Deckorators® Introduces VoyageTM Composite Decking at DeckExpo 2018

New EovationsTM decking offers superior traction, bold variegation

For Immediate Release

Press contact:
Chris Camfferman                                        
Managing Director, Marketing
616-365-1554
616-304-9400
ccamfferman@ufpi.com

GRAND RAPIDS, Mich., October 10, 2018 Deckorators®, a brand of Universal Forest Products, Inc. (Nasdaq: UFPI), has expanded its innovative line of wood-alternative decking with the launch of VoyageTM. This new line of composite decking featuring patented EovationsTM technology was introduced to building material dealers and contractors at DeckExpo 2018 in Baltimore, Maryland.

Like other members of the Deckorators Eovations decking family, Voyage delivers the industry’s best strength-to-weight ratio, absorbs virtually no moisture, and allows virtually no thermal expansion or contraction. Voyage adds to these benefits unique textured embossing for superior traction on the deck surface, along with the bold look of vertical grain variegation.

The textured embossing offers homeowners the enhanced safety of superior traction underfoot in both dry and wet conditions. Deckorators Voyage decking provides 34 percent or greater surface traction than other leading brands of composite decking. Voyage decking was tested against other leading capped composite deck boards in wet conditions by an independent third-party lab under the AS/NZS 4586-2013 standard. The deck boards were tested on Sept. 24-25, 2018.

Vertical grain variegation gives Voyage — an ultra-low maintenance composite — the trend-forward appearance of the highest-quality wood. Voyage comes in four beautiful colors that are the most popular in outdoor living spaces among homeowners: Sierra (dark gray), Tundra (gray), Costa (golden brown) and Mesa (red brown).

“We use extensive input from dealers and contractors to develop products that help them stand out from the competition,” said Chris Camfferman, managing director, marketing, Deckorators. “Our partners have experienced the unique benefits of our Frontier and Vault composite decking with Eovations technology. We’re thrilled to introduce them to Voyage, the best product in a good-better-best Eovations line.”

Voyage will be available for 2019 in 12-, 16- and 20-foot solid and slotted-edge profiles, as well as 12-foot fascia. It is backed by a 25-year structural, 25-year stain-and-fade and 25-year removal-and-replacement limited warranty that covers water and ground contact. Deckorators is one of the only brands in the industry to stand behind installations in, or in contact with, water or ground.

Eovations technology makes Voyage decking strong, lightweight and stable. During the Eovations process, a polymer-mineral blend is extruded and stretched. The result is a fibrous, 7/8-inch-by-5½- inch composite board that looks and works like wood. At the same time, each board is:

  • 35 percent lighter than most wood-plastic composite decking and similar in weight to PVC for easier handling on the job site.
  • Twice as strong as PVC decking in terms of stiffness-to-weight ratio for superior durability.
  • Moisture-resistant because it contains no organic material.
  • Extremely stable with the lowest thermal expansion/contraction of any thermoplastic deck board.

Voyage is capped with durable polypropylene to create a surface that is stain-, fade- and scratch-resistant.

For more information on Voyage decking, visit www.deckorators.com/deckexpo or call (800) 332-5724.

About Deckorators

Deckorators, the first name in decking, railing and accessories and the originator of the round aluminum baluster, is a brand of Universal Consumer Products, Inc., a subsidiary of Universal Forest Products, Inc. Deckorators started the low-maintenance aluminum balusters category with the Classic Series and has since led the industry with many new and innovative decking and railing products. Its approach to developing exciting and distinct products allows both DIYers and builders to bring the personal creativity of interior design to outdoor living.

To learn more about Deckorators decking and railing accessories, visit www.deckorators.com or call 800-332-5724.

