Fortune Brands Completes Acquisition of Fiberon as Part of Doors & Security Segment

DEERFIELD, Ill.–(BUSINESS WIRE)–Fortune Brands Home & Security, Inc. (NYSE: FBHS), an industry-leading home and security products company, today announced it completed the acquisition of Fiberon, LLC, a leading manufacturer of outdoor performance materials used in decking, railing and fencing products. Fortune Brands announced an agreement to acquire Fiberon on August 23, 2018. Fiberon is now part of Fortune Brands’ Doors & Security segment.

The Company completed the acquisition for a purchase price of approximately $470 million, which was funded with cash on hand and borrowings under its revolving credit and term loan facilities. In 2017, Fiberon had approximately $200 million in annual sales. Fiberon has approximately 475 associates with offices and operations in Meridian, Idaho and New London, North Carolina. Fortune Brands expects to maintain Fiberon’s current operations and locations.

About Fortune Brands

Fortune Brands Home & Security, Inc. (NYSE: FBHS), headquartered in Deerfield, Ill., creates products and services that fulfill the dreams of homeowners and help people feel more secure. The Company’s operating segments are Plumbing, Cabinets and Doors & Security. Its trusted brands include Moen, Perrin & Rowe, Riobel, Rohl, Shaws and Victoria + Albert under the Global Plumbing Group (GPG); more than a dozen core brands under MasterBrand Cabinets; Therma-Tru entry door systems, Fiberon outdoor performance materials, and Master Lock and SentrySafe security products. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.FBHS.com.

Contacts

INVESTOR and MEDIA CONTACT:
Fortune Brands Home & Security, Inc.
Kaveh Bakhtiari
847-484-4573
kaveh.bakhtiari@FBHS.com

Fortune Brands Signs Agreement to Acquire Fiberon; Marks Entry into Fast Growing Outdoor Living Market within New Doors & Security Segment

DEERFIELD, Ill.–(BUSINESS WIRE)–Fortune Brands Home & Security, Inc. (NYSE: FBHS), an industry-leading home and security products company, today announced it has signed an agreement to acquire Fiberon, LLC, a leading manufacturer of outdoor performance materials used primarily in decking, railing and fencing products. Fiberon will join Fortune Brands’ new Doors & Security segment on closing and has agreed to be acquired for approximately $470 million.

“The acquisition of Fiberon provides exciting category expansion and product extension opportunities for our Doors & Security segment into the outdoor living space— one of the fastest growing areas of the home,” said Chris Klein, chief executive officer, Fortune Brands. “Fiberon brings leadership in performance materials sustainably made in the U.S.A. from recycled materials. Similar to Therma-Tru’s leadership in advanced material doors, Fiberon has built its business in the most attractive segment of the decking category– non-wood, capped composites.”

The $2.5 billion decking market is a critical part of outdoor living spaces with growing conversion to non-wood materials. Capped composite non-wood products where Fiberon has focused its business are growing at nearly 10% annually and now represent approximately one quarter of the decking market. This exceptional growth is driven by demand for innovations in finishes, textures, colors and styles coupled with low maintenance and lasting durability versus traditional wood.

“Our Doors & Security platform has the scale and capabilities to further Fiberon’s penetration of the market across our existing customers and distribution channels in this growing market segment,” said Klein. “Our execution and momentum within our Therma-Tru door brand coupled with Fiberon’s successful business model and product line create an exciting opportunity to accelerate growth and value creation. The acquisition is expected to be accretive to earnings by approximately 5-6 cents in 2019 and approximately 9-10 cents in 2020.”

“Fortune Brands’ strong distribution, commitment to brands, innovation and design, and superior execution are a powerful combination to drive sales and profit growth,” said Doug Mancosh, chief executive officer and president, Fiberon. “We are excited to join Fortune Brands and create new opportunities for Fiberon to thrive.”

In 2017, Fiberon had approximately $200 million in annual sales. Fiberon has approximately 475 associates with offices and operations in Meridian, Idaho and New London, North Carolina. The Company plans for Fiberon to operate as a part of the Doors & Security segment.

The closing of the transaction is subject to regulatory approval and is expected to occur within the next 30 days.

About Fortune Brands

Fortune Brands Home & Security, Inc. (NYSE: FBHS), headquartered in Deerfield, Ill., creates products and services that fulfill the dreams of homeowners and help people feel more secure. The Company’s operating segments are Plumbing, Cabinets and Doors & Security. Its trusted brands include Moen, Perrin & Rowe, Riobel, Rohl, Shaws and Victoria + Albert under the Global Plumbing Group (GPG); more than a dozen core brands under MasterBrand Cabinets; Therma-Tru entry door systems; and Master Lock and SentrySafe security products under The Master Lock Company. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.FBHS.com.

