Deck Safety Marketing Resources now Available to Help Outdoor Living Industry Boost Business this Spring

FOR IMMEDIATE RELEASE

Contact: Michael Beaudry

Phone: 215-679-4884

Email: Info@NADRA.org


In honor of Deck Safety Month®, the North American Decking and Railing Association reminds professionals to take advantage of exclusive deck safety marketing resources along with press release templates, graphics, ads, social media content, flyers, and more.

Quakertown, PA – “With more than 50 million decks in the U.S., it is estimated that 25 million decks are past their useful life and need to be replaced or repaired.” Says Michael Beaudry, executive vice president of NADRA. This means big business opportunities for deck builders, remodelers, inspectors and contractors to promote deck inspections, ensuring homeowner safety while simultaneously building their own brand.

The North American Decking and Railing Association (NADRA) offers industry professionals and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and inspection checklists.

“May is Deck Safety Month®-along with prime outdoor living season-and that presents a perfect chance for savvy pros to market their business,” says Beaudry.

The non-profit trade association offers the following resources for building professionals to leverage during Deck Safety Month® and throughout the year, including:

  • The 2018 official deck safety toolkit. This NADRA-member benefit includes:
    • Deck Safety Month® Logo
    • Check Your Deck® Logo
    • 2018 Deck Safety Ambassador Logo (for official ambassadors only) learn more here about the ambassador program
    • 10-point consumer checklist
    • Link to online deck inspection form
    • Social media content for your use
    • Customizable press release templates
    • Customizable flyer all about deck safety
    • Customizable social media, infographics, and web graphics
    • Tips and guidelines to make the most out of Deck Safety Month®
  • Deck Evaluation Form: A step-by-step guide to evaluating the integrity of the deck structure, stairs, surface, and railings. A downloadable form and online form (BETA) are available to members and non-members.
  • Certified inspector program: NADRA is working diligently with ASHI, The American Society of Home Inspectors, as well as, AIBD, The American Institute of Building Design. The associations are working towards educating and certifying thousands of industry professionals to meet the need for inspecting the millions of decks that are past their useful life. Classes are available for scheduling.
  • Deck Safety Ambassadors: Help spread the word about deck safety by becoming a Deck Safety Ambassador. Sponsors gain access to an exclusive Ambassador logo and marketing benefits to further promote their businesses.
  • Homeowner resources: Builders can download the 10-Point Deck Safety Consumer Checklist to pass along to customers. Though not a replacement for a professional deck inspection, the checklist can assist homeowners and provide reference during other times of the year.

“Communicating safe decking standards remains a top priority for NADRA,” Beaudry says. “We continue to focus our efforts on educating both pros and consumers on proper deck installation practices as well as on consistent deck inspections. At the same time, we know that deck safety offers professionals in the industry a great opportunity to market their business, so we’ve provided all of the tools to help them do just that.”


About NADRA:

The North American Decking and Railing Association is the voice of the decking industry, representing the interests of  deck builders, inspectors, manufacturers, dealers/distributors, lumberyards, wholesalers, retailers, and service providers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources.

Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources for industry professionals. *You must be a current NADRA member to access the “toolkit”. Join NADRA today.

© Copyright 2018 North American Deck and Railing Association. All rights reserved.

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Outdoor living continues to drive growth in decking projects.

In Depth: Decks, LBM Journal

By  / April 4, 2018

Outdoor living continues to drive growth in decking projects.

Zuri Decking

Zuri Premium Decking from Royal Building Products comes in five colors—chestnut, walnut, pecan, Brazilia, and Weathered Gray— and two board profiles, and it’s backed by a 25-year color fastness warranty.

Decks are the darling of home improvement. Thanks to a strong housing market, a growing economy, and interest rates that remain low, the decking industry is poised to experience continued growth, and homeowners are poised to take advantage by incorporating more and more deck projects into their building and remodeling plans. According to the 2017 U.S. Houzz Landscape Trends Study, the share of outdoor projects motivated by a recent home purchase increased to 33% in 2017 over last year’s rate of 25%, and 20% of homeowners surveyed indicated that they plan a deck remodel for the coming year.

A major driving factor in this growth is the continued homeowner interest in outdoor living. Homeowners and contractors are increasingly working together to create personalized, unique structures that are reflections of the outdoor living needs of their families, creating immersive, form-meets-function environments. “While decks have been a common sight in most backyards for decades, they are now taking on new meaning,” explains Juliana Rumbaugh, Marketing Communications Manager for Lonza Wood Protection. “Homeowners are embracing outdoor living and entertaining by building elaborate decks that include fireplaces, televisions and full kitchens. Building decks and outdoor structures continues to be a top remodeling project that allows for the extension of living space. Decks are built or expanded upon with the intention of extending the living space to outdoors. Families and friends gather on the deck to visit, enjoy meals together and even watch sporting events.”

