structures for medical use at the following facilities: 

• SUNY Old Westbury (Old Westbury, NY) 

• SUNY Stony Brook (Stony Brook, NY) 

• DeVos Place Convention Center (Grand Rapids, MI) 

Once the need for field hospitals dissipates, The AZEK Company will also be a resource to these sites by recycling the materials into other sustainable products. In the meantime, The AZEK Company is currently in touch with several state governments and stands ready to design and produce materials for additional emergency hospital conversions. 

About The AZEK® Company 

CPG Newco LLC (d/b/a The AZEK® Company) is an industry-leading manufacturer of beautiful, low-maintenance residential and commercial building products, committed to innovation, sustainability and research and design. 

Press Contact: 
Christine Carter
Backbone Media
christine.carter@backbonemedia.net
(970) 963-4873 ext. 203 

National Nail Launches Versatile CAMO® LEVER™ Tool for Fast, Easy Deck Board Bending

Grand Rapids, MI– At CAMO, we know that you don’t have time to wrestle with deck boards –time is precious during installation and crews are getting smaller. Not to mention the strain on the body and potential board damage. As part of the CAMO experience that delivers ease, efficiency and profitability, CAMO® LEVER™ is the only tool needed to bend, straighten or align deck boards to speed up installation. In fact, contractors can build decks up to 5X times faster when they use LEVER with other CAMO innovations like the versatile DRIVE™ stand-up tool for any decking and CAMO EDGE Clip for grooved boards. In these difficult times, the CAMO team knows that COVID-19 is a challenge for deck builders as they try to protect their families and livelihoods. That is why we’re forging ahead with the latest innovation.

Contractors can build decks up to 5X times faster when they use new LEVER with other CAMO innovations like the versatile DRIVE™ stand-up tool for any decking and CAMO EDGE Clips for grooved boards.

LEVER is all about freedom during installation. Without time-consuming set-up, the unique LEVER tool sets in one turn to lock boards in place for fastening with no strain, no hassle. When combined with CAMO EDGE Clips, LEVER speeds up grooved decking installations by locking multiple rows of boards and clips in place for quick fastening. The compact LEVER is also strong enough to straighten any warped board. Smaller crews are not a problem—LEVER eliminates the need to have someone holding boards, or a tool, in place. Lay your boards down, lock them in place with LEVER and you are free to fasten. And the timing of the LEVER launch aligns with the need for one- or two-person installation that allows social distancing on the jobsite to protect worker safety. 

“We are unwavering in our mission to help contractors build a better deck easier and in a faster timeframe–even with smaller crews,” said W. Scott Baker, CEO.  “CAMO LEVER is the latest addition to the family of innovative CAMO products that gives contractors an unparalleled deck-building experience.  We’re dedicated to helping our contractors stay on the job as well as emerge strong from the pandemic.”

The versatile LEVER tool adjusts to single, double and even steel joists and keeps spacing between boards consistent, which, for the discerning deck builder, adds to the beauty of a fastener-free surface. For the best installation experience, lock in a whole field of boards using 2–3 LEVERS across the length of the deck. 

With an MSRP of $99.95, CAMO LEVER is an affordable, easy-to-use innovation that allows contractors to work smarter, with less labor, and helps them build a better deck.

To learn more about the CAMO LEVER, visit camofasteners.com

About CAMO    

CAMO exists to provide the best deck fastening installation experience for hardworking folks who take pride in their work and value their wallet. That’s you. Whether you install decks for a living, offer to help build them with a buddy, or maybe build just one in your lifetime, CAMO products are engineered to save you time and ensure your work looks and performs as you expect it should. CAMO®. The Better Way to Build a Deck. 

For more information or to locate a dealer, visit camofasteners.com or call 1-800-968-6245. Be sure to “Like” @camofasteners on Facebook and @camodeckfasteners on Instagram. Search CAMO Fasteners on YouTube to find our channel or check us out on Pinterest.

TREX BRAND STRENGTH REINFORCED BY TWO HIGH-PROFILE INDUSTRY REPORTS

Decking Leader Sweeps Builder Brand Use Study and Tops Green Builder Media Brand Index

The composite decking category has never been more competitive, but there’s no question as to which brand industry professionals prefer most. Trex, the leading manufacturer of high-performance, wood-alternative decking and railing, surpassed all others in recent studies conducted by two of the industry’s leading media outlets.