Cautionary Statement Concerning Forward-Looking Statements

This release contains certain “forward-looking statements” regarding future financial performance and the effects of the Fiberon acquisition. Where, in any forward-looking statement, we express an expectation or belief as to future results or events, such expectation or belief is based on the current plans and expectations of our management. Although we believe that these statements are based on reasonable assumptions, they are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those indicated in such statements including the factors discussed in Item 1A of the Fortune Brands Home & Security, Inc. Annual Report on Form 10-K for the year ended December 31, 2017, filed with the Securities and Exchange Commission. In addition, this release contains forward-looking statements that involve risks and uncertainties associated with the acquisition. These include: the satisfaction of closing conditions for the transaction, market conditions and the impact of any failure to complete the transaction. The forward-looking statements included in this release are made as of the date hereof, and except as required by law, we undertake no obligation to update, amend or clarify any forward-looking statements to reflect events, new information or circumstances occurring after the date hereof.

Contacts

Fortune Brands Home & Security, Inc.
INVESTOR and MEDIA CONTACT:
Kaveh Bakhtiari
847-484-4573
kaveh.bakhtiari@FBHS.com

Weyerhaeuser Distribution Adds Fiberon® Decking to its Houston and Phoenix Facilities

Fiberon Decking

The eco-friendly composite decking and railing manufacturer offers good, better, and best product lines

SEATTLEMarch 5, 2018 /PRNewswire/ — Weyerhaeuser Distribution now stocks Fiberon decking and railing products at its distribution centers in Houston, Texas and Phoenix, Arizona. Fiberon is a leading U.S. manufacturer of high-performing, low-maintenance composite decking, railing, cladding, and fencing. Weyerhaeuser’s Houston location will carry the full-line of Fiberon decking and Symmetry railing products and the Phoenix location will carry ProTect Advantage and the Good Life decking product line.

  • Good Life Decking – Features a protective surface on three sides and a price point closer to wood.
  • ProTect Advantage® Decking – Offers a premium hardwood look, patented PermaTech® surface on three sides, and three multi-tonal colors.
  • Horizon® Decking – Features dramatic streaking (much like exotic hardwoods), four-sided PermaTech cap layer, and four colors.
  • Symmetry® Decking – Has an elegant matte finish, subtle multi-tonal streaking, four-sided PermaTech cap layer, and four rich, natural colors.
  • Paramount® PVC Decking – Is ideal for waterside use, lightweight and easy to handle, and highly slip-resistant, wet or dry. It is offered in three multi-tonal colors and one solid shade.

Also available in HoustonFiberon Symmetry Railing has a classic, sculpted profile, durable composite constructions, reinforced top rail for added sturdiness, and two versatile color choices.

In Phoenix, Weyerhaeuser will stock Fiberon Good Life Decking and ProTect Advantage Decking. Recognized as a smart wood alternative for customers seeking a durable, entry-level capped composite deck board, Good Life Decking is available in two colors: Cabin (a classic brown) and Cottage (a soft gray). The all-around performer, ProTect Advantage, displays the multi-tonal streaking of premium hardwoods, without the maintenance of wood.

All Fiberon Decking is available in square edge and grooved profiles and is designed to resist staining, fading, insects, rot, and decay.

Click here to tweet this news instantly

“We’re excited to welcome Fiberon to the Houston and Phoenix markets broadening our composite deck board and railings offering,” said David Helmers, vice president of Weyerhaeuser Distribution. “It complements our existing specialty building product portfolio and brings added value to our customers.”

Fiberon decking is available in colors ranging from tans to grays to all shades of brown. 25-year limited stain and fade and performance warranties are available on all lines except Paramount PVC, which comes with a limited lifetime warranty.

“We are pleased to be working with Weyerhaeuser to grow the composite decking and railing business in these two markets,” says Doug Mancosh, CEO, Fiberon. “We are committed to providing products that meet customers’ needs while demonstrating our commitment to promoting sustainable, eco-friendly and affordable products.”

For more details on Fiberon composite decking and railing, visit www.fiberondecking.com.  For more information on Weyerhaeuser Distribution, visit www.weyerhaeuser.com/distribution.

