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February 13th, 2017

NADRA Member Spotlight. February 2017 Member Spotlight: Robert Lett, Wolf Home Products

NADRA launched a member spotlight award for 2017. We are excited to showcase our second winner of 2017, Robert Lett, Wolf Home Products:

Member Name: Bob Lett

Company Name:  WolfHomeProducts.com

Position: VP of National Sales

Member Category: Distributor / Manufacturer

Location: Allentown, PA

What inspired you to join NADRA? The opportunity to be part of a growing association that is a voice for a burgeoning industry

What was the first thing you ever built? Tree fort

How do you define success? When preparedness meet opportunity. In order to be successful you only have to work half a day. I don’t care if it’s the first 12 hours or the second hours of the day.

What advice would you like to share with fellow members that you have learned in your career? Make as many friends and acquaintances as you can and listen twice as much as you talk.

If you could ask your fellow industry professionals one question, what might it be? What can we do to be better at what we do?

What would you do for a career if you weren’t doing this?

In the summer: Professional Bass Fisherman

In the winter: Ski instructor

 

 

 

*A Member Spotlight winner will be chosen each month. For a chance to win, please fill out the questionnaire found here
*To read the complete February eNewsletter, please click here.
February 13th, 2017

Okay my friends, let’s cut to the chase!  The key to being resilient is to recognize that if we live long enough, we will eventually face change or adversity.  In addition, since we are all human, we understand that these state of affairs automatically trigger several types of emotions.  However, the secret sauce lies within how we handle these emotions ourselves and how we deal with the emotions of those around us when either change or adversity strikes.

Here’s a quick example.  Think back to when you first learned how to ride a bike.  The person who taught you took off your training wheels, held you on the bike steady for about a minute, gave you a pep talk and very specific instructions and then eventually provided you with a swift push to get you started.  At first, your excitement level went through the roof.  Your big smile indicated that you welcomed this new adventure.  Your confidence, passion and perseverance kicked in immediately.  You experienced immediate success by pedaling five times without issue and then the inevitable happened…  You fell!  Not only did you fall, but you fell really hard (because falling was never an issue with the training wheels attached).

At this point, your natural inclination was to immediately look around to see who experienced your fall.  But there was also another very important reason you were looking around to find this person.  You desperately wanted to know what their reaction was to your mishap.  Were they disappointed, upset, happy, proud, supportive, empathetic, etc.?  Whether you knew it or not, your reaction to the fall was 95% dictated by the first emotional response of someone around you.  If they overacted, so did you.  If they were laughing with you, you tended to laugh as well.

This is a very simple concept that leaders must understand and work diligently on today.  As we experience more and more change and adversity in our lives, we must train our minds to master resilience by conquering our emotional responses.  Similarly, with self-awareness, we must understand that the responses of others around us should not necessarily influence our mental toughness, positive outlook and resilience.

The goal for all of us is to go from certainty to hope as quickly and often as we can.  The secret to resiliency starts and ends with how we respond.

The goal of leadership is to realize that we are all human and that we have a responsibility to our tribe to take them on this same journey.  Work tirelessly to minimize the disruption time within your organizations, families and life. Oh, and by the way, this is a secret that you can share with everyone. Please do! Good luck on your personal journey my friends!

 

 

By: , Positivity Guru, Value Adder and Keynote Speaker

December 8th, 2016

N E W S   R E L E A S E

 

DATE:                       December 8, 2016

CONTACT:             Jim Groff, 717.852.4842, jcgroff@wolfleader.com

                    

WOLF HOME PRODUCTS AND PRIMESOURCE EXPAND DECKING DISTRIBUTION AGREEMENT

Wolf PVC decking will now be available in Wisconsin, Iowa, Illinois and Indiana

 

IRVING, Texas  — Wolf Home Products today announced a new agreement with PrimeSource Building Products to expand the distribution of Wolf’s PVC decking to customers throughout the Midwest.

Per the new agreement,  PrimeSource will immediately expand distribution through its Chicago center, which services dealers in eastern Wisconsin, Iowa, Illinois and northern Indiana.  PrimeSource has been distributing Wolf decking through parts of the Midwest since August 2016 via its Minneapolis distribution center.

“Our partnership  with PrimeSource has been a successful one,” said Robert Lett Sr., Wolf Home Products’ Vice President of National Sales & Marketing.  “PrimeSource has shown itself to be a favored distributor in the Midwest, PVC decking is a favorable product, and Wolf has a unique, high-quality product with the supply to keep up with demand in this expanded area.”

 

Early in 2016, Wolf Home Products and PrimeSource conducted extensive research on the market and found a widespread acceptance of synthetic decking in the Midwest. Lett  spoke with numerous independent contractors and dealers in the areas serviced by PrimeSource. Through these conversations,  Lett discovered an overwhelmingly positive response to the Wolf-branded PVC decking products.

