Deck Safety Marketing Resources now Available to Help Outdoor Living Industry Boost Business this Spring

FOR IMMEDIATE RELEASE

Contact: Michael Beaudry

Phone: 215-679-4884

Email: Info@NADRA.org


In honor of Deck Safety Month®, the North American Decking and Railing Association reminds professionals to take advantage of exclusive deck safety marketing resources along with press release templates, graphics, ads, social media content, flyers, and more.

Quakertown, PA – “With more than 50 million decks in the U.S., it is estimated that 25 million decks are past their useful life and need to be replaced or repaired.” Says Michael Beaudry, executive vice president of NADRA. This means big business opportunities for deck builders, remodelers, inspectors and contractors to promote deck inspections, ensuring homeowner safety while simultaneously building their own brand.

The North American Decking and Railing Association (NADRA) offers industry professionals and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and inspection checklists.

“May is Deck Safety Month®-along with prime outdoor living season-and that presents a perfect chance for savvy pros to market their business,” says Beaudry.

The non-profit trade association offers the following resources for building professionals to leverage during Deck Safety Month® and throughout the year, including:

  • The 2018 official deck safety toolkit. This NADRA-member benefit includes:
    • Deck Safety Month® Logo
    • Check Your Deck® Logo
    • 2018 Deck Safety Ambassador Logo (for official ambassadors only) learn more here about the ambassador program
    • 10-point consumer checklist
    • Link to online deck inspection form
    • Social media content for your use
    • Customizable press release templates
    • Customizable flyer all about deck safety
    • Customizable social media, infographics, and web graphics
    • Tips and guidelines to make the most out of Deck Safety Month®
  • Deck Evaluation Form: A step-by-step guide to evaluating the integrity of the deck structure, stairs, surface, and railings. A downloadable form and online form (BETA) are available to members and non-members.
  • Certified inspector program: NADRA is working diligently with ASHI, The American Society of Home Inspectors, as well as, AIBD, The American Institute of Building Design. The associations are working towards educating and certifying thousands of industry professionals to meet the need for inspecting the millions of decks that are past their useful life. Classes are available for scheduling.
  • Deck Safety Ambassadors: Help spread the word about deck safety by becoming a Deck Safety Ambassador. Sponsors gain access to an exclusive Ambassador logo and marketing benefits to further promote their businesses.
  • Homeowner resources: Builders can download the 10-Point Deck Safety Consumer Checklist to pass along to customers. Though not a replacement for a professional deck inspection, the checklist can assist homeowners and provide reference during other times of the year.

“Communicating safe decking standards remains a top priority for NADRA,” Beaudry says. “We continue to focus our efforts on educating both pros and consumers on proper deck installation practices as well as on consistent deck inspections. At the same time, we know that deck safety offers professionals in the industry a great opportunity to market their business, so we’ve provided all of the tools to help them do just that.”


About NADRA:

The North American Decking and Railing Association is the voice of the decking industry, representing the interests of  deck builders, inspectors, manufacturers, dealers/distributors, lumberyards, wholesalers, retailers, and service providers alike. NADRA’s mission is to provide a unified source for the professional development, promotion, growth, and sustenance of the deck and railing building industry in North America so that members can exceed the expectations of their customers. Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources.

Visit www.NADRA.org to access all of NADRA’s Deck Safety Month® resources for industry professionals. *You must be a current NADRA member to access the “toolkit”. Join NADRA today.

© Copyright 2018 North American Deck and Railing Association. All rights reserved.

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NADRA Announces New President

NADRA Announces Newly Elected Executive Committee and Board Members

For Immediate Release:
Media Inquiries:
Michael Beaudry
215-679-4884
Info@NADRA.org

Quakertown, PA., January 10th, 2018 – The North American Deck and Railing Association (NADRA) announced the new Board of Directors, including members to the Executive Committee.

Matt Breyer, Breyer Construction & Landscape, LLC  was appointed as NADRA’s President & will serve for two years. Matt is an experienced remodeler and entrepreneur, Breyer has more than 15 years in the industry.

Heath Bowman, Southeastern Underdeck Systems, LLC & Haven, was appointed as NADRA’s Vice President. Heath will also serve for 2 years.

