FEENEY, INC. TAKES FIRST PLACE IN NADRA DECK COMPETITION

FEENEY, INC. TAKES FIRST PLACE IN NADRA DECK COMPETITION FOR SECOND YEAR IN A ROW

Cable railing provider takes home top honors in manufacturer category

OAKLAND, Calif. – Nov. 21, 2017 – For the second consecutive year, Feeney, Inc. has been awarded first place in the Manufacturer Project category of the 2017 National Deck Competition. Feeney won for its deck railing on a Connecticut home designed to emulate the look of a boat. The awards, which are hosted each year by the North American Deck and Railing Association (NADRA), were presented last month at the 2017 Remodeling Show/Deck Expo held in Nashville.

“NADRA is proud to have Feeney as part of its membership roster. The winning project sets the bar high in creativity through the unique and distinctive architectural design, which incorporates multi-level decks throughout the home,” said Mike Beaudry, executive vice president of NADRA.

The “Boat House”, which overlooks the Niantic River in Waterford, Connecticut, utilized Feeney’s DesignRail® aluminum railing with stainless steel CableRail infill for the deck railings, highlighted with Feeney LED Rail Lighting under the top rail. An ipe wood top rail was used to create a more authentic boat look while also matching the decking for a seamless appearance. Feeney worked very closely with the general contractor, Jonathan Laschever of Laschever Building Company LLC, and others to create a railing solution that accentuated the unconventional shape of the home, including the curved bow at the top – one of the standouts of the design.

“The Boat House project was truly a work of art created by the home’s owner and Jonathan Laschever, and Feeney was honored to be involved,” said Andrew Penny, vice president of marketing and advertising, Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems. “We regularly receive photos of decks featuring our DesignRail® and CableRail railing products, and it is exciting to see the beautiful and creative spaces in which the railings are used. We are proud to be recognized by NADRA with such an important award.”

Prizes are awarded in a number of different categories, such as Wood Decks under $25,000, Porches, Illumination and Manufacturer Projects, to name a few.

Projects were judged on the following criteria:

Use of Space / Functionality

Creativity / Innovation

Evidence of Craftsmanship / Degree of Difficulty

Overall Visual Appeal

The panel of judges included: Katy Tomasula, “Content Builder”; Andrew Clements of BrightClaim WarrantyLink Solutions; Patrick Adams, publisher of Deck Specialist, Merchant, Building Products Digest and building-products.com; Andrew Wormer, editor of Professional Deck Builder; Victor G. Faggella of Centurion Home Inspections, Inc.; and Corban Quigg of NTA, Inc.

All entries were judged anonymously, and no identifying information could be included in the project photos. The contest was open to current NADRA members, and submitted deck projects had to be completed during 2017.
For more information about Feeney, visit the company’s website at www.feeneyinc.com.

 

About Feeney

Feeney, Inc. is a leading manufacturer of high quality architectural products that enhance the spaces where people live, work and play. Feeney residential and commercial construction products for exterior or interior applications include CableRail stainless steel cable assemblies, Quick-Connect® auto-locking cable fittings, DesignRail® aluminum railing systems with optional LED lighting, Sta-Lok® stainless steel rods, and the Trellis Collection of garden trellises. Since 1948, Oakland, California-based Feeney has been committed to providing construction professionals and DIY homeowners with innovative, easy-touse products and unsurpassed service. For more information or the location of a dealer near you, please visit www.feeneyinc.com.

About NADRA

The North American Deck and Railing Association (NADRA) is a not-for-profit trade association made up of deck builders, manufacturers, dealers/distributors, wholesalers, retailers, and service providers to the deck and railing industry. NADRA emphasizes safe building practices and deck safety. For information, visit www.NADRA.org.

About Jonathan Laschever

Jonathan Laschever is owner of Laschever Building Company LLC, a custom home builder based in West Simsbury, Connecticut that specializes in designing and building homes on difficult sites. Laschever has more than 39 years of experience in the homebuilding industry, as a carpenter, project manager, new home builder, home improvement contractor and remodeler and restorer of historic homes.

###

Plycem Recalls Allura Decking Due to Fall and Injury Hazards

Name of product: Allura decking

Hazard: The recalled decking can deteriorate and crack, causing the deck surfacing to break. Consumers can fall through broken decking and suffer serious injuries.

