Viance Expands Digital Marketing Initiatives

FOR IMMEDIATE RELEASE Contact: Edie Kello

February 27th, 2018 Director of Marketing

Charlotte, North Carolina Viance, LLC

ekello@viance.net

704.971.2930

Viance Expands Digital Marketing Initiatives

Innovative wood treatment provider hires digital brand advocate for increased consumer engagement

CHARLOTTE, N.C., (February 27, 2018) – Viance, LLC, a leading provider of advanced wood preservation treatment technologies is proud to announce and welcome December Pee, as the Digital Brand Advocate. In her role, December will help define and implement the digital brand strategy to increase customer engagement and drive sales. Focusing on the retailer’s customer experience initiatives and evolving consumer behavior, December will work with cross-functional retailer teams to develop functional plans. 

December most recently worked with BASF Corporation as marketing coordinator, focusing on digital marketing communications, campaign engagement and lead generation.

“We are excited to have December on board to help drive engagement with pros and DIYers with a focus on omni-channel retailing.” states Edie Kello, Director of Marketing. “Her experience with communications, project management and analytics in the digital space will provide our customers with increased consumer engagement and substantiated customer insights.” December earned her MBA from Capella University, her BA in Sociology from the University of South Carolina and marketing strategy certification from Cornell University.

Viance, an innovator in the wood preservation industry, raised the bar with Ecolife, a non-metallic preservative with a stabilized wood treatment for above-ground pressure treated lumber. For ground-contact applications, Viance offers water-soluble copper treatments, Preserve CA and Preserve ACQ. These formulations are accepted by the American Wood Protection Association (AWPA) and are available through national retailers and lumberyards throughout North America.

About Viance, LLC

Formerly known as Chemical Specialties Inc. (CSI), Viance, LLC. was formed in 2006 into a joint venture between DowDupont™ and Venator Materials PLC. Viance provides an extensive range of advanced wood treatment technologies and services to the global wood preservation industry. With an expertise in wood biocides and wood protection chemicals, Viance is an industry leader in the development of advanced building material solutions that improve the performance and durability of wood products for sustainable building. Viance offers a line of pressure-impregnated wood preservative and fire-retardant product formulations that are building code compliant for commercial and residential applications, and can be used for decks, railings, fencing, steps, gazebos, playground equipment, trellis and lattice work, structural framing, and outdoor joist supports.

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Organizational Announcements, Viance

FOR IMMEDIATE RELEASE
February 6th, 2018
Charlotte, North Carolina
Contact: Viance, LLC
800-421-8661
productinfo@viance.net

Viance is pleased to announce that effective February 5th, 2018 Edie Kello joined Viance as Director of Marketing, reporting directly to John Hussa, President of Viance.

Edie’s background includes over 15 years of leadership in marketing, advertising, communications, product development and sales. She has developed and implemented marketing strategies for B2B and B2C and her core competencies include digital marketing, lead generation, advertising, market research, product development and sales.

Most recently, Edie ran her own Marcom firm, Kello Creative LLC, which provided numerous creative solutions for manufacturers, service companies and marketing firms. Edie also previously worked for Fiber Composites dba Fiberon as Director of Marketing Communications and U.S. GreenFiber as Marketing Manager.

Edie has a broad knowledge of the building and construction industry and a detailed knowledge of the residential decking market.

Viance is also pleased to announce that effective February 7th, 2018 Anya Martin will join Viance as Digital Brand Advocate, reporting directly to Edie Kello.

Anya’s background includes working at Macy’s Corporate Headquarters, New York, NY, in Digital Merchandising and Belk Corporate Headquarters, Charlotte, NC, in digital web content.

These two appointments, along with newly established ties to outside marketing agencies, will significantly strengthen Viance’s marketing capabilities to further promote our treated wood solutions for customers and retailers and further support common initiatives within the treated wood industry.

84 Lumber® Introduces Ecolife®

FOR IMMEDIATE RELEASE
March 17, 2017
Charlotte, North Carolina

Contact:   Christopher Kollwitz
800-421-8661      
productinfo@viance.net
 
 

84 Lumber® Introduces Ecolife® for Above Ground Treated Wood

84 Lumber® Co., one of the nation’s leading lumber dealers, is now selling Ecolife® Stabilized Weather-Resistant Wood for above ground applications in decks, fencing and similar projects.  Ecolife® integrates a wood preservative with a built-in stabilizer that keep boards straighter and resists twisting, warping, cracking and checking.

Ecolife® is fully compliant with American Wood Protection Association (AWPA) standards and International Building Code (IBC®) and International Residential Code (IRC®) codes for most deck projects.  Viance, the producer of Ecolife®, offers a Lifetime Limited Warranty on above ground preservative treatment, which includes wood framing members that are critical to the safety and performance of the structure, including joists and beams.

