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September 21st, 2016
N E W S   R E L E A S E

 

DATE:                    September 21, 2016

 

CONTACT:           Jim Groff, Vice President of Marketing, Wolf Home Products 717.852.4842jcgroff@wolforg.net
 

WOLF HOME PRODUCTS TO UNVEIL HISTORIC ROLLOUT OF NEW PRODUCTS AND SERVICES AT 2016 REMODELING SHOW

(YORK, Pa.) —Wolf Home Products today announced it will be introducing the largest single expansion of products and dealer support services in the company’s history at the Remodeling Show/Deck Expo/JLC Live 2016.  Wolf Home Products is a leading supplier of kitchen cabinets and building products in the U.S.

The Remodeling Show, which will run October 5-7 at the Baltimore Convention Center, is a three day event sponsored by the National Association of Homebuilders, the North American Deck and Rail Association and Remodeling magazine featuring educational conference programming, professional development and product exhibition.

Heading the list of Wolf’s new products is Wolf Transition, Wolf Home Products’ new line of full-access cabinets, one of the most sought-after styles of cabinetry on the market. Wolf Transition cabinets present not only simplicity and contemporary style, but also increased storage, easier access and a more efficient use of space. Wolf Transition cabinets will be available in 17 door styles and 37 finishes.

In addition to Transition, the Wolf Home Products exhibit at Booth 2204 will feature:

  • Terrace, Wolf’s brand new decking collection, featuring 5 capped composite decking colors
  • Two new Tropical Hardwood PVC decking colors and two new PVC porch colors
  • Two new door styles to the Builders Mark cabinet line
  • Block-It housewrap from Kimberly-Clark
  • New Boral Siding products
  • A roll-out of Wolf Home Products’ new website, which will offer much greater interactivity, streamlined navigation, and a wide range of fresh content

Visitors to Wolf Home Products’ booth will be among the first to see and handle the new products and talk with the team of Wolf Home Products experts.   For more information, click here for the JLC Live website.

For more information about Wolf Home Products, visit www.wolfhomeproducts.com

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About Wolf Home Products    Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com.

August 18th, 2016

N E W S   R E L E A S E

DATE:                       August 22, 2016

CONTACT:             Jim Groff, 717.852.4842, jcgroff@wolfleader.com

WOLF HOME PRODUCTS PARTNERS WITH PRIMESOURCE TO EXPAND DECKING DISTRIBUTION

Partnership makes Wolf Decking available across the Midwest

YORK, PA — As part of an ongoing expansion effort to broaden its service area, Wolf Home Products has reached an agreement with PrimeSource Building Products, Inc. to be its newest Midwest distributor of U.S.-made Wolf PVC Decking. Effective immediately, the agreement with the Minneapolis location —  currently servicing dealers in Minnesota, Wisconsin, Iowa, North Dakota and South Dakota — will add decking to their wide array of building product offerings.

“We are excited about this partnership as it allows us to grow into an important segment of the building products industry,” said Brian Fallin, Regional VP of PrimeSource. “It is our mission to constantly refresh our product offering to include the newest innovations and to provide our customers with an array of choices that they and their customers will feel passionate about.”

Wolf PVC Decking is strong and lightweight, featuring polyvinyl chloride (PVC) and an acrylonitrile-styrene-acrylate (ASA) capstock for superior durability. Wolf PVC Decking will not split or rot and is resistant to mold, mildew and insects. It’s also covered by Wolf’s 25-year Stain & Fade Warranty.

Both Wolf Home products and PrimeSource conducted extensive research on the market and found a widespread acceptance of synthetic decking in the Midwest. Robert Lett Sr., VP/National Sales & Marketing at Wolf, spoke with numerous independent contractors and dealers in the areas serviced by PrimeSource’s Minnesota location and experienced an overwhelmingly positive response to the Wolf-branded PVC decking products.

“After speaking with several industry professionals in the region, partnering with PrimeSource made complete sense. They are a favored distributor in the area, PVC decking is a favorable product in the area, and Wolf has a unique, high-quality product with the supply to keep up with the area’s demand,” said Lett.

PrimeSource will carry Wolf PVC Decking in the Tropical Hardwood and Seaside Collections, totaling eight colors.

Click here to view a short video on WOLF PVC Decking.

Click here to view more information about WOLF PVC Decking on WOLF’s website.

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Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com. 

About PrimeSource Building Products, Inc. With 33 distribution centers throughout the USA and more than 1,100 employees, PrimeSource is an international distributor of building materials serving residential and industrial new-construction and remodeling markets as a value-added link in the distribution chain. Core products distributed under the nationally known Grip-Rite® and Pro-Twist® brands include  nails, screws and collated fasteners; tools, compressors and accessories; residential and commercial roofing products; diamond blades and accessories, gypsum accessories, weather protection and covers, adhesives and caulks, contractor bags and poly sheeting, building accessories; rebar and concrete accessories; and fencing and wire. For more information please visit www.primesourcebp.com or call (800) 676-7777.