Follow Deckorators on Instagram: @Deckorators
Facebook: www.facebook.com/Deckorators
YouTube: www.youtube.com/DeckoratorsProducts
Pinterest: www.pinterest.com/deckorators

UNIVERSAL FOREST PRODUCTS, INC. (NASDAQ: UFPI)

Universal Forest Products, Inc. is a holding company with subsidiaries and operations around the world that supply three markets: retail, construction and industrial. Founded in 1955, the Company is headquartered in Grand Rapids, Mich. For more information about Universal Forest Products, Inc., or its affiliated operations, go to www.ufpi.com.

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PROFESSIONAL DECK BUILDER Special Supplement – New Opportunity!

PROFESSIONAL DECK BUILDER has added a special 5th supplement in 2018 in cooperation with the North American Deck and Railing Association (NADRA). Show your support of the industry by aligning your brand with this valuable content. Ad close date:  11/2/18

Support the Industry

PROFESSIONAL DECK BUILDER will donate 10% of the advertising revenues from this special print supplement to NADRA for their use in programs that support our joint industry.

Content Focus:

  • Cover story will feature NADRA’s National+ Deck Competition winners.
  • Coverage of the REMODELING/DeckExpo Show, featuring PROFESSIONAL DECK BUILDER LIVE—a demo stage area that will be a feature of this year’s show.
  • New Products Showcase.

Timing & Reach

  • New print supplement:  December 2018. Ad close date:  11/2/18

In addition to the print supplement, online coverage will be included on PROFESSIONAL DECK BUILDER’s website and newsletters

  • NADRA members advertising in this added supplement will be recognized in a special thank you ad from NADRA and PROFESSIONAL DECK BUILDER

If you are interested in advertising opportunities, please reach out to Dan Colunio:

Dan Colunio
Vice President, Remodeling & Distribution
Hanley Wood Media
P: 617-304-7297
E: dcolunio@hanleywood.com

What you should know about the 2018 National+ Deck Competition.

BUILDERS. MANUFACTURERS. SALES REPRESENTATIVES. LUMBERYARDS & DEALERS. THIS IS FOR YOU. 

The National+ Deck Competition has evolved over the years. As the association board of directors thought about the 9th annual Deck Competition, they reviewed the competition categories & with consideration to all membership categories, developed a few NEW project categories for members. Here is what you should know: 

DEADLINE TO ENTER: SEPTEMBER 10T, 2018 11:59PM EDT

EARLY BIRD RATE: ENDS AUGUST 27, 2018 11:59PM EDT

MANUFACTURERS: Must be a current member of NADRA

Manufacturer Category: Manufacturer members of wood and alternative decking materials, railing, fasteners, lighting, accessories, etc. The manufacturer member must enter the competition, not the builder. The builder must be a current member of NADRA. Projects may include residential or commercial projects. No price limit.

Associated fees: $150 before 8/28/18   /  $200 after 8/27/18

*Become a Sponsor of the 2018 National+ Deck Competition before September 1st. Learn more here

DEALERS / LUMBERYARDS: Must be a current member of NADRA

The Greatest Showroom: The Greatest Showroom is intended for lumberyards and dealers. This is an opportunity to showcase your over and under 3,000 sqft showroom displaying outdoor living products. Must include materials in the outdoor living industry, including decking or docks.

