Exclusive Offer from NADRA – Composite Decking and Railing Industry Research Report

During the four months of 2018, Spectrum Consulting conducted research with the objective of providing clients with an extensive research report and overview of the composite decking and railing industry.  The information provided in the report details industry research from a variety of sources including in-depth interviews with leading distributors, suppliers and dealers.

Reports are offered by NADRA.

NADRA member companies receive a significant discount. A portion of revenues directly benefits NADRA.  Not a member or want more information? Call NADRA direct at:  215.679.4884

Marketplace Overview 

  • Size and growth of the market 2017/2016
  • 2018 forecast
  • Consumer trends
  • Decking overview
  • Market Segments in dollars sales
  • Estimated industry sales by region
  • Railing overview  (product types and trends)
  • Growth of the composite market in relation to Treated Lumber
  • Treated Lumber code change overview

Industry Supplier Overview      

  • Market share estimates by supplier
  •  Market place profile of the top three suppliers
  • Overview of second tier suppliers
  • The marketplace impact of contractor loyalty programs, distributor and dealer rebates
  • Challenges and opportunities for suppliers not among the top three

Status of the Two-Step Distributor Marketplace    

  • Key issue results from major distributor interviews
  • Distributor views of the decking and railing product category
  • Dealer brand loyalty
  • Distributor consolidation

The Home Center Marketplace and its Impact on the Industry    

  • Home center overview (Home Depot, Lowe’s, Menards)
  • The impact and implications of Home Center online sales and home site deliveries
  • The potential for Home Centers to grow sales at the expense of traditional lumberyards


Exclusive Offer From NADRA: Residential Decking & Railing 2013, REGIONAL MARKET DATA 

Reports are exclusively offered by NADRA and member companies receive a significant discount.

A portion of revenues directly benefits NADRA. 

About the Program: 

Residential decking and railing demand in North America reached a factory gate value of about $3.75 billion in 2013, up 4.8%
from 2012. Driven by the improving economy and pent-up consumer spending on home improvements, including outdoor living space, this demand will continue to grow and is expected to exceed $4 billion by 2015.

Competition between wood and synthetic decking is as dynamic as it has ever been. Demand for new color- infused, pressure-treated lumber is growing and putting more pressure on economy-priced synthetic decking products. However, the latest “good-better-best” capped synthetic decking lines are becoming popular as well and may help slow the growth of the wood decking. These market dynamics vary considerably by region and will play out differently in each specific area over the next few years.

Railing material, style and color preferences vary from region to region due to geography (e.g., coastal, mountain, plains, urban, suburbs, rural), homeowner demographics and architectural styles. Preferences are also driven by other factors including ease of installation and availability. As a consequence, the number of railing SKUs is exceptionally large and distributors and retailers cite complexity of railing systems and product proliferation as inhibitors to material and brand selection.

What is the demand for residential decking and railing and what are the material shares in your region? Market insights and regional demand data are now available through NADRA’s exclusive offer.

NADRA’s reports, which provide regional residential decking and railing market data and trend information, are developed from Principia’s highly regarded Residential Decking & Railing 2013 report. Regional reports are only available through NADRA and members receive a significant discount. A portion of the revenues directly benefit NADRA.

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