August 10th, 2016

http://lifepalette.com/establish-path-personal-excellence/

By: Kevin Jackson

Vice President, Process Innovation & Technology at WOLF

The more I experience life, the more I realize how far we have strayed from excellence as a society.  The status quo is widely accepted and mediocracy has sadly become the norm for a lot of individuals.  The question of the day is, why?

Where is the work ethic of those that came before us?  Has technology made us lazy?  Are we too reliant on constant contact and information?  Why don’t we focus enough time on building strong personal relationships?  Why don’t we smile?  Has social media forced us to live for “Likes” and “Retweets”?  Why don’t we speak to each other, encourage one another and respect one another?  Why don’t we volunteer, give with a cheerful heart and check our egos at the door?

I really don’t know why excellence has seemed to slip away, but I do know this.  As for me, my family and my team, we will be excellent!  Excellence exists when leaders embody servant leadership and a commitment to positivity every single day.  I will always challenge myself and those around me to be better than we were yesterday.

If we are not doing our best, we become like the rest!  Friends, stand with me in excellence!  It’s a daily choice, not a lost art!

May 11th, 2016

N E W S   R E L E A S E

DATE:                 May 10, 2016

CONTACT:          Jim Groff, 717.852.4842jcgroff@wolfleader.com

              

WOLF HOME PRODUCTS UNVEILS NEW LOGO,

REBRANDING EFFORT

Updated look highlights company’s independent streak and “forward-looking” spirit

(YORK, Pa.) — Wolf Home Products spent the past several years transforming itself into a platform for growth and innovation. Now, it has a new look to match.

Wolf Home Products unveiled its new logo recently — part of a wide-ranging rebranding effort that will amplify Wolf’s strengths in the marketplace as it refreshes the company’s most visible representation. Wolf Home Products delivers Wolf-branded lines and other high-quality cabinetry and building materials to more than 4,000 dealers.

The company’s new logo features a clean design, a dominant “W,” and its signature “howling wolf” silhouette — a symbol that dually represents Wolf’s independent streak and its commitment to independent building materials dealers.

Wolf President and CEO Craig Danielson said the new logo captures the company’s innovation and forward-looking spirit.  The rebranding will also continue to boost Wolf’s profile among contractors and homeowners, who have fueled the company’s recent growth.

“Wolf has successfully established itself as a leading supplier of American-made products available through independent dealers. Our Wolf-branded product lines have enabled us to rapidly expand our geographical footprint,” Danielson said. “This is the ideal time to introduce a new look-and-feel that represents the spirit of a company on the move.”

The rebranding effort is the company’s first in years and the most extensive in decades for a company with roots that stretch back to 1843. In the coming months, the rebranding effort will extend to Wolf product packaging, sales materials, a new company website, displays, and much more.

The company currently delivers a wide range of Wolf-branded lines, including decking, railing, kitchen cabinets, vanity tops, trim and moulding, and more. Wolf Home Products continuously seeks to expand and modify its product offerings to meet the needs of independent dealers and the contractors they serve.

For more information on the company, visit wolfhomeproducts.com.

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Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com.

August 13th, 2015

N E W S   R E L E A S E

DATE:  August 13, 2015

CONTACT:

Jim Groff

717.852.4842

jcgroff@wolfleader.com

www.wolfleader.com

 

Joe Person Joins WOLF as Chief Financial Officer

(York, Pa.) – WOLF, the largest supplier of kitchen cabinets in the U.S. and a leading provider of building products, today announced the hiring of Joe Person as Chief Financial Officer.

Person will oversee the evaluation of WOLF’s fiscal function and performance, as well as develop operational and organizational financial strategies.

His past experience includes serving as a commercial banker in M&T Bank’s Middle Market Group supporting a large customer portfolio in the Southeast Pennsylvania region.

Person also served as a Naval Intelligence Officer for Navy Seal Team Ten, the Office of Naval Intelligence, and the National Security Agency.  He graduated with a Bachelor of Science from the United States Naval Academy and an MBA from the University of Maryland.

Person is active in the community and serves as a board member of the United States Naval Academy Susquehanna Valley Alumni Chapter.

“We are extremely pleased to have someone with Joe’s experience join the WOLF team,” said Craig Danielson, president and CEO of WOLF.  “Joe represents another important step in WOLF’s continued growth and process improvement.”

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About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 states.   Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com.

