ATLANTA, June 1, 2020 /PRNewswire/ — MoistureShield®, a division of Oldcastle APG, a CRH Company, has expanded in North Carolina, South Carolina, Virginia and Eastern Tennessee with Fortress Wood Products, based in Martinsville, VA. Fortress Wood Products will distribute MoistureShield wood composite decking products to dealers from its three locations in Henderson, High Point and Elizabeth City, North Carolina.
“Fortress is excited to partner with MoistureShield to expand our portfolio of decking in the Carolinas and Virginia,” said Tim Parker, Vice President, Fortress Wood Products. “Our key elements for success are to provide the highest quality products and exceptional customer service to the market. We believe our core values are in alignment with those of MoistureShield and this should be a very strong partnership.”
Manufactured in the USA, MoistureShield Vision® product line features a variety of colors with the strongest cap in the industry. Vision also features unique CoolDeck® Technology, which reduces heat absorption by up to 35% compared to standard capped composites in a similar color. Elevate™, a newly-introduced capped decking product, features two classic, solid colors and two new variegated colors to emulate rich tropical hardwoods at an entry-level price point.
“We look forward to growing the MoistureShield brand throughout the Southeast, a region that embraces outdoor living. With the support of Fortress Wood Products’ best-in-class sales and service proposition, as well as their three fulfillment locations, we are well-positioned for success,” said Matthew Bruce, VP of Sales, MoistureShield.
With a proven track record of zero structural failures in the field for over 30 years, MoistureShield is backed by a 50-year transferrable structural warranty for all decking series. All MoistureShield decking features the Solid Core Difference™ for advanced strength and moisture resistance, ensuring it can be installed directly on the ground, in the ground or under water. Learn more at www.MoistureShield.com.
About Oldcastle APG
Oldcastle APG, North America’s largest manufacturer of Outdoor Living Products, is part of CRH’s Building Products division. CRH is a leading global diversified building materials group with operating locations in 32 countries worldwide. MoistureShield, a division of Oldcastle APG, proudly manufactures composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. Learn more at www.MoistureShield.com.
About Fortress Wood Products:
Fortress Wood Products®, located in Martinsville, VA, is a wood preserving company with production facilities in High Point, Henderson, and Elizabeth City, NC. Since 1986 Fortress has catered primarily to contractor-based lumberyards throughout the Carolinas, Virginia, Tennessee, West Virginia and the Mid-Atlantic states. Visit www.fortresswood.com to learn more.
MoistureShield partners with NADRA as a Safety Ambassador to create awareness for Deck Safety Month® and encourages homeowners to ensure their deck is safe before planning family activities.
At a time when safety has never been more important for deck builders and their customers,MoistureShield is partnering with NADRA as a Safety Ambassador to create awareness for Deck Safety Month® in May 2020. NADRA devotes this month each year to remind homeowners to Check Your Deck® before planning family activities.
“With more than 60 million decks in the U.S., we estimate that 30 million decks are past their useful life and need repair or replacement,” said Michael Beaudry, executive vice president of NADRA.
These are strong reasons why NADRA and MoistureShield encourage homeowners to call on a professional inspector to inspect their decks if they have any concerns. Here are some basic red flags to look for:
Check for any deck board movement that may attribute to instability.
Examine decks for sagging, racking, or unsecured boards that may indicate loose fasteners.
Check the gap between ledger and joist–a widened gap may indicate that bolts need tightening.
Look for raised or corroded fasteners which may compromise the integrity of the deck structurally and on the surface, present a trip hazard or danger to bare feet.
“As part of Oldcastle APG, MoistureShield leads with safety first, in all aspects of how we go to market,” said Matthew Bruce, VP of Sales, MoistureShield. “Deck safety extends beyond just our products. Ensuring we support deck building best practices in the field is integral to our success, and the safety of our consumers.”
MoistureShield also has inherent safety features in many of its products. To keep homeowners safer, MoistureShield’s innovative CoolDeck® Technology reduces deck surface temperatures by up to 35% as a solution for decks or docks in direct sunlight. MoistureShield decking features superior slip resistance among composite options, offering homeowners great traction regardless of weather or proximity to water.
About Oldcastle APG North America’s largest manufacturer of outdoor living products, is part of CRH’s Building Products division. MoistureShield, a division of Oldcastle APG, proudly manufactures composite deck boards and related products, serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled MoistureShield to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic. Learn more at http://www.MoistureShield.com.