Remedy: Repair

Recall date: November 21, 2017

Recall number: 18-044

Consumer Contact:

Plycem toll-free at 844-452-6787 from 8 a.m. to 5 p.m. CT Monday through Friday or online at www.allurausa.com and click on Decking Recalls to complete an online registration form and for more information.

Allura decking in natural wood

Description: The recall involves Allura™ fiber cement decking and fascia. The recalled decking was sold in 12-foot lengths and is 6 inches wide and one inch thick, and came in two styles: a hidden fastener application and a direct screw application. The recalled Allura™ fiber cement fascia, which was for vertical applications only, was sold in 12-foot lengths, is 8- and 12-inches wide and 7/16 inches thick. The decking and fascia were sold in a natural wood color with a wood grain texture. There are no labels or other identifying marks on the decking materials.Remedy: Consumers should immediately stop using decks with the recalled decking materials and contact Plycem to schedule a free repair. Plycem is contacting all known purchasers directly.

Incidents/Injuries:  Plycem has received three reports of the recalled decking cracking, resulting in one report of a leg injury to an adult male whose leg went through the cracked decking.

Sold At: Kelseyville Lumber and Trademark Exteriors as stock items and at Home Depot as a special order item from February 2014 through June 2017 for between $25 to $30 per board for the decking and about $25 to $40 per board for the fascia.

Manufacturer(s):  Plycem Construsistemas, of Costa Rica, S.A.

Importer(s):Plycem USA LLC, of Houston, Texas

Manufactured In: Costa Rica

Units: About 37,500 boards

Report an Incident Involving this Product

NADRA Member Spotlight

Company Name: Holloway Company
Member Name:   Ted Tidmore
Company Name: Holloway Company
Position:  Owner
Member Category:  Builder
Location:  Sterling, VA
What inspired you to join NADRA? We have a passion for designing and creating unique decks and integrating them into an overall outdoor oasis. We are well-known in our area for custom projects.
When did you first get involved with this industry?  1994
What was the first thing you ever built?  Patio with a small retaining wall and some landscaping. I always had a vision of doing what I’m doing now with outdoor projects.
We want to get to know you, please tell us a little about your business:   I started this company in 1994. I began mowing lawns, then added patios, and then small, basic carpentry items. I am now building large, custom and unique projects. Our specialty is custom, one-of-a-kind projects including hardscaping, carpentry, pools, and more.  We build approx. 50 decks per year.
 
How do you define success?  When the client sees their project come to life and it’s even more than they could have imagined. I am fortunate to have long-standing and loyal staff who are a large part of our success.
What advice would you like to share with fellow members that you have learned in your career?  Be selective in accepting new clients. Taking on new and exciting projects and integrating the industry’s latest innovations is what will continue to put you ahead.
If you could ask your fellow industry professionals one question, what might it be? What is the biggest obstacle you face in continued growth?
What would you do for a career if you weren’t doing this?   Ski instructor in Colorado
A little more about Ted:  I have 4 children, three dogs and a wonderful wife. We enjoy spending time together attending football games, camping, and skiing.

Connect with Holloway Company:

 Website:  HollowayCompany.com

Facebook:  Facebook.com/HollowayCompany/

*A Member Spotlight winner will be chosen each month. For a chance to win, please fill out the questionnaire found  here .

AZEK® Building Products Earns National Recognition from NADRA

Press Contact: Lauren Kaminski
No Limit Agency: 
312-526-3996
lauren@nolimitagency.com

Leading Contractors Awarded for Unique Deck Builds using AZEK® and TimberTech® Materials

SKOKIE, IL — The recent North American Deck and Railing Association (NADRA) 2017 Annual Meeting in Nashville, Tennessee brought together industry experts in celebration of the most inspiring deck builds from the past year. Four of the award-winning decks were made using AZEK® and TimberTech® decking from AZEK Building Products.

With a beautifully-designed, two tone TimberTech deck, Fresh Decks from Sasketchewan won first place for Alternative Deck $25,000-$50,000. Completed from TimberTech’s Terrain Collection® in Rustic Elm, the unique deck features an inlayed mural with two evergreen trees, rolling hills, waves and a sun, framed by a box, pergola.