Bruce Verblaauw, C. Verblaauw and Sons, LLC, was elected Treasurer & will also serve two years on the Executive Committee. Kirk Hammond, Lonza, now serves as NADRA’s Immediate Past President and will remain in this position for 2 years.

Continuing on the board is:  John Burkhart, JECS Demand

NADRA also welcomed three new members-at-large to its Board of Directors. Joining for a three year term are: John Keller, Sequoia Supply Co., Inc. , Gary Converse, Koppers Performance Chemicals & Vincent Carrubba, Admiral Composite Technologies, Inc.

Serving as the Associations International Ambassador is: Barry John Davis
NADRA also thanks Board members whose terms have concluded: Rick Schumacher, LBM Journal, Bob Lett, Wolf Home Products & Bill Ross, Fiberon

Reminder to all Handrail and Guard Manufacturers

Reminder to all handrail and guard manufacturers, in June 2017 ICC-ES approved significant revisions to AC273, Acceptance Criteria for Handrails and Guards.  NADRA recommends if you have an evaluation or code report for your product in accordance with this acceptance criteria you should contact the agency providing the report on how these changes will affect you.

In addition, due to these changes in AC 273, your Code Committee is interested in your input for discussing possible similar updates to AC174.

If you have feedback and information on your positions please send into: info@nadra.org where it will be forwarded to the NADRA Code Committee.

 

 

 

 

Making NADRA top of mind as we head into 2018

As I sit here typing this, I’m looking out my window. Palm trees and Christmas lights. Gosh, I love Florida this time of year. Our short winter consists of a 68 degree high and 48 degree low cold front. My son is on the back deck screaming “GO AWAY COLD FRONT, GO AWAY! Mom, when will it be summer again?” Kid, you wouldn’t last a day up North. (shaking my head.)

For those of you that don’t know me, I’m Heather. My role with NADRA is everything marketing, communications, programs and events. We are a tight-knit group at NADRA Headquarters. Actually, we are family. Most of my family is located in Pennsylvania, just North of the Philadelphia area. I’m the lucky (or smart) one that lives on the West coast of Florida, in the beautiful, small town of Venice

This time of year is busy for all of you. Between your own family schedules, crazy tradeshow season, and year-end deadlines; it’s not easy getting your attention and planning ahead for 2018 with the Association.

The MOST important thing to us, is YOU. Regardless of our resources or staff size; we need your support, and we need you to take the time to connect with us. Please call us and spend 10 minutes sharing your latest projects, product line, or event. Allow us to walk you through the benefits that come with your membership. Let us show you the new media kit for 2018. I guarantee that a short conversation with someone at HQ, will give you a renewed sense of appreciation for your membership in NADRA.

Connect with us on Facebook: https://www.facebook.com/NADRARocks/

NADRA is launching an Instagram account in early 2018… so keep your eyes open for that announcement coming soon.

Please keep us in mind as you head into 2018.

We have a rare & genuine care for all of our members. We want to see you grow your business. The best way we can help you, is to make sure you are utilizing all of the available benefits and sharing your news with the industry. Whether you launched a new product and have a press release to share, or you want to share an inspirational story about how you expanded your business from 1 crew to 3 crews and added two more trucks this year. Our members can learn from your achievements… and your mistakes. We all have the same goal here, and that’s helping families play outside… one deck at a time.

If you’re ever in South West Florida, please reach out to me!
Merry Christmas & Happy New Year.
Direct: 215-317-2018
Email: Heather@NADRA.org

How Valuable is a Trade Association – FastenMaster

January 17th, 2014

The Value of Trade Associations for Professional Contractors

by Greg Hartmann, National Account Manager

Why doesn’t every deck builder belong to NADRA? What can we do to spread the word about the benefits of belonging to trade organizations? I see some NADRA chapters that have become relevant, educational, generous groups of builders. They are doing great things in their communities and sharing experiences, knowledge, and their time with each other. These are the groups that are making an impact in our industry. How can we get more chapters started and reinvigorate chapters that have not gotten off the ground?

In this latest FastenMaster Blog post I look at some of the benefits of trade organizations. Who wants to help get more chapters going?

As a sales person working for a manufacturer, I know that by joining an association of builders I have the opportunity to connect with the people that use the products I sell. For me the value I receive is far greater than the annual fee I pay. For builders the value can be even greater.

