Outdoor living continues to drive growth in decking projects.

In Depth: Decks, LBM Journal

By  / April 4, 2018

Outdoor living continues to drive growth in decking projects.

Zuri Decking

Zuri Premium Decking from Royal Building Products comes in five colors—chestnut, walnut, pecan, Brazilia, and Weathered Gray— and two board profiles, and it’s backed by a 25-year color fastness warranty.

Decks are the darling of home improvement. Thanks to a strong housing market, a growing economy, and interest rates that remain low, the decking industry is poised to experience continued growth, and homeowners are poised to take advantage by incorporating more and more deck projects into their building and remodeling plans. According to the 2017 U.S. Houzz Landscape Trends Study, the share of outdoor projects motivated by a recent home purchase increased to 33% in 2017 over last year’s rate of 25%, and 20% of homeowners surveyed indicated that they plan a deck remodel for the coming year.

A major driving factor in this growth is the continued homeowner interest in outdoor living. Homeowners and contractors are increasingly working together to create personalized, unique structures that are reflections of the outdoor living needs of their families, creating immersive, form-meets-function environments. “While decks have been a common sight in most backyards for decades, they are now taking on new meaning,” explains Juliana Rumbaugh, Marketing Communications Manager for Lonza Wood Protection. “Homeowners are embracing outdoor living and entertaining by building elaborate decks that include fireplaces, televisions and full kitchens. Building decks and outdoor structures continues to be a top remodeling project that allows for the extension of living space. Decks are built or expanded upon with the intention of extending the living space to outdoors. Families and friends gather on the deck to visit, enjoy meals together and even watch sporting events.”

Residential construction drives growth

MoistureShield

According to MoistureShield, its new Vision™ deck and trim boards create a modern variegated appearance unlike any other decking product, and the manufacturer anticipates that its new patterning technology developed for Vision decking will eventually enable homeowners, builders or designers to customize the surface of their deck boards.

Following patterns seen in the past few years, growth in the decking segment remains strong and is predicted to stay that way. According to IBISWorld’s U.S. Market Research Report on Deck and Patio Construction published this past November, over the last five years the decking industry experienced 5.4% overall growth as a whole, fueled by improving credit conditions, rising income levels and an increase in total demand for residential housing.

In the Freedonia Group’s recent Wood and Competitive Decking report, demand will reach 3.55 billion linear feet by 2020, worth an estimated $7.1 billion, with growth anticipated for both wood and non-wood decking products. The report goes on to predict that the non-wood share will continue to rise by 4.5% annually and will reach 17.9% by 2020, with wood decking forecasted to increase 1.3% annually through that same time period.

Brent Gwatney, Senior Vice President of Sales for MoistureShield Composite Decking, has high hopes for the coming year. “We’re very optimistic for the 2018 decking season,” he says. “We’ve had strong sales ever since coming off the Great Recession, and this year has many positive indicators. Builder confidence is strong, and the NAHB forecasts 4.6% growth in single-family housing starts for the year. Remodeling activity also is strong, and with the growing popularity of outdoor living, many people are looking to expand or replace their existing decks, or build a new deck.”

Manufacturers seem to agree that the single biggest growth segment in the coming year will be in residential single-family homes, both in new construction and in remodeling. “As the economy continues to strengthen, we see remodeling projects picking up,” says Juliana Rumbaugh, marketing communications manager for Lonza. “We expect an increase of about 4.5% in deck projects in residential, singlefamily homes which continues to grow faster than the other categories.”

Perhaps even more than the new residential construction market, the remodeling segment appears poised for strong growth. “In 2018, we anticipate all deck projects to grow,” says Mike Descoteaux, Marketing Manager for DuraLife Decking and Railing, “however, remodeling projects are especially popular as homeowners continue to gravitate from traditional decking products toward low-maintenance alternatives.”

DuraLife

DuraLife now offers color-matched decking board end caps for its Siesta, MVP, and Starter decking profiles. According to DuraLife, these end caps enhance the appearance of the deck perimeter and provide a more costeffective solution for deck builders than the traditional “picture framing” installation method.

