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September 21st, 2016
N E W S   R E L E A S E

 

DATE:                    September 21, 2016

 

CONTACT:           Jim Groff, Vice President of Marketing, Wolf Home Products 717.852.4842jcgroff@wolforg.net
 

WOLF HOME PRODUCTS TO UNVEIL HISTORIC ROLLOUT OF NEW PRODUCTS AND SERVICES AT 2016 REMODELING SHOW

(YORK, Pa.) —Wolf Home Products today announced it will be introducing the largest single expansion of products and dealer support services in the company’s history at the Remodeling Show/Deck Expo/JLC Live 2016.  Wolf Home Products is a leading supplier of kitchen cabinets and building products in the U.S.

The Remodeling Show, which will run October 5-7 at the Baltimore Convention Center, is a three day event sponsored by the National Association of Homebuilders, the North American Deck and Rail Association and Remodeling magazine featuring educational conference programming, professional development and product exhibition.

Heading the list of Wolf’s new products is Wolf Transition, Wolf Home Products’ new line of full-access cabinets, one of the most sought-after styles of cabinetry on the market. Wolf Transition cabinets present not only simplicity and contemporary style, but also increased storage, easier access and a more efficient use of space. Wolf Transition cabinets will be available in 17 door styles and 37 finishes.

In addition to Transition, the Wolf Home Products exhibit at Booth 2204 will feature:

  • Terrace, Wolf’s brand new decking collection, featuring 5 capped composite decking colors
  • Two new Tropical Hardwood PVC decking colors and two new PVC porch colors
  • Two new door styles to the Builders Mark cabinet line
  • Block-It housewrap from Kimberly-Clark
  • New Boral Siding products
  • A roll-out of Wolf Home Products’ new website, which will offer much greater interactivity, streamlined navigation, and a wide range of fresh content

Visitors to Wolf Home Products’ booth will be among the first to see and handle the new products and talk with the team of Wolf Home Products experts.   For more information, click here for the JLC Live website.

For more information about Wolf Home Products, visit www.wolfhomeproducts.com

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About Wolf Home Products    Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com.

May 11th, 2016

N E W S   R E L E A S E

DATE:                 May 10, 2016

CONTACT:          Jim Groff, 717.852.4842jcgroff@wolfleader.com

              

WOLF HOME PRODUCTS UNVEILS NEW LOGO,

REBRANDING EFFORT

Updated look highlights company’s independent streak and “forward-looking” spirit

(YORK, Pa.) — Wolf Home Products spent the past several years transforming itself into a platform for growth and innovation. Now, it has a new look to match.

Wolf Home Products unveiled its new logo recently — part of a wide-ranging rebranding effort that will amplify Wolf’s strengths in the marketplace as it refreshes the company’s most visible representation. Wolf Home Products delivers Wolf-branded lines and other high-quality cabinetry and building materials to more than 4,000 dealers.

The company’s new logo features a clean design, a dominant “W,” and its signature “howling wolf” silhouette — a symbol that dually represents Wolf’s independent streak and its commitment to independent building materials dealers.

Wolf President and CEO Craig Danielson said the new logo captures the company’s innovation and forward-looking spirit.  The rebranding will also continue to boost Wolf’s profile among contractors and homeowners, who have fueled the company’s recent growth.

“Wolf has successfully established itself as a leading supplier of American-made products available through independent dealers. Our Wolf-branded product lines have enabled us to rapidly expand our geographical footprint,” Danielson said. “This is the ideal time to introduce a new look-and-feel that represents the spirit of a company on the move.”

The rebranding effort is the company’s first in years and the most extensive in decades for a company with roots that stretch back to 1843. In the coming months, the rebranding effort will extend to Wolf product packaging, sales materials, a new company website, displays, and much more.

The company currently delivers a wide range of Wolf-branded lines, including decking, railing, kitchen cabinets, vanity tops, trim and moulding, and more. Wolf Home Products continuously seeks to expand and modify its product offerings to meet the needs of independent dealers and the contractors they serve.

For more information on the company, visit wolfhomeproducts.com.

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Wolf Home Products supplies kitchen and bath, outdoor living and building products using its innovative business model. With more than 170 years of experience and a vast inventory of high-quality products, Wolf strives to accurately deliver orders in a fraction of the time to ensure unparalleled satisfaction and value. For more information, go to wolfhomeproducts.com.

November 12th, 2014
N E W S   R E L E A S E

 

DATE:  November 11, 2014
CONTACT:  Jim Groff, 717.852.4842
jcgroff@wolfleader.com
www.wolfleader.com

WOLF ADDS YORK DOOR STYLE TO CLASSIC CABINETS

Company also introduces enhancements to entire cabinet line

  (York, Pa.)WOLF Home Products today announced the addition of a new door style for its WOLF Classic Cabinet line: the York door in painted white.  WOLF is the largest supplier of kitchen cabinets in the U.S. and a leading provider of building products along the East Coast.

