Current NADRA members may fill out the questionnaire for a chance to win a NADRA member spotlight award. (1) winner is chosen each month & will be recognized for their dedication to NADRA & the outdoor living industry. The spotlight winner will be included in:
– The Weekly Industry Brief
– Monthly eNewsletter
– Social Media
– NADRA’s Blog
– NADRA’s Homepage
Who is going to be the December spotlight winner? If you’d like to be considered, please fill out the online questionnaire. Don’t forget to follow up by emailing us your photos and company logo. Fill out the questionnaire here for a chance to win.
Acclaimed deck builders and industry enthusiasts from around the world traveled to Nashville, TN for the Remodeling show, DeckExpo and JLC Live (RDJ) at the end of last month. NADRA held several events while in Nashville. Below is a recap from each exciting event.
NADRA CPAC Meeting: 10/25/17
NADRA’s Consumer Product Awareness Charter Committee met on Wednesday morning prior to the golf tournament in Nashville. The CPAC Committee works to develop and implement consumer friendly labeling programs for outdoor living products. The committee presented details to a room full of NADRA Manufacturer members regarding its mission and accomplishments over the last 5 years.
The overall intent of this program is to provide the consumer with a simple, straightforward labeling program to assist in their product selection.
A recognized label will accompany easy to understand product performance measurements to educate consumers so they can make more knowledgeable product selections.
“This meeting was a great opportunity to discuss CPAC with a large audience of mfrs. Many misconceptions about the CPAC program were addressed. I hope everyone heard how CPAC makes sense and helps everyone improve sales, reduces friction costs and elevates the entire industry. ” says Committee Chair, Andrew Clements
The committee continues to work diligently; taking input from a range of supportive sources to drive the program to completion. You can review the slides on the presentation below from the annual meeting. For more information about CPAC and how you can get involved, please contact NADRA.
Annual Golf Tournament: 10/25/17
Thank you, Golf Sponsors:
The Winning Team:
Chris Brown- EscueWood Preserving
Matt Roughen- Lonza Wood Protection
Vikki Pingle- Lonza
Kirk Hammond- Lonza Wood Protection
Chris Brown took the win for both Longest Drive AND Closest to the Pin!
Rooftop on The Rocks – NADRA’s Welcome Party: 10/25/17
NADRA members and friends gathered for a casual get-together on the rooftop at The Westin hotel.
NADRA’s Booth at RIDIJ:
If you came by the NADRA booth, you’ll know about our first-ever scavenger hunt. The first 50 builder members to complete the NADRA scavenger hunt received this fantastic grab bag from our amazing sponsors! This was a great way to introduce our builder members to NADRA’s exhibiting members at the show. We plan to expand on this idea even more next year.
Annual Awards Dinner: 10/26/17
NADRA members and industry friends filled up the second level of Jimmy Buffett’s Margaritaville in Nashville, TN… Everyone climbed the piano staircase to the second level to be greeted with custom lanyards and a cold Corona or frozen Margarita.
The night was made possible by NADRA member sponsors.
NADRA Platinum Sponsor, Bob Heidenreich – The Deck Store, spoke to the crowd for a moment. He chose a quote from Theodore Roosevelt.
Every man owes a part of his time and money to the business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere.” Theodore Roosevelt
Thank you, Bob!
More Highlights from the Night:
NADRA Annual Meeting:
This image below will take you to our powerpoint presentation via SlideShare:
2017 Recognition Awards were presented to:
Rick Schumacher – for his dedication to the industry & association. thank you for your generous commitment of time and leadership!
Bob Lett – Teamwork can be summed up in five short words… “We believe in each other.” Thank you for being part of the team!
Chuck Bajnai – For his work in leading the Code Coalition
Rick Vaughan – NADRA’s very first member to support our beloved Deck for a Soldier program (Est. 2007)
2017 Terry Award Winner:
Kirk Hammond – For superior contributions to your industry association. Coming together is a beginning… keeping together is progress… working together is success.
NADRA’s 2017 Board of Directors:
President: Kirk Hammond, Lonza Wood Protection
Treasurer: Matt Breyer, Breyer Construction & Landscape
Secretary: Bob Lett, Wolf Home Products – Outgoing
Associate Director: Andrew Clements, Bright Claims WarrantyLink Solutions
Code & Education: Chairman: Matt Breyer.
