AZEK BUILDING PRODUCTS PARTNERS WITH GREAT SOUTHERN WOOD PRESERVING IN MARYLAND AND VIRGINIA

Chicago, Ill., May 17, 2019 – AZEK Building Products, a leading manufacturer of premium outdoor building materials, is excited to announced two new distribution centers, further developing its long-standing relationship with Great Southern Wood Preserving, Inc. The Alabama-based company will now offer full lines of TimberTech®and AZEK®Exteriors’ products at both its Rocky Mount, Virginia and Hagerstown, Maryland locations. 

“We are excited that our relationship with AZEK continues to grow and, along with it, our distribution footprint,” said Jimmy Rane, CEO of Great Southern Wood Preserving, Incorporated. “We believe that AZEK has the best product offerings and customer service in their industry, which ultimately gives homeowners, contractors, builders, dealers and architects outstanding solutions for their outdoor trim, decking, and railing needs.”

With the addition of these two facilities, AZEK Building Products and Great Southern now partner at 12 distribution centers across the United States. 

“We welcome the collaboration with Great Southern and look forward to developing our dealer network together in the Lower Mid-Atlantic market,” said Joe Ochoa, President of AZEK Building Products. “This strategic partnership will help accelerate growth in a market that is very important to us. We look forward to expanded visibility of our decking, railing and trim products in these areas.” 

With the industry’s widest selection of premium, capped composite and capped polymer decking colors and styles, AZEK Building Products is dedicated to manufacturing the most inspiring, sustainable and long-lasting outdoor building materials in the marketplace. For more information on AZEK Building Products, visit TimberTech.com and AZEKexteriors.com.

Great Southern Wood Preserving provides dealers with a broad range of traditional and alternative decking products, as well as additional treatment options, serving all user segments.

For more information on Great Southern Wood Preserving, visit www.yellawood.com

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About AZEK® Building Products

AZEK Building Products, a division of The AZEK Company, manufactures home building materials under two divisions: TimberTech® and AZEK® Exteriors. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns business operations of Minneapolis-based Ultralox railing systems. For more information visit AZEKCo.com or call 1-877-275-2935.

About Great Southern Wood Preserving, Incorporated:

Great Southern Wood Preserving, Incorporated is a wholly owned subsidiary of Great Southern Wood Holdings, Inc. The company is headquartered in Abbeville, AL. It and its subsidiaries have plants located in Mobile and Muscle Shoals, AL; Brookhaven, MS; Glenwood, AR; Columbus, TX;  Buckner, MO; Conyers and Jesup, GA; Mansura, LA; Bushnell, FL; Rocky Mount, VA; Hagerstown, MD; and Fombell, PA. For information, please call 334-585-2291 or visit www.yellawood.com. 

Tyler Rabel
Two by Four
312-445-4728
trabel@twoxfour.com


TIMBERTECH CHANGES THE GAME WITH LAUNCH OF MULTI-WIDTH DECKING LINE

Chicago, Ill., Feb. 19, 2019 (GLOBE NEWSWIRE) — TimberTech®, a leader in premium decking, continues to innovate in the outdoor living space with the launch of two new products in the TimberTech AZEK™ portfolio. In addition to its existing, standard-width deck boards, the Vintage Collection® now offers two new widths – wide and narrow. This groundbreaking approach gives homeowners the unique opportunity to customize their decks with elegant, technologically superior boards in a variety of sizes, styles and colors.


“We are excited to be among the first to bring the design versatility of indoor flooring trends to the outdoors,” said Jesse Singh, CEO of The AZEK Company. “The launch of our multi-width decking is a pivotal evolution for our company and the industry. We’re giving customers the option to go against the grain, think beyond the traditional planking everyone else has. Contractors also have the opportunity to get creative while continuing to deliver the ultimate in durability to their customers.“  

Featuring a distinct, wirebrushed, low-gloss texture, and six dynamic colors, TimberTech AZEK’s Vintage Collection now comes in three widths: narrow (3 ½”), standard (5 ½’’) and wide (7 ¼”). The narrow deck boards provide a look reminiscent of coastal Cape Cod while the wide planks allow homeowners to think big. Mixing widths adds dimension to a deck which can be subtle or dramatic.