About NADRA: The North American Decking and Railing Association is the voice of the decking industry, representing the interests of deck builders, inspectors, and manufacturers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. http://www.NADRA.org
This year’s International Builder’s Show was again held in Las Vegas, and like always it is almost impossible to absorb it entirely! It’s a very well-run event, but the sheer size and scope of what you are immersed in can be daunting.
Part of what I attempt to do is visit with as many of our NADRA members as possible while walking the show. However, due to the 80-100,000+ people walking the show with me, this means I’m not able to physically talk with our members- as there’s a crowd in their booth ahead of me!
It’s been encouraging to see the growth and development with our members- and with the industry segment at large at this show. At the moment they haven’t sectioned us off into our own “wing”, but there is no doubt that the “outdoor living” category is well represented at IBS. Something else I attempt to do at this show is simply walk through as much of it as possible, looking for design inspiration, subtle market trends, and clues for where consumer preferences are headed. Rest assured, if there’s a kitchen cabinet feature consumers want inside, at some point that’s a detail they will be asking about outside with the grilling station, and I’d like to be informed enough to have that conversation!
Something else I’ve grown to love about shows like this, is the excuse for some “reflection time” away from the “daily grind” back at home/office. Vegas isn’t exactly known for it’s “quiet spaces”, but the dramatically different environment does provide an opportunity to disrupt daily routines, and some personal reflection- and that (at least for me) is extremely rejuvenating!
It looks like we’re headed into another strong year. There’s good pent-up consumer demand, a great overall economy, and we’ve got some of the best materials available to use as we seek to exceed our client’s expectations yet again. Here’s to an AWESOME 2020!
We hope to see you throughout the year at various NADRA events and shows. Please stay in touch! If you’d like to send us photos and a brief recap from your experience at the International Builder’s Show, please send images, links and comments to Info@NADRA.org. We will keep the blog updated with posts from our members!
At your service, Matt Breyer
We invite you to scroll through the photos & comments from NADRA members that participated & exhibited at the International Builder’s Show last week in Las Vegas:
Screw Products, Inc.:
We had a wonderful time at the International Builders Show this year in Las Vegas. The people who came to our booth were from a good mixture of states, a wide variety of visitors from lumberyards to designers, to contractors, and all were very interested in our new and improved line of Gen II fasteners. We had quality time to explain our Horizon Curve Head and its slight curvature of the head that make for for elegant, professional results. The Finish Ring underneath the head that provides a better finish by cutting the top fibers in the wood for an extra step in countersinking, our Turbine Ribs that cut quickly into the wood, leaving a professional, clean finish with maximum wood contact, our Twin Blade Knurls that cuts fast to dramatically reduce friction and heat on the shank, while reducing load on the drill and we talked about our Fast Start Tip sharp threads all the way to the tip and how the fastener has an immediate grip for a fast start. The inset thread cut drastically reduces splitting effect and minimizes the driving torque needed to engage the wood.
We introduced our new lines at the show that included AXIS™ Structural Wood Screws, EPIC™ Trim Head Screws, PICO™ Finish Head Screws, AURA™ for Cabinetry & More, NOVA™ Structural Lag Screws, YUKON™ Hex Structural Lags and ROCO™.
We were also able to show our new Planograms available to the retail lumberyard, home center and hardware store. Learn more at ScrewProducts.com.
The 2020 IBS AZEK TimberTech booth was a labor of love with the joint efforts of Minnesota Platinum Contractors Phi Decks and Deck and Basement partnering on the deck build. The 50×80 deck featured all of the colors in the Legacy and Vintage collections as well as the four colors in the new Reserve Collection. Learn more at: TimberTech.com
NADRA Members, AGS Stainless:
At IBS this year, AGS Stainless released its newest stainless steel railing system, Cascadia Rail.
Cascadia Rail was designed to provide deck builders with a visually-stunning and cost-effective stainless alternative to aluminum railing systems.
Made from 316 marine-grade stainless steel and fabricated to AGS Stainless’ exacting standards, the lineal foot cost of Cascadia is similar to aluminum rail.
Cascadia is easy to install, ships within 48-hours and is is currently the only ICC-ES approved metal railing system with a horizontal infill. This means Cascadia can be installed quickly, anywhere in the US and Canada, by just about anyone – and without the need for the engineering calculations typically required by local permitting authorities for custom stainless rails.