Chris Camfferman, Director of Category Marketing for Deckorators, sees strong remodeling growth over the next twelve months. “We expect the decking and railing market to grow approximately 5% this year. Both new construction and remodeling will drive projects. Deck remodeling continues to be strong as homeowners see investment in the outdoor space adding real value to their homes.” Patrick Barnds, Senior Vice President for AZEK Building Products, agrees. “Single-family residential remodeling is where we expect to see most of that growth being concentrated, which is the single biggest segment of the market these days.”

This is not to say that commercial projects are flat; in fact, some manufacturers see the commercial segment as having the potential to deliver significant gains. As Jessica Hewitt, Director of Marketing for Humboldt Redwood, explains, “For businesses in the entertainment, hospitality, leisure, and sports industries, beautiful outdoors spaces with decks, shade structures, seating, and other amenities enhance the customer experience. Businesses invest in these outdoor spaces to bring in new business and keep current customers coming back.”

Read the original article here on LBM Journal

MoistureShield® Adds Mid-State Lumber

NEWS RELEASE

Contact: MoistureShield Editor’s Desk
Brandner Communications
(253) 661-7333
brandnerpr@brandner.com

MoistureShield® Composite Decking Adds New England’s Mid-State Lumber to an Ever-Expanding Network of Distributors

Springdale, Arkansas
January 4, 2017

To meet increasing demand in New England, MoistureShield is extending distribution by beginning a partnership with Mid-State Lumber, which will be servicing Connecticut, Massachusetts, Rhode Island, and New Hampshire from its Warwick, New York location. Mid-State will carry MoistureShield’s full line of high performance decking including cap stock and wood-plastic composite collections.

“Demand for MoistureShield is constantly growing in the Northeastern region of the country and New England,” said Brent Gwatney, Senior Vice President for MoistureShield Composite Decking. “In order to better serve our customers in the area, we are excited to partner with Mid-State Lumber, who is known for their quality product offering and excellent customer service.”

Mid-State Lumber is a local and regional wholesaler of building material products for the retail lumber dealer, and has been in operation since 1976. Offering a broad choice of lumber, decking, and stepping products, Mid-State’s customer base spans the Mid-Atlantic and New England markets. Mid-State operates three full service facilities in New Jersey, Pennsylvania and New York. Commodity inventories are maintained in several Eastern seaboard re-load centers.

MoistureShield composite decking is the only composite tough enough to be installed on the ground, in the ground or underwater while still being protected by the industry’s leading lifetime residential warranty. MoistureShield’s family of outdoor living products offers the right option to fit every backyard. Homeowners can choose from several high-performance composite decking and railing lines, as well as complete their deck design with MoistureShield Deck Lights, MoistureShield Deck Clips and Pro Aluminum Railing. Built to be tough, yet beautiful, all MoistureShield products inspire carefree living while making a statement.

For more information on MoistureShield products, visit moistureshield.com. Follow MoistureShield on popular social networks for deck design inspiration and outdoor living ideas.

About Advanced Environmental Recycling Technologies (A.E.R.T.):
Advanced Environmental Recycling Technologies, Inc., (A.E.R.T.) trades on the OTCQB venture stage marketplace for early stage and developing U.S. and international companies. The development of new technologies and patents has enabled it to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic for the building and construction markets. A.E.R.T. is the exclusive manufacturer of MoistureShield® composite decking and outdoor living accessories. Investors can find Real-Time quotes and market information for AERT on www.otcmarkets.com. Details about MoistureShield products can be found at www.moistureshield.com

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Did you know NADRA has a theme song?

For those of you unable to make the trip to chicago – NADRA’s party at Howl at The Moon was a huge success. Members and guests piled in to recognize and honor our award winners for the National Deck Competition and the national Terry Award and Recognition awards.

Congratulations to Keith Compton for being recognized for his many years of dedication to NADRA and the Atlanta Chapter! Glenn Mathewson was the recipient of our 2013 Terry Award for his ongoing efforts in code.

Without the support of our Gold and Bronze sponsors events like this would not be possible. A special thank you to all those recognized: MoistureShield, Fiberon, Nyloboard, Wolmanized Outdoor Wood, TimberTech Azek, Wolf & Screw Products.

Before the night was over, Howl at The Moon entertainers surprised NADRA guests with a custom song just for NADRA. Check it out: Na-na-na-na NADRA!