For the third time, Trex swept Builder magazine’s annual Brand Use Study, outranking all other brands across every aspect measured in the composite/PVC category. Additionally, in an unprecedented 10-year streak, Trex has been named the “greenest” decking in the latest Green Builder Media Readers’ Choice Awards. The brand also received the best Brand Index score for the decking category – a new addition to the Green Builder program for 2020.

“All of this wonderful recognition is especially meaningful because it reflects the opinions and preferences of trade professionals and industry insiders who not only use our products but who influence the decisions of others,” said Leslie Adkins, vice president of marketing for Trex. “For more than 25 years, we have built a strong reputation with the trade community by continually delivering on our brand promise of performance, innovation and aesthetics. We have worked hard to maintain that legacy and are extremely proud to be considered the brand of choice in this category that Trex invented.”

Trex Sweeps Builder Magazine Brand Use Study

Each year, the Builder Brand Use Study gauges the attitudes and preferences of U.S. builders, developers and contractors as they relate to products they recognize, use and trust most. More than 1,000 respondents participated in the latest survey. For the 13th consecutive year, Trex was ranked No. 1 by trade professionals for “brand familiarity,” “brand used in the past two years” and “brand used most.” The brand also earned the highest rating for “overall quality” in the latest study, marking the third time Trex has swept the entire composite/PVC category.

Among the factors influencing brand selection were product performance, warranty, product availability, ease of installation, product price, reputation, manufacturer/dealer relationships and product sustainability. According to the results of the 2020 study, Trex was cited by 88% of respondents as the brand with which they are most familiar. More than two-thirds (69%) indicated that they have used Trex decking over the past two years and nearly half (47%) cited Trex as the brand they specify and use most. In fact, Trex received more than twice the votes of its nearest competitor as the decking brand used most by trade professionals. 

The results of the 2020 Builder Brand Use Study are highlighted in the April 2020 issue of Builder magazine and posted to the magazine’s website at builderonline.com.

Trex Tops Green Builder Media Brand Index and Named “Greenest Decking”

For the 10th consecutive year, Trex has been named the “greenest” decking in one of the industry’s most respected surveys – the Green Builder Media Readers’ Choice Awards. Trex is the only composite decking manufacturer to hold this title since the program began in 2009, underscoring the brand’s leadership and strong preference among eco-conscious architects, builders and contractors.

Additionally, Trex received the best score in the decking category in the new Green Builder Media Brand Index. Designed to evaluate brand position in the marketplace, the Brand Index integrates purchase preferences, brand sentiment and reader data merging macro market trends from COGNITION Smart Data with micro user-specific results from the long-running Readers’ Choice survey. Based on these combined factors, the award recognizes the most sustainable, innovative, highest performance brands across a wide spectrum of building product categories. 

“The readers of Green Builder are progressive early adopters and influencers in their communities,” noted Adkins. “This recognition reinforces that our products and our company’s core values continue to resonate with those who understand the importance of environmentally conscious building.”

Built on green values, Trex offers eco-friendly decking and outdoor living products that endure – without leaving a lasting impact on the environment. The entire high-performance Trex decking portfolio – including Trex Transcend®, Trex Select® and Trex Enhance® – is manufactured from 95% recycled materials, making Trex a smart choice for environmentally conscious builders and homeowners. For more than 25 years, Trex decking has been made from a combination of reclaimed wood and polyethylene plastic film (recycled from industrial packaging as well as common household items such as grocery bags, newspaper sleeves and bubble wrap). In fact, Trex is one of the largest recyclers of plastic film in North America, repurposing more than 1.5 billion plastic bags each year in the making of its products.  

Last year, this commitment to sustainability earned Trex recognition as an Eco Leader – the highest honor awarded by Green Builder Media, North America’s leading media group focused on green building and responsible growth. 

The Green Builder Media Brand Index top brands and 2020 Readers’ Choice selections are showcased in the March/April issue of Green Builder magazine and online at GreenBuilderMedia.com

For more information about Trex’s high-performance, eco-friendly products, visit trex.com.  