Residential construction drives growth

MoistureShield

According to MoistureShield, its new Vision™ deck and trim boards create a modern variegated appearance unlike any other decking product, and the manufacturer anticipates that its new patterning technology developed for Vision decking will eventually enable homeowners, builders or designers to customize the surface of their deck boards.

Following patterns seen in the past few years, growth in the decking segment remains strong and is predicted to stay that way. According to IBISWorld’s U.S. Market Research Report on Deck and Patio Construction published this past November, over the last five years the decking industry experienced 5.4% overall growth as a whole, fueled by improving credit conditions, rising income levels and an increase in total demand for residential housing.

In the Freedonia Group’s recent Wood and Competitive Decking report, demand will reach 3.55 billion linear feet by 2020, worth an estimated $7.1 billion, with growth anticipated for both wood and non-wood decking products. The report goes on to predict that the non-wood share will continue to rise by 4.5% annually and will reach 17.9% by 2020, with wood decking forecasted to increase 1.3% annually through that same time period.

Brent Gwatney, Senior Vice President of Sales for MoistureShield Composite Decking, has high hopes for the coming year. “We’re very optimistic for the 2018 decking season,” he says. “We’ve had strong sales ever since coming off the Great Recession, and this year has many positive indicators. Builder confidence is strong, and the NAHB forecasts 4.6% growth in single-family housing starts for the year. Remodeling activity also is strong, and with the growing popularity of outdoor living, many people are looking to expand or replace their existing decks, or build a new deck.”

Manufacturers seem to agree that the single biggest growth segment in the coming year will be in residential single-family homes, both in new construction and in remodeling. “As the economy continues to strengthen, we see remodeling projects picking up,” says Juliana Rumbaugh, marketing communications manager for Lonza. “We expect an increase of about 4.5% in deck projects in residential, singlefamily homes which continues to grow faster than the other categories.”

Perhaps even more than the new residential construction market, the remodeling segment appears poised for strong growth. “In 2018, we anticipate all deck projects to grow,” says Mike Descoteaux, Marketing Manager for DuraLife Decking and Railing, “however, remodeling projects are especially popular as homeowners continue to gravitate from traditional decking products toward low-maintenance alternatives.”

DuraLife

DuraLife now offers color-matched decking board end caps for its Siesta, MVP, and Starter decking profiles. According to DuraLife, these end caps enhance the appearance of the deck perimeter and provide a more costeffective solution for deck builders than the traditional “picture framing” installation method.

Chris Camfferman, Director of Category Marketing for Deckorators, sees strong remodeling growth over the next twelve months. “We expect the decking and railing market to grow approximately 5% this year. Both new construction and remodeling will drive projects. Deck remodeling continues to be strong as homeowners see investment in the outdoor space adding real value to their homes.” Patrick Barnds, Senior Vice President for AZEK Building Products, agrees. “Single-family residential remodeling is where we expect to see most of that growth being concentrated, which is the single biggest segment of the market these days.”

This is not to say that commercial projects are flat; in fact, some manufacturers see the commercial segment as having the potential to deliver significant gains. As Jessica Hewitt, Director of Marketing for Humboldt Redwood, explains, “For businesses in the entertainment, hospitality, leisure, and sports industries, beautiful outdoors spaces with decks, shade structures, seating, and other amenities enhance the customer experience. Businesses invest in these outdoor spaces to bring in new business and keep current customers coming back.”

Read the original article here on LBM Journal

R&R in The Great Outdoors: 3 Ways to Transform Your Outdoor Living Space

R&R in the great outdoors: 3 ways to transform your outdoor living space(BPT) – As Americans increasingly appreciate the therapeutic benefits of nature, they’re putting more thought and effort into creating beautiful, comfortable and functional living areas outside their own homes.

These days, such outdoor havens are considered valuable home extensions rather than underutilized corners of your yard. More than 70 percent of U.S. households now incorporate outdoor living spaces, reports one survey, and nearly 70 percent use those areas at least weekly in season.

A favorite material for such havens is Western Red Cedar, a stunning and fragrant wood species that incorporates beautifully into decks, porches, furniture and other functional elements of your home.