“These three widths can be used in almost any combination to create an extensive range of designs and patterns on a deck,” said Patrick Barnds, Senior Vice President of Product Management of AZEK Building Products.  “From a classic, all-narrow or all-wide look, to geometrically-complex herringbone patterns, the only limits are the imagination of the designer and homeowner.”

TimberTech AZEK capped polymer boards are 100% synthetic, making them extremely low-maintenance and resistant to mold, mildew and moisture damage. Additionally, the Vintage Collection features Alloy Armour Technology™, a proprietary capping material engineered for additional surface protection, provides industry-best, 50-year fade and stain and limited lifetime warranties. 

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About AZEK Building Products:

AZEK Building Products, a division of The AZEK Company, manufactures home building materials under two divisions: TimberTech® and AZEK® Exteriors. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns business operations of Minneapolis-based Ultralox railing systems. For more information visit AZEKCo.com or call 1-877-275-2935.

Natalie Boscia 
Two by Four 773-317-1088
nboscia@twoxfour.com

AZEK BUILDING PRODUCTS MAKES POWERFUL STATEMENT WITH REBRANDING CAMPAIGN AND REVOLUTIONARY NEW PRODUCT LAUNCHES

Chicago, Ill., Feb. 04, 2019 — AZEK Building Products, a division of The AZEK Company, debuted its newest ad campaign during the pro football championship last night. The company is in the midst of rethinking its brand under new leadership and the spot is step one in a re-branding strategy for the Chicago-based business. The first among a series of new creative ads that are emotionally engaging and inspiring, the commercial showcases the TimberTech® product lines in imaginative and surprising ways. The full portfolio will debut February 19 – 21, 2019, at the NAHB International Builders’ Show in Las Vegas. 

“Our research clearly indicated that consumers want to be inspired, but they also seek reassurance and validation that they are making the right decision,” says Jesse Singh, CEO of The AZEK Company. “To deliver on those desires, and to continue disrupting and leading our industry, our marketing will challenge both ourselves and our customers to ‘Go Against the Grain’.”

Traditionally, the company went to market under both the AZEK and TimberTech brand names. TimberTech will now be the umbrella brand for all decking, railing, porch, paver, fastening and lighting products. The trim and moulding business will be positioned under the newly branded AZEK® Exteriors.

TimberTech’s decking portfolio includes: TimberTech AZEK™, TimberTech PRO™ and TimberTech EDGE™. The AZEK line features the same premium, capped polymer deck collections and materials known previously, but now also includes an enhanced 50-year Fade and Stain Warranty. 

TimberTech AZEK’s Vintage Collection® is also launching Multi-Width decking, allowing homeowners to select from wide, standard, and narrow width planks. The TimberTech PRO™ line retains the original, 4-sided capped composite collections, while TimberTech EDGE™ showcases an entire new series of 3-sided capped composite deck boards. 

“We launched TimberTech EDGE specifically for the cost-conscious consumer,” says Singh. “Previously, homeowners looking to renovate a wood deck may have opted out of composite materials given the price point. Now, we are offering a more affordable option while still maintaining the technological superiority found in all of our TimberTech collections.” 

Also new in 2019 is PaintPro® from AZEK Exteriors. The versatile trim line allows homeowners to customize their curb appeal and forgo traditional white trim around the house, windows, and doors. Customers can select virtually any color they wish to truly make their home one of a kind. This includes a full range of today’s most popular dark colors in vinyl-safe paints – even black. Contractors will get the job done faster with reduced installation time due to PaintPro’s quick dry time. 

TimberTech is increasing its commitment to stand behind its products by introducing new, limited warranty benefits on certain product systems for contractors enrolled in the TimberTech Loyal Rewards Program. 

TimberTech is also getting a digital makeover with a streamlined website.