Lakesville, Minnesota-based Infinite Decks won two awards for Alternative Deck up to $25,000. Each project featured curved decking from AZEK, using colors from all three collections.  One showcased Island Oak from AZEK’s Harvest Collection®. It included Hazelwood accents, from AZEK’s Arbor Collection®, for the picture frame and inlay. The other project featured AZEK in Dark Hickory from the Vintage Collection®.

“For these award-winning decks, we used various AZEK products to bring indoor living to the outdoors,” said Mark King, founder of Infinite Decks. “We’ve been working with the AZEK product for as long as we can remember. We do a lot of curved decks and we’re able to heat it up and manipulate it. With varying temperatures here, from 100 degrees in the summer to -20 in the winter, I want to use a product that I know can withstand the elements – and I know AZEK will hold up.”

AZEK also received a Manufacturer Award for a TimberTech Pecan deck with Mocha accent from the Legacy Collection®.  The project was built by Archadeck of Nova Scotia and included a multi-level composite deck with Evolutions Rail® Contemporary in Traditional Walnut and Riser Lights.

“We’re thrilled that several of the winning decks at this year’s NADRA Awards featured AZEK Building Products,” said Patrick Barnds, General Manager of Decking and Railing at AZEK Building Products. “TimberTech and AZEK are engineered to combine high performance with low-maintenance so families can enjoy the beauty of their decks without worrying about upkeep. The winning decks this year are next-level in terms of design and we really appreciate the partnerships we have with contractors like Infinite Decks, Fresh Decks and Archadeck.”

ABOUT AZEK BUILDING PRODUCTS®

AZEK Building Products is a leader in the development of premium, low maintenance exterior building products. Available to a worldwide audience, its product lines span AZEK Trim, Deck, Rail, Moulding, Porch and Pavers as well as capped wood composite Decking and Railing under the TimberTech brand. Both brands, synonymous with quality, style and innovation, are made in America and lead their market areas by continually reinventing product lines and redefining product categories. For more information about AZEK, visit www.azek.com. For more information on TimberTech, visit www.timbertech.com or call 1-877-ASK AZEK.

Thank you Platinum Sponsors: The Deck Store

Our Mission: The Deck Store is committed to providing our online and retail customers with top quality products at competitive prices. Armed with decades of experience in the deck industry and an expansive, updated product catalog, we have the expertise to help you find what you need for your deck or outdoor living space.

Our Physical Store: The Deck Store is based in Apple Valley, MN, where we operate a retail store, large warehouse and offices. We have a solid foundation in our local community, and have been featured in local papers, magazines and on TV. We pride ourselves on providing high quality deck building products and supplies – along with knowledgeable advice and instruction – to homeowners and contractors alike. If you are in the area, be sure to drop by our showroom, which is one of the largest in the Midwest, to see our products, and chat with our friendly staff in person.

Our Online Store: In 2009, we decided to make our product offerings and knowledge available to homeowners and building pros nationwide. TheDeckStoreOnline.com has served thousands of customers, delivering the same high quality products that local customers have come to count on.

Our Founder: Bob Heidenreich is the founder and owner of The Deck Store. With over 40 years of experience building and selling award-winning decks, Bob has earned a reputation as a skilled deck designer and construction craftsman. As a nationally recognized industry expert, Bob also writes a monthly column in the LBM Journal, the leading magazine serving residential construction supply pros. The column provides thoughtful business insights and construction management tips focused on decking and outdoor projects. During Bob’s career, he has created custom deck displays and educated attendees at the International Builders Show in Tokyo, Japan, the International Builders Show held in Las Vegas and Orlando. Bob has designed and built some of these show’s largest deck displays. In short, Bob knows decks!

To Our Friends at NADRA: We at The Deck Store would like to invite all our friends and NADRA members to experience what TheDeckStoreOnline.com has to offer with this special PROMO CODE: http://www.thedeckstoreonline.com/welcome-nadra-members

We are proud to support NADRA and it’s members!

