Coronavirus (COVID-19) & The Outdoor Living Industry

A Resource Guide by NADRA.org

We have written and re-written a number of letters to address how COVID-19 is affecting our industry. And the next day things change so drastically, we scratch that letter and start again. Perhaps you’ve found yourself doing the same thing in your business!

So here we are. 

It’s March 26, 2020. Grocery stores are ransacked. Toilet paper is being rationed by armed guards inside your local Walmart. Schools are empty. Churches forced to close their doors. Sports are cancelled, and parks are closed. Just 3 weeks ago we were sitting on our deck here at NADRA HQ planning an official education and training tour. First stop had been Minnesota. A lot can change in 3 weeks. 

For some, fear is brewing as this pandemic continues to change everything about the way we live day to day life. For others, it may be frustration or even anger at how something is, or isn’t being handled locally.

How will you choose to react to these changes? 

Will you ignore the shut downs, but keep a safe distance from your crew and home owners and continue to build? How will you handle permits and approvals? Are you a lumber yard offering online ordering, or curbside service…or maybe restricting deliveries? Maybe you don’t have a choice and you have to put your business on hold.

Try to remain positive:

Ask yourself this: What is everyone doing at home? Families are cleaning and purging out their closets and garages. They are spending time together. There’s an opportunity to learn, grow, and use this forced stop, as a chance to become better in some areas. They are worried, but they are also making the best of a bad situation. 

What is the best part of this industry? We’ll tell you. Hands down, the best part about our industry is that we provide a space for families to spend time together. A place to play outside. To share a meal and a beer, play a game, jump in the pool, or light a fire on a cool night. 

The best thing you can do right now is to build on the momentum of spending time together. Remind your fans, past clients and customers that this time we are spending together shouldn’t go away in 30 days, 60 days, 90 days…. Schedule conference calls or virtual meetings. Have your client FaceTime/Zoom/Skype while you take measurements outside of their house. 

Many are keeping a distance, while embracing togetherness. Focus on that!

What you can you lean on NADRA for?

We are working on partnering with a couple programs we feel will help make a difference in the way we all do business. Programs to assist you with virtual meetings. One-on-one and group settings. We are also looking into a tried and true credit program for you to offer to your customers, which may be helpful for clients who perhaps overspent on TP…or who may have missed a few paychecks, but still want to take advantage of this season’s construction schedule. This is a program that we trust and have even used ourselves. More details are forthcoming.

We’ve compiled an extensive list of links and resources that are worth reviewing. Perhaps there will be an idea that you can use to either minimize the negative impact for your business- or help you grow as we move through these challenging times. If you have information you feel we should include in this resource guide, please send links to Info@NADRA.org.

Above all, please remember that we’re here for you! If we can help in any way…please don’t hesitate to reach out. We are your industry’s association. We are also real people, who love and value you, and want to do anything we can to help you survive, and then thrive!

List Of Coronavirus (COVID-19) Industry – Related Updates from our members, partners and friends: (all in one place, updated regularly):

Business Resources: 

Mr. Rogers’ Mom had the right idea; “look for the helpers”: 

Hanley Wood Announces MoistureShield Wood Composite Decking as Marketer of the Year

Oldcastle APG Brand Takes Top Prize in 2019 Brand Builder Awards

WASHINGTON, D.C. (January 17, 2020) – Hanley Wood, the housing industry’s data leader backed by Zonda and Metrostudy, and the industry’s top residential real estate development and new home construction advisors is pleased to announce MoistureShield: An Oldcastle APG Brand was selected as the 2019 Brand Builder Awards Marketer of the Year.

“We are thrilled to recognize MoistureShield as Marketer of the Year,” said Paul Tourbaf, Executive Vice President, Hanley Wood. “Their forward thinking suite of tools and training materials allowed them to separate themselves from the competition and gain preference and market share in a crowded space.”

The Marketer of the Year Award is presented annually by Hanley Wood to a company in the residential and commercial construction and design industry that best demonstrates a commitment to innovation, excellence in leveraging marketing programs to drive sales, and adoption of modern marketing tactics.

“This is an incredible win for MoistureShield composite decking and shows how far the brand and business have come since Oldcastle APG acquired the company over a year ago,” said Ken O’Neill, EVP – National Group for APG. “We spent time out in the market to listen and ensure MoistureShield would be delivering more value to our channel partners and their customers. With that goal in mind, our marketing team’s close collaboration with Interrupt has elevated our composite decking brand and positioned our quality MoistureShield product lines for unprecedented growth.”

“We at Interrupt are excited that MoistureShield was named Hanley Wood’s Marketer of the Year,” said Anita Holman, Executive Creative Director and Brand Strategist, Interrupt. “Our goal was to leverage this unique product and create dynamic differentiation from the current sea of sameness in the category. This unique branding approach, coupled with their one-of-a-kind product offering, helps their customers differentiate their business and design decks for homeowners to live their best lives outdoors. We are looking forward to continuing this brand journey with MoistureShield and help gain category prominence.”

About Oldcastle APG
Oldcastle APG, North America’s largest manufacturer of Outdoor Living Products, is part of CRH’s Building Products division. CRH is a leading global diversified building materials group with operating locations in 32 countries worldwide. MoistureShield, a division of Oldcastle APG, proudly manufactures composite deck boards and related products serving a range of retail and distribution customers across North America and several international markets. The development of new technologies and patents has enabled MoistureShield to manufacture superior composite products from recycled wood fiber and recycled polyethylene plastic. Learn more at www.MoistureShield.com.

About Interrupt
Interrupt is a strategic branding and marketing agency that works with Fortune 1000 brands in the building products, home improvement and home enjoyment industries. They consider themselves a brand distillery, leveraging data to uncover unique insights that help distill down client’s brands to find their unique space in their category. Interrupt’s deep branding, business and industry expertise enables them to help their clients outperform the industry and separate from the sea of sameness. Discover more about Interrupt at InterruptDelivers.com.

About the Brand Builder Awards
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. Companies submitted entries in seven categories, ranging from advertising campaigns to website design to best use of data driven marketing programs.

About Hanley Wood
Hanley Wood, represents the housing industry’s leading provider of rich data, backed by Zonda and Metrostudy, and the industry’s top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders, and financial institutions, we provide innovative solutions to maximize opportunities in today’s real estate development landscape. To learn more, visit https://www.hanleywood.com.