250 NEW certified Inspectors through NADRA education!
Deck for a Soldier®: Chairman: Bruce Verblaauw / Committee: Joey Matthews, Vincent Carrubba, Michael Ryan and Rick Wooton
THIS PROGRAM IS A SMALL WAY OUR INDUSTRY CAN GIVE BACK TO THOSE THAT HAVE GIVEN US SO MUCH … OUR FREEDOM!
Northeast – Active
Minnesota – Happening now!!!
Southeast – Actively looking for recipient
Call to Action: We are now starting to request sponsors and material / labor pledges for the program. Please consider meeting with Bruce during the show to select your sponsorship level and / or to confirm your pledge.
CPAC: Consumer Product Awareness Charter: Chairman: Andrew Clements / Committee: Special Thanks: Brad Wear – NTA, Robert Rottin
ghaus – UFP, Barry John Davis – DPDS International, Ltd. , Gary Hobbs – AERT ,Paul Beaulieu – Green Bay Decking, Stan Hathorn – Royal / Westech
NADRA was selected by the industry at large to be the ambassador of this non profit consumer label program. NTA is the appointed administer who certifies participants to the NADRA Consumer Awareness Program. Check out the presentation via SlideShare to learn more about CPAC.
Shout-Outs! Speaker: Heather A. Marchand
There were a few folks that deserved a little bit of recognition. Shout-outs went to:
C. Verblaauw and Sons, LLC & Witt’s Woods and Greens: Two builder members who supported the events in Nashville at the sponsorship level. It means the world to NADRA to have support from all levels of the value chain. Thank you for your un-ending support of the association.
Women in the Industry: Where would we be without you? You know, the people that really get all the work done. The remarkable women in the industry deserve some special recognition.
Family Businesses: It’s not easy working in a family business. At NADRA HQ, we know this first hand! We appreciate your struggles, triumphs and passion for your family and this industry.
Georgia and New Jersey Members! Two of our most active regions in NADRA. Our foot soldiers… hosting several events per year from networking meetings to holiday parties and clay pigeon shooting events. Each region participates in at least one Deck for a Soldier® or Deck for a Hero® project each calendar year. NADRA wants you to know that we see your dedication and passion for NADRA and the industry we serve. Thank you!
International Focus for 2018:
“For the market to grow the key element is increasing consumer awareness of quality” The International objective of NADRA is to extend to the world the simple message that… The Objective: By extending the reach of the CPAC program we can extend the market potential for North American businesses. NADRA leads the deck and railing industry with highest quality professionals in all of North America, and the world.” Barry John Davis
2017 National Deck CompetitION
We are proud to announce the winners of the 2017 National Deck Competition! Thank you to all of our members who entered. We invite you to scroll, tag, comment and share these beautiful, national, award-winning projects from some of the best in the industry. Congratulations to all of our members & a special thank you to our sponsors. *Please click on each image to enlarge.
See who took home awards & many of the smiling faces that attended this sold out industry event by clicking the image below.
NADRA’s very first sporting clay event on June 29th in Coplay, PA did not disappoint! Although we are all slammed this time of year, we gathered together to blow off some steam with a little gun powder. The gathering began with a few words from our main sponsors, Wolf Home Products and Sequoia Supply. This was followed with an inspiring rules and regulations overview from safety management. From pointers like, “don’t take selfies behind the line of fire” to “although it might be tempting, no shooting live game”. Lehigh Valley Sporting Clays did an outstanding job not only ensuring the safety of our group, but entertaining as well.
The course included 16 stations of side flying, sky high, jumping clay pigeons on 64 beautiful acres of an old quarry. The course was challenging, yet fun and the camaraderie was immeasurable. Here’s what a our members had to say:
“The NADRA event at Lehigh Valley Sporting Clay’s was absolutely PHENOMENAL! What a great event, but even more so- what great attendees! Thank you NADRA for hosting something unforgettable- I cannot wait to go back next time!”
– New Member, Tayler Young, The Falcon Group
“It was a blast! What’s better than driving around shooting guns! Wait.. Driving around shooting guns with old friends and making new ones! That’s even better. It was a great team building exercise for me and my guys and we got to share war stories about the day as well as talk about how business was rolling out this season in our NADRA region with some of the top talent in the country. It was a great day all around. I want to thank everyone at NADRA HQ again for putting it together. Count us in for next year!”
