April 15, 2010 | There are many ways to get yourself out before the public. Building a float and participating in some local parades is a good way to show people that you are out there. This is one thing that we did this past year. Operating from word of mouth with practically no marketing budget for almost ten full years, this economy drove us to getting our name out in front of many more homeowners. The float idea came up and seemed like an inexpensive and fun way to accomplish this. It also gave an opportunity to work at something that was not constrained by the site or someone else’s ideas.