NADRA Provides Deck Safety Marketing Resources to Help the Industry Boost Business this Spring

Contact: Michael Beaudry
Phone: 215-679-4884
Email: Info@NADRA.org

In honor of Deck Safety Month®, the North American Decking and Railing Association reminds professionals to take advantage of exclusive Deck Safety Marketing Resources along with press release templates, graphics, ads, social media content, flyers, and more.

Quakertown, PA  (May 1st, 2019) – With more than 50 million decks in the U.S., it is estimated that 25 million decks are past their useful life and need to be replaced or repaired. This means big business opportunities for deck builders, remodelers, inspectors and contractors to promote deck inspections, ensuring homeowner safety while simultaneously building their own brand. The North American Decking and Railing Association (NADRA) offers industry professionals and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and inspection checklists.

“May is Deck Safety Month®-along with prime outdoor living season-and that presents a perfect chance for savvy pros to market their business,” says NADRA executive vice president Michael Beaudry. “NADRA has created an array of tools to help you take advantage of this marketing opportunity. Whatever you do-even if it means simply rechecking your own deck-be sure to pay special attention to deck safety”

NADRA offers the following resources for building professionals & inspector members to leverage during Deck Safety Month® and throughout the year, including:

  • Deck Safety Month® Toolkit. This NADRA-member benefits include:
    • Deck Safety Month® Logo
    • Check Your Deck® Logo
    • 2019 Deck Safety Ambassador Logo (for official ambassadors only) learn more here about the ambassador program
    • 10-point consumer checklist
    • Link to online deck inspection form
    • Social media content for your use
    • Customizable press release templates
    • Customizable flyer all about deck safety
    • Customizable social media, infographics, and web graphics
    • Tips and guidelines to make the most out of Deck Safety Month®
  • Deck Evaluation Form: A step-by-step guide to evaluating the integrity of the deck structure, stairs, surface, and railings. A downloadable form and online form (BETA) are available to members and non-members.
  • Certified inspector program: NADRA has partnered with the American Society of Home Inspectors (ASHI) to create the NADRA Deck Inspection Certification Course, an ASHI-approved continuing education program. Having certification can not only improve a contractor’s skill-set, but make them more marketable to consumers.
  • Deck Safety Ambassadors: Help spread the word about deck safety by becoming a Deck Safety Ambassador. Sponsors gain access to an exclusive Ambassador logo and marketing benefits to further promote their businesses.
  • Homeowner resources: Builders can download the 10-Point Deck Safety Consumer Checklist to pass along to customers. Though not a replacement for a professional deck inspection, the checklist can assist homeowners and provide reference during other times of the year.

“Communicating safe decking standards remains a top priority for NADRA,” Beaudry says. “We continue to focus our efforts on educating both pros and consumers on proper deck installation practices as well as on consistent deck inspections. At the same time, we know that deck safety offers professionals in the industry a great opportunity to market their business, so we’ve provided all of the tools to help them do just that.”

Visit NADRA.org to access all of NADRA’s Deck Safety resources for industry  professionals. *You must be a current NADRA member to access the “toolkit”. Join NADRA today.

About NADRA:

The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. www.NADRA.org

© Copyright 2019 North American Deck and Railing Association. All rights reserved.

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Check Your Deck® During Deck Safety Month® in May

QUAKERTOWN, PA – Your deck is the perfect place to enjoy warm weather with friends and loved ones. However, a poorly maintained or unsafe deck could possibly collapse, causing serious injuries to you and your guests. During Deck Safety Month® in May, experts at the North American Deck and Railing Association (NADRA) recommend homeowners Check Your Deck® before starting to plan family activities.
“Our number one priority and message to the public is to ensure that the decks they use are safe,” says Michael Beaudry, executive vice president of NADRA. “Outdoor structures like decks are exposed to sun, rain, snow and extreme temperature changes over the years. The need to maintain and inspect them is critical for keeping decks strong and safe.”

NADRA has created campaigns and educational programs, along with certifications for home inspectors, deck builders, remodelers, builders, code officials, engineers, architects, distributors, lumberyards and manufacturers to improve proper installation practices. The organization has also developed checklists and safety awareness information for consumers to assure they have details available to them to evaluate their decks. The information can be found HERE.

With an estimated 40 million residential and 10 million commercial decks in the United States that are more than 20-30 years old, it’s important for homeowners to check their deck on a yearly basis.

Consumer Checklist

A key element to enjoying your deck for years to come is making sure it is safe and code compliant. NADRA’s “10-Point Consumer Safety Checklist” is an efficient way to take a good look at the different parts of your deck, with an eye to what might need maintenance, repair or replacement. The checklist can be found at http://bit.ly/NADRA10PointConsumerChecklist.

Homeowners should consider a professional deck inspection. “A professional inspector will thoroughly examine your deck, provide information on your deck’s capacity limits, identify any dangerous problem areas and give you some insight of what to keep your eye on in the future,” says Beaudry. “NADRA provides industry professionals with a Deck Evaluation Form that is available HERE.

Older decks require closer scrutiny and regular inspections. Many decks were built before code requirements were established to protect consumers. Some of these older decks may have deck-to-house attachments using only nails instead of the current recommended construction using deck tension hardware that greatly helps in the prevention of ledger failures.

“We recommend ASHI-certified home inspectors or a knowledgeable deck builder for inspections of older decks,” says Beaudry. “Our NADRA member deck builders are required to adhere to a code of ethics and comply with state licensing and insurance requirements. This brings peace of mind to homeowners using our NADRA members.”

Deck inspection requires special knowledge, expertise and experience. NADRA offers training and certification for its members along with ASHI home inspectors and others interested in professional deck inspection. For additional information on NADRA certification classes, click HERE.

The North American Deck and Railing Association (NADRA) is dedicated to increasing public awareness of the necessity for regular inspection and maintenance of existing decks and proper installation of new decks. For more information visit www.NADRA.org 

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