“Starting today, visitors can log onto TimberTech.com for an entirely new online experience,” says Jeanine Gaffke, CMO of The AZEK Company.  “Our impactful advertising and website are just the first hint at how TimberTech is going against the grain. We’ve hit the ground running. Just wait and see what’s in store for 2019. We’re just getting started.” 

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About AZEK Building Products:

AZEK Building Products, a division of The AZEK Company, manufactures home building materials under two divisions: TimberTech® and AZEK® Exteriors. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns business operations of Minneapolis-based Ultralox railing systems. For more information visit AZEKCo.com or call 1-877-275-2935.

Natalie Boscia Two by Four 773-317-1088 nboscia@twoxfour.com 

Tyler Rabel Two by Four 312-445-4728 trabel@twoxfour.com

What you should know about the 2018 National+ Deck Competition.

BUILDERS. MANUFACTURERS. SALES REPRESENTATIVES. LUMBERYARDS & DEALERS. THIS IS FOR YOU. 

The National+ Deck Competition has evolved over the years. As the association board of directors thought about the 9th annual Deck Competition, they reviewed the competition categories & with consideration to all membership categories, developed a few NEW project categories for members. Here is what you should know: 

DEADLINE TO ENTER: SEPTEMBER 10T, 2018 11:59PM EDT

EARLY BIRD RATE: ENDS AUGUST 27, 2018 11:59PM EDT

MANUFACTURERS: Must be a current member of NADRA

Manufacturer Category: Manufacturer members of wood and alternative decking materials, railing, fasteners, lighting, accessories, etc. The manufacturer member must enter the competition, not the builder. The builder must be a current member of NADRA. Projects may include residential or commercial projects. No price limit.

Associated fees: $150 before 8/28/18   /  $200 after 8/27/18

*Become a Sponsor of the 2018 National+ Deck Competition before September 1st. Learn more here

DEALERS / LUMBERYARDS: Must be a current member of NADRA

The Greatest Showroom: The Greatest Showroom is intended for lumberyards and dealers. This is an opportunity to showcase your over and under 3,000 sqft showroom displaying outdoor living products. Must include materials in the outdoor living industry, including decking or docks.

Associated fees: $100 before 8/28/18 / $150 after 8/27/18

BUILDERS / ARCHITECTS:  Must be a current member of NADRA

  • Wood Deck Under $25k: includes: Pressure Treated, Cedar, Redwood, Southern Pine, Ipe, Hardwoods, etc.
  • Alternative Deck Under $25k: includes: includes: cap-stock, composite, PVC, plastic, aluminum, vinyl, etc
  • Limitless Creation Under $25k: Any outdoor living project. Open to all materials. *If you have a spectacular project that has outstanding qualities that includes multiple categories, consider entering it into this category.
  • Wood Deck $25k – $50k
  • Alternative Deck $25k – $50k
  • Limitless Creation $25k – $50k
  • Wood Deck $50k – $100k
  • Alternative Deck $50k – $100k
  • Limitless Creation $50k – $100k
  • Wood Deck Over $100k
  • Alternative Deck Over $100k
  • Limitless Creation Over $100k
  • Open Porch: An open room attached to the outside of a house / building.
  • Closed Porch: An enclosed room attached to the outside of a house / building.
  • Dock: A structure extending alongshore or out from the shore into a body of water. Unique Feature: includes: fire pit, fireplace, pergola, pavilion, freestanding structure, underdecking, outdoor kitchen / bar, water feature, outdoor shower, etc.
  • Illumination: Projects that show the use of outdoor illumination of private gardens and public landscapes; for the enhancement and purposes of safety, nighttime aesthetics, accessibility, security, recreation and more.
  • Commercial Outdoor Living Project, to include a deck: Must be a commercial address such as a restaurant, boardwalk, Doctor’s Office, etc. * For builders only, not a category for Manufacturers.
  • Refurbished / Refinished Deck: Most of the existing framing, and the basic layout must be retained Staining of existing boards or new decking Before photo must be included as one of the photos uploaded

