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July 12th, 2017

NADRA’s very first sporting clay event on June 29th in Coplay, PA did not disappoint! Although we are all slammed this time of year, we gathered together to blow off some steam with a little gun powder.  The gathering began with a few words from our main sponsors, Wolf Home Products and Sequoia Supply. This was followed with an inspiring rules and regulations overview from safety management. From pointers like, “don’t take selfies behind the line of fire” to “although it might be tempting, no shooting live game”. Lehigh Valley Sporting Clays did an outstanding job not only ensuring the safety of our group, but entertaining as well.

The course included 16 stations of side flying, sky high, jumping clay pigeons on 64 beautiful acres of an old quarry.  The course was challenging, yet fun and the camaraderie was immeasurable. Here’s what a our members had to say:

“The NADRA event at Lehigh Valley Sporting Clay’s was absolutely PHENOMENAL! What a great event, but even more so- what great attendees! Thank you NADRA for hosting something unforgettable- I cannot wait to go back next time!”

– New Member, Tayler Young, The Falcon Group

“It was a blast!  What’s better than driving around shooting guns! Wait.. Driving around shooting guns with old friends and making new ones! That’s even better. It was a great team building exercise for me and my guys and we got to share war stories about the day as well as talk about how business was rolling out this season in our NADRA region with some of the top talent in the country.  It was a great day all around. I want to thank everyone at NADRA HQ again for putting it together. Count us in for next year!”

- Builder member, Sean McAleer, DeckRemodelers.com, LLC

The day concluded with prizes for the top foursome and best shooter. Matt Breyer and Ryan Lebron, from Breyer Landscape and Construction, LLC, along with Allen Homan and Joe Dandria from Perma Column East, LLC took first place in highest scored foursome. Stan Hathorn from Royal Building Products took first place for overall highest shooter. Well done! The event was a great success and we look forward to doing it again.

Thanks to all who came out, as well as our sponsors: Wolf Home Products, Sequoia Supply, Trex Company, Inc, and Perma Column East, LLC!

July 11th, 2017

Member Name: Bill Zinnert

Company Name: Diamond Decks

Position: Owner

Member Category: Builder

Location: Severn, MD

When did you first get involved with this industry? 24 years ago

What inspired you to join NADRA?  Been a member for many years, and always look for marketing opportunities

What was the first thing you ever built? A fence at my first house

We want to get to know you, please tell us a little about your business: Diamond Decks has been operating as a deck builder for 24 years now. In 2008 we decided to make a change in the way the business is structured, and decided to narrow our focus to just Decks, Screened Porches, and some patios.

We are constantly refining our best practices to give our customers the best deck they can have.

In 2016, Diamond Decks was in the top 25 contractors in the nation, for sales of Fiberon Decking. We were actually #14 in the nation. We earned an all inclusive paid vacation to St Thomas along with the other top contractors, from Fiberon and the trip was awesome. It was nice feeling, to be recognized by a leading deck board manufacturer.

We were also one of the first deck builders to earn the “Master Deck Professional” certification through NADRA, and sent our field supervisor Dave Ross, through the class at the deck expo, to become certified.

New for 2017- Diamond decks is now a dealer for Equinox louvered roofs and we will be marketing them soon

How do you define success? Success does not necessarily have anything to do with your volume of sales, and the money you make. I believe it has more to do with being able to put together a solid team of people who work together to help other people out, and also being looked up to as someone they can count on to give them the honest truth.

What advice would you like to share with fellow members that you have learned in your career? You get more out of business, when you stop chasing that dollar, and do something that you are passionate about. The money will come.

What would you do for a career if you weren’t doing this? Probably a building inspector? or do some kind of deck design consulting, if there is a thing like that? or maybe a rock and roll star!

A little more about Bill:  Hobbies…….. If I am not working on something that has to do with business, which I actually like to do, I would be doing something with music. I play in a band, and if I am not playing somewhere, I am going to support my friends in a number of other bands, and sometimes sit in with them for a few songs.

Or visiting with friend somewhere, usually in Fenwick Del / Ocean City Md – Or having a live band and a party at my house
You can see the music theme……. My wife also goes to all my shows, and supports me in everything I do.

We have two kids 29 & 25. Our son, the oldest is an IT guy and is awesome at doing that, and our daughter is now a practicing Doctor of physical therapy. The good news is, they will both being moving out of the house in the next month. SWEET!!!!

We hope there is another NADRA cook out this year, we had a great time last year

Connect with Diamond Decks online:

www.diamonddecksmd.com
Facebook: DiamondDecksMD

May 10th, 2017
Greetings industry associates, outdoor living enthusiasts:
Welcome to spring! Summer is around the corner and May is Deck Safety Month®

In the U.S. we celebrate Memorial Day and in Canada we celebrate Victoria Day. Both of these May holidays are the unofficial “start” of summer in North America and with that we spend more time out on our decks. Family get togethers, graduation parties and summer vacations are just a few examples of where we might be “on the deck.”

