Outdoor living continues to drive growth in decking projects.

In Depth: Decks, LBM Journal

By  / April 4, 2018

Outdoor living continues to drive growth in decking projects.

Zuri Decking

Zuri Premium Decking from Royal Building Products comes in five colors—chestnut, walnut, pecan, Brazilia, and Weathered Gray— and two board profiles, and it’s backed by a 25-year color fastness warranty.

Decks are the darling of home improvement. Thanks to a strong housing market, a growing economy, and interest rates that remain low, the decking industry is poised to experience continued growth, and homeowners are poised to take advantage by incorporating more and more deck projects into their building and remodeling plans. According to the 2017 U.S. Houzz Landscape Trends Study, the share of outdoor projects motivated by a recent home purchase increased to 33% in 2017 over last year’s rate of 25%, and 20% of homeowners surveyed indicated that they plan a deck remodel for the coming year.

A major driving factor in this growth is the continued homeowner interest in outdoor living. Homeowners and contractors are increasingly working together to create personalized, unique structures that are reflections of the outdoor living needs of their families, creating immersive, form-meets-function environments. “While decks have been a common sight in most backyards for decades, they are now taking on new meaning,” explains Juliana Rumbaugh, Marketing Communications Manager for Lonza Wood Protection. “Homeowners are embracing outdoor living and entertaining by building elaborate decks that include fireplaces, televisions and full kitchens. Building decks and outdoor structures continues to be a top remodeling project that allows for the extension of living space. Decks are built or expanded upon with the intention of extending the living space to outdoors. Families and friends gather on the deck to visit, enjoy meals together and even watch sporting events.”

Residential construction drives growth

MoistureShield

According to MoistureShield, its new Vision™ deck and trim boards create a modern variegated appearance unlike any other decking product, and the manufacturer anticipates that its new patterning technology developed for Vision decking will eventually enable homeowners, builders or designers to customize the surface of their deck boards.

Following patterns seen in the past few years, growth in the decking segment remains strong and is predicted to stay that way. According to IBISWorld’s U.S. Market Research Report on Deck and Patio Construction published this past November, over the last five years the decking industry experienced 5.4% overall growth as a whole, fueled by improving credit conditions, rising income levels and an increase in total demand for residential housing.

In the Freedonia Group’s recent Wood and Competitive Decking report, demand will reach 3.55 billion linear feet by 2020, worth an estimated $7.1 billion, with growth anticipated for both wood and non-wood decking products. The report goes on to predict that the non-wood share will continue to rise by 4.5% annually and will reach 17.9% by 2020, with wood decking forecasted to increase 1.3% annually through that same time period.

Brent Gwatney, Senior Vice President of Sales for MoistureShield Composite Decking, has high hopes for the coming year. “We’re very optimistic for the 2018 decking season,” he says. “We’ve had strong sales ever since coming off the Great Recession, and this year has many positive indicators. Builder confidence is strong, and the NAHB forecasts 4.6% growth in single-family housing starts for the year. Remodeling activity also is strong, and with the growing popularity of outdoor living, many people are looking to expand or replace their existing decks, or build a new deck.”

Manufacturers seem to agree that the single biggest growth segment in the coming year will be in residential single-family homes, both in new construction and in remodeling. “As the economy continues to strengthen, we see remodeling projects picking up,” says Juliana Rumbaugh, marketing communications manager for Lonza. “We expect an increase of about 4.5% in deck projects in residential, singlefamily homes which continues to grow faster than the other categories.”

Perhaps even more than the new residential construction market, the remodeling segment appears poised for strong growth. “In 2018, we anticipate all deck projects to grow,” says Mike Descoteaux, Marketing Manager for DuraLife Decking and Railing, “however, remodeling projects are especially popular as homeowners continue to gravitate from traditional decking products toward low-maintenance alternatives.”

DuraLife

DuraLife now offers color-matched decking board end caps for its Siesta, MVP, and Starter decking profiles. According to DuraLife, these end caps enhance the appearance of the deck perimeter and provide a more costeffective solution for deck builders than the traditional “picture framing” installation method.

Chris Camfferman, Director of Category Marketing for Deckorators, sees strong remodeling growth over the next twelve months. “We expect the decking and railing market to grow approximately 5% this year. Both new construction and remodeling will drive projects. Deck remodeling continues to be strong as homeowners see investment in the outdoor space adding real value to their homes.” Patrick Barnds, Senior Vice President for AZEK Building Products, agrees. “Single-family residential remodeling is where we expect to see most of that growth being concentrated, which is the single biggest segment of the market these days.”

