NADRA Member Spotlight Winner: Woodland Deck Co., Steve Selkic

 

Company Name: Woodland Deck Co.
Member Name:  Steve Selkic
Member Category: Deck Builder
Location: Doylestown, OH

What inspired you to join NADRA?  To network and learn from other builders. As deck builders we run into a lot of the same challenges, and learning from each other helps us think outside the box.

When did you first get involved with this industry?  25 years ago.

What was the first thing you ever built? A fort in the woods. I grew up close to a forest and we spent a lot of time in there. Exploring around and building things was something that held me captive for hours at time. Kids stuff, pretending you are on the run and have to build a shelter… and whatever else we could think up.

We want to get to know you, please tell us a little about your business:  Woodland Deck Co. was established in 2000. So this is now our 18th year in business. It has been a blast but also very challenging. We specialize in low-maintenance decks and don’t venture too far from there. Pergolas, and deck lighting as well.

How do you define success?  I like John Wooden’s definition:

Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to do your best to become the best that you are capable of becoming

What advice would you like to share with fellow members that you have learned in your career? Don’t eat yellow snow! jk. On a more serious note: You can always make more money, you can never make more time.

If you could ask your fellow industry professionals one question, what might it be?  How will the way we do business change in the next 10 years?

What would you do for a career if you weren’t doing this? A non-for-profit business coach. I would like to serve people in deprived countries and help them find a way to build sustainable business for their families.

A little more about Steve: I’m a father of 8 kids, and enjoy doing most things outdoors with them.  This seems to take up most of my free time. We recently did a RV cross-country trip which was a blast.  I’m hoping to do another trip, maybe next year?

Website:  WoodlandDeck.com 

Connect with Woodland Deck Co. on Social Media:

Instagram: @WoodlandDeck

Member Spotlight: Tom Jacques, Hickory Dickory Decks

Member Name: Tom Jacques

Company Name: Hickory Dickory Decks

Position: CEO

Member Category: Builder

Location: Dundas, Ontario, Canada

When did you first get involved with this industry? 1987

What was the first thing you ever built? A tree fort.

We want to get to know you, please tell us a little about your business: Hickory Dickory Decks started in 1987 in Hamilton Ontario. Today we operate in over 65 cities with franchises and corporate operated local deck companies. We have specialized in low maintenance decking since it was first made. We build over 90 percent low maintenance decks and have since 1995. In 2017 our company will build over 1,000 custom decks.

How do you define success? Success is spending quality time with family and friends and doing something you love that makes the world a better place.

What advice would you like to share with fellow members that you have learned in your career? Build your business and your life living by the Golden rule of treating all people the way you would like to be treated. Pretty simple.

What would you do for a career if you weren’t doing this? Write or teach.

A little more about Tom:  I am blessed with a loving wife Sue, and 7 great kids. We love spending time together traveling and at the family cottage.

A note from Tom: 

Hello fellow deck builders and deck company owners. Hickory Dickory Decks has been a long standing member of NADRA from it’s very beginning. I think the founding of NADRA has helped get deck builders around the world to start looking at their job as a career and a profession. We create outdoor dining and living rooms where our customers can relax after a hard day, and spend some quality time with family and friends. Just think about all the happiness we have helped spread in each and every backyard. We also provide good, honest, well  paying jobs to thousands upon thousands of men and women not only building and designing and selling our beautiful backyard environments but also supplying and transporting all the material to jobs around the world.

I think this October in Nashville, all professional deck builders should come to the 2017 Deck Expo.  Enjoy a few days away from construction sites and challenging work situations. To  relax with our peers, share some great stories and a cold beverage or two, and congratulate each of us for helping all of our customers to Enjoy Life…Outdoors! See you there.

~ Tom Jacques, President, CEO and Founder of Hickory Dickory Decks.

 

Connect with Hickory Dickory Decks online:

Website: www.Decks.ca
Facebook: Facebook.com/decks.ca

Member Spotlight: Robert Lascelle, MyDeck.com

NADRA Member Spotlight.
January 2017 Member Spotlight: Robert Lascelle, MyDeck.com

NADRA launched a member spotlight award for 2017. We are excited to showcase our first winner of 2017, Robert Lascelle from MyDeck.com.
Member Name:  Robert Lascelle
Company Name:  MyDeck.com
Member Category:  Deck Builder
Location:  Flemington, New Jersey
What inspired you to join NADRA?   Lainie chased me down for a long time and finally beat me down until I had to attend a meeting. So glad she did! NADRA has helped my business grow and I have lifelong friends within the organization.

What was the first thing you ever built?  It Was a deck of course, it was a pressure-treated deck in Pittstown, New Jerse y.
How do you define success?  I define success in business as the joy you feel from your work and also the joy you feel from your clients after a project is complete.

What advice would you like to share with fellow members that you have learned in your career?
Work on your business and not in it.

If you could ask your fellow industry professionals one question, what might it be? 

What single action have you done that has brought you the most success?
What would you do for a career if you weren’t doing this?
I would be a Sandyhook Harbor Pilot. I would have been one if I had not started my business at such an early age.
Tell us anything! Talk about your family, pets, travel, hobbies… I have an incredibly beautiful wife that has many skill sets including being a wonderful mother to my daughter Brooklyn and my stepson Cory. Brooklyn is 10 years old and enjoys gymnastics and animals. Cory just turned 18 and is heading into the Marines July 10, 2017.
My wife is a heavy equipment operator as her main job, she also performs autopsies at Hunterdon Medical Center. Lastly, she became a Hunterdon County  death investigator last year. I spend most of my time running my business and trying to be as good of a dad as I can to my children. I love being on the water and have two Jetski’s and purchased the boat of my dreams last year. I plan on taking the entire month of July off this summer to spend a lot of quality time on it with my family.
*A Member Spotlight winner will be chosen each month. For a chance to win, please fill out the questionnaire found here

NADRA NJ Chapter Spotlight: My Deck.com

The New Jersey Chapter of NADRA has created a fun program for their members. At each meeting, members put their names in a hat and one lucky winner is chosen to be marketed via social media. But not just that; the winning member is also highlighted here on NADRA’s blog AND in the industry weekly news brief! NADRA’s National Facebook page also promotes the spotlight winner.

We are excited to spotlight this months winner: Robert Lascelle, professional deck builder and owner of My Deck.com.

We wanted to learn a little more about Robert. Here is what he told us:

  1. How long have you been a member of NADRA? 6 years
  2. When did you first get involved with this industry? I started my business in March of 1986
  3. What was your first job? I worked on the Clinton Township road department while I was going to college in the evenings.
  4. What was the first thing you ever built? I built a really cool Lego house that took me months to build. It was pretty large and one of the best features was the deck that wrapped around it.
  5. Tell us a little about your family. I have a beautiful wife Lisa and two children Cory 15 and Brooklyn 8. My wife is an operating engineer for local 825. Cory will be a sophomore at Central high school and enjoys playing football. Brooklyn will be entering third grade at Franklin Township School. She also enjoys playing football and loves arts and crafts and has recently taken up sewing.
  6. What is your favorite hobby? I enjoy being on the water boating. I grew up in the summers on the water and have always owned a boat.