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May 10th, 2017
Greetings industry associates, outdoor living enthusiasts:
Welcome to spring! Summer is around the corner and May is Deck Safety Month®

In the U.S. we celebrate Memorial Day and in Canada we celebrate Victoria Day. Both of these May holidays are the unofficial “start” of summer in North America and with that we spend more time out on our decks. Family get togethers, graduation parties and summer vacations are just a few examples of where we might be “on the deck.”

This is a great time to market your business and remind homeowners to “Check Your Deck®” to ensure its safety. How do we do this? NADRA rolls out a plethora of marketing materials for its members to use to promote deck safety awareness (like the 10-point consumer checklist & PR templates). What better opportunity to call up local news stations, send out press releases, or offer a promotion and get your community involved with a Check Your Deck® campaign.

At NADRA HQ, interviews are coming in left and right as columnists are talking about making outdoor living improvements to those backyard havens & making sure they are safe for family and friends. We at NADRA are doing our part by directing calls and inquiries to our membership directory, and have seen a spike in traffic in the first 9 days of May to the “Find a Builder” and “Find an Inspector” section of NADRA.org.

Market indicators continue to suggest we are positioned to have a busy year- here’s to a fun and safe outdoor living season. For my Canadian friends, that’s July. Just kidding. Have a great year!

Kindest regards,
Bob Lett
Bob Lett is VP of National Sales for Wolf Home Products. He is a NADRA member and is Secretary for the NADRA Board of Directors.
Should you have any questions Bob can be reached at:
May 10th, 2017

Koppers Performance Chemicals’ MicroPro, Micronized Copper wood preservative technology, celebrates ten years of commercial production.

Today, treated wood products using the micronized copper preservative system represent the majority of treated wood sold into residential and agricultural markets in the U.S.  The Koppers’ MicroPro technology is a patented system and is also sold in Canada, Europe, Scandinavia, New Zealand, Australia, Asia and in Central and South America. The Koppers’ micronized copper preservative system is an American Wood Protection Association (AWPA) standardized wood preservative. In addition, MicroPro treated wood products, as described in the International Code Council (ICC Evaluation Services Inc. ESR-2240), meet all major model building code requirements. Wood products treated with the MicroPro wood preservative can be used in above ground (UC3B), ground contact (UC4A) and critical ground contact (UC4B) end use applications.

The Koppers’ micronizing technology is also used to produce color pigment stains, mold inhibitors and other additives that benefit treated wood. The MicroPro treated wood process is the only wood preservative system with all these third party environmental and green certifications such as the Scientific Certification Systems’ Environmentally Preferable Product (EPP) Certification, Underwriters Laboratories GREENGUARD GOLD Certification,and the Home Innovation NGBS Green Certification. Since its commercial introduction in 2007, over 20 Billion board feet have been treated with the micronized copper preservative.

Tom G Horvat

U.S. Marketing Manager

Koppers Performance Chemicals | 1016 Everee Inn Road | Griffin, GA 30224 | United States

T: +1 770 233 4222 | F: +1 770 229 5225

May 9th, 2017

Member Name: Andy Penny

Company Name:  Feeney, Inc.

Position: VP Marketing & Advertising

Member Category: Manufacturer

Location: Oakland, CA

 

When did you first get involved with this industry? It’s been about 30 years…ouch!

What inspired you to join NADRA? Our company had been working with contractors, carpenters and deck builders for years providing our CableRail products, so when NADRA approached us we thought it’d be a great way to support the industry and keep informed. We were one of the charter members of NADRA.

What was the first thing you ever built? I built this really cool coaster with a 2×4 frame, rope steering, and thin ball-bearing wheels held on to 1/2″ rod axles with cotter pins. Completely dangerous but totally fun. I’ve never built a deck, but I’d like to.

We want to get to know you, please tell us a little about your business: Feeney’s been around since 1948. They started as a small, family owned wire, rope, and rigging supply company serving the San Francisco Bay Area maritime and industrial communities. In the late 1980′s I joined the team to manage the marketing of a new line of stainless steel cable assemblies that was soon to become our CableRail product. Since then, the company has grown exponentially, and while we still do some industrial rigging, our main business is architectural products. We obviously still have CableRail going strong, but we also have our DesignRail aluminum railings, stainless steel structural & decorative rods, as well as a line of rod & cable garden trellises. We distribute throughout the USA and beyond and have worked on thousands of deck and railing projects spanning commercial, institutional, and residential applications. I still head up the marketing and advertising, and it continues to be busy, crazy, fun (and sometimes not-so-fun) and rewarding.

How do you define success? Personally, I’d say happiness is my primary measure of success. Professionally, building a profitable company/business while treating people (employees, customers, vendors) honestly and respectfully.