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About Trex Company

Trex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 25 years of product experience. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as an environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company), Instagram (@trexcompany) Pinterest (trexcompany), or Houzz (trex-company-inc), “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).

Contact: 
Tyler Lyon or Sara TatayL.C. Williams & Associates 
800/837-7123 or 312/565-3900
tlyon@lcwa.com or statay@lcwa.com 

The Overuse of the words: “uncertain times”

By: Heather A. Marchand

I use gmail. If I click on my “promotions” tab, I can guarantee that 8 out of 10 promotional emails use the word “uncertain”. In fact, just for fun, I searched my email for “uncertain”. How many times do you think I found the word? 

TWO HUNDRED emails used the word “uncertain” since March 2020. TWO HUNDRED!

I get it… uncertain = I am freaking out and need to find a way to leverage this disaster to sell you something you didn’t know you needed.

I admittedly made this mistake two weeks ago. I used it in a NADRA email. In my defense, we gave away something quite substantial for free. So I think I earned a free pass here. But in all seriousness, I’m not using the phrase again & you should try to avoid it too. Consumers are over it. 

Here are a few words / phrases you could use instead: 

  • Unknown
  • Weird
  • Undetermined
  • Unsure
  • Crummy
  • My personal favorite: Dubious!
  • During these unprecedented times
  • This sucks

It’s simple. When you are making sales calls and answering inquiries regarding leads… just be real.

As an association we are struggling due to most payables being put on hold. We know you are going through it too. 

Don’t be cheesy. Don’t be sales-pitchy. In a world without human touch, or handshakes, no hugs, no embrace… The best thing you can do right now is to just be real. 

We know we need to find the positives here & as an industry we have quite a bit to leverage during this crisis. The industry knows there is an opportunity here to promote “staycations”. Please do yourself a favor, give it some time and don’t be too aggressive. Families are hurting right now, and the last thing you want to do is have them unsubscribe from your emails or unfollow your business on social media.

Business must go on & there are ways to self-promote in a classy way. Make some calls. Check in on your past clients & prospects that didn’t close. Just be sure to be human. Be sensitive to the fact that folks are unemployed, kids are home from school, parents are losing their minds & some may have loved ones who are ill. Take your time to construct well thought-out, sensitive content for your emails, phone calls and social media campaigns. Sharing content that demonstrates how your company is giving back and supporting your local community is a great way to self-promote. 

We will continue this discussion in the next brief by providing a couple instagram graphics and social media text for your use. 

Have a good week, and please remember, just keep it real. 

Wishing you plenty of sunshine, 
Heather

NADRA Rocks!

Heather A. Marchand
Director of National Programs & Marketing
Direct: 215.317.2018
www.NADRA.org 

Regal ideas Inc. donates medical supplies to St. Paul’s Hospital frontline staff.

Aluminum Railing Leader is on a mission to help the Nurses and Doctors in the community.

(Delta, BC) – Regal ideas Inc., the world’s leading manufacturer of Aluminum railing systems has sourced and is donating masks to frontline healthcare workers at Vancouver’s St Paul’s Hospital.

This is one shipment of many that has been hand delivered to the hospital. Regal ideas reach will expand to other hospitals and provinces in response
to the growing need for masks and other personal protective equipment for frontline healthcare professionals combating COVID-19.

“We are awed and inspired by the selfless acts of courage and heroism by God’s earthly Angels as they put their lives on the line every day for all of Humanity… it compels us to act!”, states Ernie Couillard, Executive Vice President for Regal ideas Inc.

The first 200 KN95 masks were hand delivered by 9-year old Regal ideas ambassador, Mason Sekura, to St. Paul’s Hospital in Vancouver.

Watch Mason’s video tribute to the frontline medical teams here:

Regal ideas hope is that others take a moment and support in any way they can to help protect as many local medical teams as possible during this rapidly evolving pandemic. Regal ideas started its sourcing for personal protective equipment weeks ago and is on a mission to connect with
companies and other business owners to take part in this mission. “We all have our connections, so if we all do our part, we can build a better tomorrow, today” comments Mr Couillard.

For more information contact:
Andrew Pantelides
Vice President of Marketing & Business Development
Regal ideas Inc.
Tel: 905-929-7155
Andrew@regalideas.com