– Builder member, Sean McAleer, DeckRemodelers.com, LLC
The day concluded with prizes for the top foursome and best shooter. Matt Breyer and Ryan Lebron, from Breyer Landscape and Construction, LLC, along with Allen Homan and Joe Dandria from Perma Column East, LLC took first place in highest scored foursome. Stan Hathorn from Royal Building Products took first place for overall highest shooter. Well done! The event was a great success and we look forward to doing it again.
Thanks to all who came out, as well as our sponsors: Wolf Home Products, Sequoia Supply, Trex Company, Inc, and Perma Column East, LLC!
When did you first get involved with this industry? 24 years ago
What inspired you to join NADRA? Been a member for many years, and always look for marketing opportunities
What was the first thing you ever built? A fence at my first house
We want to get to know you, please tell us a little about your business: Diamond Decks has been operating as a deck builder for 24 years now. In 2008 we decided to make a change in the way the business is structured, and decided to narrow our focus to just Decks, Screened Porches, and some patios.
We are constantly refining our best practices to give our customers the best deck they can have.
In 2016, Diamond Decks was in the top 25 contractors in the nation, for sales of Fiberon Decking. We were actually #14 in the nation. We earned an all inclusive paid vacation to St Thomas along with the other top contractors, from Fiberon and the trip was awesome. It was nice feeling, to be recognized by a leading deck board manufacturer.
We were also one of the first deck builders to earn the “Master Deck Professional” certification through NADRA, and sent our field supervisor Dave Ross, through the class at the deck expo, to become certified.
New for 2017- Diamond decks is now a dealer for Equinox louvered roofs and we will be marketing them soon
How do you define success? Success does not necessarily have anything to do with your volume of sales, and the money you make. I believe it has more to do with being able to put together a solid team of people who work together to help other people out, and also being looked up to as someone they can count on to give them the honest truth.
What advice would you like to share with fellow members that you have learned in your career? You get more out of business, when you stop chasing that dollar, and do something that you are passionate about. The money will come.
What would you do for a career if you weren’t doing this? Probably a building inspector? or do some kind of deck design consulting, if there is a thing like that? or maybe a rock and roll star!
A little more about Bill: Hobbies…….. If I am not working on something that has to do with business, which I actually like to do, I would be doing something with music. I play in a band, and if I am not playing somewhere, I am going to support my friends in a number of other bands, and sometimes sit in with them for a few songs.
Or visiting with friend somewhere, usually in Fenwick Del / Ocean City Md – Or having a live band and a party at my house
You can see the music theme……. My wife also goes to all my shows, and supports me in everything I do.
We have two kids 29 & 25. Our son, the oldest is an IT guy and is awesome at doing that, and our daughter is now a practicing Doctor of physical therapy. The good news is, they will both being moving out of the house in the next month. SWEET!!!!
We hope there is another NADRA cook out this year, we had a great time last year
SURREY, BC, MAY 11, 2017 – Duradek™, the original vinyl decking and leader of the vinyl decking industry since 1974, is proud to announce a brand refresh and new logo.
The new Duradek logo follows the launch of an all-new Duradek website (www.duradek.com) and it is the cornerstone of our brand refresh. This new brand identity keeps the traditional, recognizable features that the Duradek logo has maintained over the last 4 decades, but with a new graphic representation that offers a modern look to take the Duradek family of products into the future.
The clean minimalism of the new logo is representative of the nature of Duradek vinyl membranes themselves, with the simplicity of a professional installation and the ease of a worry-free, low maintenance waterproofing solution.
The timing of this brand refresh is aligned with a shift in management at Duradek.
Co-owners, brothers John Ogilvie and Bob Ogilvie, pass the torch of day-to-day management to the team of leaders they have mentored over the previous decade and more. While the Ogilvie brothers still maintain operational management at a corporate level, they are proud of the team that carries the Duradek traditions forward.
“Having spent a lifetime growing up with the Duradek brand, it is a privilege for me to introduce a refreshed corporate identity to multi-generations of Duradek waterproofing experts…and to the home owners whose decks we are all proud to protect,” says Jennifer Ogilvie Brackett, Duradek Operations Manager.
The new logo update for Duradek™ and its Durarail™ and Tiledek™ brands will roll out throughout 2017.
Duradek™ was the first waterproof vinyl membrane created to solve difficult waterproofing problems on decks over 40 years ago in 1974 – and it is still the leading sheet vinyl on the market today. Learn more about the company history from ‘The Duradek Story‘ and get a visual history from our 40th anniversary timeline, ‘Legacy of Leadership‘.