This is a great time to market your business and remind homeowners to “Check Your Deck®” to ensure its safety. How do we do this? NADRA rolls out a plethora of marketing materials for its members to use to promote deck safety awareness (like the 10-point consumer checklist & PR templates). What better opportunity to call up local news stations, send out press releases, or offer a promotion and get your community involved with a Check Your Deck® campaign.

At NADRA HQ, interviews are coming in left and right as columnists are talking about making outdoor living improvements to those backyard havens & making sure they are safe for family and friends. We at NADRA are doing our part by directing calls and inquiries to our membership directory, and have seen a spike in traffic in the first 9 days of May to the “Find a Builder” and “Find an Inspector” section of NADRA.org.

Market indicators continue to suggest we are positioned to have a busy year- here’s to a fun and safe outdoor living season. For my Canadian friends, that’s July. Just kidding. Have a great year!

Kindest regards,
Bob Lett
Bob Lett is VP of National Sales for Wolf Home Products. He is a NADRA member and is Secretary for the NADRA Board of Directors.
Should you have any questions Bob can be reached at:
May 10th, 2017

Koppers Performance Chemicals’ MicroPro, Micronized Copper wood preservative technology, celebrates ten years of commercial production.

Today, treated wood products using the micronized copper preservative system represent the majority of treated wood sold into residential and agricultural markets in the U.S.  The Koppers’ MicroPro technology is a patented system and is also sold in Canada, Europe, Scandinavia, New Zealand, Australia, Asia and in Central and South America. The Koppers’ micronized copper preservative system is an American Wood Protection Association (AWPA) standardized wood preservative. In addition, MicroPro treated wood products, as described in the International Code Council (ICC Evaluation Services Inc. ESR-2240), meet all major model building code requirements. Wood products treated with the MicroPro wood preservative can be used in above ground (UC3B), ground contact (UC4A) and critical ground contact (UC4B) end use applications.

The Koppers’ micronizing technology is also used to produce color pigment stains, mold inhibitors and other additives that benefit treated wood. The MicroPro treated wood process is the only wood preservative system with all these third party environmental and green certifications such as the Scientific Certification Systems’ Environmentally Preferable Product (EPP) Certification, Underwriters Laboratories GREENGUARD GOLD Certification,and the Home Innovation NGBS Green Certification. Since its commercial introduction in 2007, over 20 Billion board feet have been treated with the micronized copper preservative.

Tom G Horvat

U.S. Marketing Manager

Koppers Performance Chemicals | 1016 Everee Inn Road | Griffin, GA 30224 | United States

T: +1 770 233 4222 | F: +1 770 229 5225

May 9th, 2017

Member Name: Andy Penny

Company Name:  Feeney, Inc.

Position: VP Marketing & Advertising

Member Category: Manufacturer

Location: Oakland, CA

 

When did you first get involved with this industry? It’s been about 30 years…ouch!

What inspired you to join NADRA? Our company had been working with contractors, carpenters and deck builders for years providing our CableRail products, so when NADRA approached us we thought it’d be a great way to support the industry and keep informed. We were one of the charter members of NADRA.

What was the first thing you ever built? I built this really cool coaster with a 2×4 frame, rope steering, and thin ball-bearing wheels held on to 1/2″ rod axles with cotter pins. Completely dangerous but totally fun. I’ve never built a deck, but I’d like to.

We want to get to know you, please tell us a little about your business: Feeney’s been around since 1948. They started as a small, family owned wire, rope, and rigging supply company serving the San Francisco Bay Area maritime and industrial communities. In the late 1980′s I joined the team to manage the marketing of a new line of stainless steel cable assemblies that was soon to become our CableRail product. Since then, the company has grown exponentially, and while we still do some industrial rigging, our main business is architectural products. We obviously still have CableRail going strong, but we also have our DesignRail aluminum railings, stainless steel structural & decorative rods, as well as a line of rod & cable garden trellises. We distribute throughout the USA and beyond and have worked on thousands of deck and railing projects spanning commercial, institutional, and residential applications. I still head up the marketing and advertising, and it continues to be busy, crazy, fun (and sometimes not-so-fun) and rewarding.

How do you define success? Personally, I’d say happiness is my primary measure of success. Professionally, building a profitable company/business while treating people (employees, customers, vendors) honestly and respectfully.

What advice would you like to share with fellow members that you have learned in your career? A lot of people don’t know what they’re talking about but pretend otherwise, so as my wise old Nicaraguan media director boss used to tell me, “follow your gut, man; follow your gut.”

