NADRA is pleased to introduce the NADRA CPAC (Consumer Product Awareness Charter) program.

Dear NADRA Member,

As we have seen in many other industries, when consumers lack confidence due to some “bad eggs” the government often steps in to impose regulations.  The increasing media attention on frequent deck/balcony failures and increased deck code development programs point to and support an inherent lack of consumer and distributor confidence.

As “the independent”, association for the deck and railing industry, NADRA stands as an impartial advocate for our industry, and its consumers. Our reputation and unique position demanded we develop a “Consumer Awareness” program that would allow our industry leaders to help self-regulate our products through standardized testing protocols supported by independent external verification.

The program we have developed (supported by our team of technical advisors) over the last 5 years ensures you, our stakeholders can be directly involved in policing our industry to reduce and remove inferior products while establishing validation for quality decking manufacturers.  Additionally, it will finally give all of us an independent tool when interfacing with our consumers to aid in eliminating purchase anxiety and unrealistic consumer expectations that so often create the negative social media backlash, warranty claims, and the legal headaches we all abhor.

NADRA is pleased to introduce the NADRA CPAC (Consumer Product Awareness Charter) program.

The association would welcome your involvement in the program and input into the final stages of development and market-wide distribution. We have attached current information and registration forms for your review. Please reach out to myself, or NADRA HQ with questions, and we would be happy to discuss how to secure the greatest results utilizing this program in your business.

With your involvement we can make this an incredibly successful program for your company, and for our entire industry.

Get started right away, click this LINK  and register to preview your NADRA CPAC Information and registration form today.

( FYI:This link will take you to a short registration. You will receive a confirmation pop up followed by an email with the CPAC download )

At your service,
Matt Breyer 
President, North American Deck and Railing Association
484-256-2773

Michael Beaudry
Executive Director, NADRA
215-804-6679
info@NADRA.org

Consumer Product Awareness Charter (CPAC)

 

 
  

 

February 28th, 2017 UPDATE:
NADRA CPAC Committee Update:

The Consumer Product Awareness Charter (CPAC) Committee works in conjunction with NADRA and NTA to develop and implement consumer friendly labeling programs for outdoor living products.

  • NTA as the appointed third-party agency administers the certification programs.
  • The program will recognize applicable tests conducted by accredited third-party testing agencies.

The overall intent of this program is to provide the consumer with a simple, straightforward labeling program to assist in their product selection.

  • Product comparisons simplified – allowing consumers to choose the product best suited for their needs
  • Certification reassures consumers of quality products
  • Easy to find technical information

This will assist NADRA members by providing useful information about product performance requested by consumers.

  • Certified products carry a higher level of credibility with consumers
  • Higher credibility = increased sales
  • Improved products through Quality Programs
  • Third-party involvement at lower cost
  • Reduced returns, warranty claims, and consumer questions

A recognized label will accompany easy to understand product performance measurements to educate consumers so they can make more knowledgeable product selections.

The example below for alternative decking represents performance measurements of items consumers have requested, and are under consideration by the CPAC committee.  The first phase for alternative decking products Consumer Product Awareness Specification is nearing completion.

  • The committee continues to work diligently; taking input from a range of supportive sources to drive the program to completion.
  • The alternative decking product committee has one  remaining voting positions available.Those interested in providing technical representation or being on the committee should fill out this form here with your contact information and request.
  • Base line data requirements and test protocols are on schedule for completion before or during the second quarter of 2017.
 
 
 
NADRA CPAC Committee Chair,  Andrew Clements

BrightClaim Inc. Customer Service / Warranty Claim Solutions / Compliance
Mobile:  540-454-7111 Office:  770-779-0940 Email:   andrew.clements@brightclaim.com

 

January 4th, 2017 UPDATE:
NADRA CPAC Committee Update:
The NADRA Consumer Product Awareness Committee (CPAC) has been working diligently and is making very good progress in the creation of the Consumer Product Awareness Specification (CPAS).  The current CPAS draft contains three main metrics for testing and providing performance ratings for deck boards:
  • Slip Resistance
  • Fade Resistance
  • Swell and Water Absorption Resistance

The overall intent of this program is to provide the consumer with simple, straight-forward information to assist in their deck board selection and to provide the industry with a standardized rating system for aspects of particular interest to consumers which are beyond the requirements of a certification program.