About Weyerhaeuser
Weyerhaeuser, one of the world’s largest forest products companies, began operations in 1900. The company’s wood products business offers leading structural frame materials and OSB products, software, and technical support for residential, multi-family, and light commercial construction under the Weyerhaeuser and Trus Joist® brand names. Weyerhaeuser is also one of the largest building products distributors in the U.S., offering products through more than 300 suppliers. Weyerhaeuser manages its timberlands on a sustainable basis in compliance with internationally recognized forestry standards, and all of the company’s structural wood products are certified to the SFI® standard. In 2017, Weyerhaeuser generated approximately $7.2 billion in net sales and employed approximately 10,400 people who serve customers worldwide. www.weyerhaeuser.com/distribution

About Fiberon
Founded in 1997, Fiberon is a leading U.S. manufacturer of wood-alternative decking, railing, and fencing distributed worldwide. Fiberon products are available in a wide range of styles and price points, all providing the warmth and beauty of natural wood without all the expensive, time-consuming maintenance. Fiberon products are free of toxic chemicals and contain up to 94% recycled content. Recognized as a “2015 Eco-leader” by Green Builder magazine, Fiberon is privately owned and maintains operations in North Carolina and Idaho. For more information, visit fiberondecking.com and follow Fiberon on FacebookPinterestTwitter, and YouTube.

 

NADRA’s 2016 Southeast Regional Golf Tournament

NADRA’s 2016 Southeast Regional Golf Tournament Brings Industry Pros Together

What a turnout! NADRA had a successful golf tournament on Monday, May 9th at the Brookfield Country Club in Roswell, Georgia. NADRA members showed their support despite the busy time of year. It was quite the competitive event!

The festivities began with handing out custom NADRA coolers to all attendees and a shot gun start at 11am.

Teams took to the greens to play their best and stopped to see what sponsors had put together at each hole.
NADRA National Board Member, Heath Bowman said, “This year’s NADRA golf tournament brought a lot of familiar faces together for a beautiful day to connect and have a good time together. Even more exciting was seeing a handful of new faces, which were a great reminder why we do this: building our community, sharing resources, and ultimately succeeding in business together.”
Thank You, Sponsors:
  • Compton Sales
  • Fiberon
  • Southeastern Underdeck Systems
  • BMC / Stock Building Supply
  • Atlanta Home Show- Cobb Galleria
  • Higginbotham Steel
  • TimberTown Atlanta
  • UltraLox
  • Trex
  • Ultra Aluminum

 

Thank you to all of our friends listed here,  we could not have pulled off such a fun and well-attended event without all of your support.

Thank you to NADRA members and the Southeast Regional team leaders, Mike Reasons, Kevin Waters, Joel Mooneyham and Joey Matthews.

Thank you Andy Clements for taking photos throughout the day!

A special shout out to Heath Bowman for taking care of beverages & all of your help setting up. You’re by far awarded MVP of the day!

We finished the day with a wonderful awards ceremony.

Two teams finished with a close score:

  • First place came in at 55: Team Outback Deck
  • Second place came in at 58: Team Stewart! 
The Closest to the Pin was awarded to Steve Hopson and Longest Drive was awarded by Chris Szemprich!
Another well attended, successful tournament in the books! We hope to add more sponsors next year and really raise some money for NADRA programs. We loved seeing new faces and hope to see the tournament continue to grow year after year! If you couldn’t make the event in GA, we hope you will join us in Baltimore on October 4th. You can learn all of the details, sponsor and register right HERE.
Until then, happy building season!

At your service,

Your team at NADRA Headquarters

Join us on October 4th in Baltimore! Register HERE.

Fiberon leads high-performance decking…

FOR IMMEDIATE RELEASE

Contact:       

Edie Kello

Director of Marketing Communications

Phone: 704-463-2971

Email: ediek@fiberondecking.com

Fiberon leads high-performance decking industry in WUI-approved boards

 Fiberon ProTect Advantage FR Decking and Paramount PVC Decking meet strict California fire codes, offer exceptional warranties and aesthetics

NEW LONDON, N.C., (September 15, 2015) – Architects, builders, and homeowners: Fiberon® now offers two outstanding wood-alternative decking options for use in Wildland Urban Interface (WUI) areas. Fiberon ProTect Advantage® FR capped wood-plastic composite (WPC) decking and Fiberon Paramount PVC Decking meet strict California fire codes, as well as offer exceptional aesthetics and industry-leading warranties. No other composite decking manufacturer can make this claim.