Greetings industry associates, outdoor living enthusiasts:
Welcome to spring! Summer is around the corner and May is Deck Safety Month®
In the U.S. we celebrate Memorial Day and in Canada we celebrate Victoria Day. Both of these May holidays are the unofficial “start” of summer in North America and with that we spend more time out on our decks. Family get togethers, graduation parties and summer vacations are just a few examples of where we might be “on the deck.”
This is a great time to market your business and remind homeowners to “Check Your Deck®” to ensure its safety. How do we do this? NADRA rolls out a plethora of marketing materials for its members to use to promote deck safety awareness (like the 10-point consumer checklist & PR templates). What better opportunity to call up local news stations, send out press releases, or offer a promotion and get your community involved with a Check Your Deck® campaign.
At NADRA HQ, interviews are coming in left and right as columnists are talking about making outdoor living improvements to those backyard havens & making sure they are safe for family and friends. We at NADRA are doing our part by directing calls and inquiries to our membership directory, and have seen a spike in traffic in the first 9 days of May to the “Find a Builder” and “Find an Inspector” section of NADRA.org.
Market indicators continue to suggest we are positioned to have a busy year- here’s to a fun and safe outdoor living season. For my Canadian friends, that’s July. Just kidding. Have a great year!
Bob Lett is VP of National Sales for Wolf Home Products. He is a NADRA member and is Secretary for the NADRA Board of Directors.
Should you have any questions Bob can be reached at:
Today, treated wood products using the micronized copper preservative system represent the majority of treated wood sold into residential and agricultural markets in the U.S. The Koppers’ MicroPro technology is a patented system and is also sold in Canada, Europe, Scandinavia, New Zealand, Australia, Asia and in Central and South America. The Koppers’ micronized copper preservative system is an American Wood Protection Association (AWPA) standardized wood preservative. In addition, MicroPro treated wood products, as described in the International Code Council (ICC Evaluation Services Inc. ESR-2240), meet all major model building code requirements. Wood products treated with the MicroPro wood preservative can be used in above ground (UC3B), ground contact (UC4A) and critical ground contact (UC4B) end use applications.
The Koppers’ micronizing technology is also used to produce color pigment stains, mold inhibitors and other additives that benefit treated wood. The MicroPro treated wood process is the only wood preservative system with all these third party environmental and green certifications such as the Scientific Certification Systems’ Environmentally Preferable Product (EPP) Certification, Underwriters Laboratories GREENGUARD GOLD Certification,and the Home Innovation NGBS Green Certification. Since its commercial introduction in 2007, over 20 Billion board feet have been treated with the micronized copper preservative.
Tom G Horvat
U.S. Marketing Manager
Koppers Performance Chemicals | 1016 Everee Inn Road | Griffin, GA 30224 | United States
When did you first get involved with this industry? It’s been about 30 years…ouch!
What inspired you to join NADRA? Our company had been working with contractors, carpenters and deck builders for years providing our CableRail products, so when NADRA approached us we thought it’d be a great way to support the industry and keep informed. We were one of the charter members of NADRA.
What was the first thing you ever built? I built this really cool coaster with a 2×4 frame, rope steering, and thin ball-bearing wheels held on to 1/2″ rod axles with cotter pins. Completely dangerous but totally fun. I’ve never built a deck, but I’d like to.
We want to get to know you, please tell us a little about your business: Feeney’s been around since 1948. They started as a small, family owned wire, rope, and rigging supply company serving the San Francisco Bay Area maritime and industrial communities. In the late 1980’s I joined the team to manage the marketing of a new line of stainless steel cable assemblies that was soon to become our CableRail product. Since then, the company has grown exponentially, and while we still do some industrial rigging, our main business is architectural products. We obviously still have CableRail going strong, but we also have our DesignRail aluminum railings, stainless steel structural & decorative rods, as well as a line of rod & cable garden trellises. We distribute throughout the USA and beyond and have worked on thousands of deck and railing projects spanning commercial, institutional, and residential applications. I still head up the marketing and advertising, and it continues to be busy, crazy, fun (and sometimes not-so-fun) and rewarding.
How do you define success? Personally, I’d say happiness is my primary measure of success. Professionally, building a profitable company/business while treating people (employees, customers, vendors) honestly and respectfully.
