Home Show Season is Here. Are You Ready?

Tips from NADRA.org

March is right around the corner, and that means we’re entering “Home Show Season”. It’s the end of the winter, the early customers are calling and inquiring. Now is our last chance to button-up any policies, procedures, and give our companies one last “spring cleaning” before the rush!

Home Show Tips:

  1. Market the event ahead of time. Ask your family, friends and fans to share a post about the show. It’s human nature to want to help. Your family and friends will want to share your post and tell people about it! If you’re feeling shy about it, offer a free prize to a random fan that shares your post. That way everyone wins!
  2. Pull the crowd into your booth. Try something interactive: Corn hole, giant size connect 4 or jenga.
  3. Two things everyone has a hard time saying “no” to! Hand Sanitizer and Candy. Do yourself a favor and stock up!
  4. Collect Potential Customer Contact information. Grab a fish bowl, use an app, anything! Have your prospects fill out their info and be sure to get permission to contact them. Run a content to entice them to fill it out. Simple ideas might be: $100 gift card to a local pub, Target or big box store gift card, maybe a free lighting package to name a few. Just make sure to give them reason to pass along their contact info.
  5. Ask the crowd to pull out their phones, bring up your social media platforms and follow you. Reward them with some branded promotional merchandise. Who says no to a free Tshirt, stickers, sunglasses or Trucker hat?
  6. Guys. C’mon. Put the phone down! Stand tall, shoulders back, make eye contact and be present. Greet your potential customers. Smile.
  7. Avoid clustering together and having staff discussions. Don’t turn your back to the walk ways. Look approachable.
  8. Wear comfortable shoes!
  9. Don’t dilly dally when it comes to follow up. Follow up right away. Most people can’t remember what they ate for breakfast yesterday! Don’t wait too long before following up. Make it a priority.

Good luck at the show. Be sure to post photos and if you’re feeling up to it, tag your friends at @NADRARocks, or at least use the #NADRARocks hashtag so we can find your home show photos!

Preparing for the busy season ahead. A few questions to ask yourself:

  1. Is there any last-minute education to wrap up?
  2. Are all of our vendor agreements in place?
  3. Are your trucks and trailers lettered and in good shape?
  4. Are you displaying the NADRA logo and pledge on your marketing materials? (stand out from the competition!)
  5. Are your business cards printed with updated industry certifications and social media information? Do you have any awards to add to these?
  6. Are you utilizing NADRA’s Deck Safety Month® Marketing Tools?
  7. Do you have marketing pieces ready?
  8. Job site signs in good shape?
  9. Crew T-shirts and hats stocked?
  10. Do you have a good camera for your before and after pictures? Or is this the year to consider adding a drone?
  11. How is the website, email signature, and voicemail greetings?

If you don’t have these things ready, you have time, but that time is now! Go get it done. You’ll feel better prepared, and at the end of the day, you’ll know you did everything you could to be ready for the season.If you’re wondering where to get the best job-site signs, or you’re not sure where to order your T-shirts, don’t forget to reach out to your fellow NADRA members to ask. That’s what we are here for! Ask away. Use NADRA’s social media platforms to ask questions, hop on LinkedIn to start a discussion, Tweet! Instagram seems to be the most active these days. @NADRARocks. Use whatever platform makes it easy for you to ask your question. It’s human nature to want to help. Someone will answer you. Use your NADRA network to better your business. We are here for you. Your NADRA Board of Directors, and Home Office staff are here to help. Feel free to call or email any of us, if we can assist in any way.

We will have more tips coming your way in future issues of your industry brief.

Sincerely,

Your friends at NADRA

Hanley Wood Announces MoistureShield Wood Composite Decking as Marketer of the Year

Oldcastle APG Brand Takes Top Prize in 2019 Brand Builder Awards

WASHINGTON, D.C. (January 17, 2020) – Hanley Wood, the housing industry’s data leader backed by Zonda and Metrostudy, and the industry’s top residential real estate development and new home construction advisors is pleased to announce MoistureShield: An Oldcastle APG Brand was selected as the 2019 Brand Builder Awards Marketer of the Year.

“We are thrilled to recognize MoistureShield as Marketer of the Year,” said Paul Tourbaf, Executive Vice President, Hanley Wood. “Their forward thinking suite of tools and training materials allowed them to separate themselves from the competition and gain preference and market share in a crowded space.”

The Marketer of the Year Award is presented annually by Hanley Wood to a company in the residential and commercial construction and design industry that best demonstrates a commitment to innovation, excellence in leveraging marketing programs to drive sales, and adoption of modern marketing tactics.