 

Wolf PVC Decking is strong and lightweight, featuring polyvinyl chloride (PVC) and an acrylonitrile-styrene-acrylate (ASA) capstock for superior durability. It is available in the Tropical Hardwood and Seaside Collections and in eight colors.

 

“This partnership allows us to expand our offering contiguously, and in doing so, to better serve  our customers,” said Tim Schory, Regional VP /PrimeSource.

 

 

Click here to view more information about WOLF PVC Decking on WOLF’s website.

 

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Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com.

About PrimeSource Building Products, Inc.   Founded in 1938, PrimeSource is a leading manufacturer and international distributor of building products. With 33 distribution centers in the U.S. servicing the residential and commercial new-construction and remodeling markets. PrimeSource is the benchmark in the industry. Supported by our international service and distribution capabilities, PrimeSource owns some of the most recognize and trusted building product brands. Our Grip-Rite® and Pro-Twist® product lines offer premium building materials and proprietary solutions for every level of expertise and building need. Winner of several industry awards and recognition, PrimeSource is America’s distributor of building products. For more information please visit primesourcebp.com, grip-rite.com, protwist.com or call (800) 676-7777.

September 21st, 2016
N E W S   R E L E A S E

 

DATE:                    September 21, 2016

 

CONTACT:           Jim Groff, Vice President of Marketing, Wolf Home Products 717.852.4842jcgroff@wolforg.net
 

WOLF HOME PRODUCTS TO UNVEIL HISTORIC ROLLOUT OF NEW PRODUCTS AND SERVICES AT 2016 REMODELING SHOW

(YORK, Pa.) —Wolf Home Products today announced it will be introducing the largest single expansion of products and dealer support services in the company’s history at the Remodeling Show/Deck Expo/JLC Live 2016.  Wolf Home Products is a leading supplier of kitchen cabinets and building products in the U.S.

The Remodeling Show, which will run October 5-7 at the Baltimore Convention Center, is a three day event sponsored by the National Association of Homebuilders, the North American Deck and Rail Association and Remodeling magazine featuring educational conference programming, professional development and product exhibition.

Heading the list of Wolf’s new products is Wolf Transition, Wolf Home Products’ new line of full-access cabinets, one of the most sought-after styles of cabinetry on the market. Wolf Transition cabinets present not only simplicity and contemporary style, but also increased storage, easier access and a more efficient use of space. Wolf Transition cabinets will be available in 17 door styles and 37 finishes.

In addition to Transition, the Wolf Home Products exhibit at Booth 2204 will feature:

  • Terrace, Wolf’s brand new decking collection, featuring 5 capped composite decking colors
  • Two new Tropical Hardwood PVC decking colors and two new PVC porch colors
  • Two new door styles to the Builders Mark cabinet line
  • Block-It housewrap from Kimberly-Clark
  • New Boral Siding products
  • A roll-out of Wolf Home Products’ new website, which will offer much greater interactivity, streamlined navigation, and a wide range of fresh content

Visitors to Wolf Home Products’ booth will be among the first to see and handle the new products and talk with the team of Wolf Home Products experts.   For more information, click here for the JLC Live website.

For more information about Wolf Home Products, visit www.wolfhomeproducts.com

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About Wolf Home Products    Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com.

May 11th, 2016

N E W S   R E L E A S E

DATE:                 May 10, 2016

CONTACT:          Jim Groff, 717.852.4842jcgroff@wolfleader.com

              

WOLF HOME PRODUCTS UNVEILS NEW LOGO,

REBRANDING EFFORT

Updated look highlights company’s independent streak and “forward-looking” spirit

(YORK, Pa.) — Wolf Home Products spent the past several years transforming itself into a platform for growth and innovation. Now, it has a new look to match.

Wolf Home Products unveiled its new logo recently — part of a wide-ranging rebranding effort that will amplify Wolf’s strengths in the marketplace as it refreshes the company’s most visible representation. Wolf Home Products delivers Wolf-branded lines and other high-quality cabinetry and building materials to more than 4,000 dealers.

The company’s new logo features a clean design, a dominant “W,” and its signature “howling wolf” silhouette — a symbol that dually represents Wolf’s independent streak and its commitment to independent building materials dealers.

Wolf President and CEO Craig Danielson said the new logo captures the company’s innovation and forward-looking spirit.  The rebranding will also continue to boost Wolf’s profile among contractors and homeowners, who have fueled the company’s recent growth.

“Wolf has successfully established itself as a leading supplier of American-made products available through independent dealers. Our Wolf-branded product lines have enabled us to rapidly expand our geographical footprint,” Danielson said. “This is the ideal time to introduce a new look-and-feel that represents the spirit of a company on the move.”

The rebranding effort is the company’s first in years and the most extensive in decades for a company with roots that stretch back to 1843. In the coming months, the rebranding effort will extend to Wolf product packaging, sales materials, a new company website, displays, and much more.