This is not to say that commercial projects are flat; in fact, some manufacturers see the commercial segment as having the potential to deliver significant gains. As Jessica Hewitt, Director of Marketing for Humboldt Redwood, explains, “For businesses in the entertainment, hospitality, leisure, and sports industries, beautiful outdoors spaces with decks, shade structures, seating, and other amenities enhance the customer experience. Businesses invest in these outdoor spaces to bring in new business and keep current customers coming back.”

Read the original article here on LBM Journal

Last Call for Deckorators Double Down Rebate

Attention Contractors! Last Call!

You have until May 31 to make decking and railing purchases that qualify for rebates of up to 15%.
We will accept submissions through June 15, 2017.
Pros earn a 10% rebate and Deckorators® Certified Pros earn a 15% rebate on Deckorators decking and railing systems when purchased on the same transaction between
March 1 – May 31, 2017.
This also includes Deckorators products used in the decking and railing construction project, such as: fascia, Stowaway Hidden Fasteners, balusters, etc. Submissions will be accepted through June 15, 2017.
Dealers – don’t feel left out. The dealer with the most “Double Down” sales during the promotion period will win a trip for two to Las Vegas!

Deckorators® Recognized by This Old House

Press contact:

Chris Camfferman

Director of Category Marketing – Outdoor Living, Home and Décor

616-365-1554

616-304-9400

ccamfferman@ufpi.com 

For Immediate Release

 This Old House names Deckorators® Vault Decking a

Top 100 Best New Home Product for 2016

 

Grand Rapids, Mich., November 3, 2016 – The many unique strengths and benefits of Deckorators® Vault Decking have been recognized by This Old House magazine, which named Vault as one of the Top 100 Best New Home Products of 2016, which are “must-haves” for homeowners.  Deckorators is a brand in the Universal Forest Products, Inc. (UFPI: Nasdaq) family of companies.

According to a letter from the publication’s Editor In Chief Susan Wyland, these Top 100 best new products are “game-changers that we believe will make a difference in the lives of our readers and their families….”

The magazine examined hundreds of products in seven categories: Kitchen, Bath, Tools, Building Products, Home Tech, Finishing Touches and Outdoor Living. Vault was named a best new home product in the Building Products category.

Made with patented EovationsTM technology, Deckorators Vault decking is a revolutionary product that’s stronger, lighter and more stable than other wood-alternative decking products. No other product is made of the same components or process, so no other can come close to offering its many benefits. It won’t mold or rot, it’s virtually unbreakable, and it comes in two beautiful colors: dusk and mesquite.  A third color, hickory, is being introduced in 2017. In addition, Vault is backed by Deckorators’ industry-leading 25-year structural, 25-year stain-and-fade and 25-year removal-and-replacement limited warranty.

“There are few publications as respected as This Old House, and to be included in this list is not just an honor, it is testament to the unparalleled benefits and strengths of Vault,” said Chris Camfferman, director of category marketing for Universal Forest Products, the parent company of the Deckorators brand.  “We have long known that Vault is a shining star in our portfolio. Coming from This Old House, this is the ultimate recognition.”

You can find the “TOH Top 100” at www.thisoldhouse.com/Top100-2016 and on newsstands. For more information on Deckorators Vault decking, including where to buy it, visit deckorators.com/vault.

About This Old House

This Old House is the number one multi-platform home enthusiast brand, serving over 15 million consumers each month with trusted information and expert advice through its award-winning television shows This Old House and Ask This Old House, its highly regarded This Old House magazine and its inspiration and information-driven digital properties, including thisoldhouse.com. Established as This Old House Ventures, LLC, the company is headquartered in Stamford, CT, with offices in New York, Detroit, Chicago, Los Angeles, San Francisco, Atlanta, and Concord, Mass. 

About Deckorators

Deckorators, the first name in deck railing and accessories and the originator of the round aluminum baluster, is a brand of Universal Consumer Products, Inc., a subsidiary of Universal Forest Products, Inc. Deckorators started the low-maintenance aluminum balusters category with the Classic Series and has since led the industry with many new and innovative deck railing accessory products. Its approach to developing exciting and distinct deck products allows both DIYers and builders the opportunity to express personal creativity on their deck, as they do in their homes. Universal Consumer Products offers a large portfolio of outdoor living products, including wood composite decking, decorative balusters, post caps and plastic lattice.

To learn more about Deckorators railing and railing accessories, visit www.deckorators.com or call 800-332-5724.