Our Social Media: Our social media channels are a fun way for The Deck Store Crew to interact with our customers and other businesses. We use our social media channels in a different and light hearted way to help promote our brand. You will see that it is more personal, with updates about our employees and our work days. We would love for you to like us one or all of our sites to see all the great things that we do.

facebook.com/TheDeckStoreCrew

instagram.com/TheDeckStoreCrew

twitter.com/TheDeckStore

youtube.com/TheDeckstore

Message From Our Founder: “Everyone at The Deck Store is committed to making sure our online customers – wherever they are – get the same treatment as our local customers. Thank you for trusting us to help you get the right materials for your project!” — Bob Heidenreich, Owner, The Deck Store

Member Spotlight: Tom Jacques, Hickory Dickory Decks

Member Name: Tom Jacques

Company Name: Hickory Dickory Decks

Position: CEO

Member Category: Builder

Location: Dundas, Ontario, Canada

When did you first get involved with this industry? 1987

What was the first thing you ever built? A tree fort.

We want to get to know you, please tell us a little about your business: Hickory Dickory Decks started in 1987 in Hamilton Ontario. Today we operate in over 65 cities with franchises and corporate operated local deck companies. We have specialized in low maintenance decking since it was first made. We build over 90 percent low maintenance decks and have since 1995. In 2017 our company will build over 1,000 custom decks.

How do you define success? Success is spending quality time with family and friends and doing something you love that makes the world a better place.

What advice would you like to share with fellow members that you have learned in your career? Build your business and your life living by the Golden rule of treating all people the way you would like to be treated. Pretty simple.

What would you do for a career if you weren’t doing this? Write or teach.

A little more about Tom:  I am blessed with a loving wife Sue, and 7 great kids. We love spending time together traveling and at the family cottage.

A note from Tom: 

Hello fellow deck builders and deck company owners. Hickory Dickory Decks has been a long standing member of NADRA from it’s very beginning. I think the founding of NADRA has helped get deck builders around the world to start looking at their job as a career and a profession. We create outdoor dining and living rooms where our customers can relax after a hard day, and spend some quality time with family and friends. Just think about all the happiness we have helped spread in each and every backyard. We also provide good, honest, well  paying jobs to thousands upon thousands of men and women not only building and designing and selling our beautiful backyard environments but also supplying and transporting all the material to jobs around the world.

I think this October in Nashville, all professional deck builders should come to the 2017 Deck Expo.  Enjoy a few days away from construction sites and challenging work situations. To  relax with our peers, share some great stories and a cold beverage or two, and congratulate each of us for helping all of our customers to Enjoy Life…Outdoors! See you there.

~ Tom Jacques, President, CEO and Founder of Hickory Dickory Decks.

 

Connect with Hickory Dickory Decks online:

Website: www.Decks.ca
Facebook: Facebook.com/decks.ca

I was ready to do business with you, but… By: Kevin Jackson

 

I was ready to do business with you, but…

Regardless of your culture, upbringing, economic status or stage of life, we can all agree on one thing. If we are going to spend our hard-earned money with you or your company, you must first listen to us, meet us where we are, provide value to our lives, care about what we need, use the communication methods that are easy for us, do a really good job and stand by your product and workmanship. If we are super-lucky, you’ll also say thank you and follow up with us in a few months after the sale just to see how we’re doing!

Easy peasy, right? Sounds good, but all too often that’s not the customer experience journey that most of us encounter. Let’s talk about a few pitfalls that happen in today’s world before the customer’s pen even hits the contract.

Business owners, relax… watch your blood pressure… and please don’t shoot the messenger. I get it! I know you’re busy with what’s in front of you right now. However, you must always ask yourself, “Am I ever too busy to hear from my potential customer, as this could drastically affect my sustainable success?” Here’s a quick five reminders from my own (good and bad) personal experiences:

  1. Make customers feel good about what you are offering. Yes, they are buying your product or service, but they are also investing in you.
  2. Communicate properly (before, during and after the sale) regardless of how busy you are. C’mon people!! Follow up! Stay engaged! Customers want to know what’s going on!
  3. Show them that you care. Your website can say that you care, but if you don’t answer the customer’s questions, show up when you’re supposed to, etc. – You don’t care and the customer knows it (sometimes before you even sell them anything)!!
  4. Drop the ego. You may be the top salesperson in your organization or your friends may think you walk on water, but customers don’t have time for that!
  5. Instill trust and inspire the customer to become an advocate for you! That’s where you will win!