Why do you support NADRA’s Deck Safety Initiative? Given the nature of our deck and railing products, Feeney, Inc. has always been committed to deck safety, and we’re proud to partner with NADRA during May’s Deck Safety Month.  Deck safety hits close to home with our Feeney family, especially when the safety of a deck and railing can depend on how we develop and explain our products.  We strive to ensure that all of our products, when installed properly, exceed code safety standards, and we proudly support an organization like NADRA that shares our standards and values.  This month we’re supporting the cause with social media promotions as well, utilizing our Facebook and Twitter feeds to share information about NADRA and our industry’s Deck Safety Month efforts.

What would you do for a career if you weren’t doing this? Good question. You, know, it’d have to be something outdoors. I could see being a carpenter or contractor, and then I could also see being a river raft or backpacker guide somewhere. Hmmm… now you got me thinking.

A little more about Andy:  Born and raised in Oakland and still not a Raiders fan. No pets, married with one 14 year old daughter who is the love of my life even though she drives me crazy sometimes. I enjoy biking, both road and mountain, skiing, golfing, kayaking, building/repairing stuff around the house, BBQing, and drinking beer.

Connect with Feeney, Inc. on Social Media:

Facebook       Twitter       Houzz        Pinterest       YouTube      LinkedIn

 

*A Member Spotlight winner will be chosen each month. For a chance to win, please fill out the questionnaire found here

May 8th, 2017

Choosing the correct wood for your outdoor project, by: Lonza Wood Protection

This past year the wood preserving industry took a bold stance on quality when the American Wood Protection Association (AWPA) voted to require higher amounts of preservative for wood used in many applications. The AWPA, an organization comprised of individuals from all facets of the wood protection industry that sets standards for wood preservation and treated wood, updated its standards to require wood treated to Ground Contact retentions be used in many physically above-ground applications, including when:

  • soil or other debris may build up and stay in contact with the wood
  • insufficient ventilation does not allow air circulation around wood
  • material is installed <6 inches above the ground on permeable building materials
  • material is installed in contact with non-durable untreated or older construction with evidence of decay
  • wood is subject to frequent or recurring wetting
  • located in tropical climates
  • the wood is both:

— difficult to maintain, repair or replace and

— critical to the performance and safety of the entire system

Building codes require that preserved wood comply with these standards and the installer must decide if these conditions are present, select, and install the correct material for the project.  The wood preserving industry and many retailers have helped implement these standards by switching inventories of lumber in sizes commonly used for structural parts of decks to Ground Contact retentions. Some retailers have switched all lumber, including decking and railing, to Ground Contact retentions. These changes benefit builders and consumers by removing the guesswork from the decision process. Buyers can focus on their project rather than deciding if they need to purchase Ground Contact wood.

“It is important,” says, Jay Hilsenbeck, chemist and residential product specialist from Lonza Wood Protection, “to educate builders, contractors, and DIYers so they know what wood to choose for their project. During Deck Safety Month® we focus on deck inspections, but we should also focus on quality and proper construction practices before construction begins. The builder should consider the deck surroundings. For a deck built close to the ground, for example, Ground Contact retentions would be required under the new AWPA guidelines.”

The contractor should also consider what parts of the deck (joists, beams, ledger boards, posts) are important to sustain the structure and are more expensive or time-consuming to repair after the project is complete. The contractor and homeowner should work together to discuss the environmental conditions such as if the deck will be subject to constant wetting from a pool or sprinklers or if there will be debris build-up.

With that knowledge, contractors and homeowners can have peace-of-mind that they have chosen the appropriate preserved wood for the project. Contractors can offer their clients the confidence that they are providing a durable outdoor living space for their homeowner clients to enjoy for many years.

Each May, during Deck Safety Month®, homeowners can focus on evaluating the items in the deck safety checklist, knowing their deck was built using the right preserved wood.

Learn more

 

May 3rd, 2017

MEDIA CONTACT

Michael Beaudry
Executive Vice President
Phone: 215-679-4884
Email address: Info@NADRA.org
FOR IMMEDIATE RELEASE

Love Spending Time Outdoors? Check Your Deck®  

During Deck Safety Month® and throughout the year, homeowners can take advantage of resources and tools from the North American Decking and Railing Association to ensure the security and longevity of their decks.

Quakertown, PA  (May 1st, 2017) –  May is Deck Safety Month ® , the perfect time for homeowners to ensure their decks are in top condition for the season ahead. The North American Decking and Railing Association (NADRA) invites consumers to Check Your Deck ®  using resources such as the 10-Point Consumer Checklist.

