Organizational Announcements, Viance

February 6th, 2018
Charlotte, North Carolina
Contact: Viance, LLC

Viance is pleased to announce that effective February 5th, 2018 Edie Kello joined Viance as Director of Marketing, reporting directly to John Hussa, President of Viance.

Edie’s background includes over 15 years of leadership in marketing, advertising, communications, product development and sales. She has developed and implemented marketing strategies for B2B and B2C and her core competencies include digital marketing, lead generation, advertising, market research, product development and sales.

Most recently, Edie ran her own Marcom firm, Kello Creative LLC, which provided numerous creative solutions for manufacturers, service companies and marketing firms. Edie also previously worked for Fiber Composites dba Fiberon as Director of Marketing Communications and U.S. GreenFiber as Marketing Manager.

Edie has a broad knowledge of the building and construction industry and a detailed knowledge of the residential decking market.

Viance is also pleased to announce that effective February 7th, 2018 Anya Martin will join Viance as Digital Brand Advocate, reporting directly to Edie Kello.

Anya’s background includes working at Macy’s Corporate Headquarters, New York, NY, in Digital Merchandising and Belk Corporate Headquarters, Charlotte, NC, in digital web content.

These two appointments, along with newly established ties to outside marketing agencies, will significantly strengthen Viance’s marketing capabilities to further promote our treated wood solutions for customers and retailers and further support common initiatives within the treated wood industry.

Fiberon leads high-performance decking…



Edie Kello

Director of Marketing Communications

Phone: 704-463-2971


Fiberon leads high-performance decking industry in WUI-approved boards

 Fiberon ProTect Advantage FR Decking and Paramount PVC Decking meet strict California fire codes, offer exceptional warranties and aesthetics

NEW LONDON, N.C., (September 15, 2015) – Architects, builders, and homeowners: Fiberon® now offers two outstanding wood-alternative decking options for use in Wildland Urban Interface (WUI) areas. Fiberon ProTect Advantage® FR capped wood-plastic composite (WPC) decking and Fiberon Paramount PVC Decking meet strict California fire codes, as well as offer exceptional aesthetics and industry-leading warranties. No other composite decking manufacturer can make this claim.

Fiberon ProTect Advantage FR capped WPC decking meets the requirements of the California SFM 12-7A-4 Part A for use in all WUI zones. ProTect Advantage is:

  • Backed by a residential 25-year limited performance and 25-year stain and fade warranty. (Commercial warranty available for qualifying projects.)
  • Capped on three sides with a patent-pending, PermaTech® surface material.
  • Available in a flat-bottom design in square and grooved profiles.

Paramount PVC Decking meets the requirements of the CA SFM 12-7A-4 Part A and Part B for use in all WUI zones and San Diego County. Paramount is:

  • Backed by a residential lifetime limited residential warranty. (Commercial warranty available for qualifying projects.)
  • Available in a flat-bottom design in square and grooved profiles.
  • Highly resistant to moisture and mold, making it ideal for waterside applications.

Only Fiberon offers decking in both categories that meets these strict fire codes, giving Fiberon the strongest WUI position in composite decking. Tests were conducted in accordance with the requirements defined in the 2010 California Building Code, Chapter 7A (CSFM 12-7A-4), Materials and Construction Methods for Exterior Wildfire Exposure – Decking. The California state requirement is the International Residential Code (IRC), which requires a Flame Spread Index (FSI) of Class C or better.


 About Fiberon

Fiberon is a leading manufacturer of wood-alternative decking, railing, and fencing products available around the globe. Through cutting-edge, American-based manufacturing, Fiberon has created new benchmarks for innovation in outdoor living products. The company is a leader in sustainable practices, with innovative manufacturing processes that capture 98.5% of waste materials, and divert 50,000 tons of wood and plastic from landfills each year. Fiberon, a proud sponsor of NADRA (North American Deck and Railing Association), is privately owned with operations in North Carolina and Idaho. For more information, visit and follow Fiberon on Facebook, Pinterest, Twitter, and YouTube.