Associated fees: $75 before 8/28/18 / $125 after 8/27/18

NEW FOR 2018 – PROJECT PARTNERS: 

  • The idea behind this new category is to build camaraderie & support between all levels in the industry. If the “partners” agree to enter the project with you, they will pay their entry fee separately, and if it’s a winning project, during the awards ceremony – the entire team can walk up and each receive an award and recognition alongside you. 
  • A partner is defined as any NADRA member that was instrumental in a project entered into the 2018 National Deck Competition. 
  • A partner may be: 
    • A Manufacturer of: lighting, screws, framing, railing, footings, decking, underdecking, etc. 
    • Sales Representative
    • Dealer, Lumberyard
    • Architect / Builder / Designer
  • Upon entering the competition, a partner will select the “Partner Registration” category. 
  • The Builder must enter the National Deck Competition and provide partners with their “Project Name”. 
  • Upon entering the competition, a partner will include the “Project Name” that they are associated with. The entrant will be responsible for providing partners with their project name. This is a critical component of your entry. This is how NADRA HQ will identify your team. 
  • If the project wins a national award, the partners who entered alongside the entrant may walk up to receive their award and recognition during the awards dinner. 
  • All official partners will be recognized in NADRA news, blog, website, social media and various industry print and digital publications.

Become a Sponsor of the 2018 National+ Deck Competition before September 1st. Learn more here

To learn more about the competition, please download the Official Handbook 

AZEK® Building Products Partners with Huttig® Building Products-Dallas to Distribute Full Line of AZEK® and TimberTech® Brands

SKOKIE, Ill.July 17, 2018 -AZEK Building Products, a leading manufacturer of premium outdoor products, announces a distribution partnership with Huttig Building Products – Dallas, TX. As one of America’s largest wholesale distributors for more than 130 years, Huttig will offer the full line of AZEK and TimberTech brand products to its extensive dealer network in Texas and Oklahoma.

“With extreme weather across the spectrum, including heat, damaging sun and hail, our dealers need great looking products that resist the elements and endure over time,” said Kevin Brennan, Huttig VP of Sales – West. “AZEK’s premium products are well-suited to the growing markets in Texas and Oklahoma, which are booming in many regions and undergoing extensive rebuilding in areas hit by Hurricane Harvey last summer,” he said.

According to Joe Ochoa, President, AZEK Building Products, Huttig is a recognized supply partner in the South-Central territory, known for introducing leading-edge products to dealers in this space. “We are excited to partner with Huttig to accelerate the growth of our great looking, low-maintenance AZEK and TimberTech deck, rail, and trim products in this region.”

With the industry’s largest nature-inspired color palette for decking and railing, along with AZEK Porch and AZEK Trim, AZEK Building Products is dedicated to manufacturing premium exterior solutions that stand up to harsh weather. AZEK features great looks with low-maintenance and the assurance of building code listings and unmatched warranties.

With a vast selection of some of the industry’s top building products and millwork, Huttig provides dealers with top-of-the-line products from the best supplier brands in the country with the services they need to make their business a success in a changing industry.

For more information about Huttig, visit www.huttig.com. To learn more about AZEK Building Products call 1-877-ASK –AZEK (275-2935) or visit www.azek.com.

About AZEK® Building Products:

AZEK Building Products, a division of The AZEK® Company, is a leader in the development of premium, low-maintenance exterior building products. Available to a worldwide audience, our product lines span AZEK® Deck, Rail, Trim, Moulding, Porch, Pavers, and Adhesives, as well as capped wood composite decking and railing under the TimberTech® name. Both brands, synonymous with quality and innovation and made in America, lead their market areas by continually reinventing product lines and redefining entire product categories. For more information about AZEK, visit www.azek.com. For more information on TimberTech, visit www.timbertech.com.

About Huttig® Building Products, Inc

Huttig, currently in its 134th year of business, is one of the largest domestic distributors of millwork, building materials and wood products used principally in new residential construction and in-home improvement, remodeling and repair work. Huttig distributes its products through 27 distribution centers serving 41 states. Huttig’s wholesale distribution centers sell principally to building materials dealers, national buying groups, home centers and industrial users, including makers of manufactured home.