“Of the 40 million residential decks in the U.S., it’s estimated that half of them are more than 25 years old. It’s crucial for homeowners to verify the integrity of their deck to ensure user safety as well as help extend the deck’s life-span, improve appearance, and increase livability,” says Michael Beaudry, executive vice president of NADRA. “We’re proud to offer an array of tools to help consumers check their decks as well as connect with building professionals with the know-how to identify and remedy potential problems.”
Consumers can visit www.NADRA.org  to take advantage of resources to Check Your Deck ® , including:

  • 10-Point Checklist: Homeowners can download the 10-Point Deck Safety Consumer Checklist , a step-by-step guide to visually inspecting the deck for safety concerns such as corroding fasteners, decaying materials, loose railings, inadequate lighting, and more. Though not a replacement for a professional deck inspection, the checklist is a helpful tool to assist homeowners.
  • Find an Inspector: NADRA and the American Society of Home Inspectors (ASHI) offer building professionals the NADRA Deck Inspection Certification Course, which certifies the recipient has undergone training specific to conducting proper, thorough deck inspections. Consumers can search for a certified inspector in their area by browsing the Inspectors Directory at www.NADRA.org.
  • Find a Builder: NADRA deck builders adhere to a strict code of ethics and are required to submit proof of licensing and insurance as required by their state. Homeowners can search for qualified deck builders at www.NADRA.org.

Learn More: Consumers can watch videos and read more about deck safety on NADRA’s consumer Deck Safety page and on the NADRA blog.

“We encourage homeowners to reach out to ASHI-certified home inspectors and NADRA-member deck builders to conduct an inspection of their older deck,” says Beaudry. “NADRA members follow a code of ethics and comply with state licensing and insurance requirements, providing peace of mind.”

Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources.

About NADRA
The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. www.NADRA.org

© Copyright 2017 North American Deck and Railing Association. All rights reserved.

May 3rd, 2017

MEDIA CONTACT

Michael Beaudry
Executive Vice President
Phone: 215-679-4884
Email address: Info@NADRA.org  
 

FOR IMMEDIATE RELEASE

NADRA Provides Deck Safety Marketing Resources to Help the Industry Boost Business this Spring

In honor of Deck Safety Month ® , the North American Decking and Railing Association reminds professionals to take advantage of exclusive safety resources along with press release templates, graphics, ads, social media content, flyers, and more.

Quakertown, PA  (April 28th, 2017) –  The United States is home to roughly 40 million residential decks, and of those it’s estimated that half are more 25 years old. This means big business opportunities for deck builders, remodelers, inspectors and contractors to promote deck inspections, ensuring homeowner safety while simultaneously building their own brand. The North American Decking and Railing Association (NADRA) offers industry professionals  and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and inspection checklists.

“May is Deck Safety Month ® -along with prime outdoor living season-and that presents a perfect chance for savvy pros to market their business,” says NADRA executive vice president Michael Beaudry. “NADRA has created an array of tools to help you take advantage of this marketing opportunity. Whatever you do-even if it means simply rechecking your own deck-be sure to pay special attention to deck safety”
NADRA offers the following resources for building professionals to leverage during Deck Safety Month and throughout the year, including:

Deck Safety Toolkit. This NADRA-member benefits include:

  • Deck Safety Month® Logo
    • Check Your Deck ® Logo
    • 2017 Deck Safety Ambassador Logo (for official ambassadors only) learn more here about the ambassador program
    • 10-point consumer checklist
    • Link to online deck inspection form
    • Social media content for your use
    • Customizable press release templates
    • Customizable flyer all about deck safety
    • Customizable social media, infographics, and web graphics
    • Tips and guidelines to make the most out of Deck Safety Month ®
  • Deck Evaluation Form: A step-by-step guide to evaluating the integrity of the deck structure, stairs, surface, and railings. A downloadable form and online form (BETA) are available to members and non-members.
  • Certified inspector program: NADRA has partnered with the American Society of Home Inspectors (ASHI) to create the NADRA Deck Inspection Certification Course, an ASHI-approved continuing education program. Having certification can not only improve a contractor’s skill-set, but make them more marketable to consumers. (Next class is happening in Atlanta, GA – check it out here)
  • Deck Safety Ambassadors: Help spread the word about deck safety by becoming a Deck Safety Ambassador. Sponsors gain access to an exclusive Ambassador logo and marketing benefits to further promote their businesses.
  • Homeowner resources: Builders can download the 10-Point Deck Safety Consumer Checklist to pass along to customers. Though not a replacement for a professional deck inspection, the checklist can assist homeowners and provide reference during other times of the year.

“Communicating safe decking standards remains a top priority for NADRA,” Beaudry says. “We continue to focus our efforts on educating both pros and consumers on proper deck installation practices as well as on consistent deck inspections. At the same time, we know that deck safety offers professionals in the industry a great opportunity to market their business, so we’ve provided all of the tools to help them do just that.”

Visit www.NADRA.org to access all of NDRA’s Deck Safety Month resources for industry  professionals. *You must be a current NADRA member to access the “toolkit”. Join NADRA today.

About NADRA:
The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. www.NADRA.org
© Copyright 2017 North American Deck and Railing Association. All rights reserved.