For additional info or to order Cascadia for your next project, go to: AGSStainless.com
NADRA Members, Versatex:
IBS 2020 in Las Vegas was an incredible time. We had a blast showcasing our products at IBS with new color offerings with our Canvas Series. The best part about the show was conversing with industry professionals all week and learning about their work. This is definitely a show that should not be missed! Plenty of innovative products come up each year and we are lucky to have such great support from the industry. Learn more at Versatex.com
NADRA Members, Armadillo:
Avon Plastics was at the International Builders’ Show (IBS) last week, showing builders how to cut deck installation time by up to 60% just by using TurboClip Hidden Deck fasteners. That’s precious time you can spend elsewhere.
Avon Plastics booth featured all of our building material brands from Armadillo Composite Decking, Grid Axcents Decorative Lattice, TurboClip Universal Hidden Deck Clip and Quix Tile.
We think our Builder Rebate Program is the best in the industry! We had a great response by getting people signed up for the builder rebate program right at the show when they visited our booth. When you use our brands, we’ll rebate you 3% of your material cost on all Armadillo, TurboClip, and Grid Axcents products. Plus, our Armadillo and TurboClip builders will receive two 192ct boxes of Narrow Gap TurboClip fasteners (enough to install 200sf) simply for signing up! Sign up today at pro.avonplastics.com. All in all, it was an awesome show!
NADRA Members, MoistureShield:
MoistureShield® made a huge splash with its new booth at the 2020 IBS Show, right on the heels of winning “Marketer of Year” –the highest honor in Hanley-Wood’s Brand Builder Awards. The winning campaign was highlighted in the booth, with captivating images of underwater scenes on their extremely moisture-resistant composite decking. MoistureShield was also submerged in an actual water fountain and pool, something no other decking would dare to promote!
MoistureShield’s Elevate™ capped wood composite decking, initially offered in select locations in 2019, has now launched nationally at the International Builders Show in Las Vegas. Contractor and lumber dealer interest in Elevate is growing rapidly, as they recognize the need for an attractive capped decking product at an entry-level price point. Elevate decking features a strong, protective cap which shields each board from impact, corrosion and harsh weather.
In addition, Elevate was Finalist in the NAHB’s Most Innovative Products in the Best of the IBS Awards. MoistureShield also hosted designer and former HGTV host Chip Wade, as he explored the brand’s Solid Core Difference which makes all MoistureShield decking products moisture-resistant enough to be submersible in water. He also did the “Feel the Difference” comparison the CoolDeck technology, in which you can actually feel the surface temperature difference in CoolDeck compared to other decking brands. And, Chip did a Facebook Live on how seamlessly MoistureShield complements Belgard® Pavers, firepit and outdoor kitchen for a complete backyard experience. Learn more about Elevate HERE
NADRA Members, Regal ideas:
Award winning deck builder, Dr Decks, and co-host of the Vanilla Ice Project Wes Kain joined us in the Regal Ideas booth at the International Builder’s Show. It was great meeting so many new contractors. Regal ideas products raise the bar when it comes to safety and durability. Our products are made from high strength 100% pure aluminum alloys and engineered to resist the tests of time and weather and proven to outperform vinyl, composite, wood and steel materials.
We showcased our TELESTEPS, a must have item for every contractor, builder and renovator! Here is a special offer to our fellow NADRA members! Use code TELE10 on telestepsworldwide.com for 10% off the entire store plus FREE shipping!
It was a great show! We look forward to seeing you soon! Check out our DeckStars site to see where we will be on tour next!
NADRA Members, CAMO® Deck Fastening Systems:
The CAMO booth had an excellent turnout with quality conversations with both new and familiar faces. Every 15 minutes, attendees watched product demos, learning more about CAMO® DRIVE™, EdgeClips and EdgeXClips. Builders were able to try out the products themselves and hundreds entered to win a DRIVE while 15 walked away with a new tool!
The CAMO DRIVE™ Stand-Up Tool features three end guides to fasten CAMO Edge Screws, CAMO EdgeClips or traditional face screws—all using your own drill! CAMO DRIVE is a collated stand-up deck fastening tool designed to save contractors time, get them off their knees, and save their backs. Using the CAMO DRIVE tool can result in a deck installation that is 5X faster than other methods. And, CAMO® EdgeClip® and EdgeXClip® revolutionize installation of grooved boards, either using CAMO DRIVE or their Never Miss Guide™ for hand-held fastening. Stay tuned for more innovation as warm weather approaches!
The International Builders’ Show was a fantastic way to reconnect with our reps, dealers, and contractors. This year we debuted our brand new faux wood grain finish top rails for our DesignRail® aluminum railing system. Even our own reps were fooled into thinking it was wood! Our reps were also excited by our new DesignRail® Express program, cutting shipping down on select options to 5-7 days.