SOURCE AZEK Building Products

AZEK to acquire Versatex

Versatex, a Portfolio Company of Highlander Partners, Enters into a Definitive Agreement to be Acquired by The AZEK Company

DALLASMay 29, 2018 /PRNewswire/ — Versatex Holdings, LLC , a leading manufacturer of cellular PVC building products serving both the new construction and renovation/remodel markets, has entered into a definitive agreement to be acquired by The AZEK Company (“AZEK”).  Versatex’s management team will remain with the business and continue operations from its production facility in Aliquippa, PA.

Versatex, a Highlander investment since September 2014, is a leading innovator and manufacturer of high-quality, branded exterior trim, sheet, mouldings and other innovative products with an expanding range of building applications.

Mark Blanchat, Chairman of Versatex and a Partner at Highlander, stated, “John Pace and his team have done a tremendous job growing Versatex and enhancing the business.  Versatex has continually grown in revenue and profitability while significantly expanding its salesforce and investing substantially in its production facility and capabilities.  The Company’s success has been achieved through strong leadership and superior management execution.  The team’s efforts have positioned the Company for greater future success, as cellular PVC building products continue to gain share from legacy wood-based offerings and achieve broader adoption in new geographies.”

Jeff L. Hull, Highlander’s President and Managing Partner and board member of Versatex, added, “We thank Versatex’s employees for their hard work in advancing the Company over the past four years, and wish John and his team the very best.  Versatex is an exceptional company and we are extremely proud to have been associated with it.”

John Pace, CEO of Versatex said, “We are excited to enter into this agreement with AZEK, which is an ideal partner for us.  Our companies have complementary strengths and a shared commitment to premium quality, customer service and product innovation.  We thank Highlander for its tremendous support and look forward to working together with AZEK to address the opportunities that alternative materials offer the building envelope market.”

Rothschild & Co.  is serving as the exclusive financial advisor to Versatex in connection with this transaction.

About Highlander Partners
Highlander Partners, L.P. is a Dallas-based private investment firm with over $2.0 billion of assets under management. The firm focuses on making investments in businesses in targeted industries in which the principals of the firm have significant operating and investing experience, including basic manufacturing, food, chemicals, building materials, consumer products, and others. Highlander Partners uses a “buy and build” investment approach, creating value by helping companies grow organically and through acquisitions.  For more information, visit www.highlander-partners.com.

About Versatex Holdings LLC
Versatex manufactures and supplies cellular PVC building products. The Company’s products include trimboards, sheets, cornerboards, beadboards, skirtboards, wraps, beaded profiles, soffit systems, molding profiles, and finishing products. It markets and sells its products through distributors/dealers in the United States and Canada. The Company was founded in 2003 and is based in Aliquippa, Pennsylvania. For more information about Versatex, please visit www.versatex.com.

SOURCE Highlander Partners, L.P.

Related Links

http://www.highlander-partners.com

 

DECKING OUT A CONDO IN THE CITY BY THE BAY: AZEK BUILDING PRODUCTS

DECKING OUT A CONDO IN THE CITY BY THE BAY

It isn’t every day that Steven and Brucie Schneider, of San Rafael, California-based construction company Schneider Construction, are asked to build a deck on TOP of a building. Fortunately, when that does happen, which seems to be a new trend in the San Francisco area and beyond, they are more than up to the task.

Condo Rooftop in San Francisco

And that’s just the challenge the dynamic duo of Steve and Brucie recently faced when they were tasked with solving a condo association’s challenge of expanding a rooftop area that was once the site of a rotting, wooden deck. Keeping that deck failure in mind, they wanted to provide the owners with a low-maintenance and durable option for the new deck. The revamped outdoor space will serve as a common area for condo residents, while providing a gorgeous, bird’s eye view of the San Francisco skyline.