For common deck applications, Ecolife® is a more cost-effective option when compared to products treated for ground contact use, and is still the best option for outdoor projects when used appropriately.

Deck builders, code enforcement officials and homeowners can learn more about Ecolife® and Code Compliant above ground treated wood at www.treatedwood.com/options. Contact your local 84 Lumber® store for Ecolife® availability.

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About 84 Lumber®:

Founded in 1956, 84 Lumber® Company is the nation’s leading privately held supplier of building materials, manufactured components, and industry-leading services for single- and multi-family residences and commercial buildings. 84 Lumber® operates more than 250 stores, component manufacturing plants, custom door shops, custom millwork shops, and engineered wood product (EWP) centers in 30 states, representing the top 130 markets in the country. 84 Lumber® also offers professional residential and commercial contractors turn-key installed services for a variety of products including framing, insulation, siding, windows, roofing, decking, and drywall. A certified women’s business enterprise owned by Maggie Hardy Magerko, 84 Lumber® was named as one of Forbes’ Best Midsize Employers in America 2016 and Forbes’ Largest Private Companies in America 2016. For more information, please visit www.84lumber.com.

About Viance, LLC:

Providing an extensive range of advanced wood treatment technologies and services to the global wood treatment industry, with an expertise in wood biocides and wood protection chemicals, Viance LLC is an industry leader in the development of advanced building material solutions that improve the performance and durability of wood and wood products for sustainable building. Viance is a joint venture between the Huntsman Corporation and the Dow Chemical Company.

Preserving and enhancing the performance of wood products creates one of the world’s most sustainable building products by extending the Life-Cycle of the worlds timber resources, reducing energy requirements, landfill waste, and fewer greenhouse gas emissions than its non-renewable counterparts. For more information about Viance treated wood solutions, visit www.Treatedwood.com or call 1-800-421-8661. Viance, LLC, 8001 IBM Drive, Charlotte, NC 28262

About Dow:
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world’s most challenging problems, such as the need for fresh food, safer and more sustainable transportation, clean water, energy efficiency, more durable infrastructure, and increasing agricultural productivity. Dow’s integrated, market-driven portfolio delivers a broad range of technology-based products and solutions to customers in 175 countries and in high-growth sectors such as packaging, infrastructure, transportation, consumer care, electronics, and agriculture. In 2016, Dow had annual sales of $48 billion and employed approximately 56,000 people worldwide. The Company’s more than 7,000 product families are manufactured at 189 sites in 34 countries across the globe. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at
www.dow.com.

About Huntsman:
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2016 revenues of approximately $10 billion.  Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 100 manufacturing and R&D facilities in approximately 30 countries and employ approximately 15,000 associates within our 5 distinct business divisions including the Pigments and Additives division that we intend to spin-off as Venator Materials Corporation. For more information about Huntsman, please visit the company’s website at
 www.huntsman.com.

Forward-Looking Statements:
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Dow or Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. The companies assume no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.

NADRA Hosts Panel Discussion on AWPA Modifications

The Association’s work in bringing together industry professionals resulted in a very informative evening in Atlanta, GA on August 23rd, 2016. Over 50 members and guests from the deck building industry gathered to hear and question the three leading preservative manufacturers about the modifications to the AWPA treated wood standards, and answer questions about treated wood. The panel included NADRA Members: Steve Shields from Lonza, Todd Greer from Koppers Performance Chemicals (KPC), and Chris Kollwitz from Viance – Wood Treatment Solutions.

Like all NADRA meetings, we started things off with the reading of the anti trust statement, read by Kirk Hammond, NADRA’s President.

Mike Beaudry, NADRA’s Executive Vice President introduced NADRA’s Southeast regions advisory committee: Mike Reason, Kevin Waters, Joel Mooneyhan, Joey Matthews, James Gunning and Keith Compton.

All meeting attendees stood and introduced themselves.  It was a fun way to get to see who was in the room and how they were involved in the industry. We were particularly excited to introduce NADRA’s newest Bronze Level Member, Avery Chua of dassoXTR.

The meeting included a discussion of the recent AWPA standard modifications, the differences between AWPA standardized products vs. alternative acceptance criteria and paths to code compliance; like the ESR’s, the M4 standard requirement for coating cut ends, and a lively discussion on the dissemination of information and the liabilities the industry faces for the use of different treated wood materials over the past 10 years.

Todd Greer, Koppers Performance Chemicals, Director, North American Sales and Service says: “It was great to meet and speak directly with NADRA members at the Atlanta meeting. We look forward to working with the organization, and encouraging communication within our industry. Koppers believes it is important to provide a unified source of information for deck building professionals to learn more about the use of treated wood products and technologies.” To hear more from Todd, check out his write-up here.