Follow Deckorators on Twitter: @Deckorators
Facebook: www.facebook.com/Deckorators
YouTube: www.youtube.com/DeckoratorsProducts
Pinterest: www.pinterest.com/deckorators 

EOVATIONS, LLC

Eovations, LLC, an affiliate of Universal Forest Products, Inc., (Nasdaq: UFPI), is a technology-driven company founded to bring patented EovationsTM technology to commercialization in a broad range of applications. Eovations licenses the use of components made with Eovations technology to independent product manufacturers for predefined applications. The company also licenses independent manufacturers to use Eovations technology in their own operations for pre-defined applications. Eovations technology was originally developed by The Dow Chemical Company. Headquartered in Bay City, Mich., USA, Eovations, LLC is pursuing licensing relationships for Eovations technology with leaders in product innovation globally. For more information, go to www.eovationsllc.com.

UNIVERSAL FOREST PRODUCTS, INC. (NASDAQ: UFPI)

Universal Forest Products, Inc. is a holding company with subsidiaries throughout North America, Europe,  Asia and Australia that supply wood, wood composite and other products to three robust markets: retail, construction and industrial.  The Company was founded in 1955 and is headquartered in Grand Rapids, Mich. For more information about Universal Forest Products, Inc., and its affiliated operations, go to www.ufpi.com.

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How to Participate in Deck Safety Month®

How to Participate in Deck Safety Month® 

(Article by Deckorators, Chris Camfferman. First appeared in the May issue of Building Products Digest and The Merchant)

3 ways you can do your part to promote safe outdoor living (and potentially expand sales)

May’s warming weather allows homeowners around the country to start spending extended time outside on their decks. Unfortunately, large numbers of those decks are poorly maintained or unsafe — making the structures vulnerable to collapse and putting homeowners and their guests at risk of serious injury.

Deck failures and resulting injuries can be avoided through regular inspection and maintenance of existing decks, and proper installation of new decks. May is national Deck Safety Month®, and represents a perfect opportunity for dealers to do their part to promote safe outdoor living while potentially growing deck sales.

Following are three ways dealers can participate in Deck Safety Month®:

Serve as a safety resource

The nationwide need for proper inspection, maintenance and remodeling of existing decks has never been greater. According to the North American Deck and Railing Association (NADRA), an estimated 50 percent of the 40 million residential decks and 10 million commercial decks in the United States are more than 25 years old.

During Deck Safety Month®, dealers can commit to becoming a true safety resource for customers. Make safety a main talking point with contractors and consumers, and be more intentional about making them aware of advancements in building codes and products. Stock the latest deck components — such as decking, railing and balusters — that can bring structures up to code while adding value to homes.

Get the word out

NADRA declared May 2006 the first Deck Safety Month® and is dedicated to raising awareness for necessary deck safety measures. The organization offers members a Deck Safety Month® toolkit featuring a variety of resources dealers can use to promote making decks safe and code compliant.

Promotional materials featured in past Deck Safety Month® toolkits include inspection checklists, a customizable press release template, a customizable video and a social media content calendar. (Visit www.nadra.org for the latest information on promotional tools available for 2016, including a new mobile application for evaluating decks.) Utilize such resources to increase deck safety awareness among customers and show your company cares about the community.

Offer deck inspections

NADRA offers tools to help homeowners perform their own deck checks, but deck inspection demands professional training, know-how and experience. When looking to identify parts of a deck that require attention, there is no substitute for a professional inspection.

During Deck Safety Month®, consider having select staff members undergo training to achieve professional certification in deck inspection. (NADRA offers inspection training and certification for members.) Offering homeowners deck inspection services not only helps ensure that decks are safe and code compliant, it could also lead to new sales opportunities.

This Deck Safety Month®, dealers have an opportunity to help prevent accidents and injuries associated with improperly maintained or unsafe decks. Consider these three Deck Safety Month® ideas — and come up with creative initiatives of your own — to raise awareness for deck safety and possibly tap into a market of decks that need repair or replacement.

About the Author

Chris Camfferman is the director of category marketing for Universal Forest Products, Inc. Deckorators is a brand of Universal Forest Products and the industry leader in decking, railing, balusters, post caps, lighting and more. For more information on Deckorators, visit deckorators.com.

Deckorators® Introduces New Deck Visualizer

FOR IMMEDIATE RELEASE

Contact:

Chris Camfferman

Director of Category Marketing – Outdoor Living, Home and Décor

616-365-1554

616-304-9400

ccamfferman@ufpi.com

Deckorators® Introduces New Deck Visualizer
to Inspire Extraordinary Deck Designs

Grand Rapids, Mich., May 17, 2016 – Deckorators®, a brand of the Universal Forest Products, Inc. (Nasdaq: UFPI) family of companies, is pleased to introduce an all-new Deck Visualizer to help inspire extraordinary deck designs. The powerful virtual deck design tool enables professionals and homeowners to explore design ideas and create vivid previews of personalized dream decks.