Not surprisingly, Western Red Cedar has many fans in the construction world. Colin McAllister and Justin Ryan of HGTV’s “Colin and Justin’s Home Heist” recently broadcast an online episode featuring the building of a lakeside cabin pergola that features the finely grained wood. “It smells incredible,” notes Ryan. “Honestly, you are transported to the center of a forest … it feels escapist, it feels luxurious and it looks amazing. If you brought lots of plastic or man-made materials into this environment, it would just be wrong.”

The unique characteristics of the sought-after cedar allow it to weather into a gorgeous silver patina even as it resists rot, decay and insects. Further, the durable wood is a dream to work with because it’s lightweight, lays flat, stays straight and is free of pitch and resin. Bonus: The forests harvested for the wood are carefully and sustainably replanted.

Dreaming of a private, well-appointed outdoor space where your family and guests can relax while enjoying nature? Consider how these other suggestions might also help put those wheels in motion.

* Cover your bases: Make your space easier to use through the seasons by adding a gazebo, pergola, pavilion or three-season porch that can protect you, your guests and your furnishings from sun or rain. Consider draping curtains or netting that can be pulled back at will, allowing greater privacy and/or protection from bugs. Ideally, your new oasis will merge the best of both worlds, bringing the comforts of home outside while still offering the benefits of fresh air, fragrant breezes, sunshine, birdsong and positive interactions with flora and fauna.

* Eat, drink and be merry: The old adage about guests gravitating toward the room that has the food? It’s absolutely true, and incorporating cooking into your outdoor haven can lend a fun and informal entertaining element that just can’t be replicated indoors. Options for equipment include grills, smokers, pizza ovens, fireplaces, bars or full kitchen set-ups with ovens, sinks, refrigerators and prep areas. Make sure to choose weather-resistant finishes for everything, install effective lighting and make sure you have plenty of comfortable seating for foodie friends.

McCallister notes on his show how rewarding it can feel to transform unused outdoor areas into havens of fun and relaxation, “transforming dead space into valuable life space.” That same feeling can be achieved by do-it-yourselfers who embark on their own outdoor projects.

“Outdoor patio spaces have sure changed in the last few years with the onset of new outdoor materials, furnishings, fixtures … and the homeowner’s desire for more outdoor living and entertaining space,” notes Audra Slinkey in a recent report by the National Association of Realtors. “Today’s yards are multi-functional and serve to entertain, lounge and maximize lot square footage.”

It’s beautiful, it’s practical and it’s easy to use. Western Red Cedar can be an ideal building material for your next home improvement project. For more information about the building material and its guest appearance on “Colin and Justin’s Home Heist,” check out RealCedar.com.

April Sponsored Content by: Simpson Strong-Tie

New Decorative Hardware Brings Strength and Beauty to Outdoor Living Structures 

Outdoor Accents® decorative hardware is a new line of connectors and fasteners from Simpson Strong-Tie that provides both design elegance and structural strength to custom outdoor living structures. This load-rated, patent-pending hardware accommodates 4x and 6x lumber sizes, providing the flexibility installers and Designers need when designing and building custom outdoor structures.

The new mission style connectors, which include post bases, strap ties and angles, are made from galvanized steel with a black powder-coat finish for corrosion protection. The fasteners are all exterior rated and also feature a black powder-coat finish.

A key feature of Outdoor Accents is an innovative hex-head washer that is used with a structural wood screw to offer the look of a bolted connection with the installation ease of a screw. The patent-pending design of the washer makes for an easier and significantly faster installation compared to through-bolting. It is code listed (IAPMO UES ER-192) and is designed exclusively to help fasten Outdoor Accents post bases, T and L straps, and angles.

“We are excited to offer our customers such an attractive hardware line that combines easy installation with load strength,” said Sam Hensen, vice president and general manager for Connectors and Lateral Systems.

 Key features of Outdoor Accents:

  • Post bases secure wood columns to concrete, while providing a 1″ standoff height that helps reduce decay
  • Flat T and L strap ties bring decorative appeal and lateral strength to outdoor living spaces as well as indoor projects
  • Fastener and washer create decorative bolt-like connections, but install with the ease of a screw and without predrilling
  • Structural strength tested and approved to meet stringent building codes for high-wind or seismic conditions
  • Galvanized steel with a black powder coat provides corrosion protection
  • Patent-pending design facilitates easy installation

Visit strongtie.com/outdooraccents to watch a video and learn more about Outdoor Accents hardware.

Consumer Product Awareness Charter (CPAC)

 

 
  

 

February 28th, 2017 UPDATE:
NADRA CPAC Committee Update:

The Consumer Product Awareness Charter (CPAC) Committee works in conjunction with NADRA and NTA to develop and implement consumer friendly labeling programs for outdoor living products.

