Go to NADRA Blog Home Go to NADRA Blog Home Go to Links page Go to About page Go to Contact page Learn how to submit an article Visit NADRA.org
November 12th, 2014
According to the Principia data, demand for residential exterior railing in North America is about $2 billion (manufacturer gate pricing) and is forecast to grow about
12% to $2.3 billion in 2016. Wood railing continues to dominate the category, but low maintenance products such as composites, PVC, and powder-coated metal railing will take market share from wood as the economy improves and more consumers opt to upgrade railing to low maintenance materials.

Other trends detailed in the report includes the growth and regional market penetration of wood, metal and plastic railing systems. The reports will also give details on the market share of mixed material railing systems and various infill such as aluminum balusters, iron/steel balusters, cable and glass panels. Homeowner, contractor, dealer and distributor feedback on DIY trends, railing SKU proliferation and special order railing sales, lighting, and much more will also be covered in the reports.
Reports are exclusively offered by NADRA and member companies receive a significant discount. A portion of revenues directly benefits NADRA.
Why Subscribe? Regional residential exterior railing reports are the premier resource for executives involved in business planning at companies in, or planning participation in, the railing business. Whether your company is a regional or national manufacturer, distributor, retailer or contractor, you can now have access to the information that fits your needs and budget.
October 14th, 2014

EXCLUSIVE OFFER FOR NADRA MEMBERS

Residential Exterior Railing 2014, Decks, Porches & Balconies
REGIONAL MARKET DATA

According to the Principia data, demand for residential exterior railing in North America is about $2 billion (manufacturer gate pricing) and is forecast to grow about 12% to $2.3 billion in 2016. Wood railing continues to dominate the category, but low maintenance products such as composites, PVC, and powder-coated metal railing will take market share from wood as the economy improves and more consumers opt to upgrade railing to low maintenance materials.

Other trends detailed in the report includes the growth and regional market penetration of wood, metal and plastic railing systems. The reports will also give details on the market share of mixed material railing systems and various infill such as aluminum balusters, iron/steel balusters, cable and glass panels. Homeowner, contractor, dealer and distributor feedback on DIY trends, railing SKU proliferation and special order railing sales, lighting, and much more will also be covered in the reports.

About the Program
NADRA’s reports, which provide regional residential exterior railing market data and trend information, are developed from Principia’s highly regarded Residential Exterior Railing 2014 report. Regional reports are only available through NADRA and members receive a significant discount. A portion of the revenues directly benefit NADRA. Get more info HERE

September 9th, 2014

September 10th, 2014

Coming Soon:  NADRA-Principia Regional Railing Reports

NADRA is pleased to announce it is extending the alliance with Principia to provide decking and railing market data. Mike Beaudry, Executive Vice President of NADRA, said, “Last year’s decking data program was a success and we look forward to building on the success with this year’s report on the railing business.”

He continued, “We are really pleased to offer our members industry data at an affordable price. This is a win-win for NADRA members, the NADRA treasury and Principia. For years, we’ve had contractors, dealers, distributors and regional manufacturers asking for market data. We can now meet our member’s needs with the Principia alliance.”

The NADRA Regional Exterior Railing reports will be available after September 15, 2014. The reports will provide detailed regional demand data and trends for residential exterior railing used on decks, porches and balconies in North America. The base year is 2013 with a forecast to 2016.

According to the Principia data, demand for residential exterior railing in North America is about $2 billion (manufacturer gate pricing) and is forecast to grow about 12% to $2.3 billion in 2016. Wood railing continues to dominate the category, but low maintenance products such as composites, PVC, and powder-coated metal railing will take market share from wood as the economy improves and more consumers opt to upgrade railing to low maintenance materials.

Other trends detailed in the report includes the growth and regional market penetration of wood, metal and plastic railing systems. The reports will also give details on the market share of mixed material railing systems and various infill such as aluminum balusters, iron/steel balusters, cable and glass panels. Homeowner, contractor, dealer and distributor feedback on DIY trends, railing SKU proliferation and special order railing sales, lighting, and much more will also be covered in the reports.

For more information, contact Michael Beaudry at NADRA at: 215-679-4884 or Inof@NADRA.org  or Steve Van Kouteren at 610-400-1073 or SteveVK@PrincipiaConsulting.com.

July 29th, 2014

NADRA-Principia Regional Railing Report – Survey Raffle Winners Announced!

The top prize ($200) winner is Robert Shaw of Colorado Deck and Framing. Congratulations Robert!

Other raffle winners include:

  • $100 certificate:
    • Phil West, Cowls Bldg Supply
  • $50 certificate:
    • Larry Cook, Frary Lumber
    • Harold Cross, Archadeck of Central Iowa
  • $25 certificate:
    • Allen Kay,  GBS Building Supply
    • Phil Brown, Archadeck
    • Josh Czerwinski, Paramount Custom Decks Inc.
    • Mark Young, Great Railing

Congratulations to all of you and also a BIG Thank you for your input to the Exterior Railing Survey.  The combined views of 158 people (contractors and channel companies) were extremely helpful in our analysis of the railing business.

The Principia research team is in the process of writing the report and is expected to publish it in August. We promised everyone that completed the survey that we’ll share a summary, and we will, once we publish the report.  After publication, we’ll take the data and put into a readable format and share with the people that completed the survey.

 

October 14th, 2013

Exclusive Offer From NADRA: Residential Decking & Railing 2013, REGIONAL MARKET DATA 

Reports are exclusively offered by NADRA and member companies receive a significant discount.

A portion of revenues directly benefits NADRA. 

