Hanley Wood Announces MoistureShield Wood Composite Decking as Marketer of the Year

Oldcastle APG Brand Takes Top Prize in 2019 Brand Builder Awards

WASHINGTON, D.C. (January 17, 2020) – Hanley Wood, the housing industry’s data leader backed by Zonda and Metrostudy, and the industry’s top residential real estate development and new home construction advisors is pleased to announce MoistureShield: An Oldcastle APG Brand was selected as the 2019 Brand Builder Awards Marketer of the Year.

“We are thrilled to recognize MoistureShield as Marketer of the Year,” said Paul Tourbaf, Executive Vice President, Hanley Wood. “Their forward thinking suite of tools and training materials allowed them to separate themselves from the competition and gain preference and market share in a crowded space.”

The Marketer of the Year Award is presented annually by Hanley Wood to a company in the residential and commercial construction and design industry that best demonstrates a commitment to innovation, excellence in leveraging marketing programs to drive sales, and adoption of modern marketing tactics.

“This is an incredible win for MoistureShield composite decking and shows how far the brand and business have come since Oldcastle APG acquired the company over a year ago,” said Ken O’Neill, EVP – National Group for APG. “We spent time out in the market to listen and ensure MoistureShield would be delivering more value to our channel partners and their customers. With that goal in mind, our marketing team’s close collaboration with Interrupt has elevated our composite decking brand and positioned our quality MoistureShield product lines for unprecedented growth.”

“We at Interrupt are excited that MoistureShield was named Hanley Wood’s Marketer of the Year,” said Anita Holman, Executive Creative Director and Brand Strategist, Interrupt. “Our goal was to leverage this unique product and create dynamic differentiation from the current sea of sameness in the category. This unique branding approach, coupled with their one-of-a-kind product offering, helps their customers differentiate their business and design decks for homeowners to live their best lives outdoors. We are looking forward to continuing this brand journey with MoistureShield and help gain category prominence.”

About Oldcastle APG
Oldcastle APG, North America’s largest manufacturer of Outdoor Living Products, is part of CRH’s Building Products division. CRH is a leading global diversified building materials group with operating locations in 32 countries worldwide. MoistureShield, a division of Oldcastle APG, proudly manufactures composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled MoistureShield to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic. Learn more at www.MoistureShield.com.

About Interrupt
Interrupt is a strategic branding and marketing agency that works with Fortune 1000 brands in the building products, home improvement and home enjoyment industries. They consider themselves a brand distillery, leveraging data to uncover unique insights that help distill down client’s brands to find their unique space in their category. Interrupt’s deep branding, business and industry expertise enables them to help their clients outperform the industry and separate from the sea of sameness. Discover more about Interrupt at InterruptDelivers.com.

About the Brand Builder Awards
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Companies submitted entries in seven categories, ranging from advertising campaigns to website design to best use of data driven marketing programs.

About Hanley Wood
Hanley Wood, represents the housing industry’s leading provider of rich data, backed by Zonda and Metrostudy, and the industry’s top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders, and financial institutions, we provide innovative solutions to maximize opportunities in today’s real estate development landscape. To learn more, visit https://www.hanleywood.com.

MoistureShield Partners with Cardinal Building Products to Distribute Composite Decking & Railing in the Mid-Atlantic Region

ATLANTA, June 18, 2019 – MoistureShield, a division of Oldcastle APG and a manufacturer of innovative composite decking & railing, has partnered with Cardinal Building Products, a leader in building products distribution with vast expertise in decking and alternative exterior products. Headquartered in Leola, PA, Cardinal will carry the full line of MoistureShield state-of-the-art composite products designed to replace traditional decking materials.

A family business since 1992, Cardinal Building Products has close to 1 million sq. ft. of decking at its Leola, PA, facility.  Through the Leola branch location, Cardinal Building Products will supply MoistureShield to lumberyards throughout the Mid-Atlantic Region.

“We have extensive experience in decking and recognize how nicely MoistureShield’s innovative product lines fit into our product selection,” said Rick Hess, General Manager of Cardinal Building Products. “MoistureShield demonstrates the kind of technology our customers are looking for to best meet their customer’s needs and stand out in the decking marketplace.”