  • NTA as the appointed third-party agency administers the certification programs.
  • The program will recognize applicable tests conducted by accredited third-party testing agencies.

The overall intent of this program is to provide the consumer with a simple, straightforward labeling program to assist in their product selection.

  • Product comparisons simplified – allowing consumers to choose the product best suited for their needs
  • Certification reassures consumers of quality products
  • Easy to find technical information

This will assist NADRA members by providing useful information about product performance requested by consumers.

  • Certified products carry a higher level of credibility with consumers
  • Higher credibility = increased sales
  • Improved products through Quality Programs
  • Third-party involvement at lower cost
  • Reduced returns, warranty claims, and consumer questions

A recognized label will accompany easy to understand product performance measurements to educate consumers so they can make more knowledgeable product selections.

The example below for alternative decking represents performance measurements of items consumers have requested, and are under consideration by the CPAC committee.  The first phase for alternative decking products Consumer Product Awareness Specification is nearing completion.

  • The committee continues to work diligently; taking input from a range of supportive sources to drive the program to completion.
  • The alternative decking product committee has one  remaining voting positions available.Those interested in providing technical representation or being on the committee should fill out this form here with your contact information and request.
  • Base line data requirements and test protocols are on schedule for completion before or during the second quarter of 2017.
 
 
 
NADRA CPAC Committee Chair,  Andrew Clements

BrightClaim Inc. Customer Service / Warranty Claim Solutions / Compliance
Mobile:  540-454-7111 Office:  770-779-0940 Email:   andrew.clements@brightclaim.com

 

January 4th, 2017 UPDATE:
NADRA CPAC Committee Update:
The NADRA Consumer Product Awareness Committee (CPAC) has been working diligently and is making very good progress in the creation of the Consumer Product Awareness Specification (CPAS).  The current CPAS draft contains three main metrics for testing and providing performance ratings for deck boards:
  • Slip Resistance
  • Fade Resistance
  • Swell and Water Absorption Resistance

The overall intent of this program is to provide the consumer with simple, straight-forward information to assist in their deck board selection and to provide the industry with a standardized rating system for aspects of particular interest to consumers which are beyond the requirements of a certification program.

The current goal is to have the initial release of the CPAS ready for the next NADRA meeting in April.  If anyone would like to contribute by providing ideas, data, or input regarding the CPAS please contact Michael Beaudry at 215-804-6679 or mbeaudry@nadra.org.  Your support is very beneficial to the continued advancement of this program, thank you!

October 21, 2016 UPDATE:

Special Note to All Interested Parties:

The Consumer Product Awareness Committee (CPAC) was created to work in conjunction with NADRA and NTA to develop and implement an association sponsored labeling program for deck board products, which are already in a certification program.  This labeling program will be based on the Consumer Product Awareness Specification (CPAS), which is currently under development.

The overall intent of this program is to provide the consumer with simple, straight-forward information to assist in their deck board selection and to provide the industry with a standardized rating system for aspects of particular interest to consumers which are beyond the requirements of a certification program.

Thank you in advance for your support, which will be very beneficial to the continued advancement of this program.

Sincerely,

Michael Beaudry, NADRA Executive Vice President & Your Board of Directors

NADRA, “Doing things for the right reason and having fun doing them”.

Spring Home Shows and Motivated Buyers

Last weekend was a beautiful one in Atlanta, Georgia for the Spring Home Show at Cobb Galleria. By all accounts, it was the most successful Spring Home Show ever, with record attendance and more vendors present than ever before. It certainly did not hurt that the weather was perfect. Sunny, warm, and inviting, when the weather is great, people start thinking about being outside. When they do, they turn their attention to those projects they have been dreaming about all Winter.

Ask any member of NADRA, and there is a growing sense of excitement about what the rest of the year holds as a result of the turnout this past weekend. NADRA Atlanta members agree that the turnout was encouraging, with more motivated buyers and more successful follow-ups than ever.

Bryan Miller of Outback Decks has said that feedback from appointments booked at the show has been positive. “It certainly appeared that buyers were more serious,” he said, “we will have to see the outcome, but we view the show as a success.”


There also seems to be more confidence in the economy. People are spending more money, investing in their homes, and starting to dream. Frank Pologruto, President of Decks and More, observed that many people feel more comfortable spending their corporate bonuses than have in a while.

What this means for NADRA members and the industry in general is that more and more opportunities are arising to do what we love, helping people turn their outdoor spaces into new, exciting extensions of their homes.