 

May 26th, 2015

WOLF RELEASES KEY BUYER INDEX (KBI) FOR APRIL 2015

Momentum, good weather continue record run for industry metric

(York, Pa.) — WOLF, the largest supplier of kitchen cabinets in the U.S. and a leading provider of building products, today reported the findings of the WOLF Key Buyer Index (KBI) for April 2015.

The April 2015 score of 75.94 — slightly higher than March’s KBI, which was itself a record—signals continued momentum from a strong start to the second quarter.  Weather conditions have significantly improved in all markets and key buyers are recovering from a backlog of projects on the books.  There is no indication of a slow-down in the forecast as long as the skilled labor market can keep up with the demand.

WOLF developed KBI, a proprietary metric that offers a monthly snapshot of independent dealers’ sentiments, to provide a concrete measure of how building materials buyers see the near-term future of their industry. WOLF gathers data for the KBI from a monthly survey of key buyers at independent building materials dealers across 21 states. A WOLF KBI score of 50 reflects a neutral outlook; a score above 50 reflects a positive outlook; and a score below 50 reflects a negative outlook.

Here’s a regional breakdown:

Mid Atlantic region     Business confidence and store traffic continues to rise in the northern part of this region as the overall KBI increased 2 points to 86.00.  Kitchen-at-a-time business remains steady and projects continue to emerge.  Building products remain optimistic following solid sales in March, continued temperate weather and indicators of continued brisk business.  In the southern part of the region, the first quarter was strong for the majority of dealers, and that sentiment shows no signs of waning. Dealers are feeling comfortable with inventory levels, consumer confidence is holding steady and foot traffic continues to increase at the store level.

Northeast region   Winter has finally ended in the Northeast. As a result, dealers have seen increased foot traffic in both building product and kitchen product showrooms.  Some dealers expressed concerns that they may not recover all of the lost business from the poor first quarter weather. This is reflected in a slight drop in the building products score from 96.67 to 90.0.

The Midwest/Southeastern region April has been an exceptionally busy month and dealers see that trend continuing for the next four weeks, as reflected in a 5-point jump in KBI score to 66.67.  This region has seen a steady flow of new construction activity and remodeling work.  Foot traffic into showrooms has picked up dramatically and quoted projects are now being solidified as orders since the weather has improved.

Both the overall Building Products and Kitchen & Bath scores have shown a year over year increase, with the former gaining 9 points and the latter gaining 1.5 points on April 2014.

For more information on the WOLF Key Buyer Index, read the detailed explanation or see the latest KBI

score at www.wolfleader.com.

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About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 states.  Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com.

 

January 21st, 2015

N E W S   R E L E A S E

DATE:                        January 19, 2015

CONTACT:               Jim Groff, 717.852.4842, jcgroff@wolfleader.com

 

WOLF EXPANDS AVAILABILITY OF BUILDERS MARK CABINETS, ADDS PAINTED WHITE FINISH

Value-price cabinet line offers kitchen-at-a-time delivery in just 14 days

 (York, Pa.) — WOLF Home Products today announced it will add a Painted White finish to the three existing colors in its Builders Mark line of cabinets. The new finish was added in response to market demand and dealer requests.

WOLF also announced it would expand the service area for Builders Mark cabinets, based on rising demand for the popular value-priced line. The new Painted White finish will be available in 28 eastern, mid-western and southern states. All four of the line’s finishes will be available in the original Builders Mark service area, which includes 11 southern states.

WOLF is the largest supplier of kitchen cabinets in the U.S. and a leading provider of building products along the East Coast.

Builders Mark Cabinets combine competitive pricing with durability, providing superior value for light commercial, multifamily and price-sensitive projects. WOLF created Builders Mark to provide a reliable U.S.-made alternative to cabinets manufactured overseas.

One huge advantage:  customers can order Builders Mark Cabinets by the truckload or kitchen-at-a-time, and receive them in 14 business days or less. Like all WOLF Home Products, Builders Mark Cabinets are available only from independent dealers.

Key features of all Builders Mark Cabinets:

  • Solid maple face frames with 1/2″ industrial grade furniture board to provide strength and stability
  • Four colors: Harvest Brown, Espresso, Auburn and new Painted White
  • Durable finish that resists scratches, dents and dings
  • Fully adjustable 1/2″ shelves and fully concealed self-closing hinges

WOLF’s expansion of Builders Mark Cabinets is the latest step in a major strategic shift that began in 2010. That year, WOLF began the transition from a traditional two-step distributor to a sourcing company that focuses on identifying or developing products designed solely to meet the needs of independent dealers.  Today, WOLF delivers products and programs to more than 3,000 pro dealers across 33 states. 

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 About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 states.  Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com.