Fiberon ProTect Advantage FR capped WPC decking meets the requirements of the California SFM 12-7A-4 Part A for use in all WUI zones. ProTect Advantage is:

  • Backed by a residential 25-year limited performance and 25-year stain and fade warranty. (Commercial warranty available for qualifying projects.)
  • Capped on three sides with a patent-pending, PermaTech® surface material.
  • Available in a flat-bottom design in square and grooved profiles.

Paramount PVC Decking meets the requirements of the CA SFM 12-7A-4 Part A and Part B for use in all WUI zones and San Diego County. Paramount is:

  • Backed by a residential lifetime limited residential warranty. (Commercial warranty available for qualifying projects.)
  • Available in a flat-bottom design in square and grooved profiles.
  • Highly resistant to moisture and mold, making it ideal for waterside applications.

Only Fiberon offers decking in both categories that meets these strict fire codes, giving Fiberon the strongest WUI position in composite decking. Tests were conducted in accordance with the requirements defined in the 2010 California Building Code, Chapter 7A (CSFM 12-7A-4), Materials and Construction Methods for Exterior Wildfire Exposure – Decking. The California state requirement is the International Residential Code (IRC), which requires a Flame Spread Index (FSI) of Class C or better.

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 About Fiberon

Fiberon is a leading manufacturer of wood-alternative decking, railing, and fencing products available around the globe. Through cutting-edge, American-based manufacturing, Fiberon has created new benchmarks for innovation in outdoor living products. The company is a leader in sustainable practices, with innovative manufacturing processes that capture 98.5% of waste materials, and divert 50,000 tons of wood and plastic from landfills each year. Fiberon, a proud sponsor of NADRA (North American Deck and Railing Association), is privately owned with operations in North Carolina and Idaho. For more information, visit www.fiberondecking.com and follow Fiberon on Facebook, Pinterest, Twitter, and YouTube.

Atlanta Golf Outing Brings Over 60 Industry Pros Together

NADRA’s 2015 Atlanta Golf Outing Brings Over 60 Industry Pros Together

From James Gunning, NADRA Atlanta Chapter President:

I am trilled to recap on Atlanta’s first NADRA golf outing that we had on Monday, June 15th at the Brookfield Country Club in Roswell Georgia. NADRA members showed their support despite the brutal 95-degree temperatures with 100% humidity, on a Monday during the busiest time of year…we still Had 60+ golfers attend what turned out to be a pretty competitive golfing journey.

Festivities began with a shot gun start at 1:00 in the afternoon (peak heat) – so what is the solution to proper hydration supply for the finest NADRA golfers?  20 cases of water and Powerade backed up with plenty of beer and booze of course! I want to give thanks our beverage cart sponsors PMC and Wolmanized Outdoor Wood, as well as all of our official golf outing sponsors:

  • Wolmanized Outdoor Wood
  • PMC Building Supply
  • Boise Cascade
  • Stock Building Supply
  • Screw Products, Inc.
  • Rainaway
  • FastenMaster
  • Trex
  • Fiberon
  • CoolScreens
  • ProWood
  • Metro Building Products
  • Compton Sales
  • MultiView
  • Southeastern Underdeck Systems
  • Decksouth
  • Simpson Strong Tie
  • YellaWood
  • Guardian Building Products
  • UltraLox

Without the support of all our sponsors, local chapter members and the help from NADRA HQ – the Beaudry’s, we could not have pulled off such a fun and well-attended event.

NADRA National Board Member, and active Atlanta member, Heath Bowman said, “The golf outing was great. A lot of us don’t get to see each other outside of chapter meetings. It’s fun to catch up in a different setting and have a good time with friends in the industry. It also helps create awareness. NADRA does a lot for the industry, and many of the guests who played, got a chance to see the benefits of being involved with a group like ours. Obviously, networking is a huge part of it, and all of us work hard to stand out in a very competitive industry. But even more important are the friendships beyond the word. At the end of the day, the work we do is to add enjoyment in the lives of the people we work for. Events like the golf outings are a great reminder that we can have fun while we work hard.”

We finished the evening with a wonderful southern style buffet and awards ceremony.

The blistering weather apparently helped the golf scores heat up. Two teams finished with a score of 55:

  • Team Trex
  • Team Outback 

After a scorecard playoff, Team Outback was given the winners trophy with Team Trex as runners up.