Besides the new products, we connected with editors at LBM Journal and Professional Remodeler magazine, and had delightful visits with Chip Wade and Mike Holmes Jr., and attended the #bestofsocialmedia awards which highlighted some fantastic contractors on social. Learn more at FeeneyInc.com
NADRA Members, FastenMaster:
This year was FastenMaster’s biggest showing ever at the IBS in Las Vegas. New to our booth was an interactive framing corner which showed off the FrameFAST tool and all-new NLB Connector. The FrameFAST system has now expanded from its original configuration which made truss-to-top plate connections easier. It can now create a continuous load path from the truss down to the foundation using the same 6” FrameFAST screw by utilizing different tool heads. The new NLB, or Non Load-Bearing Connector, combines a screw with floating sleeve for attaching partition walls – delivering lateral stability while allowing for truss movement above the wall.
Over the three days of this show, our knowledgeable sales, marketing and technical teams engaged with many Pro customers, giving constant demonstrations and answering a variety of product application questions. For our decking Pros, these demos included our FusionLOC demo deck, showing how to install faster by having collated clips and fasteners in one tool.
Another time-saving product enhancement was our new collated Cortex plugs, allowing the decking contractor to more quickly and precisely align the grain and color of our plugs to match the decking. No doubt that the few thousand attendees who walked through our booth left with new knowledge of our time and money saving products, and a better sense of why FastenMaster remains Pro Driven. Learn more at FastenMaster.com.
NADRA Members, Trex:
Enter the Next Deckade of Outdoor Living with Trex
Trex delivered the total outdoor living package at IBS 2020! The world’s largest manufacturer of wood-alternative decking and railing, and leader in high-performance, low-maintenance outdoor living products, reinforced its position as a one-stop resource for decking dealers and contractors with the launch of three new collections and some exciting railing additions:
Serving up something completely fresh for spring, the Trex® Outdoor Kitchens™collection boasts the finest in stainless steel cabinetry from category-leader Danver, including Trex-exclusive door styles and more than 20 luxurious finishes.
Extremely popular across commercial and residential buildings, exterior cladding is all the rage. Using industry-leading Trex Transcend® deck boards, new Trex® Cladding™ offers commercial-grade performance, premium aesthetics and low-maintenance benefits. The easy-to-use, open joint system makes hardwood planks obsolete in modern rainscreen applications.
Heating up the outdoor living category, the Trex® Outdoor Fire & Water™ collection offers stylish and durable outdoor fire features, water elements and decorative planters made of premium grade copper or stainless steel.
Building on the success of the commercially inspired Trex Signature® Rod Rail, Trex expanded the premium end of its aluminum railing line with the addition of Trex Signature Glass and Mesh Railing. Add striking industrial design with the new mesh infill or optimize views with up to 6 feet of invisible glass. Either way, the view from a Trex deck has never looked better!
To help Trex ring in the new deckade, HGTV personality and Trex brand ambassador, Alison Victoria of “Windy City Rehab,” made a special appearance in the Trex booth at IBS to welcome fans, take photos and sign autographs. A long-time user of Trex, Alison regularly specifies Trex products for the outdoor projects she designs. Be sure to check out Season 2 of “Windy City Rehab” later this spring and look for lots of Trex decks.With an ever-expanding and industry-leading portfolio of innovative, eco-friendly products, Trex aims to provide everything a contractor may need for any outdoor space, from foundation to finishing touches. To check out the newest product collections that debuted at the Trex IBS booth, visitwww.trex.com.
NADRA Members, Barrette Professional Solutions:
Barrette Professional Solutions was officially (and successfully!) unveiled at the International Builders Show last week in Las Vegas. Barrette Professional Solutions utilizes the top category brands under the BOL umbrella – ActiveYards Fence, Alumi-Guard Fence, RDI Railing, and DuraLife Decking – to provide innovative and effective solutions for architects, builders, contractors, property managers, multifamily housing and landscape architects. BPS is also supported with a new website that also launched last week – www.barrettepro.com.
We hope to see you throughout the year at various NADRA events and shows. Please stay in touch! If you’d like to send us photos and a brief recap from your experience at the International Builders Show, please send images, links and comments to Info@NADRA.org. We will keep this blog post updated with posts from our members that exhibited at the show!