Friends, since Al Gore created the internet (ha!), consumers have had endless information available to them. As a result, they are educating themselves on how business should be conducted. Customers are also researching your products, services and ratings. They have become more demanding because of the “screen education degree” that they received from a YouTube video, slideshare or TV segment. Whether you like this or not, this new day requires business owners, organizations and their affiliates to step up their game (big time!). Company leadership must invest time to work “on” the business, instead of just working “in” the business.

They must train their employees that the customer experience is paramount and that without customers there is no need to worry about being busy when the dust settles. You either focus on your customers’ needs or you will eventually need customers!

The bottom line is that people must ultimately trust you before they do business with you. What a different world of commerce it would be if most entities understood and did something about this very basic principle. Will you do anything differently today knowing that customers think before they ink? I’d love to hear your thoughts.

Kevin Jackson, The Positivity Guru

CPG International Hires Joe Ochoa as President of AZEK

Press Contact:
Lauren Moorman
No Limit Agency
312-526-3996
lmoorman@nolimitagency.com

CPG International Announces Hiring of Joe Ochoa as President of AZEK Building Products

Former Owens Corning Executive Brings Years of Industry Experience to Leading Building Products Company 

SKOKIE, IL – CPG International, a leader in premium, low maintenance, exterior building products, announced today the hiring of former Owens Corning executive Joe Ochoa as President of its AZEK Building Products unit.

Ochoa spent the last 15 years of his career at Owens Corning, a $6 billion company, in various roles. Most recently, he was vice president of strategic marketing for the Roofing and Asphalt division, and served on the operating committee and as an officer of the company. Prior to that, he was vice president and general manager of the Engineered Insulation Systems (EIS) business; vice president and general manager of the Foam Insulation division; and general manager of the Latin America division.

“Joe Ochoa is a major player in the home and building products industry and we are thrilled to bring him on board to lead the AZEK unit of our business,” said Jesse Singh, CEO of CPG International. “In his role, he will provide overall strategic direction and leadership for AZEK Building Products to aid in bringing the organization to the next phase of growth.”

Ochoa will also have responsibility for financial planning and management activities to lead the organization’s profitability and performance.

Prior to Owens Corning, Ochoa served as vice president of technology for Servicelane, where he established a national network for home maintenance with Lowe’s Home Improvement Center as a key partner.

Ochoa also co-founded Fifth Gear Media, where he laid the foundation for the profitable company to merge to form Luminant Worldwide Corp., which had a successful IPO. Before Fifth Gear Media, Ochoa held a variety of leadership positions with Frito-Lay (part of the Pepsico Company), Procter & Gamble, and AT Kearney.

Ochoa earned a master of business administration degree from the Stanford University Graduate School of Business as well as a bachelor’s of business administration degree from the University of Texas.

“AZEK is a leader in the premium building products industry and its products are second to none, which is why the brand has enjoyed incredible success in the category,” said Ochoa. “I am eager to lend my expertise in the industry to take the AZEK brand to the next level.”

About CPG International

CPG International LLC is an industry leader of premium building products that replace traditional materials and provide value through lower maintenance, refined aesthetics and reduced total cost. Our commitment to innovation, sustainability, and research and design is at the core of who we are. CPG International is headquartered in Skokie, IL, in the greater Chicago area and also operates highly automated manufacturing facilities in Scranton, Pennsylvania, and Wilmington, Ohio. The company’s products are marketed under several brands including AZEK® and TimberTech® for residential building materials, Scranton Products® for commercial building materials, and Vycom® for industrial building materials. For additional information, visit www.cpgint.com.

About AZEK® Building Products

AZEK Building Products is a leader in the development of premium, low maintenance exterior building products. Available to a worldwide audience, its product lines span AZEK Trim, Deck, Rail, Moulding, Porch and Pavers as well as capped wood composite Decking and Railing under the TimberTech brand. Both brands, synonymous with quality, style and innovation, are made in America and lead their market areas by continually reinventing product lines and redefining product categories. For more information about AZEK, visit www.azek.com. For more information on TimberTech, visit www.timbertech.com or call 1-877-ASK AZEK.