 

November 12th, 2014
N E W S   R E L E A S E

 

DATE:  November 11, 2014
CONTACT:  Jim Groff, 717.852.4842
jcgroff@wolfleader.com
www.wolfleader.com

WOLF ADDS YORK DOOR STYLE TO CLASSIC CABINETS

Company also introduces enhancements to entire cabinet line

  (York, Pa.)WOLF Home Products today announced the addition of a new door style for its WOLF Classic Cabinet line: the York door in painted white.  WOLF is the largest supplier of kitchen cabinets in the U.S. and a leading provider of building products along the East Coast.

The York door is a transitional design, blending traditional and contemporary design features, broadening its appeal to a variety of design tastes.  The York Door was developed specifically to meet a marketplace need, with input from more than 150 designers and customers. The York door features:

  • Decorative flat panel
  • 5-piece drawer head
  • Full overlay
  • Wood dovetailed drawer
  • Real American maple doors
  • Soft-close door/drawer
  • Full extension, undermount glides
  • MDF center panel

WOLF Classic Cabinets —introduced in 2011 —are made in the United States from hand-selected American maple, and were created to offer higher quality and faster delivery than cabinets built overseas.  Noteworthy recent additions to the Classic Cabinet line include:

  • U.S.-made Grass® drawer glides and door hinges
  • Post catalytic paint finish that resists dings and scratches
  • Stronger miter joints

WOLF developed the Classic Cabinets line as part of a major strategic shift that began in 2010, when WOLF began the transition from a traditional two-step distributor to a sourcing company that focuses on identifying or developing products designed solely to meet the needs of independent dealers.

Today, WOLF develops products and programs that enable 3,000 pro dealers across 33 states. For more information, visit the WOLF Home Products website.

 #  #   #

 About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 state.   Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com.

November 11th, 2014

N E W S   R E L E A S E

DATE: November 10, 2014
CONTACT: Jim Groff, 717.852.4842
jcgroff@wolfleader.com
www.wolfleader.com

 Sean French Joins WOLF as Outside Sales Consultant

(York, Pa.) –WOLF, the largest supplier of kitchen cabinets in the U.S. and a leading provider of building products in 33 states, today announced the hiring of Sean French as the company’s newest building products outside sales consultant.  In his new role, French will be responsible for WOLF’s northeastern PA and Long Island sales territory.

French, formerly of Boston Cedar, Huttig and Black Millwork, brings over ten years of building industry sales experience to WOLF.

“We are extremely pleased to have someone of Sean’s experience and character join the WOLF team as we expand our building products sales penetration,” said Mike Sessinger, Senior Vice President of Sales.  “Sean represents another important step in our drive to bring superior products and services to dealers in the region.”

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About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 states.   Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com.

 

September 24th, 2014
N E W S   R E L E A S E

For Immediate Release

 

DATE:   September 22, 2014

CONTACT:  Jim Groff, 717.852.4842

jcgroff@wolfleader.com

 

Company Web site: www.wolfleader.com

WOLF TO OPEN 100,000 SF DISTRIBUTION CENTER TO SERVE NEW ENGLAND

Building materials supplier to expand volume, delivery speed and available products

 

 (York, Pa.) — WOLF today announced it will move its New England distribution hub from its current location in Worcester, MA, to a 100,000 square-foot site in Northborough, MA. WOLF is the largest supplier of kitchen and bath cabinets in the U.S. and a leading provider of building products in 33 states.

 

The larger distribution center will enable WOLF to provide an increased volume of kitchen and bath and building products to dealers in Maine, Massachusetts, New Hampshire, Vermont, Connecticut, Rhode Island, and upstate New York.  WOLF will take full occupancy of the new site on September 22 , and will close its current facility, which the company has outgrown since it opened in January 2011.

 

The new facility offers 40,000 square feet of additional interior storage space and features:

  • 3.2 acres of outside storage (an increase of 2.2 acres)
  • 23 dock doors (an increase of 13 doors)
  • Improved delivery and logistics due to physical location, access to highways and operational environment
  • A contractor product training center for WOLF PRO certification, and more

 

WOLF will continue to distribute all the products available from the existing facility. In addition, WOLF will be stocking cultured marble vanity tops for faster delivery, and in early 2015, WOLF will be adding additional decking and railing offerings.

 

To celebrate the opening of the new facility, WOLF will be hosting an Open House for contractors, business owners and vendors on Wednesday, October 15, from 9 a.m. -6 p.m.

 

WOLF’s expansion of its New England facility is a result of the success of its strategic shift from a traditional two-step distributor into a sourcing company that develops products designed solely to meet the needs of independent dealers.

The company has launched also WOLF-branded cabinets, decking, railing and trim — all successful, made-in-America product lines introduced in the past three years and available exclusively through its 3,000+ dealers.

For information, visit http://www.wolfleader.com.

 

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About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 states in the Eastern and Midwestern U.S. Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com.