Oldcastle APG Brand Takes Top Prize in 2019 Brand Builder Awards
WASHINGTON, D.C. (January 17, 2020) – Hanley Wood, the housing industry’s data leader backed by Zonda and Metrostudy, and the industry’s top residential real estate development and new home construction advisors is pleased to announce MoistureShield: An Oldcastle APG Brand was selected as the 2019 Brand Builder Awards Marketer of the Year.
“We are thrilled to recognize MoistureShield as Marketer of the Year,” said Paul Tourbaf, Executive Vice President, Hanley Wood. “Their forward thinking suite of tools and training materials allowed them to separate themselves from the competition and gain preference and market share in a crowded space.”
The Marketer of the Year Award is presented annually by Hanley Wood to a company in the residential and commercial construction and design industry that best demonstrates a commitment to innovation, excellence in leveraging marketing programs to drive sales, and adoption of modern marketing tactics.
“This is an incredible win for MoistureShield composite decking and shows how far the brand and business have come since Oldcastle APG acquired the company over a year ago,” said Ken O’Neill, EVP – National Group for APG. “We spent time out in the market to listen and ensure MoistureShield would be delivering more value to our channel partners and their customers. With that goal in mind, our marketing team’s close collaboration with Interrupt has elevated our composite decking brand and positioned our quality MoistureShield product lines for unprecedented growth.”
“We at Interrupt are excited that MoistureShield was named Hanley Wood’s Marketer of the Year,” said Anita Holman, Executive Creative Director and Brand Strategist, Interrupt. “Our goal was to leverage this unique product and create dynamic differentiation from the current sea of sameness in the category. This unique branding approach, coupled with their one-of-a-kind product offering, helps their customers differentiate their business and design decks for homeowners to live their best lives outdoors. We are looking forward to continuing this brand journey with MoistureShield and help gain category prominence.”
About Oldcastle APG Oldcastle APG, North America’s largest manufacturer of Outdoor Living Products, is part of CRH’s Building Products division. CRH is a leading global diversified building materials group with operating locations in 32 countries worldwide. MoistureShield, a division of Oldcastle APG, proudly manufactures composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled MoistureShield to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic. Learn more at www.MoistureShield.com.
About Interrupt Interrupt is a strategic branding and marketing agency that works with Fortune 1000 brands in the building products, home improvement and home enjoyment industries. They consider themselves a brand distillery, leveraging data to uncover unique insights that help distill down client’s brands to find their unique space in their category. Interrupt’s deep branding, business and industry expertise enables them to help their clients outperform the industry and separate from the sea of sameness. Discover more about Interrupt at InterruptDelivers.com.
About the Brand Builder Awards The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Companies submitted entries in seven categories, ranging from advertising campaigns to website design to best use of data driven marketing programs.
About Hanley Wood Hanley Wood, represents the housing industry’s leading provider of rich data, backed by Zonda and Metrostudy, and the industry’s top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders, and financial institutions, we provide innovative solutions to maximize opportunities in today’s real estate development landscape. To learn more, visit https://www.hanleywood.com.
2019 — MoistureShield®, a division of Oldcastle APG, a CRH Company, and
manufacturer of composite decking and railing, announces a new MoistureShield Contractor Rewards program to easily reward contractors for
their loyalty to the decking and railing brand.
purchasing MoistureShield products, contractors can earn points towards more
than one million rewards, ranging from tools, golf clubs, fishing and hunting
accessories, travel, electronics, and more. The free program is available to
all trade contractors, including builders, remodelers, and decking contractors
in the residential and commercial construction markets.
“We wanted to
establish an easy, seamless way for our valued customers to earn rewards simply
by purchasing our decking and railing products,” said Molly Werner, Senior
Brand Manager, MoistureShield. “It’s our way of expressing appreciation and
enhancing our relationships with hard-working pros as well as attracting new
In addition to the rewards
program, contractors benefit from MoistureShield’s 30 years of composite
decking leadership with no structural field failures. The innovative product
lines feature Vision® capped wood composite decking with a modern, variegated
appearance and the exclusive DiamondDefense Coating™. MoistureShield also
features its unique CoolDeck® Technology, for select products, which reduces
deck board surface temperatures by up to 35% compared to conventional capped
wood composites. Other products include Infuse® decking, with a realistic
wood-grain finish and Vantage®, an uncapped wood composite with the workability
of wood. All MoistureShield decking features the Solid Core Difference™ for
advanced strength and moisture resistance.