Available for free at deckorators.com/deckvisualizer, the Deckorators Deck Visualizer goes beyond the ordinary design program. Using the highly intuitive and interactive tool, pros and their customers can:

  • Choose from the complete lineup of Deckorators composite decking, railings, balusters, post caps and more to design a deck.
  • Design in 2D for exact measurements or toggle to 3D to view the deck from all angles.
  • Select different backdrops for the deck, add furniture and even upload a photo of the home for reference.
    • Utilize versatile design capabilities such as picture framing, different board angles, unique shapes and multi-level options.
    • Pull a full report of the design, including installation tips and a complete job materials list.
    • Create and save multiple projects, and log in to continue designing at any time.

Usable on virtually any computer, the new Deck Visualizer is one of many inspirational resources available on the newly redesigned deckorators.com. A photo gallery and Lifestyle page serve to ignite customer ideas for extraordinary outdoor living spaces, while an educational blog offers useful tips from product experts and news on the latest industry trends.

“Today’s homeowners want outdoor living spaces that are a true reflection of who they are,” said Chris Camfferman, director of category marketing. “Our new Deckorators Deck Visualizer makes it easy for pros and their clients to bring those unique visions to life. As a brand that’s committed to being on the leading edge of design innovation, we’re very excited to launch this valuable design tool.”

Deckorators is the leading brand in composite decking, railings, balusters, post caps and more. For more information, visit deckorators.com.

About Deckorators

Deckorators, the first name in deck railing and accessories and the originator of the round aluminum baluster, is a brand of Universal Consumer Products, Inc., a subsidiary of Universal Forest Products, Inc. Deckorators started the low-maintenance aluminum balusters category with the Classic Series and has since led the industry with many new and innovative deck railing accessory products. Its approach to developing exciting and distinct deck products allows both DIYers and builders the opportunity to express personal creativity on their deck, as they do in their homes.

To learn more about Deckorators railing and railing accessories, visit www.deckorators.com or call 800-332-5724.

Follow Deckorators on Twitter: @Deckorators
Facebook: www.facebook.com/Deckorators
YouTube: www.youtube.com/DeckoratorsProducts
Pinterest: www.pinterest.com/deckorators

UNIVERSAL FOREST PRODUCTS, INC. (NASDAQ: UFPI)

Universal Forest Products, Inc. is a holding company with subsidiaries throughout North America and in Australia that supply three robust markets: retail, construction and industrial. Founded in 1955, the Company is headquartered in Grand Rapids, Mich. For more information about Universal Forest Products, Inc., or its affiliated operations, go to www.ufpi.com.

 

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Deckorators launches 2013 “Best Deck” Contest

Deckorators launches 2013 “Best Deck” Contest

Contest includes prizes up to $1,000, plus great exposure

Deck lovers, here’s a grand opportunity from Deckorators, the leader in deck railing and accessories: Show off your deck in the annual Deckorators 2013 “Best Deck” Contest for a chance to win up to $1,000. New this year, Deckorators will also award the grand prize winner a one-year membership to the North American Decking & Railing Association (NADRA). Building professionals, do-it-yourselfers and homeowners are invited to submit deck pictures between May 1, 2013, and September 30, 2013, for a chance to win.

 

Entries must incorporate Deckorators products and will be judged on two equally weighted criteria: Creative use of materials and overall appearance. The three contestants with the highest overall scores will receive the following prizes:

  • Grand prize: $1,000 Visa gift card, plus a one-year paid membership to NADRA ($350 value)
  • Second prize: $500 Visa gift card
  • Third prize: $250 Visa gift card

Winners will be selected in October, and contest submissions will be shared through the contest entry page at http://www.deckorators.com/bestdeckcontest/ .

Prize Eligibility
To be eligible, the deck must:

–        Incorporate Deckorators products (which can be seen at www.deckorators.com/products), and

–        Not have been entered in previous Best Deck competitions.

Contestants may enter multiple decks. For full contest details or to submit an entry, visit:  www.deckorators.com/bestdeckcontest

More on Deckorators

Deckorators originated the metal baluster category and now offers an extensive array of deck products, including glass balusters, railing, post caps, lighting and deck accessories. The brand is part of Universal Consumer Products, a subsidiary of Universal Forest Products (www.ufpi.com).