The company currently delivers a wide range of Wolf-branded lines, including decking, railing, kitchen cabinets, vanity tops, trim and moulding, and more. Wolf Home Products continuously seeks to expand and modify its product offerings to meet the needs of independent dealers and the contractors they serve.

For more information on the company, visit wolfhomeproducts.com.

#   #   #

Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com.

November 12th, 2014
N E W S   R E L E A S E

 

DATE:  November 11, 2014
CONTACT:  Jim Groff, 717.852.4842
jcgroff@wolfleader.com
www.wolfleader.com

WOLF ADDS YORK DOOR STYLE TO CLASSIC CABINETS

Company also introduces enhancements to entire cabinet line

  (York, Pa.)WOLF Home Products today announced the addition of a new door style for its WOLF Classic Cabinet line: the York door in painted white.  WOLF is the largest supplier of kitchen cabinets in the U.S. and a leading provider of building products along the East Coast.

The York door is a transitional design, blending traditional and contemporary design features, broadening its appeal to a variety of design tastes.  The York Door was developed specifically to meet a marketplace need, with input from more than 150 designers and customers. The York door features:

  • Decorative flat panel
  • 5-piece drawer head
  • Full overlay
  • Wood dovetailed drawer
  • Real American maple doors
  • Soft-close door/drawer
  • Full extension, undermount glides
  • MDF center panel

WOLF Classic Cabinets —introduced in 2011 —are made in the United States from hand-selected American maple, and were created to offer higher quality and faster delivery than cabinets built overseas.  Noteworthy recent additions to the Classic Cabinet line include:

  • U.S.-made Grass® drawer glides and door hinges
  • Post catalytic paint finish that resists dings and scratches
  • Stronger miter joints

WOLF developed the Classic Cabinets line as part of a major strategic shift that began in 2010, when WOLF began the transition from a traditional two-step distributor to a sourcing company that focuses on identifying or developing products designed solely to meet the needs of independent dealers.

Today, WOLF develops products and programs that enable 3,000 pro dealers across 33 states. For more information, visit the WOLF Home Products website.

 #  #   #

 About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 state.   Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com.

August 5th, 2014

N E W S   R E L E A S E

DATE:  August  5, 2014 

CONTACT:  David Richwine, 717.495.3774, dave@beelercommunications.com / www.wolfleader.com

WOLF HOME PRODUCTS INTRODUCES WOLF PRO EXTENDED WARRANTY

New exclusive warranty includes labor on WOLF PRO decking and railing projects for up to five years 

(York, Pa.) — WOLF Home Products today introduced its WOLF PRO Extended Warranty, which offers industry-leading protection for homeowners. Customers who select a WOLF PRO to install their WOLF decking or railing project benefit from an expanded warranty that covers the cost of all parts and labor if the products fail within five years of the installation.

WOLF PROs are decking and railing contractors who have completed an extensive training program that includes hands-on installation training and details on product maintenance. There are currently over 300 WOLF PROs across 12 East Coast states.

The WOLF PRO Warranty offers coverage in addition to WOLF’s  25-year Stain & Fade warranty on its popular PVC and composite decking lines, which guarantees that all of WOLF’s deck boards will retain their colors  for 25 years under regular usage.

WOLF Home Products develops and manufactures WOLF-branded decking, railing, trim, cabinets, bath furniture, and other product lines. WOLF Home Products is an affiliate of WOLF, the largest supplier of kitchen cabinets in the U.S. and a leading provider of composite and PVC decking, railing, trimboards and other building products.

To read the full details on the WOLF Pro Warranty and the WOLF Pro program, visit http://www.wolfhomeproducts.com/installation-warranty/

#  #   #

 About WOLF   WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 states in the Eastern and Midwestern U.S. Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com

February 22nd, 2012

New unit will focus on contractors and serious do-it-yourselfers

February 20, 2012 | Wolf, the York, Pa.-based cabinetry and building material distributor, today announced the creation of the Wolf Home Products division, which will focus on selling U.S.-made products for contractors and do-it-yourselfers.

Wolf Home Products includes several existing lines: Wolf Classic Cabinets, Wolf Deck & Porch, Wolf Trim & Moulding, and Wolf Bath Furniture & Vanity Tops.

The creation of the division is a part of a major strategic shift the company began in 2010. The move sought to move Wolf away from its business model as a traditional two-step distributor and focus it as a sourcing company focused “on identifying or developing products designed solely to meet the needs of independent dealers.”

The new division will focus on Wolf’s 18-state service area, as well as offering the company’s products to other channels both inside and outside the U.S. Its products will only be available through independent dealers and not big-box retailers.

The division also unveiled a new logo and tagline, “Real Performance, Real Value,” as part of the announcement. Craig Danielson, president of the Wolf Organization, will serve as president of the home products division.

“The new division better aligns our company’s structure with a significant opportunity for growth from Wolf-branded products,” Danielson said. “At the same time, it enables us to develop and source products that complement the products Wolf distributes for our manufacturer partners.”