About the Program: 

Residential decking and railing demand in North America reached a factory gate value of about $3.75 billion in 2013, up 4.8%
from 2012. Driven by the improving economy and pent-up consumer spending on home improvements, including outdoor living space, this demand will continue to grow and is expected to exceed $4 billion by 2015.

Competition between wood and synthetic decking is as dynamic as it has ever been. Demand for new color- infused, pressure-treated lumber is growing and putting more pressure on economy-priced synthetic decking products. However, the latest “good-better-best” capped synthetic decking lines are becoming popular as well and may help slow the growth of the wood decking. These market dynamics vary considerably by region and will play out differently in each specific area over the next few years.

Railing material, style and color preferences vary from region to region due to geography (e.g., coastal, mountain, plains, urban, suburbs, rural), homeowner demographics and architectural styles. Preferences are also driven by other factors including ease of installation and availability. As a consequence, the number of railing SKUs is exceptionally large and distributors and retailers cite complexity of railing systems and product proliferation as inhibitors to material and brand selection.

What is the demand for residential decking and railing and what are the material shares in your region? Market insights and regional demand data are now available through NADRA’s exclusive offer.

NADRA’s reports, which provide regional residential decking and railing market data and trend information, are developed from Principia’s highly regarded Residential Decking & Railing 2013 report. Regional reports are only available through NADRA and members receive a significant discount. A portion of the revenues directly benefit NADRA.

Read More

October 7th, 2013

NADRA and Principia join forces to provide decking and railing market data 

NADRA is excited to announce an alliance with Principia to provide decking and railing market data. Mike Beaudry, executive vice president of NADRA, said, “We are very pleased to offer our members industry data at an affordable price. This is a win-win for the association, Principia and the entire outdoor living industry. For years, our contractors, dealers, distributors and regional manufacturers have been asking for market data. With this partnership, the industry is positioned better than ever, to receive quality data, nationally and regionally, now and in the years to come.”

Steve Van Kouteren, Principia’s business director for industry reports, said, “We often get market data requests from smaller, regional companies that have little interest in other areas of the country. Now we can provide demand data and industry trends and insights at the division and region level to NADRA members.”

For more information, contact:

North American Deck and Railing Association
Michael Beaudry
Executive Vice President NADRA
215-804-6679 mobile
215-679-4884 office
Mbeaudry@NADRA.org

Principia
Steve Van Kouteren
Business Director, Industry Reports
610-400-1073 office
SteveVK@PrincipiaConsulting.com

September 10th, 2013

September 10th, 2013

It’s all about sales! Improve your strategy at the 10th Annual Composite Decking & Railing Conference – October 28-29 in Baltimore!

Composite decking and railing products pose unique sales challenges – and not all sales techniques will yield the same rate of success. At the 10th Annual Composite Decking & Railing Conference, October 28-29 in Baltimore, hear about the successful strategies that will help you grow sales and increase profit margins!

Speaker David Varner, principal for The Millau Group, will review challenges to selling composite decking & railing and explain how other building product sectors have overcome similar sales challenges. Find out how world-class building products companies consistently meet and exceed sales goals.

Register by October 27, 2013 with discount code ADSAVE13 and save $100. Visit www.deckrailconference.com

October 2nd, 2012
Get the Latest in Industry Trends on Day One of the Composite Decking & Railing Conference 

It’s an industry that is in constant motion; the savvier you are, the better your outdoor living business will do. This year’s Composite Decking & Railing Conference (formerly WPC: Wood-Plastic & Natural Fiber Composite Conference), to be held October 22 – 23 in Atlanta, boasts an agenda packed with invaluable insight and crucial networking opportunities!

Below are some agenda highlights from Day 1 that you won’t want to miss!

This is your opportunity to attend the outdoor living industry’s leading event devoted to practical business use, with sessions representing the entire value chain – from planning and design to distribution and contracting. Don’t miss out!

Click HERE to learn more

August 7th, 2012

Mosaic Color & Additives and Hanley Wood: Key Sponsors for 2012 Decking Conference

August 06, 2012 | Principia is pleased to announce Mosaic Color & Additives as the full program sponsor and Hanley Wood as the exclusive media sponsor for its 9th annual conference on Composite Decking and Railing, formerly WPC: Wood-Plastic & Natural Fiber Composites Conference. This year’s event is on October 22-23, 2012 at JW Marriott Buckhead, Atlanta, GA.

The conference covers the latest developments for decking and railing with a focus on synthetic decking and railing including composites, cellular PVC and vinyl. Exhibit space and sponsorships are still available. For more information on the program and exhibit & sponsorship opportunities visit the conference website by clicking below.

http://www.deckrailconference.com/

August 1st, 2011

Hot Topic Session #1 — Monday morning, October 3, 2011

August 1, 2011 | Number of Decks Built or Replaced in 2010 Drops 37% From 2006

The decking and railing industry is hurting. Homeowners are not currently building or replacing decks at levels seen in the mid 2000s. Principia’s most recent report shows the total number of decks built on residential homes decreased from 4.3 million in 2006 to 2.7 million in 2010, a 37% drop. As a consequence, the total demand for decking and railing materials has fallen similarly.

Such a drop in demand affects all companies in the value chain, including:
   • Builders and contractors
   • Dealers and retailers
   • Wholesale distributors
   • Manufacturers of decking, railing, fastener and accessories
   • Raw material suppliers

The decking and railing industry can sit back and wait for some type of economic recovery to occur or the industry can take an aggressive, proactive role in helping to create more decking demand.

How?

One proven way is through consumer awareness of deck safety and aggressive marketing to home owner associations. According to the North American Decking and Railing Association (NADRA), there are 40 million existing decks and the age of over half of these decks is 20 years or more. Many of these are unsafe and need to be replaced.

Read the rest of this entry »