AZEK Deck on Condo Rooftop in San Francisco

Inspired by its rich color and superior durability, as well as its Class “A” flame spread rating, Steve and Brucie selected AZEK Deck’s Vintage Collection in Mahogany. According to Steve, they have worked with AZEK Deck for several years because of its aesthetic appeal and it’s easy to transport. They also really like it for roof top installations because it’s lightweight, won’t add unnecessary weight to the building and AZEK’s Vintage Collection carries the Class ‘A’ Flame spread rating, which many buildings in California require.

“We specifically chose AZEK Deck for the 10th Street Lofts because we wanted to create this space with materials that are sustainable and low maintenance,” Steve said. “The condo association and homeowners already dealt with a wood deck that needed to be replaced after only seven years. We knew that AZEK products would look beautiful, and are also engineered to last far longer than traditional wood decks. And AZEK Deck’s 30-year fade and stain warranty and limited lifetime warranty are major benefits to the homeowners.”

But first, in order to bring this project to life, the Schneiders had to figure out how to get all of the materials onto the rooftop since the interior elevator access wouldn’t accommodate the long lengths of decking. The solution? Use a heavy duty crane to hoist all the materials from a nearby parking area onto the residential rooftop. This coordination took a herculean effort from the builder, the city and nearby residents to ensure the project got off the ground without a hitch. Pun intended! Everything worked as they planned and they were soon off to the races!

For this project, Schneider’s team also had to develop a unique understructure solution for the decking that would fit the space constraints below the condo’s rooftop access doors. Steve engineered the one-of-a-kind deck support with steel to provide a stable base for the decking and railing.

In the end, the project was completed on time and offers a gorgeous view for residents to enjoy the San Francisco skyline – during the day or into the evening – and everyone is thrilled with the new low maintenance deck. But don’t just take our word for it. Watch the entire project unfold right before your eyes.Completed AZEK Rooftop Deck

NOTE: The Class “A” Flame Spread Index rating is based on results of testing per ASTM E84, recognized by the International Building Code (IBC) as a standard method for testing flame spread.

Learn more about AZEK.com 

AZEK Building Products Joins with NADRA to Encourage Homeowners to Check Your Deck® During Deck Safety Month® in May

SKOKIE, Ill.May 3, 2018 /PRNewswire/ — Now that spring is here, everyone will want to enjoy their decks as much as possible.  However, older decks or those with structural issues could be at risk for collapse, causing serious injury to you and your loved ones.  The North American Deck and Railing Association (NADRA) is partnering with AZEK Building Products during Deck Safety Month® in May to promote deck safety.  AZEK, a world leader in decking with the AZEK® and TimberTech® brands, recommends homeowners Check Your Deck® before those fun outdoor barbecues.

Contractors can use a different color edge board to show a change in elevation as an extra safety measure. Shown: TimberTech Antiqua Gold with Antigua Palm accent.

“Our first priority is homeowner safety,” says Bruce Stanhope, Vice President, Research and Development, AZEK Building Products.  “Because decks are exposed to extreme weather and temperatures over the years, they need to be inspected by a professional home inspector for structural integrity to ensure they are safe and strong.”

NADRA’s Michael Beaudry, executive vice president, agrees. “With more than 50 million decks in the U.S., it is estimated that 25 million decks are past their useful life and need to be replaced or repaired,” he says. “Consider the snowfall from the past year– the heavy loads cause additional stress on outdoor structures and create a need to re-evaluate.”

Special attention should be placed on older decks built before codes and safety were enforced. “AZEK is dedicated to consumer safety at all levels, so we have an entire department devoted to code compliance,” Stanhope noted. “Homeowners should make sure their decking meets residential code listings and that railings are strong and certified for load bearing.”

“AZEK and TimberTech brands are protected with capped technology for resistance to weather, and for high-performance and low-maintenance,” says Stanhope. “However, you never know what is happening within the substructure, so the Check Your Deck® reminder helps to ensure a safe deck season.”

Check out NADRA’s “10-Point Consumer Safety Checklist” for tips on making decks safer at www.NADRA.org.  Or, to learn more about AZEK Building Products, visit www.azek.com.