NADRA Atlanta Chapter Meeting Recap

NADRA Atlanta Chapter Meeting Re-Cap                   

April 2013

We tried something different with our second meeting of the year by hosting the first “Speed Dating with Deck Builders” event at the Ivy in Buckhead.  We had over 51 attendees at the meeting which included several first time visitors.  I want to thank the following Deck Builder members that agreed to be at the host tables:  David Tibbetts, Atlanta Decking, John Harper and Joel Harper with Leisure Time Decks, O.C. & Mary Kirk with Just Decks, Rick Goldstein and Chapin LaChance with the Mosaic Group, Mike Reasons and John Lea with DeckSouth, Frank Pologruto with Decks & More, John Paulin with Tailor Decks, Bryan Miller with OutBack Decks, and Steve Matrangos  & Craig Dickerson with DeckSource.

 

Thanks you all so much for giving your time and giving this new idea a chance.  We only have six meetings a year and this format opened up the opportunity for more of our great Vendors to get in front of the deck builder members.  I would also like to thank the following Vendor members who bought “dates” for the event:  Weyerhauser/ Cox, Tamko, Homeland Vinyl, Trex, Azek, Dixie Plywood, NyloBoard, MoistureShield, Fiberon and Universal Forest Products.   We could not have a chapter without the ongoing support of so many members and I want to thank each of you for giving your resources to this meeting and to the chapter.

We had an opportunity to take care of normal business and to discuss forming a local code committee made up of Rick Goldstein, Steve Matrangos and Craig Dickerson.  Rick and Steve both spoke to the formation of the committee and invited all members to contact them with ideas and specific topics they may want to cover.  We also spoke about the National initiative for Code’s and to remind everyone to fill out the survey that is online and to contact Glenn Mathewson with any information prior to his going to the ICC meeting.  We were also able to give away a number of door prizes to the contractor members because of donations from Tamko, Weyerhauser, Cox , Fiberon, Universal Forest Products, and Fortress.

Our next meeting will be held on June the 18th at the Ivey  in Buckhead.  Our sponsor for the meeting is Fastenmaster and we are currently looking for a guest speaker so please let me know if you have any ideas.   Thanks again for being a part of our Chapter and for all that each of you do to make us successful.

 

Respectfully Submitted ,

Keith Compton / Chapter President

Two Decades of Composite Decking

Two Decades of Composite Decking

Where the industry has been and what’s next

“Plastics.”

That single word was a family friend’s business advice to recent college graduate Benjamin Braddock (Dustin Hoffman) in the 1967 film “The Graduate.”

If the movie had come out a couple decades later, that one word of advice might have been “composites.”

Market research shows that wood-plastic composites are now one of the fastest growing segments of the North American decking industry, outpacing growth in wood decking by about 11 to 1.

Manufacturers introduced composite building materials made of recycled plastics and wood fiber in the late 1980s. Composite decking followed early in the 90s. By the new millennium, numerous companies were producing composite decking.

Two overarching trends mark the evolution of the composite decking industry over the past 20 plus years: 1) performance and 2) aesthetics.

Performance

With the rapid growth of the composites industry, early on some products came to market that were susceptible to failures – particularly from moisture intrusion. Today, composites’ performance depends to a large degree on how well the individual wood fibers are encased in plastic.

The moisture damage concern has been a key driver of the recent rise of cap-stock composite decking products, in which an outer shell is wrapped around a core.

Moving forward, the next stage in composites’ evolution is boards with caps integrated with the core. Such products hold the promise of enhanced stain resistance, without risk of the cap separating from the core.

Aesthetics

Look side-by-side at composite deck boards from 20 years ago with ones from today, and you’ll notice a marked increase in attractiveness. Composite manufacturers have improved the looks of their deck boards with realistic embossed wood grain patterns, and in some cases with color streaking to mimic the beauty of exotic hardwoods like Tiger Wood.

Even young Mr. Braddock wouldn’t have wanted a “plastic” looking deck. With modern composites, home and building owners can now have the good looks of wood decking with the high performance of wood-plastic composites.

Future aesthetic innovations in composite decking are likely to include an even wider range of colors and textures.

 

Article Provided by NADRA Member, MoistureShield

Contact: Faye Rook

Sales and Marketing Coordinator

Advanced Environmental

Recycling Technologies

800.951.5117 ext 5088

P: 479.203.5088 | F: 479.756.7410

C:479.422.3122

FayeRook@aert.cc