Associated fees: $100 before 8/28/18 / $150 after 8/27/18

BUILDERS / ARCHITECTS:  Must be a current member of NADRA

  • Wood Deck Under $25k: includes: Pressure Treated, Cedar, Redwood, Southern Pine, Ipe, Hardwoods, etc.
  • Alternative Deck Under $25k: includes: includes: cap-stock, composite, PVC, plastic, aluminum, vinyl, etc
  • Limitless Creation Under $25k: Any outdoor living project. Open to all materials. *If you have a spectacular project that has outstanding qualities that includes multiple categories, consider entering it into this category.
  • Wood Deck $25k – $50k
  • Alternative Deck $25k – $50k
  • Limitless Creation $25k – $50k
  • Wood Deck $50k – $100k
  • Alternative Deck $50k – $100k
  • Limitless Creation $50k – $100k
  • Wood Deck Over $100k
  • Alternative Deck Over $100k
  • Limitless Creation Over $100k
  • Open Porch: An open room attached to the outside of a house / building.
  • Closed Porch: An enclosed room attached to the outside of a house / building.
  • Dock: A structure extending alongshore or out from the shore into a body of water. Unique Feature: includes: fire pit, fireplace, pergola, pavilion, freestanding structure, underdecking, outdoor kitchen / bar, water feature, outdoor shower, etc.
  • Illumination: Projects that show the use of outdoor illumination of private gardens and public landscapes; for the enhancement and purposes of safety, nighttime aesthetics, accessibility, security, recreation and more.
  • Commercial Outdoor Living Project, to include a deck: Must be a commercial address such as a restaurant, boardwalk, Doctor’s Office, etc. * For builders only, not a category for Manufacturers.
  • Refurbished / Refinished Deck: Most of the existing framing, and the basic layout must be retained Staining of existing boards or new decking Before photo must be included as one of the photos uploaded

Associated fees: $75 before 8/28/18 / $125 after 8/27/18

NEW FOR 2018 – PROJECT PARTNERS: 

  • The idea behind this new category is to build camaraderie & support between all levels in the industry. If the “partners” agree to enter the project with you, they will pay their entry fee separately, and if it’s a winning project, during the awards ceremony – the entire team can walk up and each receive an award and recognition alongside you. 
  • A partner is defined as any NADRA member that was instrumental in a project entered into the 2018 National Deck Competition. 
  • A partner may be: 
    • A Manufacturer of: lighting, screws, framing, railing, footings, decking, underdecking, etc. 
    • Sales Representative
    • Dealer, Lumberyard
    • Architect / Builder / Designer
  • Upon entering the competition, a partner will select the “Partner Registration” category. 
  • The Builder must enter the National Deck Competition and provide partners with their “Project Name”. 
  • Upon entering the competition, a partner will include the “Project Name” that they are associated with. The entrant will be responsible for providing partners with their project name. This is a critical component of your entry. This is how NADRA HQ will identify your team. 
  • If the project wins a national award, the partners who entered alongside the entrant may walk up to receive their award and recognition during the awards dinner. 
  • All official partners will be recognized in NADRA news, blog, website, social media and various industry print and digital publications.

Become a Sponsor of the 2018 National+ Deck Competition before September 1st. Learn more here

To learn more about the competition, please download the Official Handbook 

Deck Safety Marketing Resources are Available to Help Outdoor Living Industry Professionals

May is Deck Safety Month®, the North American Decking and Railing Association reminds professionals to take advantage of exclusive deck safety marketing resources along with press release templates, graphics, ads, social media content, flyers, and more.

The North American Decking and Railing Association (NADRA) offers industry professionals and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and inspection checklists.

  • 10-point consumer checklist
  • Deck Evaluation Form: A step-by-step guide to evaluating the integrity of the deck structure, stairs, surface, and railings. A downloadable form and online form (BETA) are available to members and non-members.
  • Certified inspector program: NADRA is working diligently with ASHI, The American Society of Home Inspectors, as well as, AIBD, The American Institute of Building Design. The associations are working towards educating and certifying thousands of industry professionals to meet the need for inspecting the millions of decks that are past their useful life. Classes are available for scheduling.
  • Deck Safety Ambassadors: Help spread the word about deck safety by becoming a Deck Safety Ambassador. Sponsors gain access to an exclusive Ambassador logo and marketing benefits to further promote their businesses.
  • Homeowner resources: Builders can download the 10-Point Deck Safety Consumer Checklist to pass along to customers. Though not a replacement for a professional deck inspection, the checklist can assist homeowners and provide reference during other times of the year.

Communicating safe decking standards remains a top priority for NADRA. We continue to focus our efforts on educating both pros and consumers on proper deck installation practices as well as on consistent deck inspections. At the same time, we know that deck safety offers professionals in the industry a great opportunity to market their business, so we’ve provided all of the tools to help you do just that. If you have any questions, please reach out. You can contact the team at NADRA by calling: 215-679-4884 or sending an email to: Info@NADRA.org

Just a small sampling of the many marketing resources available in the members section of NADRA.org: 

Flyer: 

Facebook Visual Graphic: 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Matt Breyer, has been voted president of the North American Deck and Railing Association, Inc.   