About AZEK® Building Products:
AZEK Building Products, a division of The AZEK® Company, is a leader in the development of premium, low-maintenance exterior building products. Available to a worldwide audience, our product lines span AZEK® Deck, Rail, Trim, Moulding, Porch, Pavers, and Adhesives, as well as capped wood composite decking and railing under the TimberTech® name. Both brands, synonymous with quality and innovation and made in America, lead their market areas by continually reinventing product lines and redefining entire product categories. For more information about AZEK, visit www.azek.com. For more information on TimberTech, visit www.timbertech.com.

About NADRA:
The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck buildersinspectorsmanufacturers, dealers/distributors, lumberyards, wholesalers, retailers, and service providers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources.

SOURCE AZEK Building Products

AZEK Building Products Kicks off Spring Decking Season with New Omnichannel Campaign

Contact: Maureen Murray   / 973-993-1570  / Precise2@optonline.net

AZEK Decking’s 35 Stunning Deck Colors Are Perfect for Extending Outdoor Living Spaces

Skokie, IL March 19, 2018 – AZEK® Building Products has launched its new campaign just in time to help kick off the winter blues, inspire new visions of glorious decks and encourage consumers to seek out the brand that is #1 in premium decking.

The campaign builds on consumer insights related to common frustrations about exteriors and the rewards many of us seek when getting out on our deck to enjoy every minute of excellent weather.  Like going barefoot, not worrying about splinters and relaxing on the deck instead of sanding and staining every year. AZEK® & TimberTech® decking doesn’t splinter, requires little to no upkeep and comes with a robust 30-year Limited Fade & Stain warranty.

The efforts also highlight AZEK Building Products’ industry-leading collection of 35 beautiful colors. New this year are Coastline™, Weathered Teak™ and English Walnut, in AZEK’s Vintage Collection® and Espresso, Sapele™ and Whitewash Cedar™ in TimberTech’s Legacy Collection.

“We’re excited about celebrating Spring and sharing the amazing stories around AZEK Building Products decking,” said Jeanine Gaffke, CMO of AZEK Building Products. “Our team has worked hard to listen to what delights our consumers and contractors and are poised to build an entire company that is making homes more beautiful and functional.”

The campaign launches nationwide today across TV, print, radio, and a broad range of social media channels.

Get inspired:

AZEK.com

Facebook.com/azekbuildingproducts

Twitter/@AZEKProducts

Instagram/azekbuildingproducts

About AZEK® Building Products:
AZEK Building Products, a division of The AZEK® Company, is a leader in the development of premium, low-maintenance exterior building products. Available to a worldwide audience, our product lines span AZEK® Deck, Rail, Trim, Moulding, Porch, Pavers, and Adhesives, as well as capped wood composite decking and railing under the TimberTech® name. Both brands, synonymous with quality and innovation and made in America, lead their market areas by continually reinventing product lines and redefining entire product categories. For more information about AZEK, visit www.AZEK.com. For more information on TimberTech, visit www.timbertech.com

Manufacturers share highlights from International Builders Show

NADRA Vice President, Heath Bowman attended the International Builders Show alongside President, Matt Breyer & several NADRA Committee members and NADRA ambassadors.

“It was great spending time with all of the NADRA members who participated in IBS.  Each booth we visited told stories and showed excitement about growth in sales, as well as, in new products coming.  I am personally excited to have accepted the VP position as it will allow me to be part of the industry in a more hands-on capacity.” Heath Bowman

NADRA Bronze level members, Screw Products, Inc.:

Three days can be a long time to stand on a trade show floor, but this year’s International Builders Show kept a steady pace and truly brought out the “International” for those interested in Screw Products, Inc. With growing interest from South America and even genuine interest with new friends in Africa!

From the moment we left the airport en route to our hotel, we knew this years show was going to be different. Different indeed. The IBS Marketing Team really stepped up their game this year with “Welcome” signage at the airport, as well as billboards along the way to the convention center! Well Done Team IBS!