  • On Hole # 3 the closest to the pin award was given to Lamar Lea of Decksouth – 20” from the hole
  • On Hole #15 the closest to the pin award was given to Blake Buckler of PMC – 42” from the hole
  • On Hole #18 the long drive award was given to Ty Nowell of Universal Forest Products   – 348 yds ( ouch! )

Several attendees told me that this golf outing was one of the best they have ever participated in; others (even the country club) could not believe that this was our first tournament.  I was so pleased to hear that the common opinion was that the event was ran extremely well and I’ve got to say, we could not have done that without the help of John Lea and Mike reasons of Decksouth. John, thanks for letting us attend your club. It was fun and I am looking forward to the next one!

See you all August 18th at the Ivy in Bulkhead meeting start at 6:00!

James Gunning and the NADRA Atlanta Chapter Board

Fiberon Announces Deck Day $20,000 Winner

Fiberon announces Martin Weiss and his family as the winners of the first Deck Day Giveaway video contest.

The Weiss family will take home a $20,000 composite decking outdoor living space.

NEW LONDON, NORTH CAROLINA, July 29th, 2014—With tens of thousands of votes and social media shares, the Deck Day Giveaway video contest has officially come to a close. Martin Weiss submitted the winning entry.

With a video that highlights how he and his family enjoy their outdoor living space every day, Martin’s submission is both fun and meaningful. With quirky humor spliced with touching family moments, the winning video shines the spotlight on what Fiberon is all about—having fun and spending time with others.

When the contest officially kicked off, Fiberon asked submitters to answer a question with a video response. That question: “what is your favorite memory of your outdoor living space?”

For Martin Weiss and his family, the answer is “everything.” From gardening and father-and-son playtime to grill outs and dog tricks, the Weiss family truly gets the most out of their deck. As the video shows, all the hours the family spent on their outdoor living space resulted in wear-and-tear.

The Weiss family had a wood deck, and after a few years of making memories, the boards began to splinter, the nails began to pop out, and mold grew on the railings. Now that Martin Weiss will receive a new composite decking outdoor living space, his family can spend all the time they want out there without worrying about depreciation.

According to Edie Kello, Director of Marketing Communications for Fiberon, the Deck Day Giveaway video contest affirmed that the composite decking product gives families opportunities to spend time together in a beautiful space without having to worry about splinters and rotting, or having to stain or paint the deck and rails every year.

“It’s not about home improvement with [Fiberon]. Our composite decking gives families more time to enjoy outdoor living —whether that’s watching the dogs play in the backyard, going for a swim, or relaxing after a hard day at the office. These videos were a joy to watch, and we appreciate the time and creativity the contestants put in to making these videos. ”

Martin Weiss’ submission was declared the winner through user voting. Many homeowners spent time and energy putting together their videos, and the voting often shifted back and forth.

To watch all the videos, including the Martin Weiss submission, visit the official Deck Day page at www.deckday.fiberondecking.com.

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About Fiberon

Fiberon is a leading manufacturer of wood-alternative decking, railing, and fencing products available around the globe. Through cutting-edge, American-based manufacturing, Fiberon has created new benchmarks for innovation in outdoor living products. The company is a leader in sustainable practices, with innovative manufacturing processes that capture 98.5% of waste materials, and divert 50,000 tons of wood and plastic from landfills each year. Fiberon, a proud sponsor of NADRA (North American Deck and Railing Association), is privately owned with operations in North Carolina and Idaho. For more information, visit www.fiberondecking.com and follow Fiberon on Facebook, Pinterest, Twitter, and YouTube.

 

Shelter Products Joins Fiberon Distribution Network

 
FOR IMMEDIATE RELEASE                                                                         
 
Contacts:       
Ray Vincenzo                                                                       Edie Kello Wilson   
Purdie Rogers                                                              Director of Marketing Communications 
Phone: 206-290-4431                                                           Phone: 704-463-2971   
Email: rvincenzo@purdierogers.com                           Email: ediew@fiberondecking.com

 Shelter Products, Inc. Joins Fiberon Distribution Network to 

Deliver Extensive Composite Decking Line to Upper Midwest

NEW LONDON, N.C., November 5, 2013 – Fiberon®, a leading manufacturer of PVC and composite decking, railing and fencing products, announces a new distributor agreement with Shelter Products, Inc. Locally owned Shelter Products, headquartered in New Ulm, Minn., will distribute the full line of Fiberon composite decking and railing products. The company will service lumberyards and retail building centers in Minn., eastern N.D., eastern S.D., northern Iowa and western Wis.

Shelter Products, Inc. prides itself on supplying the industry’s highest-quality products and delivering impeccable customer service. During its 32-year history, Shelter Products has built a thriving business that supplies extensive lines of high-quality, high-value building products to its customers.