The York door is a transitional design, blending traditional and contemporary design features, broadening its appeal to a variety of design tastes.  The York Door was developed specifically to meet a marketplace need, with input from more than 150 designers and customers. The York door features:

  • Decorative flat panel
  • 5-piece drawer head
  • Full overlay
  • Wood dovetailed drawer
  • Real American maple doors
  • Soft-close door/drawer
  • Full extension, undermount glides
  • MDF center panel

WOLF Classic Cabinets —introduced in 2011 —are made in the United States from hand-selected American maple, and were created to offer higher quality and faster delivery than cabinets built overseas.  Noteworthy recent additions to the Classic Cabinet line include:

  • U.S.-made Grass® drawer glides and door hinges
  • Post catalytic paint finish that resists dings and scratches
  • Stronger miter joints

WOLF developed the Classic Cabinets line as part of a major strategic shift that began in 2010, when WOLF began the transition from a traditional two-step distributor to a sourcing company that focuses on identifying or developing products designed solely to meet the needs of independent dealers.

Today, WOLF develops products and programs that enable 3,000 pro dealers across 33 states. For more information, visit the WOLF Home Products website.

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 About WOLF    WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 state.   Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com.

August 5th, 2014

N E W S   R E L E A S E

DATE:  August  5, 2014 

CONTACT:  David Richwine, 717.495.3774, dave@beelercommunications.com / www.wolfleader.com

WOLF HOME PRODUCTS INTRODUCES WOLF PRO EXTENDED WARRANTY

New exclusive warranty includes labor on WOLF PRO decking and railing projects for up to five years 

(York, Pa.) — WOLF Home Products today introduced its WOLF PRO Extended Warranty, which offers industry-leading protection for homeowners. Customers who select a WOLF PRO to install their WOLF decking or railing project benefit from an expanded warranty that covers the cost of all parts and labor if the products fail within five years of the installation.

WOLF PROs are decking and railing contractors who have completed an extensive training program that includes hands-on installation training and details on product maintenance. There are currently over 300 WOLF PROs across 12 East Coast states.

The WOLF PRO Warranty offers coverage in addition to WOLF’s  25-year Stain & Fade warranty on its popular PVC and composite decking lines, which guarantees that all of WOLF’s deck boards will retain their colors  for 25 years under regular usage.

WOLF Home Products develops and manufactures WOLF-branded decking, railing, trim, cabinets, bath furniture, and other product lines. WOLF Home Products is an affiliate of WOLF, the largest supplier of kitchen cabinets in the U.S. and a leading provider of composite and PVC decking, railing, trimboards and other building products.

To read the full details on the WOLF Pro Warranty and the WOLF Pro program, visit http://www.wolfhomeproducts.com/installation-warranty/

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 About WOLF   WOLF provides kitchen and bath cabinetry and building materials, marketing and sales support and financial services exclusively to independent dealers in 33 states in the Eastern and Midwestern U.S. Since its founding in 1843, York, Pa.-based WOLF has evolved into a sourcing company that offers American-made, WOLF-branded products and other high-quality product lines.  Learn more about WOLF at www.wolfleader.com and www.wolfhomeproducts.com

February 22nd, 2012

New unit will focus on contractors and serious do-it-yourselfers

February 20, 2012 | Wolf, the York, Pa.-based cabinetry and building material distributor, today announced the creation of the Wolf Home Products division, which will focus on selling U.S.-made products for contractors and do-it-yourselfers.

Wolf Home Products includes several existing lines: Wolf Classic Cabinets, Wolf Deck & Porch, Wolf Trim & Moulding, and Wolf Bath Furniture & Vanity Tops.

The creation of the division is a part of a major strategic shift the company began in 2010. The move sought to move Wolf away from its business model as a traditional two-step distributor and focus it as a sourcing company focused “on identifying or developing products designed solely to meet the needs of independent dealers.”

The new division will focus on Wolf’s 18-state service area, as well as offering the company’s products to other channels both inside and outside the U.S. Its products will only be available through independent dealers and not big-box retailers.

The division also unveiled a new logo and tagline, “Real Performance, Real Value,” as part of the announcement. Craig Danielson, president of the Wolf Organization, will serve as president of the home products division.

“The new division better aligns our company’s structure with a significant opportunity for growth from Wolf-branded products,” Danielson said. “At the same time, it enables us to develop and source products that complement the products Wolf distributes for our manufacturer partners.”