Reading, PA. –  Matt Breyer, owner of Breyer Construction & Landscape, has been voted president of the North American Deck and Railing Association, Inc.

NADRA, based in Quakertown, is a national organization whose focus is to inform deck builders, manufacturers, code developers and others about industry issues and to increase public awareness about deck safety. It also serves the community through philanthropic initiatives such as “Deck for a Soldier.”

An experienced remodeler and entrepreneur, Breyer has more than 20 years in the industry. He founded his Reading-based firm in 2001 and has expanded it to a 20-employee company that specializes in creating custom decks and outdoor living spaces, as well as finished basements and interior remodeling.

In July 2017, Breyer was ranked among the top 60 construction remodelers nationwide in customer satisfaction, according to a customer survey published in QualityRemodeler magazine.

“I believe in the excellent work NADRA does in advancing our industry and promoting safety awareness, so it’s truly an honor to be named president,” Breyer said. A member of NADRA since 2006, he previously served as treasurer of the executive council.

“Congratulations to Matt as the new President of NADRA,” said Kirk Hammond, NADRA’s immediate past president. “Those who are fortunate to meet and work with Matt recognize and appreciate his dedication, values and excellence in every aspect of his life. His leadership and work will move NADRA forward and upward to new heights of industry prominence.”

Bob Lett, immediate past secretary of NADRA’s board of directors, also commended Breyer. “I’d like to take this opportunity to congratulate Matthew Breyer on his election to president of the North American Deck and Rail Association,” Lett said. “The association is privileged to have Matt as its president to guide it through the next phase of growth, because he brings a wealth of knowledge and experience to the association. We thank Matt and his family for their dedication, energy, passion and the sacrifices they make to give back to the association. It truly is a labor of love.”

NADRA is pleased to introduce the NADRA CPAC (Consumer Product Awareness Charter) program.

Dear NADRA Member,

As we have seen in many other industries, when consumers lack confidence due to some “bad eggs” the government often steps in to impose regulations.  The increasing media attention on frequent deck/balcony failures and increased deck code development programs point to and support an inherent lack of consumer and distributor confidence.

As “the independent”, association for the deck and railing industry, NADRA stands as an impartial advocate for our industry, and its consumers. Our reputation and unique position demanded we develop a “Consumer Awareness” program that would allow our industry leaders to help self-regulate our products through standardized testing protocols supported by independent external verification.

The program we have developed (supported by our team of technical advisors) over the last 5 years ensures you, our stakeholders can be directly involved in policing our industry to reduce and remove inferior products while establishing validation for quality decking manufacturers.  Additionally, it will finally give all of us an independent tool when interfacing with our consumers to aid in eliminating purchase anxiety and unrealistic consumer expectations that so often create the negative social media backlash, warranty claims, and the legal headaches we all abhor.

NADRA is pleased to introduce the NADRA CPAC (Consumer Product Awareness Charter) program.

The association would welcome your involvement in the program and input into the final stages of development and market-wide distribution. We have attached current information and registration forms for your review. Please reach out to myself, or NADRA HQ with questions, and we would be happy to discuss how to secure the greatest results utilizing this program in your business.

With your involvement we can make this an incredibly successful program for your company, and for our entire industry.

Get started right away, click this LINK  and register to preview your NADRA CPAC Information and registration form today.

( FYI:This link will take you to a short registration. You will receive a confirmation pop up followed by an email with the CPAC download )

At your service,
Matt Breyer 
President, North American Deck and Railing Association
484-256-2773

Michael Beaudry
Executive Director, NADRA
215-804-6679
info@NADRA.org

Trex Unveils Top Trends in Outdoor Living for 2018

Source:www.trex.com

Trex Unveils Top Trends in Outdoor Living for 2018
www.trex.com
Desire for Personalization and Year-Round Enjoyment; Ushers In New Approaches to Design and Materials.