What advice would you like to share with fellow members that you have learned in your career? A lot of people don’t know what they’re talking about but pretend otherwise, so as my wise old Nicaraguan media director boss used to tell me, “follow your gut, man; follow your gut.”

Why do you support NADRA’s Deck Safety Initiative? Given the nature of our deck and railing products, Feeney, Inc. has always been committed to deck safety, and we’re proud to partner with NADRA during May’s Deck Safety Month.  Deck safety hits close to home with our Feeney family, especially when the safety of a deck and railing can depend on how we develop and explain our products.  We strive to ensure that all of our products, when installed properly, exceed code safety standards, and we proudly support an organization like NADRA that shares our standards and values.  This month we’re supporting the cause with social media promotions as well, utilizing our Facebook and Twitter feeds to share information about NADRA and our industry’s Deck Safety Month efforts.

What would you do for a career if you weren’t doing this? Good question. You, know, it’d have to be something outdoors. I could see being a carpenter or contractor, and then I could also see being a river raft or backpacker guide somewhere. Hmmm… now you got me thinking.

A little more about Andy:  Born and raised in Oakland and still not a Raiders fan. No pets, married with one 14 year old daughter who is the love of my life even though she drives me crazy sometimes. I enjoy biking, both road and mountain, skiing, golfing, kayaking, building/repairing stuff around the house, BBQing, and drinking beer.

Connect with Feeney, Inc. on Social Media:

Facebook       Twitter       Houzz        Pinterest       YouTube      LinkedIn

 

*A Member Spotlight winner will be chosen each month. For a chance to win, please fill out the questionnaire found here

May 8th, 2017

Choosing the correct wood for your outdoor project, by: Lonza Wood Protection

This past year the wood preserving industry took a bold stance on quality when the American Wood Protection Association (AWPA) voted to require higher amounts of preservative for wood used in many applications. The AWPA, an organization comprised of individuals from all facets of the wood protection industry that sets standards for wood preservation and treated wood, updated its standards to require wood treated to Ground Contact retentions be used in many physically above-ground applications, including when:

  • soil or other debris may build up and stay in contact with the wood
  • insufficient ventilation does not allow air circulation around wood
  • material is installed <6 inches above the ground on permeable building materials
  • material is installed in contact with non-durable untreated or older construction with evidence of decay
  • wood is subject to frequent or recurring wetting
  • located in tropical climates
  • the wood is both:

— difficult to maintain, repair or replace and

— critical to the performance and safety of the entire system

Building codes require that preserved wood comply with these standards and the installer must decide if these conditions are present, select, and install the correct material for the project.  The wood preserving industry and many retailers have helped implement these standards by switching inventories of lumber in sizes commonly used for structural parts of decks to Ground Contact retentions. Some retailers have switched all lumber, including decking and railing, to Ground Contact retentions. These changes benefit builders and consumers by removing the guesswork from the decision process. Buyers can focus on their project rather than deciding if they need to purchase Ground Contact wood.

“It is important,” says, Jay Hilsenbeck, chemist and residential product specialist from Lonza Wood Protection, “to educate builders, contractors, and DIYers so they know what wood to choose for their project. During Deck Safety Month® we focus on deck inspections, but we should also focus on quality and proper construction practices before construction begins. The builder should consider the deck surroundings. For a deck built close to the ground, for example, Ground Contact retentions would be required under the new AWPA guidelines.”

The contractor should also consider what parts of the deck (joists, beams, ledger boards, posts) are important to sustain the structure and are more expensive or time-consuming to repair after the project is complete. The contractor and homeowner should work together to discuss the environmental conditions such as if the deck will be subject to constant wetting from a pool or sprinklers or if there will be debris build-up.

With that knowledge, contractors and homeowners can have peace-of-mind that they have chosen the appropriate preserved wood for the project. Contractors can offer their clients the confidence that they are providing a durable outdoor living space for their homeowner clients to enjoy for many years.

Each May, during Deck Safety Month®, homeowners can focus on evaluating the items in the deck safety checklist, knowing their deck was built using the right preserved wood.

Learn more

 

May 3rd, 2017

MEDIA CONTACT

Michael Beaudry
Executive Vice President
Phone: 215-679-4884
Email address: Info@NADRA.org
FOR IMMEDIATE RELEASE

Love Spending Time Outdoors? Check Your Deck®  

During Deck Safety Month® and throughout the year, homeowners can take advantage of resources and tools from the North American Decking and Railing Association to ensure the security and longevity of their decks.

Quakertown, PA  (May 1st, 2017) –  May is Deck Safety Month ® , the perfect time for homeowners to ensure their decks are in top condition for the season ahead. The North American Decking and Railing Association (NADRA) invites consumers to Check Your Deck ®  using resources such as the 10-Point Consumer Checklist.