MoistureShield composite decking and railing is manufactured from 95% recycled content, diverting tens of millions of pounds of plastic and wood scrap from landfills annually. It can be installed directly on the ground, in the ground or underwater. An industry-leading warranty backs the line against decay, rot and termite damage.
building product manufacturers participating in Contractor Rewards, contractors
can also earn points from more than one manufacturer, and they never expire
once claimed. This provides more flexibility for using the points they have
North America’s largest manufacturer of outdoor living products, is part of
CRH’s Building Products division. CRH is a leading global diversified building
locations in 32 countries worldwide. MoistureShield, a division of Oldcastle
APG, proudly manufactures composite deck boards and related products, serving a
range of retail and distribution customers across North America and several
international markets. The development of new technologies and patents has
enabled MoistureShield to manufacture superior composite products from recycled
wood fiber and recycled polyethylene plastic. Learn more at www.MoistureShield.com.
ATLANTA, June 18, 2019 – MoistureShield, a division of Oldcastle APG and a manufacturer of innovative composite decking & railing, has partnered with Cardinal Building Products, a leader in building products distribution with vast expertise in decking and alternative exterior products. Headquartered in Leola, PA, Cardinal will carry the full line of MoistureShield state-of-the-art composite products designed to replace traditional decking materials.
A family business since 1992, Cardinal Building Products has close to 1 million sq. ft. of decking at its Leola, PA, facility. Through the Leola branch location, Cardinal Building Products will supply MoistureShield to lumberyards throughout the Mid-Atlantic Region.
“We have extensive experience in decking and recognize how nicely MoistureShield’s innovative product lines fit into our product selection,” said Rick Hess, General Manager of Cardinal Building Products. “MoistureShield demonstrates the kind of technology our customers are looking for to best meet their customer’s needs and stand out in the decking marketplace.”
The MoistureShield product line features Vision® capped composite decking with a modern, variegated appearance and the exclusive DiamondDefense capped surface. MoistureShield also features its unique CoolDeck technology, for select products, which reduces deck board surface temperatures by up to 35%. Other products include Infuse® decking, a realistic wood-grain finish and ability to withstand total submersion in water; and Vantage®, an uncapped composite with the workability of wood. All MoistureShield decking features the Solid Core Difference™ for advanced strength and moisture resistance.
“We are excited to partner with Cardinal Building Products to help grow our deck offerings in the Mid-Atlantic,” said Todd Braun, Vice President of Sales for MoistureShield, a division of Oldcastle APG. “Cardinal is strategically positioned to help us continue to expand our offerings in this region, and they have the decking knowledge to help grow the brand.”
MoistureShield composite decking and railing is manufactured from 95 percent recycled content and can be installed directly on the ground, in the ground or under water. The line is backed by an industry-leading warranty against decay, rot and termite damage. Learn more at www.MoistureShield.com.
About Oldcastle APG
Oldcastle APG, North America’s largest manufacturer of Outdoor Living Products, is part of CRH’s Building Products division. CRH is a leading global diversified building materials group with operating locations in 32 countries worldwide. MoistureShield, a division of Oldcastle APG, proudly manufactures composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled MoistureShield to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic.
About Cardinal Building Products:
Cardinal Building Products is the premier choice for Mid-Atlantic specialty building product needs. The company has nearly one million square feet of vinyl, composite and polyethylene decking on site, and also offers vinyl and aluminum railing to complete any residential or commercial deck. They can easily deliver truckloads or skid lots of material to your store or commercial job site. https://www.cardinalbuildingproducts.com
MoistureShield Vision composite decking has won an Architectural Products Magazine Product Innovation Award (PIA). Vision has a modern variegated appearance that provides a one-of-a-kind, indoor flooring look for decks, porches and other outdoor spaces.
MoistureShield® Vision®, was recently announced as a winner in Architectural Products Magazine’s Product Innovation Awards (PIA). Vision has a modern variegated appearance that provides a one-of-a-kind, indoor flooring look for decks, porches and other outdoor spaces. MoistureShield is now a brand of Oldcastle APG, with a rich lineage of growing the building industry’s best brands.
“We are honored to have Vision recognized as an innovative product,” said Joey Peters, senior brand manager, Oldcastle APG. “As the next generation of composite decking, Vision makes it possible to have the beauty and design options of indoor flooring but with technology that lets Vision go where other composites cannot –such as directly on the ground or submerged in water.”
Vision’s distinctive, contemporary aesthetic strongly resembles the beauty of interior hardwoods to provide a seamless transition to the outdoor deck. As with all MoistureShield decking, it is made with 95 percent recycled content.