With the popularity of outdoor living expected to hit its highest peak yet this year*, homeowners across the country will be going all-in for the outdoors in 2018.

Once again, Trex Company, the world’s #1 brand of premium decking and railing, has gleaned insights from contractors, homeowners and industry experts to compile its annual outdoor living forecast.

“Among the biggest trends we are seeing is a shift away from seasonality as consumers adopt more of a year-round mindset regarding their outdoor spaces,” said Adam Zambanini, vice president of marketing for Trex Company.

“Outdoor living is no longer restricted to spring and summer nor reserved for certain parts of the country. Thanks to new high-performance materials and innovative design approaches, homeowners everywhere are transforming their outdoor spaces into multi-seasonal extensions of their homes.”

Following are some of the other top trends that will be dominating the outdoor living landscape in 2018:

Minimal Maintenance, Maximum Enjoyment

Just because people are spending more time outdoors doesn’t mean they’re willing to put in extra hours for care and maintenance. In fact, high-maintenance materials, such as wood, are seeing a decrease in demand as people are opting for lower-maintenance offerings that deliver better performance and sustainability.

Wood alternatives, particularly composite decking, are expected to experience above average annual gains in demand through 2020. Analysts predict this segment of the decking industry will grow at a faster rate than traditional wood** – and for good reason.

Unlike wood, high-performance composites, such as Trex, resist fading, staining, scratching and mold – and won’t rot, warp, crack or splinter.

No sanding, staining or painting is required, and food and drink spills wash off easily with just soap and water. Additionally, Trex decking is made from 95 percent recycled material, making it an environmentally friendly choice for eco-conscious consumers.

Comfy Cozy

Among the hottest design influences right now is “hygge” (pronounced hoo-gah) – the Scandinavian term for a feeling of coziness and comfort. This season, outdoor spaces will beckon homeowners and their guests to relax and rejuvenate with hygge-inspired accents, from plush cushions and throws to protective pergolas and cozy warming features.

Trex contractors also have reported an uptick in requests for its RainEscape® deck drainage system by clients looking to add multi-seasonal living space underneath an elevated deck.

Residential Goes Commercial

With the heightened focus on creating “outdoor rooms,” railing is finally getting the attention it deserves as homeowners recognize its role as not only the functional frame of their space but also one of the most visually prominent design elements.

While railing matched to the decking remains perennially popular, an increasing number of homeowners are taking advantage of the complementary decking and railing pairings afforded by new railing materials in modern, metal finishes, as well as sleek designs inspired by commercial architecture.

“Our contractors are seeing more homeowners being inspired by outdoor spaces they find in commercial settings, such as hotels and urban rooftops, and wanting to replicate those looks in their homes,” noted Zambanini.

A prime example of this commercial-to-residential trend is the growing popularity of horizontal railings such as rod rail – a sleek, sturdy look that’s ideal for customers who like the view-optimizing aspects of cable railing, but with a modern, industrial touch.

Hide & Chic

With the increased usage of outdoor living spaces comes higher demand for chic storage options and privacy.

“Nothing can dampen the view of a gorgeous sunset or the enjoyment of an elegant al fresco gathering quite like unsightly plastic storage, trash bins or scattered tools, lawn equipment and toys cluttering the scene,” Zambanini said. “Today’s homeowners are interested in both function and design, with solutions that add ambiance rather than detract from it.”

Adding beauty to any outdoor space, lattice panels are perfect for enhancing privacy and concealing storage areas or unsightly views.

With styles ranging from romantic to deco, lattice panels can easily be integrated into both new and existing outdoor living spaces and applied to structures such as arbors, trellises and gazebos, or used as decorative wainscoting or deck skirting. It’s a clever – and easy – design trick that adds both personal style and functionality to any outdoor living space.