“Of the 40 million residential decks in the U.S., it’s estimated that half of them are more than 25 years old. It’s crucial for homeowners to verify the integrity of their deck to ensure user safety as well as help extend the deck’s life-span, improve appearance, and increase livability,” says Michael Beaudry, executive vice president of NADRA. “We’re proud to offer an array of tools to help consumers check their decks as well as connect with building professionals with the know-how to identify and remedy potential problems.”
Consumers can visit www.NADRA.org  to take advantage of resources to Check Your Deck ® , including:

  • 10-Point Checklist: Homeowners can download the 10-Point Deck Safety Consumer Checklist , a step-by-step guide to visually inspecting the deck for safety concerns such as corroding fasteners, decaying materials, loose railings, inadequate lighting, and more. Though not a replacement for a professional deck inspection, the checklist is a helpful tool to assist homeowners.
  • Find an Inspector: NADRA and the American Society of Home Inspectors (ASHI) offer building professionals the NADRA Deck Inspection Certification Course, which certifies the recipient has undergone training specific to conducting proper, thorough deck inspections. Consumers can search for a certified inspector in their area by browsing the Inspectors Directory at www.NADRA.org.
  • Find a Builder: NADRA deck builders adhere to a strict code of ethics and are required to submit proof of licensing and insurance as required by their state. Homeowners can search for qualified deck builders at www.NADRA.org.

Learn More: Consumers can watch videos and read more about deck safety on NADRA’s consumer Deck Safety page and on the NADRA blog.

“We encourage homeowners to reach out to ASHI-certified home inspectors and NADRA-member deck builders to conduct an inspection of their older deck,” says Beaudry. “NADRA members follow a code of ethics and comply with state licensing and insurance requirements, providing peace of mind.”

Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources.

About NADRA
The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. www.NADRA.org

© Copyright 2017 North American Deck and Railing Association. All rights reserved.

May 3rd, 2017

MEDIA CONTACT

Michael Beaudry
Executive Vice President
Phone: 215-679-4884
Email address: Info@NADRA.org  
 

FOR IMMEDIATE RELEASE

NADRA Provides Deck Safety Marketing Resources to Help the Industry Boost Business this Spring

In honor of Deck Safety Month ® , the North American Decking and Railing Association reminds professionals to take advantage of exclusive safety resources along with press release templates, graphics, ads, social media content, flyers, and more.

Quakertown, PA  (April 28th, 2017) –  The United States is home to roughly 40 million residential decks, and of those it’s estimated that half are more 25 years old. This means big business opportunities for deck builders, remodelers, inspectors and contractors to promote deck inspections, ensuring homeowner safety while simultaneously building their own brand. The North American Decking and Railing Association (NADRA) offers industry professionals  and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and inspection checklists.

“May is Deck Safety Month ® -along with prime outdoor living season-and that presents a perfect chance for savvy pros to market their business,” says NADRA executive vice president Michael Beaudry. “NADRA has created an array of tools to help you take advantage of this marketing opportunity. Whatever you do-even if it means simply rechecking your own deck-be sure to pay special attention to deck safety”
NADRA offers the following resources for building professionals to leverage during Deck Safety Month and throughout the year, including:

Deck Safety Toolkit. This NADRA-member benefits include:

  • Deck Safety Month® Logo
    • Check Your Deck ® Logo
    • 2017 Deck Safety Ambassador Logo (for official ambassadors only) learn more here about the ambassador program
    • 10-point consumer checklist
    • Link to online deck inspection form
    • Social media content for your use
    • Customizable press release templates
    • Customizable flyer all about deck safety
    • Customizable social media, infographics, and web graphics
    • Tips and guidelines to make the most out of Deck Safety Month ®
  • Deck Evaluation Form: A step-by-step guide to evaluating the integrity of the deck structure, stairs, surface, and railings. A downloadable form and online form (BETA) are available to members and non-members.
  • Certified inspector program: NADRA has partnered with the American Society of Home Inspectors (ASHI) to create the NADRA Deck Inspection Certification Course, an ASHI-approved continuing education program. Having certification can not only improve a contractor’s skill-set, but make them more marketable to consumers. (Next class is happening in Atlanta, GA – check it out here)
  • Deck Safety Ambassadors: Help spread the word about deck safety by becoming a Deck Safety Ambassador. Sponsors gain access to an exclusive Ambassador logo and marketing benefits to further promote their businesses.
  • Homeowner resources: Builders can download the 10-Point Deck Safety Consumer Checklist to pass along to customers. Though not a replacement for a professional deck inspection, the checklist can assist homeowners and provide reference during other times of the year.