The current goal is to have the initial release of the CPAS ready for the next NADRA meeting in April.  If anyone would like to contribute by providing ideas, data, or input regarding the CPAS please contact Michael Beaudry at 215-804-6679 or mbeaudry@nadra.org.  Your support is very beneficial to the continued advancement of this program, thank you!

October 21, 2016 UPDATE:

Special Note to All Interested Parties:

The Consumer Product Awareness Committee (CPAC) was created to work in conjunction with NADRA and NTA to develop and implement an association sponsored labeling program for deck board products, which are already in a certification program.  This labeling program will be based on the Consumer Product Awareness Specification (CPAS), which is currently under development.

The overall intent of this program is to provide the consumer with simple, straight-forward information to assist in their deck board selection and to provide the industry with a standardized rating system for aspects of particular interest to consumers which are beyond the requirements of a certification program.

Thank you in advance for your support, which will be very beneficial to the continued advancement of this program.

Sincerely,

Michael Beaudry, NADRA Executive Vice President & Your Board of Directors

NADRA, “Doing things for the right reason and having fun doing them”.

BrightClaim Earns National Recognition

NEWS RELEASE

Contact:  Andrew Clements, E mail: andrew.clements@brightclaim.com Office :770-779-0940

  

BrightClaim EARNS NATIONAL RECOGNITION AT LEADING INDUSTRY EVENT

 

Atlanta, GA – 10/19/16.  BrightClaim, a NADRA member based in Atlanta, GA was honored at the recent 2016 National Awards Ceremony with the 2016 Recognition Award, an awards program by The North American Deck and Railing Association (NADRA).

 

BrightClaim was selected for the 2016 Recognition Award. The award recipients are selected from NADRA members from across the U.S. and Canada.

 

“We are honored to receive a national award from a highly regarded trade association,” Andrew Clements of BrightClaim said “It’s gratifying that peers in the industry found our company worthy of recognition.”

 

“Andy Clements’ support over the years has helped bring together some the greatest technical experts in the industry.  NADRA is positioned to continue its mission in raising the bar of this industry through the efforts of members like Andy Clements.” Said Michael Beaudry of NADRA.

 

It is BrightClaim’s privilege to be a part of the NADRA family.  We are honored to receive a recognition award to assist the decking industry with the Consumer Product Awareness Charter.  The NADRA CPAC program’s goal is to assist consumers, manufactures, resellers, and installers.    It’s a great honor and privilege to assist NADRA help the decking industry. At BrightClaim our goal is to be your third party warranty services resource partner.

 

For more information on BrightClaim Warranty Services, contact Andrew Clements andrew.clements@brightclaim.com

 

# # #

About NADRA     The North American Deck and Railing Association (NADRA) is a not-for-profit trade association made up of deck builders, manufacturers, dealers/distributors, wholesalers, retailers, inspectors, and service providers to the deck and railing industry. NADRA emphasizes safe building practices and deck safety. For information, visit www.NADRA.org.

 

About BrightClaim Warranty Services    At BrightClaim Warranty Services, our focus is to provide consistent warranty claims related services such as inspections, managed repair and claims administration that support our client’s needs.  Our involvement allows our clients to focus more on their core business and improve management of expense claims costs. To learn more visit our website http://brightclaim.com/warranty-services/ 

 

NADRA Consumer Product Awareness Charter Update

NADRA Consumer Product Awareness Charter Update

By: David Elenbaum, NADRA National Director

davidelenbaum@gmail.com

(864)-371-9697

 

Decking Industry Pros:
As you all know me, I’ll promise to cut right to the chase and tell you what I’m thinking without adding time consuming pleasantries,

Previously and at my request, Michael Beaudry sent you a letter and presentation on our CPAC program concept (If you can’t find it, let us know). In that letter and presentation there were details of how the CPAC program will take shape and why it is important to our industry. This program stems from a basic discussion at a Principia Conference involving standardizing test protocols. During this discussion, I took on the challenge along with NADRA’s help to begin to develop this program into what it is today. It’s not rocket science, it simply takes what you are doing already, steamlines it for you, put’s it into a nifty program with a big fat rubber stamp from your industry, and allows your customers to see that you are responsible.

As an outdoor living contractor and owner of a retail building supply, I have an understanding of the need to have this program. Guys, when it comes down to your products, there is no program that certifies what you tell us about them is true. There is no way of knowing that the product has met the specs, and there is no way of knowing if what we are repeating to our customer is factual information. I am not implying that anyone here is lying about board performance or test data, but let’s say someone was. How would that have an effect on my business? On yours? On our industry? It has happened before, and all of you have reps who say the other guys stuff is crap because of this, this, and that….. It’s time for those days to end.