What advice would you like to share with fellow members that you have learned in your career? A lot of people don’t know what they’re talking about but pretend otherwise, so as my wise old Nicaraguan media director boss used to tell me, “follow your gut, man; follow your gut.”
Why do you support NADRA’s Deck Safety Initiative? Given the nature of our deck and railing products, Feeney, Inc. has always been committed to deck safety, and we’re proud to partner with NADRA during May’s Deck Safety Month. Deck safety hits close to home with our Feeney family, especially when the safety of a deck and railing can depend on how we develop and explain our products. We strive to ensure that all of our products, when installed properly, exceed code safety standards, and we proudly support an organization like NADRA that shares our standards and values. This month we’re supporting the cause with social media promotions as well, utilizing our Facebook and Twitter feeds to share information about NADRA and our industry’s Deck Safety Month efforts.
What would you do for a career if you weren’t doing this? Good question. You, know, it’d have to be something outdoors. I could see being a carpenter or contractor, and then I could also see being a river raft or backpacker guide somewhere. Hmmm… now you got me thinking.
A little more about Andy: Born and raised in Oakland and still not a Raiders fan. No pets, married with one 14 year old daughter who is the love of my life even though she drives me crazy sometimes. I enjoy biking, both road and mountain, skiing, golfing, kayaking, building/repairing stuff around the house, BBQing, and drinking beer.
From time to time, we hear from NADRA members around North America. It’s one of the best parts of this job! We were pumped when builder members, Casey Fence & Deck reached out to us to let us know about their new truck wrap. They even included the NADRA logo.
“I never imagined what a topic of conversation our truck would become on so many fronts. I have found adding the NADRA Logo to our vehicle, web site, email signature, letterhead and marketing campaigns to be an extremely valuable tool. It VALIDATES us over the others. We recently had an inspector approach us and says ‘I know you guys are building it right, you are members of NADRA’.
Not much more needs to be said after that!”
– Brendan Casey, Proud NADRA Member
You can show your support, or send Brendan a note, by visiting his company Facebook page.
Choosing the correct wood for your outdoor project, by: Lonza Wood Protection
This past year the wood preserving industry took a bold stance on quality when the American Wood Protection Association (AWPA) voted to require higher amounts of preservative for wood used in many applications. The AWPA, an organization comprised of individuals from all facets of the wood protection industry that sets standards for wood preservation and treated wood, updated its standards to require wood treated to Ground Contact retentions be used in many physically above-ground applications, including when:
soil or other debris may build up and stay in contact with the wood
insufficient ventilation does not allow air circulation around wood
material is installed <6 inches above the ground on permeable building materials
material is installed in contact with non-durable untreated or older construction with evidence of decay
wood is subject to frequent or recurring wetting
located in tropical climates
the wood is both:
— difficult to maintain, repair or replace and
— critical to the performance and safety of the entire system
Building codes require that preserved wood comply with these standards and the installer must decide if these conditions are present, select, and install the correct material for the project. The wood preserving industry and many retailers have helped implement these standards by switching inventories of lumber in sizes commonly used for structural parts of decks to Ground Contact retentions. Some retailers have switched all lumber, including decking and railing, to Ground Contact retentions. These changes benefit builders and consumers by removing the guesswork from the decision process. Buyers can focus on their project rather than deciding if they need to purchase Ground Contact wood.
“It is important,” says, Jay Hilsenbeck, chemist and residential product specialist from Lonza Wood Protection, “to educate builders, contractors, and DIYers so they know what wood to choose for their project. During Deck Safety Month® we focus on deck inspections, but we should also focus on quality and proper construction practices before construction begins. The builder should consider the deck surroundings. For a deck built close to the ground, for example, Ground Contact retentions would be required under the new AWPA guidelines.”
The contractor should also consider what parts of the deck (joists, beams, ledger boards, posts) are important to sustain the structure and are more expensive or time-consuming to repair after the project is complete. The contractor and homeowner should work together to discuss the environmental conditions such as if the deck will be subject to constant wetting from a pool or sprinklers or if there will be debris build-up.
With that knowledge, contractors and homeowners can have peace-of-mind that they have chosen the appropriate preserved wood for the project. Contractors can offer their clients the confidence that they are providing a durable outdoor living space for their homeowner clients to enjoy for many years.
Each May, during Deck Safety Month®, homeowners can focus on evaluating the items in the deck safety checklist, knowing their deck was built using the right preserved wood.