“This is an incredible win for MoistureShield composite decking and shows how far the brand and business have come since Oldcastle APG acquired the company over a year ago,” said Ken O’Neill, EVP – National Group for APG. “We spent time out in the market to listen and ensure MoistureShield would be delivering more value to our channel partners and their customers. With that goal in mind, our marketing team’s close collaboration with Interrupt has elevated our composite decking brand and positioned our quality MoistureShield product lines for unprecedented growth.”

“We at Interrupt are excited that MoistureShield was named Hanley Wood’s Marketer of the Year,” said Anita Holman, Executive Creative Director and Brand Strategist, Interrupt. “Our goal was to leverage this unique product and create dynamic differentiation from the current sea of sameness in the category. This unique branding approach, coupled with their one-of-a-kind product offering, helps their customers differentiate their business and design decks for homeowners to live their best lives outdoors. We are looking forward to continuing this brand journey with MoistureShield and help gain category prominence.”

About Oldcastle APG
Oldcastle APG, North America’s largest manufacturer of Outdoor Living Products, is part of CRH’s Building Products division. CRH is a leading global diversified building materials group with operating locations in 32 countries worldwide. MoistureShield, a division of Oldcastle APG, proudly manufactures composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled MoistureShield to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic. Learn more at www.MoistureShield.com.

About Interrupt
Interrupt is a strategic branding and marketing agency that works with Fortune 1000 brands in the building products, home improvement and home enjoyment industries. They consider themselves a brand distillery, leveraging data to uncover unique insights that help distill down client’s brands to find their unique space in their category. Interrupt’s deep branding, business and industry expertise enables them to help their clients outperform the industry and separate from the sea of sameness. Discover more about Interrupt at InterruptDelivers.com.

About the Brand Builder Awards
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Companies submitted entries in seven categories, ranging from advertising campaigns to website design to best use of data driven marketing programs.

About Hanley Wood
Hanley Wood, represents the housing industry’s leading provider of rich data, backed by Zonda and Metrostudy, and the industry’s top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders, and financial institutions, we provide innovative solutions to maximize opportunities in today’s real estate development landscape. To learn more, visit https://www.hanleywood.com.

NADRA Provides Deck Safety Marketing Resources to Help the Industry Boost Business this Spring

Contact: Michael Beaudry
Phone: 215-679-4884
Email: Info@NADRA.org

In honor of Deck Safety Month®, the North American Decking and Railing Association reminds professionals to take advantage of exclusive Deck Safety Marketing Resources along with press release templates, graphics, ads, social media content, flyers, and more.

Quakertown, PA  (May 1st, 2019) – With more than 50 million decks in the U.S., it is estimated that 25 million decks are past their useful life and need to be replaced or repaired. This means big business opportunities for deck builders, remodelers, inspectors and contractors to promote deck inspections, ensuring homeowner safety while simultaneously building their own brand. The North American Decking and Railing Association (NADRA) offers industry professionals and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and inspection checklists.

“May is Deck Safety Month®-along with prime outdoor living season-and that presents a perfect chance for savvy pros to market their business,” says NADRA executive vice president Michael Beaudry. “NADRA has created an array of tools to help you take advantage of this marketing opportunity. Whatever you do-even if it means simply rechecking your own deck-be sure to pay special attention to deck safety”

NADRA offers the following resources for building professionals & inspector members to leverage during Deck Safety Month® and throughout the year, including:

  • Deck Safety Month® Toolkit. This NADRA-member benefits include:
    • Deck Safety Month® Logo
    • Check Your Deck® Logo
    • 2019 Deck Safety Ambassador Logo (for official ambassadors only) learn more here about the ambassador program
    • 10-point consumer checklist
    • Link to online deck inspection form
    • Social media content for your use
    • Customizable press release templates
    • Customizable flyer all about deck safety
    • Customizable social media, infographics, and web graphics
    • Tips and guidelines to make the most out of Deck Safety Month®
  • Deck Evaluation Form: A step-by-step guide to evaluating the integrity of the deck structure, stairs, surface, and railings. A downloadable form and online form (BETA) are available to members and non-members.
  • Certified inspector program: NADRA has partnered with the American Society of Home Inspectors (ASHI) to create the NADRA Deck Inspection Certification Course, an ASHI-approved continuing education program. Having certification can not only improve a contractor’s skill-set, but make them more marketable to consumers.
  • Deck Safety Ambassadors: Help spread the word about deck safety by becoming a Deck Safety Ambassador. Sponsors gain access to an exclusive Ambassador logo and marketing benefits to further promote their businesses.
  • Homeowner resources: Builders can download the 10-Point Deck Safety Consumer Checklist to pass along to customers. Though not a replacement for a professional deck inspection, the checklist can assist homeowners and provide reference during other times of the year.