“Building on the success of last year’s program, our eighth edition of the awards proves commercial building manufacturers are committed to, and are working arduously toward, delivering more sustainable products, as well as products that deliver better performance, life and affordability,” said Jim Crockett, editorial director of Architectural Products Magazine.
The product comes in five natural colors: Smokey Gray, Spanish Leather, Sandstone, Cathedral Stone, and Mochaccino. Vision’s Mochaccino and Cathedral Stone colors are also available with the option of MoistureShield’s CoolDeck® technology, which minimizes heat absorption by up to 35% for a more comfortable deck.
The deck boards are available in 12-, 16- and 20-foot lengths with fascia boards in 12-foot lengths. The decking come in non-grooved square shouldered boards and grooved profiles for hidden fasteners. Vision decking is fully protected by a lifetime structural warranty, as well as a limited lifetime fade and stain warranty.
About Composite Decking at Oldcastle APG: Oldcastle APG, a CRH company, proudly manufactures MoistureShield composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled Oldcastle to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic for the building and construction markets.
Outdoor living continues to drive growth in decking projects.
Zuri Premium Decking from Royal Building Products comes in five colors—chestnut, walnut, pecan, Brazilia, and Weathered Gray— and two board profiles, and it’s backed by a 25-year color fastness warranty.
Decks are the darling of home improvement. Thanks to a strong housing market, a growing economy, and interest rates that remain low, the decking industry is poised to experience continued growth, and homeowners are poised to take advantage by incorporating more and more deck projects into their building and remodeling plans. According to the 2017 U.S. Houzz Landscape Trends Study, the share of outdoor projects motivated by a recent home purchase increased to 33% in 2017 over last year’s rate of 25%, and 20% of homeowners surveyed indicated that they plan a deck remodel for the coming year.
A major driving factor in this growth is the continued homeowner interest in outdoor living. Homeowners and contractors are increasingly working together to create personalized, unique structures that are reflections of the outdoor living needs of their families, creating immersive, form-meets-function environments. “While decks have been a common sight in most backyards for decades, they are now taking on new meaning,” explains Juliana Rumbaugh, Marketing Communications Manager for Lonza Wood Protection. “Homeowners are embracing outdoor living and entertaining by building elaborate decks that include fireplaces, televisions and full kitchens. Building decks and outdoor structures continues to be a top remodeling project that allows for the extension of living space. Decks are built or expanded upon with the intention of extending the living space to outdoors. Families and friends gather on the deck to visit, enjoy meals together and even watch sporting events.”
Residential construction drives growth
According to MoistureShield, its new Vision™ deck and trim boards create a modern variegated appearance unlike any other decking product, and the manufacturer anticipates that its new patterning technology developed for Vision decking will eventually enable homeowners, builders or designers to customize the surface of their deck boards.
Following patterns seen in the past few years, growth in the decking segment remains strong and is predicted to stay that way. According to IBISWorld’s U.S. Market Research Report on Deck and Patio Construction published this past November, over the last five years the decking industry experienced 5.4% overall growth as a whole, fueled by improving credit conditions, rising income levels and an increase in total demand for residential housing.
In the Freedonia Group’s recent Wood and Competitive Decking report, demand will reach 3.55 billion linear feet by 2020, worth an estimated $7.1 billion, with growth anticipated for both wood and non-wood decking products. The report goes on to predict that the non-wood share will continue to rise by 4.5% annually and will reach 17.9% by 2020, with wood decking forecasted to increase 1.3% annually through that same time period.
Brent Gwatney, Senior Vice President of Sales for MoistureShield Composite Decking, has high hopes for the coming year. “We’re very optimistic for the 2018 decking season,” he says. “We’ve had strong sales ever since coming off the Great Recession, and this year has many positive indicators. Builder confidence is strong, and the NAHB forecasts 4.6% growth in single-family housing starts for the year. Remodeling activity also is strong, and with the growing popularity of outdoor living, many people are looking to expand or replace their existing decks, or build a new deck.”
Manufacturers seem to agree that the single biggest growth segment in the coming year will be in residential single-family homes, both in new construction and in remodeling. “As the economy continues to strengthen, we see remodeling projects picking up,” says Juliana Rumbaugh, marketing communications manager for Lonza. “We expect an increase of about 4.5% in deck projects in residential, singlefamily homes which continues to grow faster than the other categories.”