Over the years, we have seen a multitude of product enter the industry and fail. We have seen a multitude of “garage extruders” make up their own rules and compete. I have seen decking that came apart, disintegrated, faded to white, or just plain looks like garbage after a few years. All those companies promised me that they had a good product and have good test data. And, yes, I am seeing this today in capstocks.

I am asking YOU to help us. To help yourselves. My committee needs money to get this program off the ground. We need it to pay for Jeri and her work, to prepare the materials to boost the program, to set up the process. Guys, WE (you and us) need this program. Please don’t wait to see who’s in before committing, please help pull the rope and get on board now. I have already pledged money and have pumped time into this over the past 3 years.

I am asking this of you not only as a friend, an industry colleague, or expert in the industry. I am asking this of you as a customer, and most of all, a responsible deck builder.

Please do not hesitate to contact me with questions or to discuss your role in the committee and program. If you are not the right person, tell me who is and I’ll beat their door down. We are going to have a meeting at Deck Expo about this as well. Information will be shared with you so you may attend.

Now you can see why I normally ask Michael to speak for me. He softens it a bit.

Thanks Guys,

David Elenbaum
davidelenbaum@gmail.com
(864)-371-9697

A Product Program for Composite Decking By Roy Diez

Is the composite decking industry in need of a labeling program that rates the performance of individual deck board products?

The North American Deck and Railing Association (NADRA), Quakertown, Pennsylvania, believes that it is. Not only is the deck industry in vital need of such a program, according to Mike Beaudry, executive vice president of the association, the time to move forward is now.

Based on this belief, the association is currently seeking active industry support for a Consumer Product Awareness Charter (CPAC) program, first proposed at an industry conference over two years ago, that calls for testing, product performance rating, independent validation and product labeling for all composite decking. The proposed decking label program is being modeled after the performance rating system of the National Fenestration Rating Council (NFRC), which rates the performance of fenestration products in such areas as solar heat gain and light transmittance. CPAC test protocols are being developed and the program currently envisions testing decking products on solar retention, fade, end and edge swell, and slip resistance.

__________________________________________________
CPAC Label
Solar Retention – Degrees/Fahrenheit 100 to 170
Fade – Delta/E 1 to 10
End Swell/Edge Swell – Percentage 0 to 5
Slip-Resistance – Coefficient of Friction (COF) Best to Worst
__________________________________________________

“Right now, the decking industry has nothing,” says Beaudry. Consumers, he says, have to rely on the good faith of manufacturers. There are no validated performance ratings that would allow buyers to easily compare product features and select the most appropriate product for their intended use.

“Our goal,” Beaudry adds, “is to create an industry label that rates product performance features,
educates consumers so they can make knowledgeable product selections, and becomes a recognized seal of approval or quality. We want to promote the position to consumers that if you don’t see the CPAC label on the back of the board, don’t buy it.”

Is product labeling really necessary? Most players in the deck industry seem to agree that a performance labeling program would support the long term growth of the composite decking industry. The question is: does the industry really need it at this point.

For deck dealers and deck builders, the answer is a resounding, yes!
“We absolutely need it,” says David Elenbaum, owner of DeckStore in Simpsonville, S.C., and co-chair of the CPAC program effort. “It’s critically important to the consumer. I own a store where we sell eight different brands of products. People walk in and they want to know the performance differences, not only between brands, but between the product lines from a specific manufacturer. If they’re looking for a composite deck for around a swimming pool, they want to know which products offer the highest slip resistance. If their deck will receive lots of sunshine, they’re looking for products that have lower solar retention characteristics. We don’t have the data to help them make a decision. All we can do is give them a brochure and tell them to pick out a color.”
________________________________________________
Deck dealers and builders are saying that a performance
rating system would be extremely useful in directing
consumers to products that best meet their specific needs,
whether it be the best deck product for a pool deck, or
the most appropriate choice for a south facing project.
________________________________________________
The industry marketing literature in this regard, admits Lanny Jass, president of Green Bay Decking in Green Bay, Wisconsin, is “completely unhelpful.” A performance rating program, Jass believes, would be a huge positive. “Such a program is way overdue,” he says. “Standardize a set of tests for every deck product, certify the results and make them public.”
Read full article HERE