“Communicating safe decking standards remains a top priority for NADRA,” Beaudry says. “We continue to focus our efforts on educating both pros and consumers on proper deck installation practices as well as on consistent deck inspections. At the same time, we know that deck safety offers professionals in the industry a great opportunity to market their business, so we’ve provided all of the tools to help them do just that.”

Visit NADRA.org to access all of NADRA’s Deck Safety resources for industry  professionals. *You must be a current NADRA member to access the “toolkit”. Join NADRA today.

About NADRA:

The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. www.NADRA.org

© Copyright 2019 North American Deck and Railing Association. All rights reserved.

###

Is Your Business Prepared for Deck Safety Month®?

May is Deck Safety Month®

Did you know that NADRA provides members a plethora of FREE marketing materials for this annual deck safety initiative? They are available now in the members section of NADRA.org. *Only current members of NADRA have access to these marketing tools. If you think your membership is expired, please take care of your renewal online.

Join NADRA in promoting Deck Safety Month® by Becoming an Official Deck Safety Ambassador! 

If you are interested in becoming an official “Deck Safety Ambassador”, sponsorship opportunities are available now to become an official sponsor / ambassador. Follow this link to learn more about this opportunity.

*Please be sure to forward this email to your marketing and public relations departments. The NADRA website is NEW! If you haven’t been to the site in a while, be sure to hit your refresh button and delete your cache!

Here is what you will find in the members section:

  • Deck Safety Month® Press Release Templates
  • Deck Safety Month® and Check Your Deck® Logos
  • NADRA 10-Point Consumer Checklist
  • Customizable Banners for you to place on your website
  • Customizable Graphics (sized according to social network) to use on Facebook and Twitter during the month of May (over 30 visual graphics!) 
  • Quick links to all the tools you need to market the deck safety program to your customers and prospects
  • Even more updates will be added in the next week!

***Over the next several days, we will be adding a few items to this list, so be sure to hit the refresh button from time to time to see what we’ve added to the toolkit. 

We will be sending several emails starting now and throughout May. As a member of NADRA, you will receive a copy of all of these communications. You are welcome to use these emails and communications to promote your own deck safety initiatives and ads to your family, friends, fans and clients. 

As a reminder, always use the registered trademark ® symbol when using the phrases “Deck Safety Month” and “Check Your Deck”.

*If you forget your member ID and Password, please call us at: 215-679-4884, or send an email to: Info@NADRA.org

Click the banner above to access the toolkit
Click the banner above to sign up for a customized toolkit

Worthy of a mention: Over the years, we have found that many of our members want to utilize this plethora of marketing materials, but they do not have the manpower to customize it. As a marketing service, there are 2 packages available for current members of NADRA to choose from:

$799 Package Includes: 

  • Customized press release (with your logo, image, quotes and contact info) 
  • Deck safety flyer (with your logo, images and contact info)
  • Customized social media graphics for Twitter, Facebook & Instagram (with your logo, images and contact info).
  • Customized deck safety HD 720p video – (includes your logo, product / project images, contact info, tag-lines, etc)

$499 Package Includes: 

  • Customized press release (with your logo, image, quotes and contact info) 
  • Deck safety flyer (with your logo, images and contact info)
  • Customized social media graphics for Twitter, Facebook & Instagram (with your logo, images and contact info).

Sign up today to get started. ***Please don’t wait to sign up. Many members have ordered their customized marketing toolkits. The team will need time to put this together for you. Click here for more info. 

Invest in your Business. Grow with NADRA

As we are nearing the end of this cold and snowy winter, we are all frantically gearing up for business to boom come springtime.  Showrooms are taking shape, crews are being prepped and trained, and home-show displays are looking good and getting a lot of action. If you are not yet a member of NADRA, now if a great time to invest in your business and in the industry. Join NADRA. Display the NADRA logo. Print and pass out the benefits flyers at your shows. Talk about Deck Safety Month.® Print and frame the NADRA Code of Ethics, or even add it to your portfolio. Set yourself apart!

If you want to learn more about NADRA, whether you are a current member or on the fence to join; reach out to us. Your team at NADRA Headquarters lives and breathes this association and the industry it serves every. single. day.

At your service,

Michael Beaudry
NADRA Executive Vice President 
Direct: 215.679.4884