Perhaps even more than the new residential construction market, the remodeling segment appears poised for strong growth. “In 2018, we anticipate all deck projects to grow,” says Mike Descoteaux, Marketing Manager for DuraLife Decking and Railing, “however, remodeling projects are especially popular as homeowners continue to gravitate from traditional decking products toward low-maintenance alternatives.”
DuraLife now offers color-matched decking board end caps for its Siesta, MVP, and Starter decking profiles. According to DuraLife, these end caps enhance the appearance of the deck perimeter and provide a more costeffective solution for deck builders than the traditional “picture framing” installation method.
Chris Camfferman, Director of Category Marketing for Deckorators, sees strong remodeling growth over the next twelve months. “We expect the decking and railing market to grow approximately 5% this year. Both new construction and remodeling will drive projects. Deck remodeling continues to be strong as homeowners see investment in the outdoor space adding real value to their homes.” Patrick Barnds, Senior Vice President for AZEK Building Products, agrees. “Single-family residential remodeling is where we expect to see most of that growth being concentrated, which is the single biggest segment of the market these days.”
This is not to say that commercial projects are flat; in fact, some manufacturers see the commercial segment as having the potential to deliver significant gains. As Jessica Hewitt, Director of Marketing for Humboldt Redwood, explains, “For businesses in the entertainment, hospitality, leisure, and sports industries, beautiful outdoors spaces with decks, shade structures, seating, and other amenities enhance the customer experience. Businesses invest in these outdoor spaces to bring in new business and keep current customers coming back.”
MoistureShield® Composite Decking Adds New England’s Mid-State Lumber to an Ever-Expanding Network of Distributors
January 4, 2017
To meet increasing demand in New England, MoistureShield is extending distribution by beginning a partnership with Mid-State Lumber, which will be servicing Connecticut, Massachusetts, Rhode Island, and New Hampshire from its Warwick, New York location. Mid-State will carry MoistureShield’s full line of high performance decking including cap stock and wood-plastic composite collections.
“Demand for MoistureShield is constantly growing in the Northeastern region of the country and New England,” said Brent Gwatney, Senior Vice President for MoistureShield Composite Decking. “In order to better serve our customers in the area, we are excited to partner with Mid-State Lumber, who is known for their quality product offering and excellent customer service.”
Mid-State Lumber is a local and regional wholesaler of building material products for the retail lumber dealer, and has been in operation since 1976. Offering a broad choice of lumber, decking, and stepping products, Mid-State’s customer base spans the Mid-Atlantic and New England markets. Mid-State operates three full service facilities in New Jersey, Pennsylvania and New York. Commodity inventories are maintained in several Eastern seaboard re-load centers.
MoistureShield composite decking is the only composite tough enough to be installed on the ground, in the ground or underwater while still being protected by the industry’s leading lifetime residential warranty. MoistureShield’s family of outdoor living products offers the right option to fit every backyard. Homeowners can choose from several high-performance composite decking and railing lines, as well as complete their deck design with MoistureShield Deck Lights, MoistureShield Deck Clips and Pro Aluminum Railing. Built to be tough, yet beautiful, all MoistureShield products inspire carefree living while making a statement.
For more information on MoistureShield products, visit moistureshield.com. Follow MoistureShield on popular social networks for deck design inspiration and outdoor living ideas.
About Advanced Environmental Recycling Technologies (A.E.R.T.):
Advanced Environmental Recycling Technologies, Inc., (A.E.R.T.) trades on the OTCQB venture stage marketplace for early stage and developing U.S. and international companies. The development of new technologies and patents has enabled it to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic for the building and construction markets. A.E.R.T. is the exclusive manufacturer of MoistureShield® composite decking and outdoor living accessories. Investors can find Real-Time quotes and market information for AERT on www.otcmarkets.com. Details about MoistureShield products can be found at www.moistureshield.com
For those of you unable to make the trip to chicago – NADRA’s party at Howl at The Moon was a huge success. Members and guests piled in to recognize and honor our award winners for the National Deck Competition and the national Terry Award and Recognition awards.
Congratulations to Keith Compton for being recognized for his many years of dedication to NADRA and the Atlanta Chapter! Glenn Mathewson was the recipient of our 2013 Terry Award for his ongoing efforts in code.
Without the support of our Gold and Bronze sponsors events like this would not be possible. A special thank you to all those recognized: MoistureShield, Fiberon, Nyloboard, Wolmanized Outdoor Wood, TimberTech Azek, Wolf & Screw Products.
Before the night was over, Howl at The Moon entertainers surprised NADRA guests with a custom song just for NADRA. Check it out: Na-na-na-na NADRA!