Home Show Season is Here. Are You Ready?

Tips from NADRA.org

March is right around the corner, and that means we’re entering “Home Show Season”. It’s the end of the winter, the early customers are calling and inquiring. Now is our last chance to button-up any policies, procedures, and give our companies one last “spring cleaning” before the rush!

Home Show Tips:

  1. Market the event ahead of time. Ask your family, friends and fans to share a post about the show. It’s human nature to want to help. Your family and friends will want to share your post and tell people about it! If you’re feeling shy about it, offer a free prize to a random fan that shares your post. That way everyone wins!
  2. Pull the crowd into your booth. Try something interactive: Corn hole, giant size connect 4 or jenga.
  3. Two things everyone has a hard time saying “no” to! Hand Sanitizer and Candy. Do yourself a favor and stock up!
  4. Collect Potential Customer Contact information. Grab a fish bowl, use an app, anything! Have your prospects fill out their info and be sure to get permission to contact them. Run a content to entice them to fill it out. Simple ideas might be: $100 gift card to a local pub, Target or big box store gift card, maybe a free lighting package to name a few. Just make sure to give them reason to pass along their contact info.
  5. Ask the crowd to pull out their phones, bring up your social media platforms and follow you. Reward them with some branded promotional merchandise. Who says no to a free Tshirt, stickers, sunglasses or Trucker hat?
  6. Guys. C’mon. Put the phone down! Stand tall, shoulders back, make eye contact and be present. Greet your potential customers. Smile.
  7. Avoid clustering together and having staff discussions. Don’t turn your back to the walk ways. Look approachable.
  8. Wear comfortable shoes!
  9. Don’t dilly dally when it comes to follow up. Follow up right away. Most people can’t remember what they ate for breakfast yesterday! Don’t wait too long before following up. Make it a priority.

Good luck at the show. Be sure to post photos and if you’re feeling up to it, tag your friends at @NADRARocks, or at least use the #NADRARocks hashtag so we can find your home show photos!

Preparing for the busy season ahead. A few questions to ask yourself:

  1. Is there any last-minute education to wrap up?
  2. Are all of our vendor agreements in place?
  3. Are your trucks and trailers lettered and in good shape?
  4. Are you displaying the NADRA logo and pledge on your marketing materials? (stand out from the competition!)
  5. Are your business cards printed with updated industry certifications and social media information? Do you have any awards to add to these?
  6. Are you utilizing NADRA’s Deck Safety Month® Marketing Tools?
  7. Do you have marketing pieces ready?
  8. Job site signs in good shape?
  9. Crew T-shirts and hats stocked?
  10. Do you have a good camera for your before and after pictures? Or is this the year to consider adding a drone?
  11. How is the website, email signature, and voicemail greetings?

If you don’t have these things ready, you have time, but that time is now! Go get it done. You’ll feel better prepared, and at the end of the day, you’ll know you did everything you could to be ready for the season.If you’re wondering where to get the best job-site signs, or you’re not sure where to order your T-shirts, don’t forget to reach out to your fellow NADRA members to ask. That’s what we are here for! Ask away. Use NADRA’s social media platforms to ask questions, hop on LinkedIn to start a discussion, Tweet! Instagram seems to be the most active these days. @NADRARocks. Use whatever platform makes it easy for you to ask your question. It’s human nature to want to help. Someone will answer you. Use your NADRA network to better your business. We are here for you. Your NADRA Board of Directors, and Home Office staff are here to help. Feel free to call or email any of us, if we can assist in any way.

We will have more tips coming your way in future issues of your industry brief.

Sincerely,

Your friends at NADRA

Check Your Deck® During Deck Safety Month® in May

QUAKERTOWN, PA – Your deck is the perfect place to enjoy warm weather with friends and loved ones. However, a poorly maintained or unsafe deck could possibly collapse, causing serious injuries to you and your guests. During Deck Safety Month® in May, experts at the North American Deck and Railing Association (NADRA) recommend homeowners Check Your Deck® before starting to plan family activities.
“Our number one priority and message to the public is to ensure that the decks they use are safe,” says Michael Beaudry, executive vice president of NADRA. “Outdoor structures like decks are exposed to sun, rain, snow and extreme temperature changes over the years. The need to maintain and inspect them is critical for keeping decks strong and safe.”

NADRA has created campaigns and educational programs, along with certifications for home inspectors, deck builders, remodelers, builders, code officials, engineers, architects, distributors, lumberyards and manufacturers to improve proper installation practices. The organization has also developed checklists and safety awareness information for consumers to assure they have details available to them to evaluate their decks. The information can be found HERE.

With an estimated 40 million residential and 10 million commercial decks in the United States that are more than 20-30 years old, it’s important for homeowners to check their deck on a yearly basis.

Consumer Checklist

A key element to enjoying your deck for years to come is making sure it is safe and code compliant. NADRA’s “10-Point Consumer Safety Checklist” is an efficient way to take a good look at the different parts of your deck, with an eye to what might need maintenance, repair or replacement. The checklist can be found at http://bit.ly/NADRA10PointConsumerChecklist.

Homeowners should consider a professional deck inspection. “A professional inspector will thoroughly examine your deck, provide information on your deck’s capacity limits, identify any dangerous problem areas and give you some insight of what to keep your eye on in the future,” says Beaudry. “NADRA provides industry professionals with a Deck Evaluation Form that is available HERE.

Older decks require closer scrutiny and regular inspections. Many decks were built before code requirements were established to protect consumers. Some of these older decks may have deck-to-house attachments using only nails instead of the current recommended construction using deck tension hardware that greatly helps in the prevention of ledger failures.

“We recommend ASHI-certified home inspectors or a knowledgeable deck builder for inspections of older decks,” says Beaudry. “Our NADRA member deck builders are required to adhere to a code of ethics and comply with state licensing and insurance requirements. This brings peace of mind to homeowners using our NADRA members.”

Deck inspection requires special knowledge, expertise and experience. NADRA offers training and certification for its members along with ASHI home inspectors and others interested in professional deck inspection. For additional information on NADRA certification classes, click HERE.

The North American Deck and Railing Association (NADRA) is dedicated to increasing public awareness of the necessity for regular inspection and maintenance of existing decks and proper installation of new decks. For more information visit www.NADRA.org 

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