“Communicating safe decking standards remains a top priority for NADRA,” Beaudry says. “We continue to focus our efforts on educating both pros and consumers on proper deck installation practices as well as on consistent deck inspections. At the same time, we know that deck safety offers professionals in the industry a great opportunity to market their business, so we’ve provided all of the tools to help them do just that.”

Visit www.NADRA.org to access all of NDRA’s Deck Safety Month resources for industry  professionals. *You must be a current NADRA member to access the “toolkit”. Join NADRA today.

About NADRA:
The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. www.NADRA.org
© Copyright 2017 North American Deck and Railing Association. All rights reserved.

May 3rd, 2017

CHECK YOUR DECK® THIS MAY

 

BY WOLF HOME PRODUCTS | 05.01.2017

Wolf Home Products is proud to partner with NADRA, the North American Deck and Railing Association, this month to recognize Deck Safety Month® to promote outdoor living in a beautiful and safe environment.

For many, May marks the unofficial start to summer. This means it’s time to get outside to work in the garden and start cleaning up the deck for summer BBQs. In addition to having a clean deck, it’s important to make sure you have a safe deck. Wolf and NADRA recommend homeowners Check Your Deck® this May before kicking off summer activities.

There are an estimated 40 million residential and 10 million commercial decks in the United States, with 50% of them being more than 20 years old. To ensure the safety of your family and friends, it’s important for homeowners to check their decks on a yearly basis. Outdoor structures like decks are exposed to sun, rain, snow and extreme temperature changes over the years. The need to maintain and inspect them is critical for keeping decks strong and safe and helps to avoid possible collapses.

NADRA offers a 10-Point Consumer Safety Checklist, which is an efficient way to take a good look at the different parts of the deck, with an eye to what might need maintenance, repair or replacement. Below are 10 parts to examine when you Check Your Deck®:

  1. Split or decaying wood
  2. Flashing
  3. Loose or corroded fasteners
  4. Railings and banisters
  5. Stairs
  6. Cleaning and maintenance
  7. Grills, fire pits, chimneys, heaters, and candles
  8. Lighting and electrical
  9. Outdoor furniture and storage
  10. Surrounding trees

Homeowners should also consider a professional deck inspection. A professional inspector will thoroughly examine your deck, provide information on your deck’s capacity limits, identify any dangerous problem areas and give you some insight into what to keep your eye on in the future.

It’s important to remember that older decks require closer scrutiny and regular inspections. Many decks were built before code requirements were established to protect consumers. Some of these older decks may have deck-to-house attachments using only nails instead of the current recommended construction using deck tension hardware that greatly helps in the prevention of ledger failures.

Once you Check Your Deck® and ensure it’s safe, grab your friends and fire up that grill for your first BBQ of the summer!

 

May 1st, 2017

SKOKIE, IL—AZEK® Building Products, a leader in the development of premium composite decking, is raising awareness alongside the North American Decking and Railing Association (NADRA) this May for Deck Safety Month®. As summer approaches and people begin to enjoy their outdoor living spaces, it is the ideal time to address and fix any poorly maintained or unsafe decking structures.

“Decks are exposed to sun, rain, snow and extreme temperature changes throughout the seasons and the years,” said Julia Fitzgerald, chief marketing officer of AZEK Building Products. “May is a great time to remind everyone to inspect decks for safe outdoor entertaining.  Safety is our number one priority so our decking is scientifically engineered to stand up to the elements and remain sturdy, reliable, and splinter free for years. Likewise, our railing is not only beautiful, it’s low-maintenance as it is sturdy.”

Here are the top tips to ensure a safe deck:

  • Identify Instability – There should be no sagging, swaying or movement of the deck boards, railings or stairs, and the board attaching the deck to the house should be securely in place.
  • Inspect Railings – The IRC requires railings to be at least 36’’ in height, measured from the deck surface to the top of the rail. Also look for loose balusters or post caps which could present a hazard.
  • Get up to Code – Check that the deck, electrical outlets and appliances are up to code, and that no electrical cords present a tripping or fire hazard. Inspect grills, fire pits and heaters at the start of the season.
  • Examine Boards and Fasteners – Check for splitting, rotting or decay. Look for rust on nails, screws and fasteners; a corroded fastener can cause deterioration in surrounding materials.

“Homeowners who have an AZEK® or TimberTech® deck don’t have to worry about many of the traditional performance issues wood decks present,” said Fitzgerald. “Our products are protected with advanced polymer materials which make them resistant to mold, mildew and moisture damage.  Also, our railing collections are certified to meet the International Building Code, and International Residential Code for load bearing and other universal safety considerations.  Wood just can’t compete when it comes to long lasting safety and durability.”

 

Read the original article from AZEK® here