TIMBERTECH CHANGES THE GAME WITH LAUNCH OF MULTI-WIDTH DECKING LINE

Chicago, Ill., Feb. 19, 2019 (GLOBE NEWSWIRE) — TimberTech®, a leader in premium decking, continues to innovate in the outdoor living space with the launch of two new products in the TimberTech AZEK™ portfolio. In addition to its existing, standard-width deck boards, the Vintage Collection® now offers two new widths – wide and narrow. This groundbreaking approach gives homeowners the unique opportunity to customize their decks with elegant, technologically superior boards in a variety of sizes, styles and colors.


“We are excited to be among the first to bring the design versatility of indoor flooring trends to the outdoors,” said Jesse Singh, CEO of The AZEK Company. “The launch of our multi-width decking is a pivotal evolution for our company and the industry. We’re giving customers the option to go against the grain, think beyond the traditional planking everyone else has. Contractors also have the opportunity to get creative while continuing to deliver the ultimate in durability to their customers.“  

Featuring a distinct, wirebrushed, low-gloss texture, and six dynamic colors, TimberTech AZEK’s Vintage Collection now comes in three widths: narrow (3 ½”), standard (5 ½’’) and wide (7 ¼”). The narrow deck boards provide a look reminiscent of coastal Cape Cod while the wide planks allow homeowners to think big. Mixing widths adds dimension to a deck which can be subtle or dramatic.

“These three widths can be used in almost any combination to create an extensive range of designs and patterns on a deck,” said Patrick Barnds, Senior Vice President of Product Management of AZEK Building Products.  “From a classic, all-narrow or all-wide look, to geometrically-complex herringbone patterns, the only limits are the imagination of the designer and homeowner.”

TimberTech AZEK capped polymer boards are 100% synthetic, making them extremely low-maintenance and resistant to mold, mildew and moisture damage. Additionally, the Vintage Collection features Alloy Armour Technology™, a proprietary capping material engineered for additional surface protection, provides industry-best, 50-year fade and stain and limited lifetime warranties. 

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About AZEK Building Products:

AZEK Building Products, a division of The AZEK Company, manufactures home building materials under two divisions: TimberTech® and AZEK® Exteriors. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns business operations of Minneapolis-based Ultralox railing systems. For more information visit AZEKCo.com or call 1-877-275-2935.

Natalie Boscia 
Two by Four 773-317-1088
nboscia@twoxfour.com

AZEK BUILDING PRODUCTS MAKES POWERFUL STATEMENT WITH REBRANDING CAMPAIGN AND REVOLUTIONARY NEW PRODUCT LAUNCHES

Chicago, Ill., Feb. 04, 2019 — AZEK Building Products, a division of The AZEK Company, debuted its newest ad campaign during the pro football championship last night. The company is in the midst of rethinking its brand under new leadership and the spot is step one in a re-branding strategy for the Chicago-based business. The first among a series of new creative ads that are emotionally engaging and inspiring, the commercial showcases the TimberTech® product lines in imaginative and surprising ways. The full portfolio will debut February 19 – 21, 2019, at the NAHB International Builders’ Show in Las Vegas. 

“Our research clearly indicated that consumers want to be inspired, but they also seek reassurance and validation that they are making the right decision,” says Jesse Singh, CEO of The AZEK Company. “To deliver on those desires, and to continue disrupting and leading our industry, our marketing will challenge both ourselves and our customers to ‘Go Against the Grain’.”

Traditionally, the company went to market under both the AZEK and TimberTech brand names. TimberTech will now be the umbrella brand for all decking, railing, porch, paver, fastening and lighting products. The trim and moulding business will be positioned under the newly branded AZEK® Exteriors.

TimberTech’s decking portfolio includes: TimberTech AZEK™, TimberTech PRO™ and TimberTech EDGE™. The AZEK line features the same premium, capped polymer deck collections and materials known previously, but now also includes an enhanced 50-year Fade and Stain Warranty. 

TimberTech AZEK’s Vintage Collection® is also launching Multi-Width decking, allowing homeowners to select from wide, standard, and narrow width planks. The TimberTech PRO™ line retains the original, 4-sided capped composite collections, while TimberTech EDGE™ showcases an entire new series of 3-sided capped composite deck boards. 

“We launched TimberTech EDGE specifically for the cost-conscious consumer,” says Singh. “Previously, homeowners looking to renovate a wood deck may have opted out of composite materials given the price point. Now, we are offering a more affordable option while still maintaining the technological superiority found in all of our TimberTech collections.” 

Also new in 2019 is PaintPro® from AZEK Exteriors. The versatile trim line allows homeowners to customize their curb appeal and forgo traditional white trim around the house, windows, and doors. Customers can select virtually any color they wish to truly make their home one of a kind. This includes a full range of today’s most popular dark colors in vinyl-safe paints – even black. Contractors will get the job done faster with reduced installation time due to PaintPro’s quick dry time. 

TimberTech is increasing its commitment to stand behind its products by introducing new, limited warranty benefits on certain product systems for contractors enrolled in the TimberTech Loyal Rewards Program. 

TimberTech is also getting a digital makeover with a streamlined website.

“Starting today, visitors can log onto TimberTech.com for an entirely new online experience,” says Jeanine Gaffke, CMO of The AZEK Company.  “Our impactful advertising and website are just the first hint at how TimberTech is going against the grain. We’ve hit the ground running. Just wait and see what’s in store for 2019. We’re just getting started.” 

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About AZEK Building Products:

AZEK Building Products, a division of The AZEK Company, manufactures home building materials under two divisions: TimberTech® and AZEK® Exteriors. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns business operations of Minneapolis-based Ultralox railing systems. For more information visit AZEKCo.com or call 1-877-275-2935.

Natalie Boscia Two by Four 773-317-1088 nboscia@twoxfour.com 

Tyler Rabel Two by Four 312-445-4728 trabel@twoxfour.com