The MoistureShield product line features Vision® capped composite decking with a modern, variegated appearance and the exclusive DiamondDefense capped surface. MoistureShield also features its unique CoolDeck technology, for select products, which reduces deck board surface temperatures by up to 35%. Other products include Infuse® decking, a realistic wood-grain finish and ability to withstand total submersion in water; and Vantage®, an uncapped composite with the workability of wood. All MoistureShield decking features the Solid Core Difference™ for advanced strength and moisture resistance. 

“We are excited to partner with Cardinal Building Products to help grow our deck offerings in the Mid-Atlantic,” said Todd Braun, Vice President of Sales for MoistureShield, a division of Oldcastle APG. “Cardinal is strategically positioned to help us continue to expand our offerings in this region, and they have the decking knowledge to help grow the brand.”

MoistureShield composite decking and railing is manufactured from 95 percent recycled content and can be installed directly on the ground, in the ground or under water. The line is backed by an industry-leading warranty against decay, rot and termite damage.  Learn more at www.MoistureShield.com.

About Oldcastle APG

Oldcastle APG, North America’s largest manufacturer of Outdoor Living Products, is part of CRH’s Building Products division. CRH is a leading global diversified building materials group with operating locations in 32 countries worldwide. MoistureShield, a division of Oldcastle APG, proudly manufactures composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled MoistureShield to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic.

About Cardinal Building Products:

Cardinal Building Products is the premier choice for Mid-Atlantic specialty building product needs. The company has nearly one million square feet of vinyl, composite and polyethylene decking on site, and also offers vinyl and aluminum railing to complete any residential or commercial deck.  They can easily deliver truckloads or skid lots of material to your store or commercial job site. https://www.cardinalbuildingproducts.com

MoistureShield® Vision® Decking’s Unique Style Earns Architectural Products Magazine’s Product Innovation Award (PIA)

MoistureShield Vision composite decking has won an Architectural Products Magazine Product Innovation Award (PIA). Vision has a modern variegated appearance that provides a one-of-a-kind, indoor flooring look for decks, porches and other outdoor spaces.

Contact Author:
JOEY PETERS
MoistureShield 
770-677-2365
Email >

ATLANTA (PRWEB) NOVEMBER 13, 2018

MoistureShield® Vision®, was recently announced as a winner in Architectural Products Magazine’s Product Innovation Awards (PIA). Vision has a modern variegated appearance that provides a one-of-a-kind, indoor flooring look for decks, porches and other outdoor spaces. MoistureShield is now a brand of Oldcastle APG, with a rich lineage of growing the building industry’s best brands.

“We are honored to have Vision recognized as an innovative product,” said Joey Peters, senior brand manager, Oldcastle APG. “As the next generation of composite decking, Vision makes it possible to have the beauty and design options of indoor flooring but with technology that lets Vision go where other composites cannot –such as directly on the ground or submerged in water.”

Vision’s distinctive, contemporary aesthetic strongly resembles the beauty of interior hardwoods to provide a seamless transition to the outdoor deck. As with all MoistureShield decking, it is made with 95 percent recycled content.

“Building on the success of last year’s program, our eighth edition of the awards proves commercial building manufacturers are committed to, and are working arduously toward, delivering more sustainable products, as well as products that deliver better performance, life and affordability,” said Jim Crockett, editorial director of Architectural Products Magazine.

The product comes in five natural colors: Smokey Gray, Spanish Leather, Sandstone, Cathedral Stone, and Mochaccino. Vision’s Mochaccino and Cathedral Stone colors are also available with the option of MoistureShield’s CoolDeck® technology, which minimizes heat absorption by up to 35% for a more comfortable deck.

The deck boards are available in 12-, 16- and 20-foot lengths with fascia boards in 12-foot lengths. The decking come in non-grooved square shouldered boards and grooved profiles for hidden fasteners. Vision decking is fully protected by a lifetime structural warranty, as well as a limited lifetime fade and stain warranty.

For more information on MoistureShield products, visit MoistureShield.com.

About Composite Decking at Oldcastle APG: 
Oldcastle APG, a CRH company, proudly manufactures MoistureShield composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled Oldcastle to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic for the building and construction markets.