NADRA Provides Deck Safety Marketing Resources to Help the Industry Boost Business this Spring

Contact: Michael Beaudry
Phone: 215-679-4884
Email: Info@NADRA.org

In honor of Deck Safety Month®, the North American Decking and Railing Association reminds professionals to take advantage of exclusive Deck Safety Marketing Resources along with press release templates, graphics, ads, social media content, flyers, and more.

Quakertown, PA  (May 1st, 2019) – With more than 50 million decks in the U.S., it is estimated that 25 million decks are past their useful life and need to be replaced or repaired. This means big business opportunities for deck builders, remodelers, inspectors and contractors to promote deck inspections, ensuring homeowner safety while simultaneously building their own brand. The North American Decking and Railing Association (NADRA) offers industry professionals and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and inspection checklists.

“May is Deck Safety Month®-along with prime outdoor living season-and that presents a perfect chance for savvy pros to market their business,” says NADRA executive vice president Michael Beaudry. “NADRA has created an array of tools to help you take advantage of this marketing opportunity. Whatever you do-even if it means simply rechecking your own deck-be sure to pay special attention to deck safety”

NADRA offers the following resources for building professionals & inspector members to leverage during Deck Safety Month® and throughout the year, including:

  • Deck Safety Month® Toolkit. This NADRA-member benefits include:
    • Deck Safety Month® Logo
    • Check Your Deck® Logo
    • 2019 Deck Safety Ambassador Logo (for official ambassadors only) learn more here about the ambassador program
    • 10-point consumer checklist
    • Link to online deck inspection form
    • Social media content for your use
    • Customizable press release templates
    • Customizable flyer all about deck safety
    • Customizable social media, infographics, and web graphics
    • Tips and guidelines to make the most out of Deck Safety Month®
  • Deck Evaluation Form: A step-by-step guide to evaluating the integrity of the deck structure, stairs, surface, and railings. A downloadable form and online form (BETA) are available to members and non-members.
  • Certified inspector program: NADRA has partnered with the American Society of Home Inspectors (ASHI) to create the NADRA Deck Inspection Certification Course, an ASHI-approved continuing education program. Having certification can not only improve a contractor’s skill-set, but make them more marketable to consumers.
  • Deck Safety Ambassadors: Help spread the word about deck safety by becoming a Deck Safety Ambassador. Sponsors gain access to an exclusive Ambassador logo and marketing benefits to further promote their businesses.
  • Homeowner resources: Builders can download the 10-Point Deck Safety Consumer Checklist to pass along to customers. Though not a replacement for a professional deck inspection, the checklist can assist homeowners and provide reference during other times of the year.

“Communicating safe decking standards remains a top priority for NADRA,” Beaudry says. “We continue to focus our efforts on educating both pros and consumers on proper deck installation practices as well as on consistent deck inspections. At the same time, we know that deck safety offers professionals in the industry a great opportunity to market their business, so we’ve provided all of the tools to help them do just that.”

Visit NADRA.org to access all of NADRA’s Deck Safety resources for industry  professionals. *You must be a current NADRA member to access the “toolkit”. Join NADRA today.

About NADRA:

The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. www.NADRA.org

© Copyright 2019 North American Deck and Railing Association. All rights reserved.

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Is Your Business Prepared for Deck Safety Month®?

May is Deck Safety Month®

Did you know that NADRA provides members a plethora of FREE marketing materials for this annual deck safety initiative? They are available now in the members section of NADRA.org. *Only current members of NADRA have access to these marketing tools. If you think your membership is expired, please take care of your renewal online.

Join NADRA in promoting Deck Safety Month® by Becoming an Official Deck Safety Ambassador! 

If you are interested in becoming an official “Deck Safety Ambassador”, sponsorship opportunities are available now to become an official sponsor / ambassador. Follow this link to learn more about this opportunity.

*Please be sure to forward this email to your marketing and public relations departments. The NADRA website is NEW! If you haven’t been to the site in a while, be sure to hit your refresh button and delete your cache!

Here is what you will find in the members section:

  • Deck Safety Month® Press Release Templates
  • Deck Safety Month® and Check Your Deck® Logos
  • NADRA 10-Point Consumer Checklist
  • Customizable Banners for you to place on your website
  • Customizable Graphics (sized according to social network) to use on Facebook and Twitter during the month of May (over 30 visual graphics!) 
  • Quick links to all the tools you need to market the deck safety program to your customers and prospects
  • Even more updates will be added in the next week!

***Over the next several days, we will be adding a few items to this list, so be sure to hit the refresh button from time to time to see what we’ve added to the toolkit. 

We will be sending several emails starting now and throughout May. As a member of NADRA, you will receive a copy of all of these communications. You are welcome to use these emails and communications to promote your own deck safety initiatives and ads to your family, friends, fans and clients. 

As a reminder, always use the registered trademark ® symbol when using the phrases “Deck Safety Month” and “Check Your Deck”.

*If you forget your member ID and Password, please call us at: 215-679-4884, or send an email to: Info@NADRA.org

Click the banner above to access the toolkit
Click the banner above to sign up for a customized toolkit

Worthy of a mention: Over the years, we have found that many of our members want to utilize this plethora of marketing materials, but they do not have the manpower to customize it. As a marketing service, there are 2 packages available for current members of NADRA to choose from:

$799 Package Includes: 

  • Customized press release (with your logo, image, quotes and contact info) 
  • Deck safety flyer (with your logo, images and contact info)
  • Customized social media graphics for Twitter, Facebook & Instagram (with your logo, images and contact info).
  • Customized deck safety HD 720p video – (includes your logo, product / project images, contact info, tag-lines, etc)

$499 Package Includes: 

  • Customized press release (with your logo, image, quotes and contact info) 
  • Deck safety flyer (with your logo, images and contact info)
  • Customized social media graphics for Twitter, Facebook & Instagram (with your logo, images and contact info).

Sign up today to get started. ***Please don’t wait to sign up. Many members have ordered their customized marketing toolkits. The team will need time to put this together for you. Click here for more info. 

Invest in your Business. Grow with NADRA

As we are nearing the end of this cold and snowy winter, we are all frantically gearing up for business to boom come springtime.  Showrooms are taking shape, crews are being prepped and trained, and home-show displays are looking good and getting a lot of action. If you are not yet a member of NADRA, now if a great time to invest in your business and in the industry. Join NADRA. Display the NADRA logo. Print and pass out the benefits flyers at your shows. Talk about Deck Safety Month.® Print and frame the NADRA Code of Ethics, or even add it to your portfolio. Set yourself apart!

If you want to learn more about NADRA, whether you are a current member or on the fence to join; reach out to us. Your team at NADRA Headquarters lives and breathes this association and the industry it serves every. single. day.

At your service,

Michael Beaudry
NADRA Executive Vice President 
Direct: 215.679.4884