Customized outdoor cabinetry and storage solutions also are available in designs that integrate seamlessly with popular decking finishes. These functional and fashionable components include built-in trash bins and ice chests, as well as sink cabinets and grill bases to hide plumbing and gas hook-ups for a completely finished look.

Fun & Games

Kids are not the only ones who enjoy playing outside! Outdoor play spaces for all ages are on the rise, including everything from swimming pools and embedded sandboxes to regulation cornhole courts, horseshoe pits and dedicated spaces for volleyball, badminton and bocce ball.

Beyond yard games, outdoor entertainment has reached a whole new level thanks to advancements in both equipment and equipment storage. Electronics manufacturers now offer televisions and entertainment systems specifically designed for the outdoors, taking into consideration differences in lighting and outdoor acoustics.

Meanwhile, new storage options include durable wall-mounted television and entertainment centers that beautifully protect pricey electronics from the elements, while concealing all of the unsightly – and potentially unsafe – cords and cables.

To view examples of outdoor settings featuring this year’s top trends, visit Trex’s Inspiration Gallery at www.trex.com/inspiration/gallery. For more information about high-performance Trex products, go to www.trex.com.

*MarketsandMarkets Composite Decking & Railing Market Report, 2016

**International Casual Furnishings Association Report, 2017

Reminder to all Handrail and Guard Manufacturers

Reminder to all handrail and guard manufacturers, in June 2017 ICC-ES approved significant revisions to AC273, Acceptance Criteria for Handrails and Guards.  NADRA recommends if you have an evaluation or code report for your product in accordance with this acceptance criteria you should contact the agency providing the report on how these changes will affect you.

In addition, due to these changes in AC 273, your Code Committee is interested in your input for discussing possible similar updates to AC174.

If you have feedback and information on your positions please send into: info@nadra.org where it will be forwarded to the NADRA Code Committee.

 

 

 

 

Making NADRA top of mind as we head into 2018

As I sit here typing this, I’m looking out my window. Palm trees and Christmas lights. Gosh, I love Florida this time of year. Our short winter consists of a 68 degree high and 48 degree low cold front. My son is on the back deck screaming “GO AWAY COLD FRONT, GO AWAY! Mom, when will it be summer again?” Kid, you wouldn’t last a day up North. (shaking my head.)

For those of you that don’t know me, I’m Heather. My role with NADRA is everything marketing, communications, programs and events. We are a tight-knit group at NADRA Headquarters. Actually, we are family. Most of my family is located in Pennsylvania, just North of the Philadelphia area. I’m the lucky (or smart) one that lives on the West coast of Florida, in the beautiful, small town of Venice

This time of year is busy for all of you. Between your own family schedules, crazy tradeshow season, and year-end deadlines; it’s not easy getting your attention and planning ahead for 2018 with the Association.

The MOST important thing to us, is YOU. Regardless of our resources or staff size; we need your support, and we need you to take the time to connect with us. Please call us and spend 10 minutes sharing your latest projects, product line, or event. Allow us to walk you through the benefits that come with your membership. Let us show you the new media kit for 2018. I guarantee that a short conversation with someone at HQ, will give you a renewed sense of appreciation for your membership in NADRA.

Connect with us on Facebook: https://www.facebook.com/NADRARocks/

NADRA is launching an Instagram account in early 2018… so keep your eyes open for that announcement coming soon.

Please keep us in mind as you head into 2018.

We have a rare & genuine care for all of our members. We want to see you grow your business. The best way we can help you, is to make sure you are utilizing all of the available benefits and sharing your news with the industry. Whether you launched a new product and have a press release to share, or you want to share an inspirational story about how you expanded your business from 1 crew to 3 crews and added two more trucks this year. Our members can learn from your achievements… and your mistakes. We all have the same goal here, and that’s helping families play outside… one deck at a time.

If you’re ever in South West Florida, please reach out to me!
Merry Christmas & Happy New Year.
Direct: 215-317-2018
Email: Heather@NADRA.org