Chris Kollwitz from Viance – Wood Treatment Solutions says: “As beautiful custom wood framed decks and outdoor projects are constructed by NADRA members, they should be guided by the latest, most accurate information available. Despite what some in the industry are communicating, there is NO requirement to use Ground Contact materials for ALL Above Ground decks.” To hear more from Chris Kollwitz from Viance, check out Chris’s write-up here.

Steve Shields stated: “I appreciated the opportunity to participate in the treated wood panel discussion at the recent NADRA meeting in Atlanta.  It provided an opportunity to discuss recent changes to standards that have impacted not only how treated wood is recommended to be used, but have also encouraged more retailers to stock ground contact treated wood so that users can be less concerned about potential misapplication.  Just as important was the opportunity for me to hear comments directly from builders on shortcomings of the treated wood that they have experienced.  I believe that increased involvement of NADRA and other organizations representing retailers and users of treated wood in AWPA can result in continued improvement of standards and better treated wood products for users.”  To hear from Steve, check out his write-up here.

If you have questions, comments or concerns regarding this topic, please contact NADRA by filling out the online form found HERE.

Please visit www.NADRA.org to learn more about your Association, it’s mission, education and services that it provides to industry professionals and consumers.

ABOUT NADRA

NADRA is made up of deck builders, inspectors, manufacturers, dealers/distributors, wholesalers, retailers, lumberyards, outdoor living professionals and service providers to the deck and railing industry. By working together, we can be one voice for the industry and deliver a clear message to the consumer and the code development bodies. NADRA serves as a trade association with emphasis on safe building practices, and deck safety.

Copyright 2016,  The North American Deck and Railing Association, NADRA.  This material may not be rewritten or redistributed without following these instructions: If you would like to use this information, please request permission first by emailing Info@NADRA.org. Thank you!

Viance’s, Chris Kollwitz talks about AWPA Modifications

We wanted to thank the entire NADRA organization for the opportunity to meet with some of the leading deck builders in the industry, at NADRA’s regional meeting in Atlanta.

As beautiful custom wood framed decks and outdoor projects are constructed by NADRA members, they should be guided by the latest, most accurate information available.

Recent updates to the 2016 American Wood Protection Association (AWPA) Use Category System for treated wood, which include modifications to the section that outlines proper applications of Above Ground (UC3B) and Ground Contact (UC4A) treated wood, are causing some confusion in the industry.

Unfortunately, some retailers and wood treatment companies have misinterpreted the language to mean that only ground contact lumber meets the updated AWPA Use Category System standard for deck framing applications. That is not the case.

When it comes to residential decks projects, here’s what you need to know.

  • Despite what some in the industry are communicating, the AWPA U1 Use Category System (UCS), and the IRC® and IBC® building codes continue to allow Above Ground (UC3B) treated wood for common deck applications.
  • There is NO requirement to use Ground Contact materials for ALL Above Ground decks.
  • Above Ground (UC3B) wood treated under the AWPA U1 standards remains Code Compliant for deck framing, joists, beams, decking surfaces and railing systems, while using the appropriate amount of preservatives required to protect the wood from decay and termite attack.
  • Look for the CheckMark® on treated wood end tags. Only wood treated to the AWPA standards is third-party inspected and bears the CheckMark® of quality on end tags. Be sure to use products endorsed with the CheckMark logo.
  • Viance has reaffirmed its warranty coverage on treated wood products, and will continue to extend the terms of its Lifetime Limited Warranty for Above Ground (UC3B) treated wood products when used properly.
  • The preservative levels required to meet the AWPA UC4A ground contact standard not only increases the likelihood of higher project expense through more expensive wood, it also increases the chemical needed to complete projects. Above ground treated wood remains code compliant for most common decking applications while using the appropriate amount of preservative to ensure performance. Why use more chemicals than necessary?

To learn more about the revisions to the AWPA-UCS standard and why Above Ground treatments are still the best choice in treated wood, visit www.treatedwood.com/options. Viance is an ICC Preferred Education Provider and offers an accredited Continuing Education Course (CEU) course: Code Compliant Treated Wood for Residential Deck Construction

We are happy to review any questions you may have, email them to codequestions@viance.net.

Thank you

Chris Kollwitz

Christopher Kollwitz

Viance – Treated Wood Solutions

Director of Marketing

NADRA member since 2009

Contact Info:

Email: ckollwitz@viance.net

Office: 800-421-8661

 Over 30 Years Building Products Sales and Marketing with a focus on process improvement, product training, merchandising, events and business development programs.

  • 8 Years with Hechinger Co. in Washington DC
  • 14 years with Georgia-Pacific Building Products
  • 8 years with Viance – Treated Wood Solutions.
  • Currently responsible for the development and management of Viance marketing initiatives and execution.