  1. Financially it is in your best interest to belong to the trade associations representing your business. These organizations are made up of members at the core of your business and can bring you many benefits. Benefits may include advice on building issues and code compliance, or advice on legal issues concerning your customers, your business and your employees. The availability of this advice alone can outweigh the cost of membership if you avoid one costly legal issue. Your annual membership is probably going to be less than 1 or 2 hours of legal fees.
  2. Associations give you a voice. I’m sure you can think of plenty of things having an impact on your business that you wish could be changed. It may be local, state or national regulations. It may be availability of materials or the quality of the materials. Alone it is hard to get anyone to listen or to appreciate the issues you are having. Get together with a group in your same industry and you will be heard by manufacturers and suppliers, you will even start to make gains with the building officials. Hearing from a group gives the authorities confidence that they are hearing about issues affecting an entire sector of an industry. As your trade group grows so does your voice.
  3. Belonging to a trade group can even improve your image by increasing your professional credibility. For many industries membership in the trade association can be a mark of quality and shows the public you are part of a respected group of builders. This is especially true when the association works hard promoting community involvement projects. I am sure you are aware of groups that have done remodeling work for families suffering through hardships, home repairs for victims of tornados or hurricanes, decks built for veterans, and even homes built and given to deserving families. Not only is the recognition of being associated with these projects valuable. You will also enjoy volunteering yourself and your resources for these extremely meaningful projects.
  4. Educational opportunities are a benefit realized at nearly all trade associations. Members are offered continuing education opportunities, certification programs, and discounts with online education and local colleges. Regular chapter meetings will often times include presentations by experts in materials, software, marketing, and other aspects of your business.

Any of the above benefits are of greater value that the annual dues you pay.

But wait… there’s more!

Members also take advantage of:

  • Business Resources such as easy access to forms and templates exclusive to your industry.
  • Public Relations: Most groups are doing marketing for their members. Brochures and mailers, “How to Select a Builder” or “Deck Safety Month” flyers.
  • Connect to customers through websites and trade shows.
  • A Higher Level of Accountability: The unlicensed handyman, the Chucks with Trucks, the lower quality builders are not part of these groups.
  • Trade Show Attendance: You will have free or discounted access to attend many shows. NAHB claims that members saved more than $1 million in admission fees at the International Builders Show last year.
  • Trade Show Exhibiting: Many associations sponsor shows for homeowners giving you a great venue to attract new customers.
  • Insurance Group Savings: Insurance plans and prescription drug plans can represent huge savings compared to any plan an individual could get.
  • Networking with Your Peers: A non-competitive environment to talk with and learn from others that are in your business.
  • Make More Money: Members of trade organizations make more than their non-member competitors. The knowledge, resources, and expertise gained are realized in greater revenues.
  • Weekly newsletters with the latest news in your industry.

 

Trade associations are critical to improving the industry you make a living in. Not only do associations help you become more successful, they give your industry a voice and can quickly communicate to everyone in the industry how government regulations will affect members.

Below is the reply I got from Lainie Sleppin. When I asked her about the benefits of being a NADRA member.

“Being a NADRA member has helped me stay within the nucleus of the decking industry. It has helped me develop wonderful relationships with many of the key deck builders, manufacturers and suppliers. Through the years we have all worked diligently to raise the bar in the decking industry. The local chapter of NADRA has served us well to be able to carry that message.”

Glenn Mathewson is extremely active in the decking industry and has been involved at nearly every level of the industry. From laborer to carpenter apprentice to business owners and as a building inspector in Colorado. He is an expert in our industry. Below is his reply when asked about the value he sees in trade associations.

“As a single individual or single company, it is difficult to single-handedly guide and steer your industry and contribute your experiences and knowledge for the greater good.  However, when many individuals and companies pool together their experiences, knowledge, time and finances, they are able to lead their industry in everything from legislation to bulk rates for services…and they are heard and respected.  With so much change anticipated in the future regarding deck building codes, now is more important than ever to have the professionals of the deck industry leading the future of the deck industry.  This can only come through membership and support of the leading industry organization.  For decks…that’s NADRA!”

Glenn is also a member of the International Code Council, and the Colorado Chapter of the International Code Council

What is your experience? Do you belong to a trade association? Let me know what ones you belong to and what you see as the benefits to your business.