And as members of NADRA, we have a unique opportunity to help and be helped by each other. Bryan Miller noted that he received at least two direct referrals from other members of NADRA. At Southeastern Underdeck, we also received several referrals from our friends at NADRA. Even more than the prospect of making money, the knowledge that we are all working together to move forward is the most encouraging takeaway from the Spring Atlanta Home Show.

Where the next year taskes us will be exciting to see. If this past weekend is any indication, we are all in for a great year.

See y’all outside!

Joel Mooneyhan
Sales Representative for
Southeastern Underdeck Systems
Buford, Georgia

NADRA and VisionScape: Outdoor Living in 3D

March 6, 2013

CONTACT:   Michael Beaudry, North American Deck & Railing Association (NADRA)

(215) 679 – 4884

John Porco, Founder & CEO, VisionScape Interactive, LLC.

RELEASE: FOR IMMEDIATE RELEASE

The North American Deck & Railing Association (NADRA) and VisionScape Interactive, LLC. Partner to Bring the Outdoor Living Community Together Through 3D Visualization

 

QUAKERTOWN, PA—The North American Deck & Railing Association (NADRA) has partnered with VisionScape Interactive, LLC. to support and grow the outdoor living industry. Through this ongoing relationship, NADRA and VisionScape strive to unify the outdoor living community by providing NADRA’s professional, dealer, retailer and manufacturer members highly effective 3D design, presentation, sales and marketing tools.

 

The heart of this growing partnership lies in VisionScape’s 3D design and visualization software, Virtual Property Architect™, which allows for the creation of lifelike 3D designs and detailed 2D plans that can be saved as interactive, online sales presentations for the consumer.

 

“When a consumer can experience exactly how a finished project will look and feel right in their own backyard, and in advance of construction, we see more frequent and larger sales”, observes VisionScape Founder and CEO John Porco. “We have partnered with NADRA to equip the industry with the tools it needs to provide consumers this experience and increase the number of outdoor living projects completed each year.”

 

VisionScape 3D designs are created from an ever-expanding 3D catalogue of actual products and brands from throughout the industry. Easy-to-use smart tools allow software users to create true-to-life designs with just a few clicks and no previous experience required. The designs can be shared online with vivid screenshots, walkthrough videos, images and the 2D plan to create an immersive customer experience.

 

“The exciting products and technologies available today in decking, railing, fencing, landscaping, patio pavers, pool and spa as well as landscape lighting, now have the ability to come alive with a simple point and click,” explains NADRA Executive Vice President Michael Beaudry. “This partnership not only enables our members to provide a superior customer experience, it also unifies each segment of the outdoor living industry.”

 

“NADRA is extremely excited about the partnership with VisionScape”, says Bill Ross, NADRA President “VisionScape is a robust, best-in-class software, with a super quick learning curve, that allows builders to visualize the entire backyard environment for the consumer so that the builder’s creative vision can be seen in its fullness. Participating NADRA members can expect a differentiating competitive advantage, realize a significant increase in sales closing rates and gain access to new streams of revenue.”

 

As part of this relationship, NADRA will utilize VisionScape’s technology to support the industry with the tools to succeed including, but not limited to, a 3D design gallery to be presented on NADRA.org, exclusive VisionScape webinars and training for NADRA contractors and dealers as well as exclusive manufacturer programs. Additional information about these tools and offerings will be announced throughout the spring 2013 season.

 

“ We encourage you to join the excitement as we bring the outdoor living industry segments together within a community environment for everyone,” says Beaudry.

Manufacturers, click video below:

To learn more about the Manufacturer program

Please email NADRA@VisionScape.com

All Industry Professionals, click video below:

 To learn more about the VisionScape program please click HERE

ABOUT NADRA

NADRA is made up of deck builders, manufacturers, dealers/distributors, wholesalers, retailers, lumberyards and service providers to the deck and railing industry. By working together, we can be one voice for the industry and deliver a clear message to the consumer and the code development bodies. NADRA serves as a trade association with emphasis on safe building practices, and deck safety.

 

The mission of the North American Deck and Railing Association (NADRA) is to provide a unified source for the professional development, promotion, growth, and sustenance of the Deck and Railing building industry in North America so that members can exceed the expectations of their consumer.

 

ABOUT VISIONSCAPE

VisionScape is the first 3D landscape and outdoor living marketplace crafted to bring all participants of the planning, design and build process together, including consumers, professionals, manufacturers and retailers. VisionScape is a single resource for any landscape and outdoor living project.

 

The cornerstone of VisionScape’s evolving platform is its groundbreaking 3D design technology, which enables the complete visualization of a landscape and outdoor living project with record-breaking speed and ease.

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