Attendees were engaged and eager to learn. While we continued to have considerable interest in our overall Fastener line, our C-Deck Composite Deck Screws and DeckLok really caught the attention of many contractors. Several of which were proud members of the Great NADRA Team! Thanks for the continued support!

With hundreds of solid leads from contractors, dealers, distributors and fellow manufacturers, we are poised for a great 2018 at Screw Products, Inc. You won’t want to miss it! In fact, I hope they add an extra day to next year’s IBS! See you in Vegas!

AZEK® Building Products, NADRA Gold Level Members: 

AZEK Building Products had a great showing at IBS with a stunning new booth, showcasing more than a dozen new products.  AZEK® and TimberTech® each released three new colors to their premium decking lines.  AZEK’s Vintage Collection® launched Coastline™, English Walnut™ and Weathered Teak™ while TimberTech added Sequoia™, Espresso and Whitewash Cedar™ to its Legacy Collection.  TimberTech also announced an upgrade to its warranty, growing from a 25-year to a 30-year limited lifetime warranty.

AZEK also ran various demonstrations, highlighting a new and expanded line of Adhesives & Accessories for cellular PVC trim and moulding. The company also released various new deck fasteners, including additional color options for TOPLoc® by AZEK and a new hand-driven option of FUSIONLoc®.

Finally, AZEK® Trim & Moulding showcased 6 new surrounds for windows and doors, providing contractors even greater architectural options to present to homeowners.

Check out AZEK’s highlight reel on their YouTube channel!

 

CAMO Fasteners, a Bronze member of NADRA had a great show at IBS.  We interacted with a lot of fabulous deck builders and demoed our CAMO products.

The International Builders’ Show is THE trade show of the year — and a great way to start 2018 says NADRA members, Feeney, Inc.! This year was especially big for Feeney, as we unveiled our new brand evolution: new logo, new booth, all new packaging, and new literature! We got great feedback from contractors, architects, retailers, and other vendors. Folks were WOWed by our new look! We also unveiled two new products:

DesignRail® Kits: a complete modular aluminum railing system

CableRail Conceal Kits: a low-profile alternative to our original CableRail Kits

Optimism was high at the show, folks were positive about the year ahead in the building and remodeling industries. We noticed more VR games and displays in booths: you could tour a model home or a sustainable quarry in Brazil, and even smash up an old water heater with a lightsaber! We had a great time touring the show, talking to folks at Therrawood (who had our CableRail on display in their booth!), Camo Deck Fasteners, Home Advisor, Houzz, Use Natural Stone, Architectural Grille, and 84 Lumber. We even did some live streaming on Facebook at our booth on Day 3. Thank you to all who stopped by!

Heather Marchand, NADRA’s National Programs and Marketing Director, walked the show visiting members.

“I so enjoyed walking the show floor and having the chance to stop and speak to as many members as my feet would allow! The IBS show is gigantic! I needed more time! It was a blast getting to sit down with so many familiar faces- and new ones. The weather was beautiful for the outdoor exhibits. Bob Heidenreich and The Deck Store crew did an outstanding job! I loved the little touches – such as the custom picnic tables. The highlight of my trip was probably the warm, welcoming running hug I received from our members at AZEK. I love my job! I loved having the chance to see our members hard work pay off at this fast-paced, packed show. You all put a lot of time & resources into coordinating booth personnel, Facebook Live events, the displays, handouts, trinkets & novelty items & so much more. It showed! Job well done, friends! Now let’s get to work building, and get folks playing outside more… one deck at a time!”  Heather Marchand

The NADRA team met with members and prospective members at IBS. As you know, it’s a HUGE space to cover, and we missed many of you! We hope to see you throughout the year at various NADRA events and shows. Please stay in touch! If you’d like to send us photos and a brief recap from your experience at the International Builders Show, please send images, links and recap to Info@NADRA.org. We will keep this blog post updated with posts from our members that exhibited at the show! 

Take a look at members we saw along the way!