“Our retail partners serve a very demanding clientele, consisting of homeowners that need decking products that will stand up to severe weather without requiring extensive maintenance,” said Duane Lambrecht, president of Shelter Products, Inc. “Fiberon meets this durability requirement in spades, and does so with a composite decking and railing product line that is second to none when it comes to natural-looking, beautiful aesthetics.”

“Shelter Products’ decision to work with Fiberon is a testament to the quality of our composite decking and railing lines,” said Doug Mancosh, president of Fiberon. “The customers Shelter Products serves build their decks in extreme weather conditions, and it’s critical that the company only offer products that will stand up to these harsh conditions and maintain their beauty.”

Fiberon composite decking and railing products are sold to professional contractors through a national and international network of distributors and retail outlets. To learn more, visit www.fiberondecking.com or call 800-573-8841.

About Shelter Products:

Shelter Products, Inc. (SPI), supplies premium products to both retail building centers and the manufacturing housing industry. SPI covers all of Minnesota, eastern N.D., eastern S.D, northern Iowa and western Wis. SPI trucks service these areas weekly, providing customers with extensive product lines, allowing them to carry fewer inventories. SPI’s mission is to meet and exceed customer expectations, providing high-quality products, on-time delivery and competitive prices.

About Fiberon:  

Fiberon is a leading manufacturer of PVC and composite decking, railing and fencing products used in homes and light commercial construction across North, Central and South America, Europe, Asia and Australia. Through extensive product development and leading-edge, American-based manufacturing capabilities, Fiberon created the benchmark for innovative, alternative outdoor living products. Fiberon is proud to be a sponsoring member of the North American Deck and Railing Association (NADRA), whose mission is to provide a unified source for professional development and a voice for code development for the decking and railing industry in North America. The company is also a leader in sustainable practices, including an innovative manufacturing process that captures 98.5% of waste materials, and utilization of local sources of recycled content, diverting 40,000 tons of wood and plastic from landfills. Fiberon was founded in 1997 and is privately owned with operations in North Carolina and Idaho. For more information, visit www.fiberondecking.com and follow Fiberon on Facebook, Pinterest, Twitter and YouTube.

Did you know NADRA has a theme song?

For those of you unable to make the trip to chicago – NADRA’s party at Howl at The Moon was a huge success. Members and guests piled in to recognize and honor our award winners for the National Deck Competition and the national Terry Award and Recognition awards.

Congratulations to Keith Compton for being recognized for his many years of dedication to NADRA and the Atlanta Chapter! Glenn Mathewson was the recipient of our 2013 Terry Award for his ongoing efforts in code.

Without the support of our Gold and Bronze sponsors events like this would not be possible. A special thank you to all those recognized: MoistureShield, Fiberon, Nyloboard, Wolmanized Outdoor Wood, TimberTech Azek, Wolf & Screw Products.

Before the night was over, Howl at The Moon entertainers surprised NADRA guests with a custom song just for NADRA. Check it out: Na-na-na-na NADRA!

Fiberon Hires Shellie Sellards

Fiberon Hires Shellie Sellards as Vice President of Marketing

Aug 13, 2013

NEW LONDON, N.C. – Fiberon®, a leading manufacturer of PVC and composite decking, announces the hiring of Shellie Sellards as the vice president of marketing. Shellie will officially join Fiberon by month’s end and report directly to the company’s president, Doug Mancosh.

Shellie held multiple positions at the Trex Company, including director of marketing, , director of brand and channel management, and finally director of strategy and business development. As the director of marketing, Shellie led the company’s marketing strategy for decking and railing products. Through her efforts, including portfolio management, new product development, advertising and product support, Trex grew both its decking and railing lines.

“Shellie’s powerful combination of building-industry and consumer experience provides well established brand development expertise and I expect her to have an immediate impact on our business,” said Doug Mancosh, president of Fiberon. “Shellie’s joining a very talented marketing team and with her guidance, we’re prepared to rapidly expand the Fiberon brand.”

She has also served as the director of strategic marketing, and brand and integrated marketing director for Owens Corning insulation products. Prior to that, she was a brand manager for The Dannon Company, launching the Dannon La Creme brand. Shellie earned her MBA and undergraduate degrees in economics and political science from Duke University.

Fiberon composite decking and railing products are sold to professional contractors through a national and international network of distributors and retail outlets. To learn more, visit www.fiberondecking.com or call 800-573-8841.