 

 

 

 

Anatomy of an Inherently Dangerous Deck, Part I & II

Anatomy of an Inherently Dangerous Deck, Part II

By: Brian Foley

Whenever I go out of town, I notice the differences in deck construction, particularly in other states that don’t have a robust or uniform building code like Virginia.  One of the most common mistakes I can easily see from my informal windshield survey (or handlebar survey when I’m riding my bike) are notched guard posts.  Statistics from deck collapses nationwide verify that one of the weakest points on a deck is the connection of the guard post to the deck framing (the other is the ledger board connection; see the July 5, 2017 post below).

Per the building code, in a worst-case condition, a guard post must resist a horizontal outward force of 200 pounds at its top.  For a 36-inch tall guard, that translates to a rotational torque (moment) at the connection to the deck of 600 foot-pounds.  The most important part of a post at that connection is its thickness – the exact location of the notch!

Most guard posts are comprised of wood 4x4s which have actual dimensions of 3½ inches by 3½ inches.  The average notch I’ve seen is roughly half of the guard thickness which equates to a 1¾ inches.  However, I’ve seen some truly butchered posts that were notched in both directions into a 1-inch by 1-inch section.  Considering a post with half its thickness notched, its ability to resist the rotation is not reduced proportionally.  Due to the way a section is analyzed, the actual resistance is reduced by 75 percent.  That reduction increases exponentially for every additional loss of section.

If you’re building a deck, do NOT notch the guard post, and follow all the connection requirements from the Fairfax County Typical Deck Details to ensure your guard system is constructed safely and can resist the required loads.

Learn more about deck safety in Fairfax County

 

_________________________________________________________________________

Anatomy of an Inherently Dangerous Deck, Part I

By: Frank Woeste

Deck collapses caused by failure of a nailed deck-ledger-connection to the structure or house have been followed since 2002, when researchers at Virginia Tech began to investigate and test critical structural elements of a residential/multi-family deck. After several years of tracking deck collapses, it became apparent that the primary cause of deck collapses was the connection of the deck ledger to the house made with nails only. In fact, I believe 90% of all deck collapses result from the failure of the deck ledger-to house connection, and of the 90% most are caused by nailed-only ledgers.

The focus of this article is existing decks with a “nailed-only” ledger connection. As will be demonstrated, a homeowner, home inspector, property manager, or other professional can quickly determine if the deck is dangerous—nails only in a deck ledger constitutes a “dangerous deck.”

Background For decades, the residential codes have specified an occupant deck load of 40 pounds-per-square foot (psf), which translates into about one average-size person locating a space of 2-ft. by 2-ft. In addition, every edition of the International Residential Code (IRC) since 2000 has required that decks be positively anchored to the structure to resist both vertical and lateral loads. Assuming a deck that is 14-ft by 28-ft, the code design load would anticipate the deck could be safely occupied by 98 people. However, until 2007, the IRC did not prescriptively specify how contractors should fasten or connect the deck ledger to the house.

 

 

 

 

 

 

 

 

Frank Woeste, P.E., is Professor
Emeritus, Virginia Tech University
and a wood construction consultant.
He can be contacted by e-mail: fwoeste@vt.edu

Custom-Made, Prefabricated Railing Systems by AGS

Each year, in coordination with the International Builders Show (IBS), The National Association of Home Builders’ (NAHB) sponsors The New American Home (TNAH). TNAH is a collection of ideas for the industry to take away demonstrating construction technology, design concepts, sustainable materials, energy efficiency, healthy home features and “housing performance” that can be replicated — in whole or in part — in housing built any place and in any price range.

AGS Stainless was proud to have been selected to participate in this amazing project.  Located in the very prestigious Lake Nona Golf & Country Club, a short drive to both the Orlando Convention Center and the Orlando International Airport. Lake Nona Golf & Country Club is a Tavistock Development and home to many International golf celebrities currently on the PGA tour.

Styled as “Pod Living”, so unused rooms can be closed off when not in use, this “Net Zero”, 11,000 square foot home is designed for comfortable living, both indoors and out. AGS Stainless was asked to design and then prefabricate the custom-made stainless rails which grace the homes upper and lower outdoor living spaces. To learn how prefabricated, custom rails by AGS Stainless can help to differentiate your next project go here: (https://vimeo.com/218488973)

Learn more about AGS Stainless Here: AGSStainless.com